Verdensplakat:
Dubo, Dubon, Dubonnet
A.M. Cassandres verden-
berømte Dubonnet-plakat
fra 1932 tilbydes nu Politik-
ens læsere. Den litograferede
plakat fremstilles i 10 farver
på kunsttrykpapir i et sa-
marbejde mellem Mouron
Foundation, Paris, og Stu-
dio Permild & Rosengreen i
Danmark.
Cassandre, 1901-1968, pseudonym
for den ukrainsk-franske maler og
tegner Adolphe Jean-Marie Mouron.
Cassandre fik sit gennembrud som
plakatkunstner allerede i 1923 og
udviklede en effektfuld, kubistisk
inspireret stil, som den ses i fx
Dubo, Dubon, Dubonnet (1932) og
Normandie (1935). Med skrifttypen
Peignot forsøgte Cassandre desuden
at udforme en moderne typografi,
ligesom han var en nyskabende
scenograf. Cassandre prægede bl.a.
1930’ernes danske plakatkunst (Ib
Andersen, Aage Rasmussen).
Adolphe Mouron Cassandre (Janu-
ary 24, 1901 – June 17, 1968) was an
influential Ukrainian-French painter,
commercial poster artist, and typeface
designer.
He was born Adolphe Jean-Marie
Mouron in Kharkov, Ukraine,[1] to
French parents. As a young man,
Cassandre moved to Paris, where he
studied at the École des Beaux-Arts
and at the Académie Julian. The
popularity of posters as advertising
afforded him an opportunity to work
for a Parisian printing house. Inspired
by cubism as well as surrealism, he
earned a reputation with works such
as Bûcheron (Woodcutter), a poster
created for a cabinetmaker that won
first prize at the 1925 Exposition
Internationale des Arts Décoratifs et
Industriels Modernes.
Cassandre became successful enough
that with the help of partners he was
able to set up his own advertising
agency called Alliance Graphique,
serving a wide variety of clients dur-
ing the 1930s. His creations for the
Dubonnet wine company were among
the first posters designed in a manner
that allowed them to be seen by occu-
pants in moving vehicles. His posters
are memorable for their innovative
graphic solutions and their frequent
denotations to such painters as Max
Ernst and Pablo Picasso. In addition,
he taught graphic design at the École
des Arts Décoratifs and then at the
École d’Art Graphique.
With typography an important part of
poster design, the company created
several new typeface styles. Cassan-
dre developed Bifur in 1929, the sans
serif Acier Noir in 1935, and in 1937
an all-purpose font called Peignot. In
1936, his works were exhibited at the
Museum of Modern Art in New York
City which led to commissions from
Harper’s Bazaar to do cover designs.
With the onset of World War II, Cas-
sandre served in the French army
until the fall of France. After the war,
he continued this line of work while
also returning to easel painting. In
1963, he designed the well-known
Yves Saint-Laurent logo.
Adolphe Mouron Cassandre
Dubonnet
Adolphe Mouron Cassandre (1901-
1968) Frankrig, Dubonnet, Vin
Tonique, Au Quinquina, 1932.
Sign.A.M.Cassandre 1932.
Published by Studio Permild &
Rosengreen, Denmark 2009.
Farvelitograferet plakat i 10 farver
på 170 g. Multidesign Natural
Format: 68 x 48 cm.
Besøg også Kunstindustrimuseets ud-
stilling Den globale Plakat, som løber
frem til d. 5. april 2010.