YOUR FASCINATION ADVANTAGE® REPORT

DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION

THE BLUE CHIP

PRESTIGE  +  TRUST

CUSTOM
REPORT FOR JANE DOE
VANITSA DROGUETT

DISCOVER YOURSELF THROUGH

T H E S C I E N C E O F FA S C I N AT I O N

FASCINATION ADVANTAGE® ASSESSMENT. Copyright © 2012-2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in
the case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
GETTING STARTED
WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you don’t know your Advantages, no one else will either. This report will describe how you are most
likely to impress and influence others, so that you can focus on what you’re already doing right.

FIRST LOOK: PRESTIGE

POWER TRUST

A quick summary of how the world sees you at your best

Welcome Letter PASSION MYSTIQUE

At-a-Glance
Meet Your Archetype INNOVATION
ALERT
nn Your Top 5 Speciality Adjectives: words
to describe how you add value

Archetype Matrix

DEEPER UNDERSTANDING:
Increase your perceived value by understanding how you communicate most confidently
and authentically

Your Advantages: When you communicate using your natural Advantages, you’re more
authentic and confident, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what you’re already doing right.

Primary and Secondary Advantages: Your most effective and efficient modes of
communication
Dormant Advantage: Your least effective and efficient mode of communication
Your Analytics: The data and detail behind how your personality already
stands apart

NEXT STEPS:
Create Your Own Anthem
Optimize Your Team’s Advantages
Fascinate Your Followers

2 / 16 THE BLUE CHIP : FIRST LOOK VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
 HELLO JANE,
VANITSA,

You’re about to discover the best of yourself

through the science of fascination.

Other assessments measure how you see the world.

This one measures how the world sees you.

If you’ve already done a test such as

Myers-Briggs® assessment, DISC or Clifton
StrengthsFinder®, you already know how you see
the world. This is different. Now you can find out
how others perceive your communication, so you
can focus on your Advantages.

When you communicate using your natural Advantages, you’ll be perceived as more authentic
and confident — and this helps you make a positive impression.

How? That’s where this report comes in. The Fascination Advantage assessment is built upon
my two decades of leadership with some of the world’s most loved brands, and my team’s
proprietary research on the science of fascination.

Here’s how the world sees you at your best:

YOU ARE
THE
BLUE CHIP
Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally
sending to the world, and the pros and cons of each. You’ll find out what you’re already doing
right, so you can do more of it. And, you’ll find out which situations could put you at
a disadvantage.

To be more successful, don’t change who you are. Become more of who you are.

Read on, and I’ll show you how.

Sally Hogshead
Creator of the Fascination Advantage®
CEO and Founder of How to Fascinate
Hello@HowToFascinate.com
Twitter: @SallyHogshead

3 / 16 THE BLUE CHIP : FIRST LOOK VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
AT-A-GLANCE
YOUR ARCHETYPE YOUR FASCINATION ADVANTAGES
Your Archetype is a combination of your
PRIMARY and SECONDARY Advantages.
YOUR PRIMARY ADVANTAGE PRESTIGE 01
Your PRIMARY Advantage is your most effective mode of communication. When you
communicate with this Advantage, you are your most fascinating and influential.

YOUR SECONDARY ADVANTAGE TRUST 02

Your SECONDARY Advantage describes your second-highest mode of communication.
Like your PRIMARY Advantage, it describes how your personality is most likely to add
value.

When you communicate with your primary and secondary Advantages, you come
across as more confident and authentic.

Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your
THREE ADJECTIVES THAT DESCRIBE Archetype indicates how the world sees you.
HOW THE WORLD SEES YOU
YOUR DORMANT ADVANTAGE POWER
1. CLASSIC Your DORMANT Advantage is the one that holds the least potential for you in
fascinating others. It’s how you are least likely to influence and impress others.
2. ESTABLISHED
Want to learn more about your Archetype, and how it helps you stand out? Read on to
3. BEST-IN-CLASS find out more about your personality’s most valuable differences.

SALLY EXPLAINS YOUR ARCHETYPE VIEW MY REPORT

Vanitsa, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of hundreds
of thousands of participants.

Log into your account to watch the

video on the left, in which Sally
describes your unique personality
advantage. Turn the page to view
VIEW THIS VIDEO ONLINE IN YOUR REPORT your Fascination Advantage Report.

Your Fascination Advantage is the way in which your personality is most likely to add distinct value.

When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re
doing it effortlessly.

4 / 16 THE BLUE CHIP : FIRST LOOK VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
MEET YOUR ARCHETYPE

THE BLUE CHIP

CLASSIC | ESTABLISHED | BEST-IN-CLASS | SAFE | PUNCTUAL

THE BLUE CHIP

HOW THE WORLD SEES YOU
nn Your reputation for quiet excellence
stretches far and wide
nn You have an eye for detail that is
unmatched
nn Unfazed by difficult clients and their
demands, your calm demeanor reassures
everyone
nn Others have confidence in your stability
and high value
PRIMARY ADVANTAGE SECONDARY ADVANTAGE
PRESTIGE TRUST

“HIGHEST AND BEST VALUE” OF THE BLUE CHIP

»» Blue Chips constantly seek ways to improve, and to raise standards.
»» In customer service you carefully review and enhance scripts to reduce call times. In
marketing you monitor campaigns to improve marketing effectiveness.
»» You exude a quiet confidence. Your mild manners and no-nonsense communication style
gains you the respect of suppliers, clients, and staff.
»» Others can rely on you to deliver results.

WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE BLUE CHIP?
»» Others shouldn’t expect a dog-and-pony show from you as an established communicator.
»» You are a coolheaded, trusted leader.
»» While you don’t dominate the conversation, your quietness lets others know that you know
what you’re doing.

5 / 16 THE BLUE CHIP : FIRST LOOK VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
 THE BLUE CHIP’S
WELLSPRING
TOP 5 SPECIALTY ADJECTIVES
Their style is timeless. They are usually unaffected by fads and trends. They tend to speak in familiar
1. CLASSIC
words rather than jargon and buzzwords. They carefully form ideas based on their own criteria.

2. ESTABLISHED Friends and coworkers depend on them. You’ll find they often represent their companies at trade
organizations and conferences. Their quiet demeanor and distinguished reputation earns them trust.

3. BEST-IN-CLASS Their performance is consistently outstanding. Even as junior team members you won’t find them
cutting corners. They follow a step-by-step process to managing projects. They get their job done – and
do it extremely well.

4. SAFE They tend to avoid risk. They prefer the familiar path. As marketers they prefer optimizing campaigns
rather than trying out unproven tools and tactics. They are, for instance, excellent at improving Pay-
Per-Click performance by paying attention to each keyword group and ad texts.

5. PUNCTUAL They are precise and value routine. They arrive at meetings in time and appreciate it if others do to.
When leading a Skype call with an overseas client, they carefully adhere to an agenda to ensure all
points are covered.

APPLY YOUR TOP 5 ADJECTIVES

You can use these adjectives to create your Anthem. Your Anthem is the tagline for
your personality. An Anthem is a very short phrase, only two or three words. Just like an AT MY HIGHEST
advertising tagline, your Anthem pinpoints what makes you most valuable.
VALUE I DELIVER:
SAMPLE ANTHEM FOR THE BLUE CHIP: CLASSIC EXPERTISE
HERE’S AN EXAMPLE: MEET DARYL
CLASSIC
From the time he was trained at Cordon Bleu, Daryl has helped
others find the beauty in time-honored traditions. He hones his EXPERTISE
cooking technique relentlessly, maintaining standards even when
cooking brunch for family. He relies on carefully chosen ingredients
and timeless techniques. Unlike many of his peers, he refuses to
rely on trends or the latest fad. Quite literally, he avoids becoming Learn more about creating
the flavor du jour. He takes this attitude in work and in play very your own Anthem on page
seriously, having an almost prejudicial attitude toward trends. 14 of your report.
He puts in the extra effort to explain the background on why he
chooses certain ingredients, utensils, and methods. He increases
the perceived value of his menu, helping his patrons understand
and appreciate the history of traditions. Through continuing the
best traditions and techniques.

You deliver excellent results — which is much appreciated by our shareholders. You’ve earned the
ONE-MINUTE loyalty of staff and suppliers.

COACHING TO But as a leader you should also learn to get more emotionally involved. Your calm demeanor is
THE BLUE CHIP often good, but sometimes you can build relationships quicker by showing your passion for the
company.

6 / 16 THE BLUE CHIP : FIRST LOOK VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
 CREATED BY SALLY HOGSHEAD
DISCOVER MORE AT HOWTOFASCINATE.COM
THE 49 PERSONALITY ARCHETYPES EMAIL: HELLO@HOWTOFASCINATE.COM
©2014 FASCINATE, INC.
ALL RIGHTS RESERVED
SECONDARY FASCINATION ADVANTAGE®

INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT

You change the You connect You lead You earn respect with You build loyalty You communicate You prevent
game with creativity with emotion with command higher standards with consistency with substance problems with care

THE THE THE MAVERICK THE THE THE THE

INNOVATION ANARCHY ROCKSTAR LEADER TRENDSETTER ARTISAN PROVOCATEUR QUICK-START
You change the

7 / 16 THE BLUE CHIP : FIRST LOOK

game with creativity Volatile • Startling Bold • Artistic Pioneering • Irreverent Cutting-Edge • Elite Deliberate • Thoughtful Clever • Adept Prolific • Thorough
Chaotic Unorthodox Entrepreneurial Progressive Flexible Contemporary Diligent

THE THE THE PEOPLE’S THE THE THE THE

PASSION CATALYST DRAMA CHAMPION TALENT BELOVED INTRIGUE ORCHESTRATOR
You connect
with emotion Out-of-the-Box • Social Theatrical • Emotive Dynamic • Inclusive Expressive • Stylish Nurturing • Loyal Discerning • Perceptive Attentive • Dedicated
Energizing Sensitive Engaging Emotionally-Intelligent Sincere Considerate Efficient

THE CHANGE THE THE THE THE THE THE

POWER AGENT RINGLEADER AGGRESSOR MAESTRO GUARDIAN MASTERMIND DEFENDER
You lead
with command Inventive • Untraditional Motivating • Spirited Dominant • Overbearing Ambitious • Focused Prominent • Genuine Methodical • Intense Proactive • Cautionary
Self-Propelled Compelling Dogmatic Confident Sure-Footed Self-Reliant Strong-Willed

THE THE THE THE THE THE THE

PRESTIGE AVANT-GARDE CONNOISSEUR VICTOR IMPERIAL BLUE CHIP ARCHITECT SCHOLAR
You earn respect with
higher standards

VANITSA DROGUETT
Original • Enterprising Insightful • Distinguished Respected • Competitive Arrogant • Cold Classic • Established Skillful • Restrained Intellectual • Disciplined
Forward-Thinking In-the-Know Results-Oriented Superior Best-In-Class Polished Systematic

PRIMARY FASCINATION ADVANTAGE®

THE THE THE THE THE THE THE
TRUST EVOLUTIONARY AUTHENTIC GRAVITAS DIPLOMAT OLD GUARD ANCHOR GOOD CITIZEN
You build loyalty
with consistency Curious • Adaptable Approachable • Dependable Dignified • Stable Levelheaded • Subtle Predictable • Safe Protective • Purposeful Principled • Prepared
Open-Minded Trustworthy Hardworking Capable Unmovable Analytical Conscientious

THE SECRET THE SUBTLE THE VEILED THE THE THE THE
MYSTIQUE WEAPON TOUCH STRENGTH ROYAL GUARD WISE OWL DEADBOLT ARCHER
You communicate
with substance Nimble • Unassuming Tactful • Self-Sufficient Realistic • Intentional Elegant • Astute Observant • Assured Unemotional • Introverted On-Target • Reasoned
Independent Mindful To-the-Point Discreet Unruffled Concentrated Pragmatic

THE THE THE THE THE THE THE CONTROL

ALERT COMPOSER COORDINATOR ACE EDITOR-IN-CHIEF MEDIATOR DETECTIVE FREAK
You prevent
problems with care Strategic • Fine-Tuned Constructive • Organized Decisive • Tireless Productive • Skilled Steadfast • Composed Clear-Cut • Accurate Compulsive • Driven
Judicious Practical Forthright Detailed Structured Meticulous Exacting

Hello@HowToFascinate.com | 855.973.2663
 CREATED BY SALLY HOGSHEAD
DISCOVER MORE AT HOWTOFASCINATE.COM
THE 49 PERSONALITY ARCHETYPES EMAIL: HELLO@HOWTOFASCINATE.COM
©2014 FASCINATE, INC.
ALL RIGHTS RESERVED
SECONDARY FASCINATION ADVANTAGE®

INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT

You change the You connect You lead You earn respect with You build loyalty You communicate You prevent
game with creativity with emotion with command higher standards with consistency with substance problems with care

THE THE THE MAVERICK THE THE THE THE

INNOVATION ANARCHY ROCKSTAR LEADER TRENDSETTER ARTISAN PROVOCATEUR QUICK-START
You change the

8 / 16 THE BLUE CHIP : FIRST LOOK

game with creativity Volatile • Startling Bold • Artistic Pioneering • Irreverent Cutting-Edge • Elite Deliberate • Thoughtful Clever • Adept Prolific • Thorough
Chaotic Unorthodox Entrepreneurial Progressive Flexible Contemporary Diligent

THE THE THE PEOPLE’S THE THE THE THE

PASSION CATALYST DRAMA CHAMPION TALENT BELOVED INTRIGUE ORCHESTRATOR
You connect
with emotion Out-of-the-Box • Social Theatrical • Emotive Dynamic • Inclusive Expressive • Stylish Nurturing • Loyal Discerning • Perceptive Attentive • Dedicated
Energizing Sensitive Engaging Emotionally-Intelligent Sincere Considerate Efficient

THE CHANGE THE THE THE THE THE THE

POWER AGENT RINGLEADER AGGRESSOR MAESTRO GUARDIAN MASTERMIND DEFENDER
You lead
with command Inventive • Untraditional Motivating • Spirited Dominant • Overbearing Ambitious • Focused Prominent • Genuine Methodical • Intense Proactive • Cautionary
Self-Propelled Compelling Dogmatic Confident Sure-Footed Self-Reliant Strong-Willed

THE THE THE THE THE THE THE

PRESTIGE AVANT-GARDE CONNOISSEUR VICTOR IMPERIAL BLUE CHIP ARCHITECT SCHOLAR
You earn respect with
higher standards

VANITSA DROGUETT
Original • Enterprising Insightful • Distinguished Respected • Competitive Arrogant • Cold Classic • Established Skillful • Restrained Intellectual • Disciplined
Forward-Thinking In-the-Know Results-Oriented Superior Best-In-Class Polished Systematic

PRIMARY FASCINATION ADVANTAGE®

THE THE THE THE THE THE THE
TRUST EVOLUTIONARY AUTHENTIC GRAVITAS DIPLOMAT OLD GUARD ANCHOR GOOD CITIZEN
You build loyalty
with consistency Curious • Adaptable Approachable • Dependable Dignified • Stable Levelheaded • Subtle Predictable • Safe Protective • Purposeful Principled • Prepared
Open-Minded Trustworthy Hardworking Capable Unmovable Analytical Conscientious

THE SECRET THE SUBTLE THE VEILED THE THE THE THE
MYSTIQUE WEAPON TOUCH STRENGTH ROYAL GUARD WISE OWL DEADBOLT ARCHER
You communicate
with substance Nimble • Unassuming Tactful • Self-Sufficient Realistic • Intentional Elegant • Astute Observant • Assured Unemotional • Introverted On-Target • Reasoned
Independent Mindful To-the-Point Discreet Unruffled Concentrated Pragmatic

THE THE THE THE THE THE THE CONTROL

ALERT COMPOSER COORDINATOR ACE EDITOR-IN-CHIEF MEDIATOR DETECTIVE FREAK
You prevent
problems with care Strategic • Fine-Tuned Constructive • Organized Decisive • Tireless Productive • Skilled Steadfast • Composed Clear-Cut • Accurate Compulsive • Driven
Judicious Practical Forthright Detailed Structured Meticulous Exacting

Hello@HowToFascinate.com | 855.973.2663
 MY PRIMARY ADVANTAGE PRESTIGE 01
PRIMARY PERSONALITY DESCRIPTORS: PRESTIGE IN THE POPULATION
nn Rapidly earns respect
nn Focuses on adding value through better
execution
nn Conscientious of the smallest details
nn Motivated by a competitive spirit and
determined outlook
nn Expects highest quality deliverables from
self and others
nn Earns respect with higher standards
My primary Advantage is PRESTIGE.
WHO YOU ARE: 16% of the people who took the
nn Ambitious Fascination Advantage test also use
PRESTIGE as their primary Advantage.
nn Results-Oriented
nn Respected
PRI MARY S ECONDARY ARC HE TYPE
HOW YOU ADD VALUE: PRESTIGE INNOVATION T HE AVANT- G A R DE
»» People recognize you as an achiever and/or
expert. PRESTIGE PASSION T HE CONNOI SS E UR

»» You influence people through your high PRESTIGE POWER T HE VI C TOR

expectations of yourself and others. PRESTIGE PRESTIGE T HE I MPE RI A L
»» You constantly envision ways to improve PRESTIGE TRUST T HE BLUE C HI P
and upgrade. PRESTIGE MYSTIQUE T HE ARC HI T ECT
PRESTIGE ALERT T HE SC HOLAR
EXAMPLES OF LEADERS WHO USE PRESTIGE:
Heidi Klum, Enzo Ferrari, Princess Diana,
James Bond, Gordon Ramsay MY PRIMARY ADVANTAGE: PRESTIGE

HOW TO APPLY PRESTIGE AT WORK:

Your primary PRESTIGE Advantage means
THE
that you naturally seek the next level of
accomplishment. Develop your talent for using
PRESTIGE
PRESTIGE to persuade and encourage others
to support your vision at work.
PERSONALITY
AMBITIOUS . RESULTS-ORIENTED . RESPECTED

VIEW THIS VIDEO ONLINE IN YOUR REPORT

9 / 16 THE BLUE CHIP : DEEPER UNDERSTANDING VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
 MY SECONDARY ADVANTAGE TRUST 02
SECONDARY PERSONALITY DESCRIPTORS: TRUST IN THE POPULATION
nn Earns loyalty through dependability
nn Radiates a sincere, familiar warmth
nn Watches and reviews details carefully
nn Brings stability and calm to situations
nn Values routine and punctuality
nn Builds loyalty through consistency

WHO YOU ARE:

nn Stable
My secondary Advantage is TRUST.
nn Dependable 12% of the people who took the
nn Familiar Fascination Advantage test also use TRUST
as their secondary Advantage.
HOW YOU ADD VALUE:
»» People increasingly respect you over time, MY SECONDARY ADVANTAGE: TRUST
because you consistently deliver.
»» You’re constant in your words and actions.
»» In a confusing and stressful world, you THE
influence decision-making because you’re
dependable. TRUST
EXAMPLES OF LEADERS WHO USE TRUST: PERSONALITY
Walt Disney, Sam Walton, Dr. Oz, Clint
Eastwood, Mother Theresa STABLE . DEPENDABLE . FAMILIAR
HOW TO APPLY TRUST AT WORK:
Because of your secondary TRUST Advantage,
people rely on you more than they do on
VIEW THIS VIDEO ONLINE IN YOUR REPORT
other personalities. Now it’s time to learn
exactly how to activate your natural ability
INNOVATION is the language of CREATIVITY
to create TRUST. By understanding and
applying your main Advantages, you can better PASSION is the language of RELATIONSHIPS
shape decisions and inspire people at work,
making sure your messages are heard and POWER is the language of CONFIDENCE
remembered.
PRESTIGE is the language of EXCELLENCE

TRUST is the language of STABILITY

MYSTIQUE is the language of LISTENING

ALERT is the language of DETAILS

10 / 16 THE BLUE CHIP : DEEPER UNDERSTANDING VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
 MY DORMANT ADVANTAGE POWER
INNOVATION

WHAT IT MEANS TO HAVE A DORMANT INNOVATION

POWER WHY USING INNOVATION
POWER
ADVANTAGE: FEELS LIKE QUICKSAND:
This is your most exhausting form of communication. It’s how you »» Your
You areapproach
perceived asisstable,
obliging
are least likely to impress others. and flexible.
trustworthy You’re You
and consistent.
typically notsurprise
don’t typically considered
others with
Try to avoid situations that force you to communicate with your intimidating and tend
what you say or what you to
do. You
dormant Advantage, because this form of communication will know how be
can normally to counted
adapt upon
your
cost you a disproportionate amount of energy and it’s unlikely to message
to get the jobtodone
thethe
situation.
right way,

set you up for success. »» You

and on time. Your predictability is
want others to like
why people depend on you.
you. With friends, you’re
Situations that force you to use your dormant Advantage will act »» Most
a good listener;
likely, at work,
you influence others
like quicksand. You’ll feel stuck, unable to move forward without you arestrong
through helpful. You and
relationships
using up all your energy. typically listen with an
respect. Unlike INNOVATION
open mind,who
personalities, taking
tend tocare
have
It’s important to recognize these types of interactions, because not to force your opinions
an irreverent style, you typically
they can prevent you from making progress and momentum. on others.
persuade People
others confide
by respecting
in you because you tend
their thoughts and opinions and
not
beingto judge.in your decision-
inclusive
SHOULD YOU LEARN HOW TO ACTIVATE THE
POWER »» You
making and style of working. You
allow others to
ADVANTAGE? ADVANTAGE?
INNOVATION usually prefer the company of
make decisions and are
others, as opposed to working
You are
dislike
not situations
a dominantthat personality,
feel unpredictable
and dislikeorcontrolling
random. You comfortable letting others
alone, and recognize the value
should
others. avoid
You don’t
jobs want
that require
to be theyou“bad
to constantly
cop.” Avoidreact
situations
and lead, unlike POWER
their point of view can bring to a
in
reinvent.
which you must overtly command co-workers or clients. personalities, who strive
situation.
Instead, find ways to succeed with a more subtle style of to occupy the alpha dog
When
engagement.
forced to use your dormant Advantage, it exhausts your »» Your
position
word isin the
your group.
bond. Because

energyforced
When and focus.
to useBecause this is Advantage,
your dormant your least natural modeyour
it exhausts »» Once
of your stability and the sense of
you know your
comfort you offer, people know
of communication, it requires tremendous additional
energy and focus. Because this is your least natural mode energy personality’s dormant
that what you say is what you
in
of order to relate to itothers
communication, in this
requires way. It feels
tremendous awkward
additional and
energy Advantage, you’ll
mean.
unnatural.
in order to It leaves
relate you drained.
to others in this way. It feels awkward and understand why these
unnatural. It leaves you drained.
»» tasks
Once you feel
knowlike
yourstruggling
personality’s
Here’s your goal: Find more opportunities to apply your top through quicksand,
dormant Advantage, you’ll and
Advantages. ThenFind
Here’s your goal: you’re far opportunities
more more likely toto
exceed
apply your how to avoid
understand spending
why these tasks feel
expectations at every turn.
top Advantages. Then you’re far more likely to exceed your energy on those
like struggling through quicksand,
expectations at every turn. traps.
and how to avoid spending your
energy on those traps.

KNOW YOUR OWN VALUE SO OTHERS CAN TOO

CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com

11 / 16 THE BLUE CHIP : DEEPER UNDERSTANDING VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
ANALYTICS
INTENSITY OF MY ADVANTAGES My Results Total Intensity Possible

How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.

A PIE CHART OF MY A COMMONLY ASKED QUESTION

PERCENTAGES What if I have the same percentage
This chart shows the for multiple advantages?
percentage of each Advantage The Fascination Advantage
in your personality. measures your results to a tenth
of a percent. The assessment has
Do you have a very high
“tie-breaker” questions built into the
percentage of one Advantage?
algorithm. Your report reflects your
A high percentage indicates
top two scores.
a more consistent and
concentrated use of one
certain trait.

MY ADVANTAGES, COMPARED TO AVERAGE POPULATION My Results Average of All Users

This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)

12 / 16 THE BLUE CHIP : DEEPER UNDERSTANDING VANITSA DROGUETT Hello@HowToFascinate.com | 855.973.2663
OPTIMIZE YOUR TEAM’S ADVANTAGES
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.

Think of your own HOW YOUR CO-WORKERS ADD VALUE

team. Which of the
Advantages
do you see?
INNOVATION INNOVATIVE PROBLEM-SOLVER

RELATIONSHIP-BUILDER WITH
On a team, PASSION STRONG PEOPLE SKILLS

differences matter
more than strengths. POWER A LEADER WHO MAKES DECISIONS

OVERACHIEVER WITH
Diversity strengthens PRESTIGE HIGHER STANDARDS
a team and makes it
more multifaceted, as TRUST STABLE, RELIABLE PARTNER

long as each person

understands and MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES
develops his strong
suit. Leaders need to ALERT PRECISE DETAIL MANAGER
know how to tap into In our research with high-performing teams, we consistently see how crucial it is to recognize that
their team’s variety individuals add value differently. Each member of the team needs to know her own highest value, and
of Advantages so that of her teammates.
that they can help Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
each person develop
signature areas of Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.
performance.
Want to tap into THE 49 PERSONALITY ARCHETYPES
When you identify
the best of your
the natural
SECONDARY ADVANTAGE

employees and INNOVATION

You change the game
PASSION
You connect
POWER
You lead
PRESTIGE
You earn respect with
TRUST
You build loyalty
MYSTIQUE
You communicate
ALERT
You prevent problems

communication styles
with creativity with emotion with command higher standards with consistency with substance with care

team members?
within your group,
INNOVATION
You change the game Steph B. Patrick J.
with creativity

you’ll begin to see We can identify PASSION

Jodie H. Daniel V.
your team’s
You connect

the patterns behind

with emotion

overall top
PRIMARY ADVANTAGE

POWER Michael J.
how your team is most You lead
with command Rohan Q.
Ellie L.

likely to succeed. traits, including PRESTIGE

You earn respect with Jack B.

a “Heat Map”
higher standards

TRUST

Fail to recognize of your group’s You build loyalty

with consistency
Jeanne M.

these patterns, and collective MYSTIQUE

You communicate
with substance
Ryan A.

your group will likely Advantages and ALERT

pitfalls.
You prevent problems Del S.

be unproductive or
with care

conflicted. To get more info

about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.

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APPLY WHAT YOU’VE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to find
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confidently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to fit within
the average attention
span. Otherwise you’ll
lose your listener’s
attention.
Here’s how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personality’s most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
14 / 16 THE BLUE CHIP : DEEPER UNDERSTANDING
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When you’re confident and authentic, you’re more likely
to impress and influence your listener.
The Anthem Method is very easy, because we’ve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
CREATE YOUR ANTHEM NOW:
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
nnNew business materials
nnResume
nnLinkedIn profile
nnWebsite
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp IN OUR PILOT PROGRAM WITH UNILEVER,
what you bring to the table. EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
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LEARN MORE ABOUT THE SCIENCE OF FASCINATION
GROW YOUR BUSINESS BUILD YOUR TEAM BECOME INTENSELY VALUABLE

Whether you want to know more about your key

personal differences, or you want to introduce
the Fascination Advantage® system to your
team, we have the perfect solution for you.

GET STARTED TODAY! CLICK ONE OF

THE OPTIONS BELOW:

DO YOU WANT TO... DOES YOUR TEAM WANT TO...

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ÌÌ Turbocharge team performance?
ÌÌ
Increase your prices or salary?
ÌÌ Tap into each person’s advantages?
ÌÌ
Ace the interview?
ÌÌ Improve communication?
ÌÌ

CLICK HERE FOR A CLICK HERE FOR A

HIGH-PERFORMANCE PERSONAL BRAND HIGH-PERFORMANCE TEAM

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GET FASCINATING IDEAS HERE:
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TWEET THIS:
»» The greatest value you can add is to become more of
yourself. via @SallyHogshead
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value or taking up space. via @SallyHogshead

Twitter »» When you want to stand out, your strengths matter

@SallyHogshead less than your differences. via @SallyHogshead

Twitter »» You don’t LEARN how to be fascinating. You

@HowToFascinate UNLEARN boring. via @SallyHogshead
Email »» If you don’t know your own value, don’t expect
Hello@HowToFascinate.com anyone else to. via @SallyHogshead

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