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© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
 Techie’s Guide to Getting Hired
Session 1: Design Your Personal Brand

Speakers: Jesal Gandhi and Trent Dorroh, Talent Bridge Team

Hostess: Kara Sullivan | Cisco Networking Academy
13 February 2018
 • Use the Q and A panel to ask
questions.
• Use the Chat panel to
Welcome to the communicate with attendees
1st session of the and panelists.
Techies Guide • A link to a recording of the
session will be sent to all
to Getting Hired registered attendees.
webinar series • Please take the feedback
survey at the end of the
webinar.

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Overview

Why is Personal Branding Important?

Different Formats of Personal Branding

Present Yourself Professionally

What do Employers think of Personal Branding?

Q&A

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Why is Personal Branding
Important?

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
 Allows others to understand what you are passionate about,
your education, career path – creating a clear message that
distinguishes you from your peers.
Personal Brand
Creates a unique, distinct identity for yourself that often
establishes your professional reputation.

How You Your How Others

Personal
See Yourself Brand
See You

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Different Formats of
Personal Branding

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Personal branding influences
Employers through these formats:
Email

Phone

Social Presence

Resume

Virtual Meetings

In-person Meetings
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Present Yourself Professionally

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Present Yourself Professionally
30-second Elevator Pitch
1) Determine your goal | 2) Identify your audience | 3) Brainstorm |
4) Craft the story | 5) Practice

Grooming, Attire, and Hygiene

Attitude and Mindset

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What do Employers think of
Personal Branding?

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Personal Branding and Getting Hired

Curriculum and Certifications

Résumé + LinkedIn
Interview Process

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Curriculum and Certifications

Enroll in course that you are passionate about

Take advantage of the opportunity
Obtain certification based on curriculum

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Résumé and LinkedIn

Proofread multiple times

Have others review
Place a picture on LinkedIn

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Interview Process

Phone Screen
Speak clearly and LISTEN
Video Calls
Dress appropriately
In person Interview
Be on time!!!

** Prepare questions and ask them**

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
Explore your options with
Cisco and our Channel
Partners

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
 Personal Branding Checklist
Be aware of how you portray yourself to Ways you present yourself
employers through these: professionally directly to employers:

Email
30-second Elevator
Phone Pitch

Social Presence
Grooming, Attire,
Resume
and Hygiene

Virtual Meetings
Attitude and Mindset
In-person Meetings
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Q&A

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Save the Date
NEXT SESSION:

Relevance of Professional Etiquette

8 March – 9:00 A.M. PT
Register at: http://bit.ly/techiesguide

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20