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To measure Consumer Preferences and Switching Behaviour for Mobile Handsets I have developed a
questionnaire to collect data from almost 200 consumers. If you are interested then please cooperate in
completing my project by participating in this survey.
This survey consists of mainly three parts i.e. personal information, the buying preferences and factors
that stimulate switching. Your responses are requested for all sections of the questionnaire, and it is
desired that you should answer to the best of your knowledge regarding the given scale. It will hardly take
20 – 30 minutes to complete the questionnaire.
I assure you that the data collected from this study will be presented in aggregate form, whereby the
confidentiality of participants will be assured at all times. No identifying information will be presented in
the project. Thank you in advance for your co-operation.