Top

Top 13
13 Reasons
Reasons to
to Learn
Learn
DIGITAL
DIGITAL MARKETING
MARKETING
Introduction
“
Remember the Great Recession of 2008? Everything was Take a risk and keep testing,
affected-employment, prices, consumerism, and pretty
much everything else. The effect on the market scene was because what works today
pretty drastic. Some companies went out of business, won’t work tomorrow, but
some were acquired by considerably bigger and unaffeced
companies and many cut off the employees. The case in what worked yesterday may
point is- the market is highly prone to fluctuations. That work again.
affects everything. But here’s the deal.

As long as you apply and implement the best possible mar-

”
Amrutha Sahasrabudhe
keting strategies concerning your company, you can fare far
better than other companies that might fall a prey to the
ups and downs of the market. Speaking of marketing strate-
gies, have you ever tried Digital Marketing? If you haven’t
ever come across the term, we are there to help you under-
stand the entire concept.

Digital Marketing refers to the marketing of promotion of a

product, a service or a brand using digital media, such as
the Internet. In simpler terms, you can call it a modification
of regular marketing. So if you own a business, and you
project your business on a digital platform, there’s going to
be a high increase in your consumer base, because digital
marketing produces great results.

While Digital Marketing has been in news as a latest trend, it

in fact belongs way back in the 1990s. It found more lever-
age in the early 2000s, when companies started registering
their personal domain names. As of 2017, as much as 76%
of the entire Internet population consider that with the rise
of Digital Marketing, the market results have positively
changed twice as much as compared to that over the last
50 years.
Areas of Digital Marketing
Digital Marketing is a huge field to experiment with, and
“
this excellent field comprises of various other major mar- Innovation needs to be part of
keting strategies, each of which are equally important for your culture. Consumers are
a Digital Marketing Strategy to work to its best possible
extent. transforming faster than we
are, and if we dont catch up,
Search Engine Optimization we’re in trouble.

”
There are hundreds of thousands of websites registered on
the Internet. But how can you stand out from the rest of
them, or on a more precise net, how can you stand out from Ian Schafer
your competitor(s)? Search Engine Optimization refers to
the marketing strategy that gets traffic to your website via
the unpaid or the “natural” search results of a search engine
results page. A great SEO plan can get you better ranks
than your competitors, thus, making more people aware of
the existence of your business.

Content Marketing
Content is key. Everything that is written on your website is
referred to as the content. The more relevant and engaging
your content, the better people connect to your brand. And
since Digital Marketing offers the flexibility to share content,
your viewers can share content, which means more people
know about your company.

Search Engine Marketing

This is almost like SEO, except that you have to pay to ad-
vertise your business. SEM consists of the ads that are pres-
ent on the top and the bottom of a search engine results
page. These ads are called “inorganic” ads.
Social Media Marketing
Of the 51% of the world’s population that’s using the Inter-

“
net, 185 million people have a social media account, as of
2016, and by 2020, this number is expected to cross 200
million. Social media is a vast field, and using it in the right
way to market your brand can bring a huge turnout. Authenticity, honesty, and per-
sonal voice underlie much of
Pay-per-click advertising what’s successful on the Web.

”
This advertising technique has two people at the ends- the
advertiser, whose brand has to be advertised, and the pub-
lisher, who is usually a blogger or YouTuber who permits the
advertiser to run his ads on his channel. In this method, the
Rick Levine
advertiser pays the publisher only when someone clicks on
his ad.

Affiliate Marketing
Affiliate or Influencer Marketing is advertising your brand
with the help of a celebrity or someone with a huge social
media following. Such people are called “Influencers” be-
cause they influence or encourage people to buy or use a
product or service which they believe can be helpful to their
followers.
The Future of Digital Marketing
As we discussed earlier, Digital Marketing has been around
since quite a few years now. But that doesn’t stop it from
“
being a highly futuristic market strategy that brings the Innovation needs to be part of
best possible results for the brand. It’s safe to say that your culture. Consumers are
Digital Marketing is here to stay for a long time to come.
transforming faster than we
are, and if we dont catch up,
Mobile Marketing is the Next Big Thing
A part of Digital Marketing, mobile marketing is supposedly
we’re in trouble.

”
going to grow more in the near future. About 4.77 billion
people all over the world use a cell phone, which means
their primary browsing device is mostly their cell phone. Ian Schafer
Due to the ease of access and the portability, mobile
phones and tablets are pretty much dominant in the current
age. Mobile marketing is targeted at everyday users who
mostly use their cell phone for their work. Google has
released aseparate algorithm which will rank websites and
show ads based specifically on search aspects via mobile
phones and tablets. This means that websites having a spe-
cific rank on a desktop search may or may not have the
same rank on a cell phone search. But nevertheless, with the
number of mobile phone users growing quite fast, it’s no
new news that mobile marketing will soon be prevalent.

Keywords Get More Specific

Keywords are the search terms that a user enters to find a
specific thing on the Internet. It doesn’t specifically have to
be a single term. Having a relevant set of keywords that
drives the mass towards your website is important as it cre-
ates awareness about the existence of your brand. As a part
of SEO, the latest addition to efficient SEO techniques is
Latent Semantic Indexing (LSI) Keywords. LSI keywords are
keywords that are semantically related to the keywords that
a user enters. This means that when a user types in a key-
word, then along with suggestions for his search, Google or
any other search engine will also show keywords which are
synonymous to the keywords entered, which might lead the
user to your website.
For example, if you own a car based website, and a user
types “latest cars” as a keyword, then along with that, the
search engine might also show “The Best Cars of 2017”,
which is on the blog page of your website and thus, the user
might be lured into visiting your website. LSI Keywords are
“
a great help in boosting your content and traffic, and reduc-
Personalisation – it is not
ing the bounce rate on your website. about first/last name. It’s
about relevant content.
The Advent of CRM Applications
If you own a business, and your modus operandi of custom-
er acquisition is solely via having viewers to fill in forms on
”
Dan Jak
your website, then you’re lagging far behind. It’s almost
2018, and digital marketing has come a long way. One of the
best techniques in digital marketing is Customer Relation
Management (CRM) Applications. CRM applications play a
vital role in building and managing the success of a brand.
CRM applications not just help you acquire customers, they
also help manage customer data, track customer behaviour,
examine customer interactions and also help receive real-
time data of customers as well as the general audience. This
way, you can easily interact with your clients and viewers
and it gets easier for both parts to understand each other
better.

Easier Interaction
Almost 17 years into the new millennium, the world has
come a long way in terms of technology. While earlier,
people had great trouble in knowing about the authenticity
of something, today, with the help of various technologies,
it’s easy to know what works and what doesn’t. Coming to
digital marketing, since this field offers great flexibility to
interact, customers now can easily know and clarify their
queries about a particular product or service, while the
brand owners can interact with their audience and explain
about their business. This helps in building and improving
the trust and credibility of your brand.
Schema Mark-up is the SEO Saviour

“
Schema mark-up, though less popular, is nevertheless a very
powerful tool that can boost your SEO and work wonders.
Schema markup, found in schema.org, refers to the mi-
cro-data that can be used to help analyse the website in You can’t sell anything if you
better terms. Adding it to the SEO lets the search engine
bots or crawlers understand the website effectively, and
can’t tell anything.

”
thus show it on the search engine results page. With Goo-
gle’s powerful SEO based algorithms, it’s vital that you add
schema mark-up to your SEO strategies for an eventual Beth Comstock
increase in search rank as well as website traffic. While it
may or may not have an exact direct effect, it definitely
increases the visibility and the click-through rate of your
website.

What we are seeing regarding Digital Marketing is just the

tip of the iceberg. There is more to experience in the years
coming, and it’s not too late to say that Digital Marketing
can change the market in a rather great and positive way.
Benefits of Learning Digital Marketing

1 Digital Marketing is Trending

While the market strategies keep frequently
changing, Digital Marketing is something that
“
has been trending for a long time now.
Although there are always minute changes that Content builds relationships.
also happen in the various aspects related to
Digital Marketing, with a few tweaks, all strate- Relationships are built on
gies involved can bring about excellent results. trust. Trust drives revenue.
Learning something as trending as Digital Mar-
keting adds a feather to your hat with all your
other skills. It not just keeps you posted about
new market trends; it also lets you use those
”
Andrew Davis
trends for the company or the client you might-
work for.

2 Digital Marketing is Futuristic

If you are a student or an already established
professional learning Digital Marketing, it’s
always wise to plan for the future, while still
executing strategies at present. While the cur-
rent market is mostly steady, you never know
what the future holds. So, it’s vital that you lay
out a framework of the probable marketing
strategies that might suit a future market fluc-
tuation. Digital marketing is highly futuristic. It
helps you understand how the marketing strat-
egies would work in a future scene, where there
might be a recession. Not just that, it also gives
an insight of whether a trend might work in the
future or not. Moreover, with the speed and the
nature of results presented by Digital Market-
ing, it can be easily said that Digital Marketing
is the new face of marketing. Who wouldn’t
want to learn such a futuristic trend?
3 Digital Marketing is Cost-effective
Of the various amazing benefits that Digi-
tal Marketing provides, one of the best is
the fact that it is pretty much cost-effec-
tive in comparison to traditional methods.
While traditional methods require the use
of billboards or newspapers or radio
“
spots, for digital marketing, all you need is
The objective is not to ‘make
Internet and proper digital platform. When your links appear natural’. the
you learn Digital Marketing, you come objective is that your links are
across various strategies that you can use
at a cost that can be estimated lower than natural.
those used in traditional marketing. So
you not only make a great market pres-
ence, but you save money as well. ”
Matt Cutts

4
Digital Marketing Brings Higher
Conversion Rate
As a digital marketer, one of the most im-
portant things to focus on is the conver-
sion rate of customers. Conversion rate
refers to the total number of customers
who successfully completed a transaction
divided by the total number of website
visitors. Higher the conversion rate, better
are the chances of a brand being recog-
nized by more people. Learning Digital
Marketing helps you implement marketing
trends to a business, and generate better
and higher conversion rates. The average
landing page conversion rate has been
recorded to be 2.35%, but with a better-
plan,conversion rates can go higher.
5 Digital Marketing Enables Better Interaction
If you have a working knowledge of Digital
Marketing, then it gets sufficiently easy for
you to understand the market. So as a
digital marketer, your digital marketing
skills can help you understand what your
viewers and audience want, you can un-
“
derstand what results your client expects The best marketing doesn’t feel
for the promotion of their business. This like marketing.
way, you can interact way better instead
of just being a standby in the scene.
”
Tom Fishburne

6 Digital Marketing Lets You Earn More

You thought Digital Marketing was all
work and no play? Well, no. Digital Mar-
keting has been found to be one of the
top-paying fields in the current market.
Proficiency in Digital Marketing subfields
can get you as much as $62000 and that
is just for SEO. Fields like UX Develop-
ment or Big Data Analysis can go as high
as $158000. You can also work as a free-
lancer and earn a great deal while work-
ing on various projects.

7 Digital Marketing is Growing

Digital Marketing isn’t stagnant. It keeps
growing and adding bigger and better
trends to it. Unlike traditional marketing,
digital marketing is not uncertain. You can
measure and track the steps implemented
as part of the marketing strategy. Since it
has a constant growth, learning Digital
Marketing certainly provides great depth
and knowledge about the inflow of various
marketing trends.
8 Digital Marketing Provides Better Learning
Digital Marketing, as we already discussed, pro-

“
vides a deeper insight of the market and the
trends concerning it. Learning Digital Marketing
gives you an advantage over others with
respect to knowing the various market scenes. Marketing is not the art of
So whatever way you plan to use digital market- finding clever ways to dispose
ing in, you’ll always have a better view of what’s
supposed to work out and what won’t. of what you make. It is the art
of creating genuine customer
9 Digital Marketing Offers Better Career Opportunities
In 2018, jobs aren’t just limited to being software
value.
engineers or doctors. There are tonnes of new
opportunities out there, and for fulfilling those
roles, companies are on the search for people
”
Philip Kotler
who are best suited for such challenging and
lucrative job profiles. Digital Marketing being a
vast and evolving field provides a plethora of
career opportunities which not just help you
grow in career perspectives, but also gradually
help you develop expertise in the various
aspects of Digital Marketing. Learning Digital
Marketing can provide you job opportunities
that certainly don’t hold back your talents and
capabilities and let you explore more in the field.
To know about how to get a perfect job in Digi-
tal Marketing, read this E-book.

10
Digital Marketing Lets You Be Creative
When you have a job, it’s important that you
enjoy what you are doing, because otherwise it
can negatively impact you, your work and of
course, the client or the company for which you
work. Learning Digital Marketing let’s you ex-
plore yourcreative side and apart from that, it
allows the flexibility to use your ideas to imple-
ment result-oriented strategies, either for your
own or your client’s brand.
11 Digital Marketing Lets You Experiment With Varieties
Coming straight to the fact, Digital Marketing lets
you try out different variations to get the exact
results that you are aspiring for. Learning Digital
Marketing broadens your perspective towards the
various marketing trends that might help you gain
the best possible outcomes for your client’s busi-
“
ness.
Sometimes when you innovate,
you make mistakes. It is best to

12 Digital Marketing Is Easy

Digital Marketing is as easy to learn as it is to im-
plement. You don’t have to spend hours brain-
admit them quickly, and get on
with improving your other
storming or mugging up details. It is easy to under- innovations.
stand and it can get as simple as you want to if you
have a fundamental understanding of the working
of the various trends and tactics involved. ”
Steve Jobs

13 Digital Marketers are in High Demand

Digital Marketing has been and is still on the rise.
Many companies have already started implement-
ing Digital Marketing, and many are ready to switch
from traditional to digital marketing. In such a case,
there are lots of job prospective that have come
into existence. This only increases the demand of
Digital Marketing Professionals. If you learn Digital
Marketing, that professional could be you.
Learn Digital Marketing at Digital Ready
Digital Ready offers you a Certification Course in Digital Marketing. From the basics to
the advanced details of Digital Marketing, CCDM covers every single detail that Digital
Marketing is comprised of. The course focuses on:

• Digital Marketing Fundamentals

• Influencer/Affiliate Marketing
• Website Creation
• Email Marketing
• Search Engine Optimization
• Google Analytics
• Google AdWords
• AI-based Digital Marketing
• Social Media Marketing
• Marketing Automation
• Content Marketing
• Live Projects
• YouTube Marketing

Batch Schedules

Crash Course 1 Month Intensive Training + 1 Month Internship, - Monday - Friday (10:00am to 4:00pm)

Online Training 3 Months Training, - Saturday & Sunday (8:00am to 10:00am)

Morning Classes 2 Months Training + 1 Month Internship (Optional), - Monday - Friday (8:00am to 9:30am)

Weekend Classes 2 Months Training + 1 Month Internship (Optional), - Saturday & Sunday (10:00am to 1:00pm)

Evening Classes 2 Months Training + 1 Month Internship (Optional), - Monday - Friday (7pm to 9pm)

For more info visit: https://digitalready.co

Certifications Provided by Digital Ready
The Google Analytics Certification Test
deals with the knowledge and trends
involved in Google Analytics. The test
comes in two variations:
Google Analytics for Beginners
Advanced Google Analytics
Hubspot, as we all know, is a leading
developer for inbound marketing and
sales, founded by Brian Halligan and
Dharmesh Shah in 2006. Hubspot Certifi-
cation Test includes
Hubspot Inbound Marketing Certification
Hubspot Email Marketing Certification
Facebook Blueprint Certification provides
knowledge about the basic and the
advanced marketing features of both
facebook and instagram.
Facebook Blueprint Certification
The Google Adwords Certification Test is
taken in order to gain proficiency in
Adwords and the ad categories
concerned with it. The test includes:
Google AdWords Fundamental
Google Search Advertising
Google Display Advertising
Google Video Advertising
 digitalready.co

Contact US
Digital Ready - Hyderabad Digital Ready - California
#204, Sai Datta Residency, Arunodaya Colony, Madhapur, iGebra, 42840 Christy Street, Suite 234, Fremont,
Hyderabad, India, 500081 CA 94536
Phone: 040-6012-4499 / 9490043625, Phone: 510-509-9986
Email: hello@digitalready.co