Target Market

Our target market will determine the approximate number of households in Barangay
Calumpang, General Santos City. It is estimated around 16,894 households. Considering the location of
Barangay Calumpang, it is in between of Barangays like Barangay Fatima (14,554 households), Barangay
Tambler (4,583 households) and Barangay Labangal (13,192 households). We consider them as target
customers as well.

Note:

a. The number of population is based on data(2016)

This group of market will be described their need according to their lifestyle considering a
number of potential influences on (…) ,expectations and activities of consumers. Since majority of the
households are having their time mainly on working, they are having difficulties allocating their time on
laundry activities. We will offer convenient, high quality, and time-saving laundry services for them.

Respondents Classifications
Student
10% 8% 18%
Self-employed
64% Employed
House Person

Based on the survey, the graph shows that 8% are students, 18 % from Self-employed, 64% are
employed and 10% are house person.

Competitors

The researchers have gathered data of the list of the Laundry Shops registered as of February 20, 2018
in General Santos City as shown below:

TRADE NAME LOCATION

1 Andre’s Laundry Services Dona Soledad Subd., Phase 5, Barangay Labangal

2 Starbright Office Depot, Inc. Quirino Ave., Barangay Dadiangas East

3 Senorita Labandera Laundry Shop 51 Osmena St., Barangay Dadiangas East

4 Sofab Laundry Shoop Sal-Markq Bldg., L. Dacera Avenue, Barangay City

Heights

5 Premm General Services Unit 2, Meetrovi Bldg., Magsaysay Ave., Barangay

Dadiangas South

6 Bubble Spin Laundromat Door 3, Danny Say Bdlg., Daproza Avenue, Barangay

Dadiangas North

7 Heaven Scent Laundry Aparente St., Barangay City Heights

8 Heaven Scent Laundry Aparente St., Purok Malakas, Barangay San Isidro

9 Heaven Scent Laundry L. Dacera Road, Barangay City Heights

10 Sunshine Hill Laundry Shop Door 8, LBD Bldg., L. Dacera Ave., Barangay City

Heights

11 Casmela Laundry Services #420, Block 4, 2nd Avenue, Guinoo Subd., Barangay

Lagao

12 Matt’s Laundry Shop Yabon Bldg., Aparente St., Barangay San Isidro

13 Laundryworld Laundry System Juduta Commercial Bldg., J. Catolico Sr. Avenue,

Corporation Barangay Lagao

14 Daisy Palabahan Center Fil-Am Avenue Corner Purok 23, Barangay Fatima

15 Eleven Folds Laundry Door 4, Santos Building, Leon Llido Street, Barangay

City Heights

16 HGS Laundrycare Aparente St., Corner Guinintuan St., Barangay City

Heights

17 Shakespeare Ecolaundry Shop #2 Rambutan-Clariza Corner Champaca St., Barangay

Dadiangas East
18 Donna’s Laundromat Rozen Suites #01, Sebastian St., Corner Aparente St.,

Barangay City Heights

19 Kosh Kosh Laundry Services P. Acharon Boulevard, Barangay Dadiangas West

20 Bubbles Pop Laundry Services P. Acharon Boulevard Ext., Barangay Bula

21 East Asia Royale Hotel National Highway, Barangay Lagao

22 Jab Wash and Dry Laudrynet Viray Bldg., Tiongson St. Extension, Barangay Lagao

23 Sydney Hotel Corner Pendatun and Pioneer Avenue, Barangay

Dadiangas West

24 La Vahh Me Laundromat 23 Daproza Avenue, Barangay Dadiangas North

25 Hawee’s Laundry Shop L. Dacera Avenue, Barangay City Heights

26 Hawee’s Laundry Shop Salvani Street, Barangay City Heights

27 Hawee’s Laundry Shop Arradaza Street, Barangay Lagao

28 Hawee’s Laundry Shop Bula-Amao Road, Barangay Bula

29 Hawee’s Laundry Shop Purok 5, Barangay Calumpang

30 Labandero Laundry Express Corner Quezon Avenue, Balagtas St., Barangay

Dadiangas North

31 Labandero Laundry Express Aparente Street, Barangay City Heights

32 Laundry Room Laundromat Calderon Bldg., Magsaysay Avenue, Barangay

Dadiangas South

33 Drop and Wear Laundry Shop Lower Malakas, Nunez St., Barangay San Isidro

34 Family Laundry Shop Nunez St., Barangay San Isidro

35 Tumble Dry Laundry Shop Purok Veterans, Along Highway, Barangay Calumpang

36 KDY Enterprises Corner Osmena St. & Quirino Avenue., Barangay

 Dadiangas East

37 KDY Enterprises J. Catolico Ave., Barangay Lagao

38 DLDG Enterprises Lot 15, Las Villas De Dadiangas Subd., Barangay City

Heights

39 Miggy’s Laundry Point Aparente St., Manansala Subd., Barangay San Isidro

40 Deor Laundry Shop Aparete St., Barangay San Isidro

41 Richrose Laundry Shop L18, B9, P4, Dona Soledad Subd., Barangay Labangal

42 Almar Eco Wash Laundry Shop L. Dacera Sr. Avenue, Barangay San Isidro

43 Roze Laundry Unit 1, Ramos Bldg., Tiongson St., Barangay Lagao

44 Care Wash Laundry 009 Sampaloc Street, Barangay Dadiangas West

45 Washtag Laundry Services Tiongson Street, Barangay Lagao

Among those shops listed above, highlighted is the nearest competitor which is within the barangay
calumpang.

Market Need

The survey says that the needs of the market are of the following factors enumerated below. Therefore
this would be our basis to better achieve customer satisfaction and they will be able to continue availing
the service.

 Location
 Price
 High Quality Service
 Convenience

Locations/Accessibility Price Service Convenience

100%
87%
61%
26%
 Demand Analysis

Area Covered Total household Population % of those who are willing subscribe Total Population who are willing to avail Estimated # of kls minimum per week Projected Demand(In kilo)
Fatima 14554 33% 4803 5 24014
Calumpang 16894 33% 5575 5 27875
Tambler 4583 33% 1512 5 7562
Labangal 13192 33% 4353 5 21767
49223 16244 81218
Willing to Subscribe without existing provider 25%
Willing To change provider 8%
Total 33%

 Projected demand is the estimated kilo of clothes per week that needs to be catered by our
services.

Supply Analysis

Working Estimated No. of Estimated Load Loading

Services hours per Cycle loads Capacity Capacity Working Capacity Per
day Time per allowed Per per days(d) week(cxd=e)
load per Load(b) day(axb=c) KiloMachine
day(a)
Self 12 42 min 50.4 50 2520 6 15120
Service
Drop-
off/full 12 42 mins 50.4 10 504 6 3024
service
Total 18144

 Loading Capacity per week is the normal operating capacity that the Laundry shop can cater.

Demand Supply Analysis

Demand Supply Demand-Supply

Gap

81218 18144 63074

 there will be a gap of 63074 that will never be catered. If our service will focus on Calumpang
alone there will still be a gap of 9731 (27875-18144) that won’t be catered. Hence which is a
good thing, since the demand for our services is higher than what we can give. Therefore the
threats of competitors to rise up in the same area (sharing of market) won’t materially affect our
sales projection.