Executive Summary

Surprise4u is a cakes and bouquets services provider for Cyberjaya area mainly but we do deliver
for other areas upon customer’s request. We do customized cakes and bouquets upon customer’s
preference and budget. The business is mainly fresh baked cakes and not frozen and for the
bouquets we will buy the flowers one day before the order to maintain the freshness of the flowers.

Moganasri, Thivapriya, Tharani, Rubini and Milin is the founder of Surprise4u. Moganasri and
Thivyapriya has extensive experience in the bakery industry having worked in confectionery
department in TK Bakery, Puchong as a part-timer while Tharani and Rubini had experience in
bouquet services because they had experience in it as they were been volunteer as a florist in
convefest MMU Cyberjaya and Milin has been worked counter management in Secret Recipe,
Cyberjaya as a part-timer. These five ladies decided to come up with a business of cake and
bouquets since they have experience with it.

Our target market is the discerning customer who wants to have a truly memorable cake, both in
taste and design, for any special occasion and also comes with a bouquet services with fresh
flowers. Our committed management team of five partners will be the guiding force for the
company. We are extremely passionate about providing high quality products which will keep
customers coming back for every special occasion in their life, or to pick up a box of cupcakes
after work for a special evening treat or surprise their loved ones with a simple bouquets.
Surprise4u founders will self-fund of seed capital RM11, 000 to buy equipment’s such as oven,
mixers and fridge where important things to do a cake is.

Details Price per cost Total

Kitchen Aid Mixer × 2 RM2699 RM5398
Elba Oven 100L × 2 RM999 RM1998
Fridge RM2568 RM2568
Basic equipment for baking RM699 RM699
Total RM10,663

Mission Statement

To exceed our clients expectations in taste and beauty by bringing to reality the cakes our clients
have only dreamt of with a combo of bouquets with fresh flowers.

Goals and Objectives

 To provide delicious confections of superior quality in design and taste

 To make cakes that will enhance any special occasion
 To achieve a return on investment of not less than 25% per annum.
 To make their special occasion with a combination for bouquets and cakes together.

Industry Analysis

As a result, this industry overview section includes information from the bakery industry as a
whole, focusing on information relating to small and medium sized enterprises (SMEs) when
applicable. Small and medium-sized businesses are defined as those having annual revenues
between RM30, 000 and RM100, 000. The cake and bouquet service provider in Malaysia includes
two distinct segments classed as "wholesale" and "retail ". Retail’s produce and sell on the
premises and cater to the demand for fresh baked goods such as cakes, bread, rolls and pastries.
The share of total industry sales held by small, medium and large entities has remained relatively
stable during the last decade.
Industry size of Surprise4u is a small business start up with a estimation growth in the sales days
by days. Sales forecasting has the ability to improve several areas of operation in the retail bakery
and bouquet services provider. By creating a sales forecast, bakeries can predict cash flow, monitor
prices and control operating costs with a higher degree of confidence and accuracy. The average
annual net profit was RM11.8 thousand in 2016, and the gross margin was 24.7% A key
characteristic of this industry is the perishable nature of many of its mainstream products. For this
reason, distribution costs and the management of product on the retail shelf is an integral part of
the bakery and bouquet business. It also imparts a relatively higher cost structure to bakers than
other food processors. When firms consider the advantages of increasing scale in manufacturing,
they must weigh the costs of higher distribution and viable shipping distances against the
advantages of centralized economies of scale in manufacturing. This characteristic is evidenced in
the fact that small- and medium-sized establishments represent about 60% of market share, which
is atypical of the food processing sector.

Our company key factors may be summarize as follows:

Our business is operating with existing customer base. We have a brand image in the local area
built over the last few months. We have unique family recipes that differentiate our products from
others. This business plan contains confidential, trade-secret information and is shared only with
the understanding that you will not share its contents or ideas with third parties without the express
written consent of the plan author. We bake our own products that assure quality and taste. Our
culinary background covers different regions of world. We have collective industry and culinary
experience of 3 years.
3.0 Company description

3.1 Company description

Remember the excitement you felt as a child when your birthday cake was carried into the room?
We want to help recreate that excitement and experience for your friends, clients or loved ones'
special day with our delicious gourmet food gifts.Service for gourmet birthday cake delivery. Our
cakes are made with only the finest, freshest ingredients. Over the past decade, we've grown to
offer more and more of the finest bakery gifts available including gourmet cookies, brownies,
cupcakes, pies and quiches. There is no better way to celebrate a special occasion than to send a
little indulgence from someone who cares. Our Guarantee: On-Time Delivery and a Quality Gift.

Online Flowers Delivery, Send Flowers Bouquets, Gifts to loved ones

While sending your flowers gifts online to cyberjaya, your expectations are at high for timely and
safe delivery to your family, relatives, friends, officials and anyone. We assures the strong
commitment to fulfil your every expectation regarding your gifts, online cake and flowers
bouquets delivery. Phoolwala delivers gifts, flowers, cakes and other gift items to all places around
cyberjaya. In case, if you recalled to send gifts urgently then at last moment too gifts are delivered
by immediate effects called as same day express flowers delivery and midnight delivery where
you need to just place the order before 5:00 PM IST and leave everything on us.. Gifts and flowers
are delivered on same day on many occasions like birthday, anniversary, wedding or any special
occasion etc. Phoolwala delivers your online gifts, fresh flowers bouquet, cakes and chocolates to
cyberjaya residents. Gifts are delivered in every part of cyberjaya .

Birthday Flowers, Cakes Delivery in cyberjaya Same day

On every occasion, gifts play an important role in your celebrations and happy moments with your
relatives, friend and loving one. You have the best choice Phoolwala, an reputed and respected
florist to send birthday flowers and cake delivery on occasions like birthday, anniversary, new
year, christmas day, Valentine's Day Flowers Gifts to I, father's day, mother's day, etc. You can
also send your gifts, flowers, cakesand chocolates on every festival like Hari Raya gifts, Diwali
Gifts , Chinese new year, etc. Once you take our gifts delivery services, you'll find that in cyberjaya
Phoolwala is the best option for your personal, social or business celebrations with birthday
flowers gifts.
Send Flowers to cyberjaya area, Gift Online Through Phoolwala

Gifts are wonderful ways to express the feelings to the near and dear ones. But flowers are
undeniably the apt gift for any occasion. Each flower has its own exquisiteness and charm that
adds the vibrancy to the occasion. Now a days there are various famous and well-established
florists accessible online. These online florists create fabulous flower arrangements from bouquets
to baskets. They have all one need to impress and make the dear ones happy. They have creative
and distinct ideas to create singular flower arrangements from various flowers that enhance the
beauty of the flower amazingly.

Earlier people had to visit the local florist for getting and selecting the flower arrangements and
get it delivered to the location. But, today with the use of the internet online flower delivery is
much simple. Now with just a few clicks from the computer one can place the order for their
favourite flower arrangement and send them to their near and dear ones across the globe. The
online purchase of the one of the easiest means through which one can get the flowers
arrangements. The best feature of placing the order for the flower arrangements from online florist
portals is that one get see the image of the arrangement clearly and to browse from an extensive
range.

Order Online Flowers Gifts With Personalised Card Delivery

Online flowers delivery is the best alternative for those who are busy with their work schedule.
Therefore, to spread smiles on the faces of the near and dear ones living across the globe and make
their special day memorable send a refreshing and striking flower arrangement from an established
online florist. Phoolwala made it very easy to ordering flowers bouquets online through its website.
You can browse categories for ordering online such as birthday flowers and birthday gifts,
anniversary gifts, special occasions gifts, valentine's day gifts etc. Phoolwala provides exclusive
care by customer support team to book flowers delivery orders online. The most important fact
about Phoolwala is its strong vendors and delivery network that made online flowers delivery very
easy. Many of the times orders are delivered within 2 hours. Online flowers delivery saves your
time and cost as well. If you are looking for sending flowers to someone and going to market to
buy flowers and you need to spend lot of time in traffic and see the flowers shops nearby but
Phoolwala makes is possible to order flowers online at one click and get it delivered to
your location.
3.2 Company history

It is trusted that the primary real birthday cake was made in Germany in the Middle Ages. The
Germans would commend kids' birthdays with cake, calling the festival Kinderfest.

Cakes initially were a coarse, bread-like item, and later turned into a much sweeter variant, called
Geburtstagorten.

In the seventeenth century birthday cakes were made more intricate with points of interest like
icing, layers and beautifications, similar to blooms. Be that as it may, these sorts of cakes were just
moderate by the affluent, privileged because of the extravagant fixings.

In the eighteenth century, sustenance and heating utensils turned out to be more open, and
consequently reasonable. With that, the cost of cakes went down altogether and the quantity of
cakes delivered went up significantly. When you go to a gathering like marriage gathering,
birthday party, glad commemoration party and numerous more like this then you gives a few
presents or bunch and gives cheerful wishes for those individuals. This is regular in today life to
celebrate and wishes for your relatives. You can state that is a convention in today life for wishing
your nearby ones. Yet, I imagine that everybody don't think about its history and how it comes in
convention. I need to share something identified with bunch or a heap of blossoms. I said heap of
blossoms in light of the fact that in beginning time of bundle its utilized for embellishing the
homes. Bundle of blooms began in Egypt around 2500BCE. The sacrosanct lotus was utilized as
a part of a formal course of action to improving the homes. Be that as it may, here is some disarray
about the bunch of blooms in light of the fact that the most established book on plan of blossoms
formally found in Japan in which said about course of action of blossoms is around 1445 . Blossom
course of action as a craftsmanship utilized by Buddhist friar around this time who took in it
workmanship from China. They cut the blooms and make a package for their homes for design
principally for entryway improvement of home. That is beginning in Asia to utilized formal plan
of blooms for enhancement.

In Europe blooms game plan originates from Dutch Civilization. Here likewise utilized blend of
blooms in well off families for adornment of their homes. In Europe bundles came around 1800
and after that it was utilized as a part of marriage time. You will likewise observe that lady of the
hour in European culture have a bundle in her grasp when she goes to chapel. At that point to come
inside the wishing convention of bundle is from European culture.

A bunches have numerous mix of blossoms which have pleasant scent. On the off chance that we
discuss restoratively than a bloom or heap of blossoms gives freshness for psyche and gives
agreeable zone for brain in person. After improvement by blooms and a formal course of action of
blossoms it was come into the wishing convention in each culture. In present day time it not a
formal plan of bloom It have many sorts that how we ought to run with which one bunches. It have
distinctive hues blossoms and same shading blooms in a formal game plan. For instance on the off
chance that You wishing a young lady and she is your better half or spouse then generally utilized
red or pink roses bunch. In the event that you go in a marriage party then you can run with many
blooms mix bundle.

In present day time we have numerous alternative for bunches like a falling bundle shape, a
pomander bundle molded, a nosegay bundle, lady bundle, splash collapsing bundle and some more.
They all are accessible in market. In today time You additionally have numerous alternative for
internet shopping of these bunches and blossoms. It's stunning for our era that we can discover
everything on the web and these an excessive number of gifting and wishing things.

3.3 Mission statement

We consider it our duty to give our customers the ability to keep their relationships meaningful
and vibrant through excellent products and services.We will achieve this by producing and
distributing only the highest quality products and services at a price that is fair to all. This will be
complimented by creativity in introducing innovations that are significant to our customers, the
industry, and our company.We will aim for excellence in all aspects of our business from customer
service, to employee relations, to company upkeep. These duties shall serve as our guide to create
a company that will enrich the lives of both its customers and employees.
3.4 Products and services

Cakes
Bouquet
3.5 Current Status

Since sourcing, manufacturing, and selling out of Elena’s basement to friends, family, and through
local boutiques, the company has grown to have its own online store, relationships with suppliers
of premium in cyberjaya.

3.6 Legal status and ownership

Sole Proprietorship

We can start trading very quickly without having to make too much investment and we have
complete control over how your business is run. If the business is going to be dependent on us and
our skill set then this may be the right option.

Advantages

 Minimal cost.

 No accounting or business audits.

 Class 4 National Insurance payable as a percentage of profits achieved, as well as fixed-

rate class 2 National Insurance contribution.

 All profits form the business belong to you.

Disadvantages

 Unlimited liability for debts incurred.

 As the business grows, you may find it difficult to access finance as a sole trader.

 Limited capacity for growth if the business is only reliant on your capacity to work.

 Fewer entitlements to social security benefits should the business fail or struggle to survive.
4.0 Market analysis

4.1 Market segmentation and target market selection

4.1 Market Segmentation

Local Residents

+++++ wants to establish a large regular customer base. This will establish a healthy, consistent
revenue base to ensure stability of the business.

Foreigner

As we all know cyberjaya is surrounded by many foreigners.. High visibility and competitive
products and service are critical to capture this segment of the market.

4.1.1 Market Analysis

The chart and table below outline the total market potential of the above described customer
segments.

4.2 Target Market Segment Strategy

The dominant target market for is a regular stream of local residents. Personal and expedient
customer service at a competitive price is key to maintaining the local market share of this target
market.

4.2.1 Market Needs

Special days ranks number one as a important days who all the humans to purchases cakes and
flower, capturing 34 percent of transactions and 36 percent of dollar volume. Eighty percent of
consumers who buy floral and cakes for the special days. The average amount spent per household
is approximately rm94.50, and the trend is an upward one.

To maximize special Day revenue with add-on sales, Red White & Bloom will offer special,
seasonal gourmet chocolates in addition to the store's normal gourmet chocolates. Chocolates
account for 75% of special Day candy sales.
4.3 Buyer behaviour
Frequent Buyer

 All range

 Works in Midtown or Downtown

 25-60 years of age

 Makes £150,000+

 Quality conscious

 Probably works as a banker, real estate agent, lawyer or financial analyst

 May have a preference for luxury items (cars, clothes, watches, homes, vacations)

 Homeowner, possible multiple home owner

 Has discretionary income

Commercial Accounts Customer Profile

 Primarily female office or store manager

 Professional 25-60 years of age

 Affluent

 Probably works for a law firm, hotel, large retail store, bank, real estate agency, foreign
consulate or insurance agency
4.3 Service Business Analysis

4.3.1 Competition and Buying Patterns

1.bloom.com.my

Welcome and thank you for visiting our website.

We are Malaysia Online Flower Shop (Online Florist) based in Kuala Lumpur that provides
online ordering and delivery service for flowers and gifts. At Bloom.com.my, you may find our
wide range of product selection for all occasion such as Birthday, Valentine’s Day, Mother’s Day,
Father’s Day, Christmas and Anniversary Day.

At Bloom.com.my, you may experience hassle free on your floral and gifting needs. Just browse
through our products and purchase online, we will help you to do the rest. We have a team of
delivery staff to ensure your order will be deliver to your recipient. Our delivery coverage all the
states in Malaysia (Home, Office, Shop, Hospital...).

We committed to provide high quality product and service for our entire customer. Your opinion
and feedback are welcome.

Should you need more information on our product and delivery, please feel free to contact our
customer service at 603-4161 3899 during working hours or e-mail us anytime
at enquiry@bloom.com.my

Thank you and looking for serve you better.

Best regards,

Bloom.com.my
2. Love.com.my
Marketing plan

The initial four years of operation, the organization arrangements to offer to quick extra markets
in Cyberjaya, expanding the market size to around 10,000. In doing as such, the organization will
band together with neighbourhood organizations in those groups to offer surprise4u items.
Surprise4u aims to offer high quality ingredients and fresh flowers at a competitive price to meet
the demand of middle to high income customers. Our objective is to provide good quality products
and to be in the market. Moreover surprise4u offers jobs to others. On top of that, our financial
objective is to generate minimum 30% revenue and to become Zero-debt Surprise4u. Surprise4u
position itself as a competent, innovative and customer orientated.

Product

Surprise4u focuses on using healthy ingredients whenever possible to encourage this localization.
Employees are trained in a customer focused manner and to be very knowledgeable of our entire
selection of goods and services.

The cake and bouquet business is extremely seasonal. Various products are sold in greater volumes
depending on the season or nearing holiday. For example, the customized cake and bouquet need
to be delivered more during valentine day season. In order to offset this extreme seasonality,
Surprise4u offers a wide variety of products and focuses not only on seasonal celebrations, but
also events that happen year round such as birthdays and anniversaries.

Pricing

After Surprise4u first opens, its key objectives will include strong market share, survival, and
return on investments. Achieving these aspirations will eventually allow the business to become
profitable. Keeping these goals in mind, the company will choose prices which are competitive
with the industry. Doing so will help surprise4u stay in business with prices that are not high over
competitors, which would likely turn customers away. Yet by not being immensely below the
market price, the business will still be able to receive as much possible income while remaining
competitive. As these prices result in the strong market share and survival of Surprise4u. The
company will then be able to use income to pay returns on investments, and in time, receive profits.
Due to the fresh flowers and type of the quality papers used for bouquet wrapping and high quality
of ingredients, made from scratch products, and carefully and at times customized decorated
goods, the pricing at Surprise4u will be higher than that of the typical grocery store bakery.

Promotion

Word of mouth and public perception are immensely important in both aspects of the business.
First of all, customers must understand that our products are made with quality ingredients and
thus taste better than many of our competitors. Not only ingredients, we also provide fresh and
quality bouquets. The word of mouth will be created when someone experiences for example, a
customized cake together with beautiful bouquets at a party. The surprise will be enjoyed by many.

Customer awareness is the first step in promoting a new business. Surprise4u will achieve this
through opening a webpage for customers to order their favourite cakes and bouquets. The site
will include detailed descriptions of the products, photos of goods, a description of the company
and its philosophy, and contact information to raise awareness of Surprise4u. In addition, the
website will include pictures of few cakes and sample bouquet wrapping that we have made before
to assure customers to like our products. Surprise4u will be promoted through flyers around the
local area also to make people aware of our service. On top of that, we also will create a Facebook
page. At the same time we will give 1st 50 customers who ordered from our webpage with free
decorated cupcakes. These free samples will also contribute to the final aspect of successful
promotion, moving the customer to make a purchase. Surprise4u will also advertise in cooperation
with other businesses. In doing so, we will recommend our partnering businesses to customers
and vice verse. Specifically, we will partner with wedding planners, photographers, and caters in
the bridal industry where the profit margins are high.

Distribution

In order to support bluekey businesses, it is important that we purchase ingredients grown in

Bluekey whenever possible. We solely use Wheat Bluekey for our flour as well as Everyday
dairies for our dairy products. Other ingredients are purchased and delivered from Everyday
Produce, a local food distributer. Moreover we get the fresh flowers, wrapping materials, Ribbons,
Nets & other related products for bouquet from Trillio Pq Sdn Bhd who carry out business of
supply either wholesale or retail in all kind of flowers and wrappers with minimum transport fee
all the way from Penang.
The products are distributed in various ways. The retail products may be picked up at the retail
location by the customer or delivered for a nominal fee. The wholesale products will be delivered
to the wholesale locations with the fee included in the product pricing. Lastly, customers will
come to the retail location for the classes.

Sales process

Deals are a critical viewpoint in any of the business whereby now and again we can make
misfortune and benefit in the meantime. For instance, if the business turnover is great it will help
the business to win more income and more benefit. On other hand, making misfortunes can be a
terrible turnover that will influence the business and also the organization. To guarantee a decent
and consul result, we have to take after a few stages amid the business procedure. All together
there are five stages that we have to take after as needs be ;

Prospect Building up a rundown of potential purchasers where those purchasers will

burn through cash on doing exchange. For this case xxxx potential buyers
because

Preparation Amid this progression, we have to gather all the pertinent data, for example,
item portrayals, costs and contender examination data. We likewise need to
build up our underlying deals projection to see the pick up or benefit that we
make in one year to keep doing the business.

Research To open up a business, first we have to do an examination where we can get

all the data expressing why it's a smart thought to open up this sort of
business. We additionally need to inquire about on a reasonable area to
continue this business before opening up in different areas.

Handling This is an imperative stride since we should be set up to acknowledges

objections and commentators and handle those faultfinders on the grounds that not all
critics business are consul. By taking care of protests and faultfinders we can
guarantee that we would not do similar missteps in future which will help us
pick up income in the business. We will continually overhaul our application
to meet their prerequisites.
 Closing and By having clients' email deliver will permit us to catch up with their surveys
following up about the business. We need to likewise catch up with them to ensure they
get great administration from us and to guarantee that we don't get any awful
comments on the business.

Sales tactics

 Utilizing innovation to make the botanical purchasing knowledge simple for clients and, in
the meantime, empower the organization to recognize and track its client base.

 Receiving proactive client benefit approaches, for instance, reaching each Frequent cake
and bouquet customer by telephone call or email inside 48 hours of a planned conveyance,
and calling business customers after every conveyance to guarantee fulfilment.

 Building a client database that recognizes contact data and in addition inclinations (colors,
vases, frequency, allergies, pets, children/spouse, birthday, anniversary, etc.).

Design and Development

As for cakes Surprise4u will test a new products quarterly. By doing this, we might know on how
our sales is going on. We might remove certain cakes from menu, which is from out website if it
doesn’t sell well within those 4 months. By doing this we might get profit rather than selling the
non-sale products. As this goes for bouquet designs too. Some customers won’t like certain design
that we created. We will remove that pattern from our website and will make sure it is favourable
to customers. By doing this our company will gain more profits.

On top of that we will improve our service by continuously test our cakes flavour once it has done.
Not only that , we will check the quality of the cake and the bouquet every time to make the
customers to love our products. Moreover , the bouquet will be checked throughout the delivery
by sprinkling water to make the flower fresh as before. Finally we will get feedback from
customers once we delivered our items. Positive feedbacks will be posted in our webpage to make
our customers to have believe in our products.
Challenges and Risk

Strengths

1) creative and talented chef to make the customized cake and bouquet beautiful.

2) Unparalleled customization of bouquet and our cakes flavours and designs are only limited by
our clients’ imagination.

3) Quality, fresh fowers for bouquet and ingredients for cakes such as fresh freshly unpluck
flowers, eggs, flour, cream and sour cream sourced directly from our suppliers.

Weakness

1) New to the Cake and Bouquet delivery market with no prior related business experience.

2) The need to seek out an external source of financing.

Opportunities

1) Strength in the province’s mining sector has contributed to an influx of younger workers. These
younger workers have more disposal income to spend on specialty and luxury items.

Threats

1) Established competitors

2) Started a new business which may difficult to satisfy the customers.

Taking everything into account, our separation procedure and the way that we will be the first to
cut a name for ourselves in the market will help separate us from the constrained rivalry. The way
that our name will be entrenched before a contender can enter the market will empower our
business to develop and prevail in the years to come.

Project development cost

There is no additional cost to develop a new customized cake as we only adding new flavours.
These unique flavours will be on the list once every 4 months to make our customers happy with
our flavours. Example of flavours will be Durian , Jackfruit, Mangorind and so on. Moreover
same goes to our bouquet services. We will distribute different type of flowers according to
sessions. Where this may charge a bit from the normal flowers.

Proprietary issues
OPERATION PLANS
GENERAL APPROACH TO OPERATIONS

Our business mainly focuses on people who live around Cyberjaya, Putrajaya, Puchong and Klang
valley. This business operates as a delivery service around these areas. Since we as the founder
has experience in baking cakes and bouquet arrangements it will be easy for a startup. This
business is owned by five young women and they are the employees for this business. There is
‘back stage’, behind the scenes activities, and “front stage”, what the customers can see and
experience.

Back stage (Behind the scene activities)

 Baking cake
 Flower bouquet arrangement
 Maintaining relationship with suppliers
 Operaation manuals
 Emergency plans
Front stage (what the customers can see)

 Operating hours
 Products
 Service efficiency
 Promotions
The ingredients will be purchased locally and fresh on average every two weeks. The business will
be capital intensive with one of the largest fixed expenses being salaries and wages. In addition,
the margins on each product are relatively low, which means that a high sales volume will be
extremely important. Therefore, obtaining customers will be the key to success for this business.

In addition, since the products will be baked fresh daily, inventory management will be important
to monitor in order to decrease the amount of spoilage costs to the company. It is also essential to
ensure this business can meet demand on a daily basis, so as to maximize the profit potential. This
will be done by constant evaluation of daily sales and baking levels.
Flowers like roses, daisies and orchids will be purchased daily as flowers have to be fresh. It will
be purchase in limited amount to decrease the wastage costs to the company. Extra gifts will be
purchased upon customer’s request. There are no specific business hours as orders are sent online
and delivery can be anytime as customers want.

BUSINESS LOCATION

Business does not need specific set up as it is focused on delivery service. Cake baking and Flower
arrangement are done in our residents at Cyberjaya. The delivery service is offered to customers
living in Cyberjaya, Putrajaya, Puchong and Klang valley.

FACILITIS AND EQUIPMENT

As this is a business that involves food industry the following regulations and certifications are
required for the City as well as the Province:

Prior to the business opening, the kitchen will need to be certified as meeting all the minimum
requirements, such as having extractor fans, proper waste management and up to date plumbing
and electrical. All kitchen staffs will need to take the food Safety course and become licensed with
the provincial government.

On a continuous basis health inspectors will check the business for cleanliness, bugs, rodents,
hygiene and food safety such as proper refrigeration and handling. We will obtain all the required
certifications and licenses prior to opening, and they will maintain them on an ongoing basis. Our
business needs heavy duty machinery such as large mixers, small mixers automatic dough roller.
Kitchen utensils ,Microwave oven, Refrigerator compartments, cake pans and cake decorating
tools. We also need flower bouquet wrappers, ribbons and stem cutters to make flower bouquets.
MANAGEMENT TEAM AND COMPANY STRUCTURE

MANAGEMENT TEAM
This business is owned by 5 young women. They are the employees as well. This management
team consists of President/Manager, Head Baker, Assistant Baker, Head Florist, and delivery
person. The founder Mogana Sri has extensive experience in baking and has been supplying a large
customer base from her home for the last 4 years. She will be assisted in Managing the bakery as
a retail entity by partner, Thivyapriya. Rubini joined as the assistant baker after investing in it. As
head florist, Tharrani will be managing the flower bouquets arrangement and proceeds duty as
front end staff member who is in charge of selling goods, taking orders, answering the phone, and
taking care overall customer satisfaction. Jamilin does duty as delivery person. Everyone will do
the delivery service in this team.

Each person’s duty is :-

President/Manager

o Oversees daily production

o Work Schedules
o Assigning Employee Tasks
o Traveling
o Ensures product quality
o Purchases raw materials
o Keeps facility running, and clean
o Accounting Duties
Head Baker

o Working long hours

o Ability to follow recipes
o Ability to produce quality product
o Ability to use ovens and mixers
o Dishwashing and janitorial skills
Assistant Baker

o Assist in baking
o Operate Cash register and serve customers
o Dishwashing, and basic janitorial skills
Head Florists

o Design, cut, and arrange live, dried, or artificial flowers and foliage.
o To keep flowers fresh and lively.
Front End Staff

o in charge of selling goods

o taking orders, answering the phone,
o ensuring overall customer satisfaction
Delivery Person

o Deliver product to customers around Cyberjaya, Putrajaya, Puchong and Klang valley.

As the business grows more employess will be hired as the production of goods will have increased
in response to increased demand.
COMPANY STRUCTURE

PRESIDENT/MANAGER

Mogana sri

HEAD BAKER
Thivyapriya

HEAD FLORIST/FRONT
ASSISTANT BAKER DELIVERY PERSON
END STAFF

Rubini Tharrani Jamilin