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A publication inspired by the

Association of Bridal Consultants


July/August 2011 Volume 1 Issue 3

the publication for wedding planners, professionals, and designers

Destination Weddings
Mary Dann’s Member Insight
Busy Season Organizational Tips
Miss Dorothy Heart Award and Scholarship
Michael Bublé and Luisana Lopilato’s Argentina Wedding
Happily Ever Afters
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Table of Contents
10 13
© Courtesy of Mexico Board
of Tourism

© ruiz y russo

17
© Courtesy of Mackenzie Spalding

Features Departments:
Destination Weddings 2011: The Experience of a Lifetime……………………… 9 Real Wedding—Argentina………………………………………………………………………………… 13
From eco-conscious affairs to all-inclusive resorts, discover what’s Barbará Diez shares her behind-the-scenes insight on the celebrity wed-
trendy in destination events. Plus, explore tips on how you can become ding she planned for crooner Michael Bublé and actress Luisana Lopilato.
a destination planner.
International—2011 Destination Weddings
Royal Wedding Fever Sparks Flurry of Trends…………………………………………… 15 Caneel Bay, St. John FAM trip… ……………………………………………………………………… 23
From the narrow sleeves on the dress and the silk tulle veil to the English Discover the eco-indulgences of this exotic locale, including the
country garden style and replantable maple trees, the April wedding of star-studded and secluded Rosewood Resort, the sugar mill ruins, and
Prince William and Kate Middleton inspires new wedding trends. organic honey initiative.

Miss Dorothy Penner Heart Award and Scholarship: Inspiring ABC Member Best Practices…………………………………………………………………………… 31
Commitment Fueled by Passion… ………………………………………………………………… 17 Members share tips for staying organized and at the top of your game
Hear from past recipients of the Miss Dorothy Heart Award and the during the busy season.
Miss Dorothy Scholarship about their life-changing moment.
Columns
Business of Brides Nov. 6-8, 2011: Be Charmed and Be Dazzled ABC Member Insight: Mary Dann-McNamee, MA…………………………………… 27
in Baltimore… ……………………………………………………………………………………………………… 18 Gain wedding wisdom on building a strong foundation for your business.
Learn more about this inspiring conference, and mark your calendars.
Master Bridal Consultant Profile: Tonya Shadoan, MBC™……………………… 29
Protect Yourself—Promotional Photos With Identifiable Clients
Require Model Releases…………………………………………………………………………………… 25 In Every Issue
When do you need model releases for promotional photos for your ABC President’s Letter… ……………………………………………………………………………………… 7
business? Find the answer in this informative article. Editor/Publisher’s Letter… ………………………………………………………………………………… 7
Association of Bridal Consultant’s Meetings & News… ………………………… 18
Advertiser’s Index… …………………………………………………………………………………………… 34

Association of Bridal Consultants Code of Ethics

Our ABC members agree to:


• represent each client fairly and honestly, providing all agreed-to services in a timely and cost-efficient manner.
• establish reasonable and proper fees for services and provide written estimates to each client.
• use honest, factual advertising.
• deal with employees and clients fairly, in an unbiased manner.
• disclose to clients any payments received from suppliers.
• operate an establishment that is a credit to the community.
Wedding Planner Magazine 5
Letter
Every bride wants a special wedding—one that is Speaking of picking-up new ideas, explore the flurry
Volume I Issue 3 different from any other. She wants a wedding that of wedding trends sparked by Princess Kate and
July/August 2011 inspires and moves guests while creating lasting Prince William’s wedding through the eyes of one of
memories for her and her groom. Destination weddings the ABC’s U.K. members, Sonia Abrams. Plus, in this
Publishers Nancy Flottmeyer, PBC™
offer exactly that kind of enchantment. For years to issue, we are honored to share the Real Wedding
David Wood
come, couples who wed away from home will hearken story of singer Michael Bublé and Argentinian actress
Editor Beth Erickson back to the moment of their wedding with sensory Luisana Lopilato as shared by member and ABC
Creative Director Nancy Flottmeyer, PBC™ experiences that tie them back to the moment—feeling Argentina Country Coordinator, Barbará Diez—and
Art Designer Nancy Flottmeyer, PBC™ the cool, rough, damp surface of a stone if they marry much more.
at a rustic stone church, feeling and smelling the salty
Contributing Writers Sonia Abrams
breeze of the ocean if they wed on a beach. You get Keep the ABC Business of Brides Annual Conference
Mary Dann-McNamee
Beth Erickson the picture. Destination weddings are a great way to on your calendar for Nov. 6 – 8, 2011 in Baltimore.
Sharon Naylor design exclusive events that will be remembered by Grace Ormonde and Diann Valentine are our
Howard Kier couples and their guests for years to come. core presenters. They will be joined by a host of
Proofreader Kim Seidel seasoned wedding experts (see page 18). To help
This issue of Wedding Planner Magazine offers you make annual conference extra special, the ABC
Sales Associates Dena Davey
Judy Zimmerman the latest destination wedding trends as well as “Miss Dorothy Scholarship” application is due by
tips from the pros on becoming a wedding planner July 31 and the ABC “Miss Dorothy Heart Award”
Photography Caneel Bay Resort
who specializes in destination nuptials. Plus, the nominations are due by August 15 (see page 17).
Jennifer Driscoll
Guillermo Pruneda Association of Bridal Consultants (ABC) continues to You can register for conference, or find out more
Magical Moments Photography provide seminars and research trips to exotic wedding about the Miss Dorothy award and scholarship, at
Hether Miles locations—at surprisingly reasonable costs. Learn www.BridalAssn.com.
Mueller Photography about one such trip to Caneel Bay on the island of St.
olivejuicestudios.com John on page 23. See you in November!
Olivier Kpognon Photography
Ruiz y Russo
Olivier Kpognon Photography

muellerphotography.net
muellerphotography.net
Andrew Scalini
Joseph Toris

Wedding Planner Magazine, a publication inspired by the


Association of Bridal Consultants, is published bi-monthly
by Wedding Planner Magazine LLC, 400 Main Street,
La Crosse, Wisconsin 54601. Phone: 608.796.2257.
Fax: 608.796.2253. E-mail: info@weddingplannermag.com.
Visit: www.weddingplannermag.com.
Copyright 2011 Wedding Planner Magazine LLC. All rights
reserved. No part of this publication may be reproduced
without written permission from the publishers.
Wedding Planner Magazine does not necessarily endorse David M. Wood, Publisher Nancy Flottmeyer, PBC™ Beth Erickson
the claims or contents of advertising or editorial material. President Association of Publisher/Creative Director Editor
Printed in the U.S.A. Bridal Consultants nancy@weddingplannermag.com editor@weddingplannermag.com

For advertising information: 727.430.7251 or e-mail ABC Members You’ll Meet In This Issue...
judy@weddingplannermag.com. Kitzia Morales Harbich, Love Mexico Weddings.....................9
Accreditations—all recent..................................................................21
Frank Andonoplas, MBC™.............................................................. 17, 19 Sharon Naylor...........................................................................................23
A publication inspired
by the

Cover: Aisle view Amanda Niemotka, PBC™......................................................................17


Sonia Abrams..............................................................................................15
Consultants
Association of Bridal
Volume 1 Issue 3
July/August 2011

of Michael Bublé
designers
and Luisana Lopilato’s Lilia Anciola, Paralelo 19......................................................................10 Charleine Hein, MBC™............................................................................17
professionals, and

ceremony.
wedding planners,
the publication for

Donna Brian, MBC™................................................................................. 19 Yoshi Kohara.............................................................................................. 19


© Ruiz y Russo
Mary Charmoli, MBC™............................................................................17 Robyn Martin, ABC™................................................................................31
Mary Dann-McNamee.................................................................. 19, 27 Camelú Millán Vargas, MBC™.............................................................10
Barbará Diez................................................................................................13 Kinuko Niizato,Hotel Sunroute Kamaishi................................... 19
Marsha-Ann Donaldson Brown, Sandals Resorts...................10 Olive Juice Studios...................................................................................9
Destination Weddin
gs
r Insight
Mary Dann’s Membeational Tips
Dana Dunphy, PBC™..................................................................................31 Mark Paquette...........................................................................................31
Busy Season Organiz and Scholarship
Award
Miss Dorothy Heart Lopilato’s Argentina Wedding
Michael Bublé and
Lusiana Cheryl Lynn Foster-Gerton, PBC™....................................................31 Ali Phillips, PBC™....................................................................................... 19
JoAnn Gregoli, MBC™...............................................................................9 Michele Rogers........................................................................................ 19
Wedding Planner Magazine ISSN 21603286 is published
bi-monthly by Wedding Planner Magazine LLC, 400 Brian Joyce, Flourish Floral Productions......................................31 Sonya Scott, MBC™..................................................................................31
Main Street, La Crosse, Wisconsin 54601. Circulation is Howard Kier...............................................................................................25 Tonya Shadoan, MBC™....................................................................29, 31
4,000. Advertising is accepted; corporate ABC members Teddy Lenderman, MBC™...............................................................17, 31 McKenzie Spalding..................................................................................17
receive a discount on rates. Annual subscriptions Stephanie Isbell MacDonald, PBC™.................................................17 Dolores Tipton......................................................................................... 19
are $24. Periodical postage paid at La Crosse, WI and
pending additional entry at Eau Claire, WI. Postmaster Magical Moments Photography.....................................................25 Beth Penner Torstick, PBC™..................................................................17
send changes to Wedding Planner Magazine, 400 Main Sandra Monahan, MBC™....................................................................... 19 Lynn H. Wheatley....................................................................................31
Street, La Crosse, WI 54601. Desireé Moore Dent, CPWEP........................................................... 19

Wedding Planner Magazine 7


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8 Wedding Planner Magazine


f e at u r e
Destination Weddings 2011
The Experience of a Lifetime
by Beth Erickson PHOTOGRAPHY OLIVEJUICESTUDIOS.COM

Destination weddings used to be synonymous with elopement. Most of the Caribbean destination weddings are beach-driven. “The couples
Times have changed. True, destination wedding couples still run off want a beautiful beach with sunset ceremony. They want to be the only
to wed, but they do so with their guests and to any location that’s not bride that day. If they see another wedding on the property that day, they
home. Today’s destination weddings take place on beaches, in castles, won’t even consider it,” says Gregoli. Marsha-Ann Donaldson Brown,
at ancient ruins, in vineyards, and on mountainsides. Think Cabo San director of sales for Sandals Resorts, agrees. “When you think Caribbean,
Lucas, Costa Rica, Italy, Napa Valley, Niagara Falls, the Grand Can- you think sun, sea, sand, surf. That’s magic for us. We find it’s not about
yon—even Sandusky, Ohio, if your couple so desires. If they dream it, the popular locations; it’s about matching the personality of the brides to
they can do it. the resort through architectural flare, lifestyle, and amenities.”

Match personalities and set the mood Those not looking for a beach venue may want something that
The success of a destination wedding hinges on the ability to sync a celebrates heritage, tradition, and the flavor of the local culture.
couple’s personality with the locale. “Most couples are looking for Mexico is predominantly Catholic, says Kitzia Morales Harbich, of
unique destinations. They’re not necessarily asking for all-inclusives, www.LoveMexicoWeddings.com, and so there are a number of couples
but they do want places with activities for the guests that are also easy who choose to wed in its chapels and cathedrals. “There are other
to access from airports. Most want boutique-type hotels where they great locations to perform all kinds of weddings as well, and there are
cater to guests and host one wedding a day,” says JoAnn Gregoli, MBC™, several symbolic ceremonies performed by a shaman, like the Mayan
of Elegant Occasions in New York City. wedding,” she says.

Wedding Planner Magazine 9


f e at u r e

© Guillermo Pruneda/Catherwood Travels


courtesy of www.LoveMexicoWeddings.com
and Xperiencias Xcaret Resort

The Old World feel, says Gregoli, drives European weddings. “I love experiential. The only things people pay for are experiences they want to
Italy. It’s romantic, has great food, and offers guests so many wonderful enjoy above and beyond, like the gift shop, photography, the spa,” says
sightseeing opportunities. Italy from the mountains to the wine country Donaldson Brown.
to the seashore is just breathtaking,” she says.
Destination weddings experience surge in popularity
Trends range from eco-weddings to all-inclusives The economy doesn’t seem to be much of a factor in the destination
This year, more and more planners are seeing couples request “green” wedding market. According to The Knot’s 2011 Real Wedding Survey,
destination weddings. Brides and grooms are seeking sites that are the number of destination weddings held since 2008 has increased by
environmentally responsible in the use of water and energy, as well as 20 percent. In 2010, one in every four couples considered their wedding
how recyclables are handled. This philosophy is spreading to the ceremony a destination. “I believe the reason is that folks are seeing the magic of
and reception. “The eco-conscious brides request we use things indigenous destination weddings for themselves,” says Donaldson Brown.
to the Caribbean, like coconut and pineapples,” says Donaldson Brown.
The only way destination weddings may have been impacted is through
In Mexico, “our trend is more ecological weddings,” says Camelú Millán guest count as fewer guests may be in a position to afford the trip, says
Vargas, MBC™, the owner of Diseño Nupcial in Mexico and the Latin Gregoli. “Where they once involved 100-125 guests, they now have 50-75.”
America director of the Association of Bridal Consultants (ABC).
“The bride and groom committed to our planet can add value to their Although the number of destination weddings may not be affected by
wedding using products made by local communities,” says Lilia Anciola, the economy, costs do play a role in planning, and resorts know this.
of Paralelo 19, which manages haciendas in Yucatán and Campeche “We’re trying to give more options to foreigners who want to get mar-
through social responsibility, sustainability, and fair trade. ried in Mexico. We’re increasing our all-inclusive packages and cutting
costs,” says Millán Vargas.
All-inclusive resorts are also increasing in popularity. Hotel stay, land
and water activities, drinks, food, and even tips are included. “There is In fact, planning a destination wedding can cost less. “Hosting a destina-
wine service and white-gloved service at some restaurants. Everything is tion wedding allows you to spend less money while entertaining and
© Guillermo Pruneda/Catherwood Travels

© Guillermo Pruneda/Catherwood Travels

10 Wedding Planner Magazine


f e at u r e
courtesy of www.LoveMexicoWeddings.com
and Xperiencias Xcaret Resort

courtesy of www.LoveMexicoWeddings.com
and Xperiencias Xcaret Resort

courtesy of www.LoveMexicoWeddings.com
and Xperiencias Xcaret Resort

courtesy of www.LoveMexicoWeddings.com
and Xperiencias Xcaret Resort
spending more quality time with your family and friends over a few days New revenue streams are opening up beyond destination weddings.
versus a few hours,” says Gregoli. “This way, the couple and their guests Destination bachelor and bachelorette parties, baby-moons, and vow
can have their expenses under control.” renewals are possibilities as well. “There’s a market share for renewal of
vows. Gone are the days when we celebrate only anniversary milestone
Still, not all destination weddings are about economizing. “Couples year marks. There is so much to celebrate every day in what we accom-
are spending more in décor, food, and entertainment. According to plish and overcome. If it is celebrating the 11-year mark that you want,
Destination Weddings Magazine, 2009 was the first year that they spent why wait until the 15th?” asks Donaldson Brown. “It can mean so much
more on a destination wedding than a traditional wedding,” says more than the wedding day because experience has brought so much to
Morales Harbich. the table. It does take the same passion that makes a wedding to make
the marriage live on.” ••
Explore the destination wedding market
Destination weddings are renowned for their exclusive appeal and more
relaxed, casual feel, but it doesn’t happen by itself. Brides and grooms
are busy and often need assistance—whether from onsite consultants
at all-inclusive resorts or hotels or from a local wedding planner. In ad-
Become a Destination Wedding Planner
dition to planning the wedding details, destination planners assist with
Tips courtesy of Marsha-Ann Donaldson Brown, Sandals Resorts; JoAnn Gregoli, MBC™,
travel arrangements and activities. Elegant Occasions; Kitzia Morales Harbich, www.LoveMexicoWeddings.com; and
Camelú Millán Vargas, MBC™, Diseño Nupcial.
“Destination weddings are a new market niche. There are several oppor-
tunities for wedding planners who have been doing traditional weddings • Join an international association like the Association of Bridal Consultants for
because they have the know-how and most importantly, the know-who. industry networking, training, and education.
They are in constant contact with brides and, if they have the knowledge • Become an expert in several destinations, and know the legal requirements
of the best destination spots and connections with local vendors and for marriage in their countries.
other partners like tour operators, they will be able to take advantage of • Take educational trips to destination locales to experience and learn
this market,” says Morales Harbich. She says 80 percent of destination about the services.
• Find out if the resort(s) offer workshops, like Sandals certifications, to learn about
wedding couples in Mexico use the help of a planner.
the product.
• Use the Internet and social networking to find reviews and honest opinions on
Many resorts have free planners on staff with knowledge of all their destination hotspots.
products. When a bride arrives, she gets a walk-through of the wedding • Review tourism websites, like www.magicofmexico.com, for free and detailed
with her onsite wedding team. “ABC planners work with ours to book all resources.
of the dreams of their brides. At times, an ABC planner will come along • Work closely with local vendors.
with the couple. That’s typically when we have a large group wedding. • Develop a close relationship with a tour operator to develop your client’s proposal,
It’s a matter of the planner and bride making the determination to work including travel, hotel, activities, ground transportation, wedding details, etc.
together and then the planner works with ours,” says Donaldson Brown. • Market your expertise.

Planners wanting to become active destination wedding planners will Encourage Safe Travel
Although Mexico is one of the top sites for destination weddings, recent violence
find many benefits. “The perks are that we get to see the world and
in the country has led many to wonder if it’s safe to travel there. The U.S. State
experience the best of the properties,” says Gregoli. But get used to the
Department says millions of people visit Mexico annually and 150,000 cross the border
airport, she advises, because you’ll be there a lot. “Learn to travel light safely on a daily basis. However, visitors are urged to avoid traveling at night and in
and gain knowledge of the area you are focusing on. Your days will be certain regions. Travel updates worldwide are posted at http://travel.state.gov/. Kitzia
longer than the usual wedding; but you not only get to know the couple, Morales Harbich, of www.LoveMexicoWeddings.com, says, “Mexican tourist destina-
but the family and friends as well.” tions are safe, and Mexico continues to be the No. 1 destination for Americans.”

Wedding Planner Magazine 11


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Co-branded website links now available for ABC members. Let your website book the trip and you get the credit!
RealWedding

a rg e n t in a
ABC member planner: Bárbara Diez, Bárbara
Diez Eventos, Argentina, 54.11.4804.0220,
barbara@barbaradiez.com, www.barbaradiez.com.
Photographer: Ruiz y Russo.
Other businesses: Estancia Villa María.
The couple: Michael Bublé and Luisana Lopilato
were married on April 2 in Buenos Aires, Argentina.
Inspiration: The formal dinner took place in a
huge black tent that we set up on the grounds
at the gardens of the Estancia Villa María, one
of the most distinguished country hotels in
Argentina. Since music is a significant portion
of Michael’s life, it was incorporated into the
day. We all had the pleasure of living a unique
moment with two spectacular live shows on the
stage inside the tent. Our Latin celebrity, Ricardo
Montaner, gifted the couple by singing three
songs for their wedding. Michael, himself, sang
another three songs for Luisana and friends. The
guests danced to the music.
Color palette: Off-white, cream, gold.
Guest count: 280
Biggest challenge: Planning and organizing an
international celebrity wedding is difficult
work, and we had 10 months in which to do it.
The media is everywhere—and not only on the
day of the event. They were calling and eager
for information as early as two months before
the wedding. We gave our word to the couple
that no information would be leaked from our
office or the vendors working for us. We had
100 policemen and specialized security covering
the wedding since local fans and the press were
fevered about this event.
On celebrity weddings: Twelve years ago, I gave
my mother-in-law my favorite CD as a gift for
Christmas. Dime Cuando Cuando Cuando, by Mi-
chael Buble, has been my favourite song for many
years. Imagine when I picked up the phone one
day, and there he was asking us to organize his
wedding to Luisana Lopilato, our beautiful and
sweet Argentine actress. My company has been
working in Argentina for the past 11 years. We
have organized many local celebrity weddings,
but with this wedding, we had international
exposure with the wedding gracing the cover of
many of the most important magazines all over
the world. But, as I always say, whether you are
dealing with celebrities or not, all brides and
grooms, at the end of the day, are pretty much
the same. They all want to have fun, enjoy the
planning, and celebrate the night of their dreams.
On teamwork: I am not exaggerating when I say
it was the most beautiful wedding we have ever
organized. It was hard work—really hard teamwork.
I am proud of our team, and the couple’s words of
appreciation were more than we expected: “Thank
you for making our dream come true. It was more
than we could have ever imagined.”

Wedding Planner Magazine 13


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14 Wedding Planner Magazine


Royal Wedding Fever Sparks Flurry of Trends
By Sonia Abrams photography shutterstock

Royal wedding fever swept the globe on Friday, April 29. In the three-hour champagne and canapé reception and an evening party gave
months leading up to the wedding, speculation was rife surrounding the the couple quality time together and allowed them to absorb the day.
style, flowers, and of course, the dress. The media filled hours of airtime Not all wedding ceremonies have to start at 2 p.m. or 3 p.m. as is often
second-guessing the style and color scheme. When the wait was over, the case. Kate and William’s approach was guest-focused and allowed
Kate and William’s style, beliefs, ethos, and personality were com- the day to flow without anyone being rushed and with ample time for
municated to the world. Their wedding oozed modernity, tradition, and the couple to greet guests.
glamour. It was incredibly intimate, despite the estimated worldwide
television audience of 2 billion and the 1,900 guests seated at Westmin- Bridesmaids and wedding party. Pippa Middleton is now a legend,
ster Abbey. No doubt, brides will try to emulate the following elements thanks to her ivory McQueen cowl-neck, full-length slim dress. The
of the royal nuptials. organza-covered buttons and lace decoration echoed her sister’s bridal
gown and could have been a wedding dress as well. The aesthetic deci-
Tradition. In the U.K., many couples opt for civil ceremonies. Church sion to dress all the bridesmaids in white was stunning. This trend will
weddings are less popular. It’s likely we’ll now see a dramatic increase be copied on thousands of aisles worldwide.
in couples taking their vows in a church. Other traditional elements
included a personal prayer written by the couple and the personally English country garden floral. The abbey resembled an English country
chosen hymns. garden with lily of the valley, myrtle, sweet William, and hyacinth. It
gave the abbey, in the middle of London, an inviting, lush feel. The flow-
The Dress. Sarah Burton, British fashion designer for Alexandra ers were white, green, and cream. The color story was pure, simple, and
McQueen, created the best-kept fashion secret for years—a dress that serene. There were no bouquets or corsages for the adult bridesmaid,
blended tradition with all that is good about modern British bridal just a floral spray in her hair. The young bridesmaids had head posies
design. Inspiration was drawn from Grace Kelly’s gown. Kelly, like and mini pomanders.
Kate, was also a commoner marrying into a monarchy with her 1956
wedding to Prince Rainier. Designs have already been produced that Eco-conscious event. Everyone realized the floral design would have
feature similar features as Kate’s, such as long sleeves and the mix of a green ethos when it was revealed that London-based florist Shane
lace with appliqué. The narrow sleeves, plunging neckline, masses of Connelly had been commissioned for the floral duties. Connelly has
ivory and white satin silk will be a huge trend. And with the padded an eco-friendly and green philosophy that Kate and her father-in-law,
hips to make the waist appear smaller, it made for a timeless, simple, Prince Charles, appreciate. An avenue of English maple trees lined
and dramatic effect. the aisle in Westminster Abbey. In a nod toward eco-consciousness,
the maples enhanced the English country garden style but also were
The Veil. Kate’s mid-length, silk tulle, traditional veil trimmed with seasonal and able to be replanted at Highgrove Gardens, Prince Charles’
hand-embroidered flowers cemented the traditionalism. Nothing flows estate in Gloucestershire. The flowers and plants, sourced locally, were
and drapes better than silk tulle—shimmery and transparent. Many donated to charities.
brides think veils are stiff and so shy away from them, but having seen
how immaculate, feminine, and glamorous Kate looked, brides in 2011 No doubt the royal wedding of William and Kate has left its mark on
will likely sport tulle veils. the wedding industry. For those of us in England, it was a day to be
proud of our British monarchy and all the pomp and pageantry on
Format of the day. William and Kate’s wedding showed flexibility in display. It was an amazing spectacle that unfolded seamlessly with
the design of the wedding day. A mid-morning ceremony followed by a plenty of “wow” moments.••
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16 Wedding Planner Magazine


mi s s d o rot hy P e nn e r h e a rt a nd s ch o l a r s hip
Left to right: Teddy Lendermen, MBC™; Char Hein, MBC™; Mary Charmoli, MBC™; McKenzie Spalding; and Amanda Niemotka, PBC™.
Not pictured: Stephanie Isbell MacDonald, PBC™.

Miss Dorothy Penner Heart Award and Scholarship:


Inspiring Commitment Fueled by Passion
The wedding industry would be nothing without passion— The Miss Dorothy Scholarship
both the passion of the bride and groom and the passion of wedding MacKenzie Spalding, (1998) One Fine Day Wedding Consultation,
planners and consultants whose goal is to make the wedding day a Boston, Ky.
testament to love. Miss Dorothy Penner, MBC™, a long-time Associa- “Attending my first conference was truly incredible and only possible
tion of Bridal Consultant (ABC) member from Louisville, Ky., knew and due to the Miss Dorothy Scholarship. In the words of Miss Dorothy in
embodied this. She was also a firm believer in continuing education a letter she sent to me at conference, ‘Enjoy the conference and soak up
and annual conference, which is why she established the Miss Dorothy all the information you can. You will find in those meeting rooms and at
Scholarship. The scholarship allows two ABC members to attend annual the lunch tables and in the hallways, people from all over who love the
conference each year and covers registration fees and a stipend. wedding industry just like you. It is from other members—both new and
old—that you will find the answers to the questions of ideas about how to
Penner died of cancer on Dec. 23, 1998, but not before her impact was approach a problem. All you have to do is listen, ask questions, and listen
felt. The scholarship continues to this day, and the ABC chose to honor some more.’ Continuing education and the relationships I have developed
her legacy with the Miss Dorothy Penner Heart Award for Passion and are vital to continued business success. I encourage members new and old
Excellence to the Wedding Industry. Started the year before her death, to attend conferences, utilize the vast resources of the ABC, and soak it up,
it is the only award the ABC bestows. Here’s what recipients of both listen, and learn as much as you can.”
honors have to say:
Stephanie Isbell MacDonald, PBC™, (2007) Planned Perfection
The Miss Dorothy Heart Award Events, Louisville, Ky.
Teddy Lenderman, MBC™, (1997) Bearable Weddings and Special “Miss Dorothy had an overwhelming dedication and passion for the
Events, Greencastle, Ind. wedding industry, and being chosen as a recipient of the scholarship she
“In 1997, my mentor, Dorothy Penner was dying—but she was also at founded and felt so strongly about was truly a tremendous honor. The
conference, listening to Colin Cowie and asking questions about the scholarship not only helped me attend my very first annual conference,
future. I was amazed. We all were. And when they called my name as the it took my passion for the industry to a new level. The education was
first Heart Award winner, I went into shock. The Miss Dorothy Heart phenomenal and I had the opportunity to meet so many great people from
Award is the one I covet most—because I had so many experiences with around the world. The connections I made and the inspiration it provided
Dorothy, because I had seen her in action at three major weddings, be- helped jump start my business. Miss Dorothy always said ‘you can’t afford
cause she was a lady who never spoke negatively about anyone and always not to go’ and I truly believe that.”
had time to answer questions, and because attending conference with her
was a fantastic experience. She knew exactly what to say and when to say Amanda Niemotka, PBC™, (2008) Amanda Events, West Plains, Mo.
it. And her sense of humor—oh, my goodness, she was one in a million!” “The year before I won, I had applied and lost. That year, my letter to the
judges was everything I thought I was supposed to write. In 2008, I decided
Charlene Hein, MBC™, (2001) Everlasting Memories by Char, to just write. My letter was from the heart, totally sincere, and, to my
Lakewood, Colo. surprise, it won me the scholarship. It was the biggest honor of my life. I
“What a complete shock to have your name called to accept the Miss learned a long list of things at that conference that I still reference. I gained
Dorothy Heart Award. It was an honor to be recognized by my peers for the confidence I needed to push forward as a wedding planner, and began
my passion and dedication for ABC members and the wedding industry. amazing friendships.”
As the plaque says, ‘A heart is not judged by how much you love, but how
much you are loved by others.’ It truly means the world to me that an Apply or Nominate Online
organization I so deeply love, gives so much back to me. Each and every The ABC is looking for the next Miss Dorothy Scholarship recipients and
day, I continue to strive to pay it forward.” Miss Dorothy Heart Award winner. Scholarships can be applied for by
July 31 and will be announced on Sept. 1. Nominations for Miss Doro-
Mary Charmoli, MBC™, (2010) Saratoga Weddings, Inc., Webster, Wis. thy Heart Award are due by August 15. Applications and nomination
“Learning to awaken my passion for weddings from ‘Miss Dorothy,’ forms are available at www.BridalAssn.com. Click on “Members.” The
herself, was a great privilege for me. Never did I think I would be selection committee includes: Chairman Teddy Lenderman, MBC™ and
selected as one of the Miss Dorothy Heart Winners. With this award, Judges Frank Andonoplas, MBC™, Char Hein, MBC™, and Beth Penner
however, goes the huge responsibility of awakening the passion and Torstrick, PBC™, Dorothy Penner’s daughter.
love for the industry in others. Two of my very wise mentors once told
me, ‘Honey, if you love weddings, then stick with them. It will all work To download the application forms visit www.BridalAssn.com under
out’—and it has.” “ABC Members”section. ••

Wedding Planner Magazine 17


Association of Bridal Consultants Meetings & News

Look for the Business of Brides brochure in your mail soon!

Association of Bridal Consultants


Business of Brides Annual Conference
November 6-8, 2011
www.BridalAssn.com
Schedule Overview
Saturday, Nov. 5 Monday, Nov. 7 Tuesday, Nov. 8
12: 00 p.m. - 8:00 p.m.... Welcome Attendee Arrivals 7:30 - 8:00 a.m......................Master Candidates’ Coffee 8:15 - 9:15 a.m......................................Bejeweled Breakfast
1:00 p.m. - 6:00 p.m..............Pre-Conference Optional 7:30 - 8:45 a.m.........Morning Market Breakfast Buffet 9:00 a.m. - 2:00 p.m.........................................Registration
Washington, D.C. Tour 7:30 a.m. - 4:00 p.m...........................................Registration 9:00 a.m. - 2:00 p.m................................Bridal Bookshelf
9:00 - 9:10 a.m................. Welcome/Opening Remarks 9:30 - 10:30 a.m.................................................BREAKOUT 3
Sunday, Nov. 6 9:10 - 9:45 a.m.................................Association Updates - 10:30 - 10:45 a.m...............................................................Break
9:00 a.m. - 5:00 p.m..........................................Registration New Masters Announced 10:45 - 11:45 a.m.................................................BREAKOUT 4
9:00 a.m. - 5:00 p.m.......................................... Trade Show 9:45 - 10:15 a.m...................................Miss Dorothy Award 12:00 - 1:15 p.m............The Royal Treatment Luncheon
9:00 a.m. - 5:00 p.m.................................Bridal Bookshelf 10:00 a.m. - 4:00 p.m........................................ Trade Show 1:30 - 2:30 p.m....................................................BREAKOUT 5
9:00 a.m. - 5:00 p.m.......................................Master Bridal 7:30 a.m. - 4:00 p.m..................................Bridal Bookshelf 2:45 - 3:05 p.m......................TWENTY-MINUTE TOPICS
Consultant’s Panel 10:15 - 10:30 a.m.................................................................Break 3:05 - 3:20 p.m...................................................................Break
12:00 - 5:00 p.m..................................... Meet the Authors 10:30 - 11:30 a.m..................................................BREAKOUT 1 3:20 - 3:35 p.m.......................... 2012 Conference Preview
12:00 - 1:00 p.m......................Be Charmed, Be Dazzled… 11:45 a.m.- 1:00 p.m...................Luncheon Seating (East) 3:40 - 5:00 p.m......................................Charmed by Grace
Be Your Best 11:45 a.m. - 1:00 p.m............................ Trade Show (West) 5:00 - 5:15 p.m.................Closing Remarks/Door Prizes
12:30 - 1:15 p.m.......First Time Attendees’ Orientation 1:15 - 2:30 p.m............................Luncheon Seating (West) 6:30 - 7:00 p.m....................... Buses Depart for Off-Site
1:30 - 2 :00 p.m................................. Get Ready, Get Set…. 1:15 - 2:30 p.m...........................................Trade Show (East) 7:00 - 9:30 p.m.......................................Optional Off-Site:
But Do You Know? 2:45 - 3:45 p.m...................................................BREAKOUT 2 A Taste of Baltimore
2:00 - 4:30 p.m........................................... Sandals Training 3:45 - 4:00 p.m..................................................................Break
4:45 - 5:30 p.m..............Mexico Destination Weddings 4:00 - 5:15 p.m.................... Dazzled by Diann Valentine Wednesday, Nov. 9
6:30 - 8:30 p.m.................................Opening Reception - 6:30 - 7:15 p.m..........................Buses depart for Off-Site 8:00 - 8:45 a.m.................. State Coordinator Breakfast
Diamonds and Pearls 7:00 - 9:30 p.m.......................Optional Off-Site Dinner: 8:45 -11:30 a.m......................State Coordinator Meeting
A Charming Night Under the City Lights Schedule subject to final changes.

Visit www.BusinessofBrides.com for updates.


18 Wedding Planner Magazine
Association of Bridal Consultants Meetings & News
ABC
 Calendar ABC News Special Thanks and Update
For individual monthly state meetings, please contact from Japan
your state coordinators and the ABC website. Achievements
www.BridalAssn.com. Donna Brian, MBC™, Love in Bloom, LLC, Shreveport, Thank you to the Association of Bridal Consultants
La., received the Emerging Business of the Year Award (ABC) and my fellow ABC members for your kind
Cultural Horizons from the Greater Shreveport Chamber of Commerce. donations for the people of Japan. The earthquake
Attend and earn two points for education and and tsunami that devastated us on March 11 caused
professional development. For more information, Mary Dann-McNamee, Mary Dann Wedding the death of 14,919 people. As of May 9, there were
or to register, visit www.BridalAssn.com. and Party Coordinators, Los Angeles, Calif., authored 9,893 people still missing, and those numbers increase
and co-produced with wedding industry publicist, Leila daily. In addition, 118,786 people are staying at
Friday - Sunday, August 12 - 14 Khalil, Wedding Wisdom: Insights for the Bride, the temporary refuges.
In conjunction with the ABC Southeast Planner and Both.. Written for professional wedding
Regional Meeting planners and vendors, Wedding Wisdom serves as an About 60 local ABC members are located in areas
Sandestin Golf and Beach Resort, Destin, Fla. informative guide for the new planner, as well as a
that damaged by the earthquake and tsunami and
www.abcsereg2011.eventbrite.com refresher course for the more experienced. The book
affected by the nuclear plants. At the end of April,
is 148 pages and divided into three parts: Balance,
Expanding Horizons Wedding Wisdom for the Planner, and Wedding
I visited our members in those areas. Kinuko Niizato
and her husband own Hotel Sunroute Kamaishi,
Attend and earn two points for education and Wisdom for the Bride and Planner. Published by
professional development. For more information, iUniverse, the hardcover book retails for $35 and is located near the ocean. Her town and hotel were
or to register, visit www.BridalAssn.com. available at www.marydann.com/book.cfm. destroyed. Luckily, her family is safe, but there is no
expectation of when her hotel can be rebuilt and
Sunday, July 10 Dolores Tipton, Soiree Events, Knoxville, Tenn., has the town revived.
Let Your Business Blossom received the Entrepreneurial Spirit Award given annu-
Hilton Garden Inn Cleveland Airport ally by the Knoxville Entrepreneurial Women’s Group. Many members lost their businesses. One local
Cleveland, Ohio member explained that there are many brides or
www.abcehlbbcleveland.eventbrite.com In the News grooms who lost their significant others. Most
  Frank Andonoplas, MBC™, Frank, Chicago, was engaged couples postponed or canceled weddings.
New Horizons featured in “Spring Wedding Trends” on ABC News, Even couples not living in those areas decided to
Attend and earn two points for education and March 26; “Royal Wedding Predictions from Chicago’s cancel because it is our Japanese common sense to
professional development. For more information, Master Bridal Consultant” on NBC News, April 5; on postpone celebratory events out of consideration for
or to register, visit www.BridalAssn.com. WGN Radio, April 28; and in “Naperville Nuptials: those affected by disaster.
Details, Details, Details” in the April 2011 issue of
Tuesday, Sept. 6 Naperville Magazine.  After my visit, I decided to arrange our ABC Japan
Williamsburg, Va.   Conference on July 26 in Sendai City, one of the
  Sandra Monahan, MBC™, Life-Cycle Celebrant®, damaged areas. The theme is “Tomodachi.” Usually,
Thursday, Sept. 8 Weddings Without Worries, Wexford, Pa., was featured we hold our conference in Tokyo and Osaka. It was
Charleston, S.C. in the article “Invitation Only” in the Pittsburgh Tribune to be our 10th anniversary in Tokyo, but it is more
  Review on April 11. important to hold it in the affected region. I plan to
Tuesday, Sept. 27 find opportunities for members and industrial people
Los Angeles, Calif. Desireé Moore Dent, CPWEP, Dejanae Events, in the affected areas to introduce their products or
  Calumet City, Ill., was featured in the interview “On Q: services to attendees. I’ll also report how we’ll use the
Monday, Oct. 3 with Wedding Planner Extraordinaire: Desireé Dent, of ABC donation. Then, I hope to enjoy annual conference
San Antonio, Texas WEDology” in N’DIGOnline, May 11. days in Baltimore with a little laughter.
FAMinars Ali Phillips, PBC™, president of Engaging Events by Ali, - Yoshi Kohara, Director of Asian Markets
Destination Weddings FAMinar Inc., Chicago, spoke about alternative gift registries on
Live Your Dreams, Say ‘I Do’ in Puerto Rico April 25 and about royal wedding trends on April 29
Sunday - Wednesday, July 17 – 20 to WGN-TV News; she was the local expert for “Party
Rio Grande, Puerto Rico in the USA” in the April issue of Brides Magazine and
www.abcpuertorico.eventbrite.com in an article about Chicago-themed gift bags in Brides
  Chicago Magazine.
ABC Annual Conference
Business of Brides (see details at left) Michele Rogers, Accolade of London, Indianpolis, was
Be Charmed, Be Dazzled featured in “Don’t Let Stress Ruin Your ‘Perfect’ Day” in
Sunday - Tuesday, Nov. 6-8 the Indianpolis Star on April 10.
Tremont Grand
Baltimore, Maryland
www.businessofbrides.com
www.BridalAssn.com

Yoshi Kohara visits with Kinuko Niizato and tours the


remains of Hotel Sunroute Kamaishi, which she owns
Association of Bridal Consultants with her husband. The hotel is located near the ocean.

David M. Wood III, President


Gerard J. Monaghan, Co-Founder
Eileen P. Monaghan, Co-Founder
Elayne Anderson, Director of Operations....................................................................................................... info@BridalAssn.com
Carol Carroll, Director of Membership Records.........................................................................................mob@BridalAssn.com
Dena Davey, Director of Marketing...................................................................................................................corp@BridalAssn.com
Elise Enloe, MBC™, Director of Education........................................................................................................eliseABCFL@aol.com
Nancy Flottmeyer, PBC™, Creative Director..................................................................................nancy@weddingsbynancy.com
Lois Pearce, MBC™, Director of Ethnic Diversity..........................................................................lois@beautifuloccasions.com
Nicole, DaSilva, Member Services................................................................................................................ mbrsvc@BridalAssn.com
ABC Office: 1.860.355.7000, fax 1.860.354.1404, www.BridalAssn.com,
56 Danbury Road, Ste. 11, New Milford, CT 06776.
ABC Corporate Sponsors: Get Married.com, TheKnot.com — WeddingChannel.com, Sandals and Beaches Devastation like this was common along the East coast
Resorts, Wish Upon a Wedding, Mexico Tourism Board, and The Hartford ABC Liability Insurance Programs. of Japan following the earthquake and tsunami.

Wedding Planner Magazine 19


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20 Wedding Planner Magazine


Association of Bridal Consultants Meetings & News
Association of Bridal Consultants
Honors Recent Accreditation Achievements
The Association of Bridal Consultants congratulates the Meggan Hall, Christiansburg, Va. Events, Arlington, Tex.
following members who have achieved accreditation. Camilla Christine Marie Haraldsson, Susan Odom, Baton Rouge, La.
Fest & Bröllopsagenturen, Aplared, Sweden Bertha O’Neill, Treasured Memories,
Accredited Bridal Consultant™ Sherri Harper, Charlotte, N.C. Winston-Salem, N.C.
Laurie Beckmann, The Appel Inn, Altamont, N.Y. Elaine Harris, Westmont, Ill. Kimberly Ortiz, Toa Bja, Puerto Rico
Elisa Delgardio, CSEP, A Flair for Affairs, Orlando, Fla. Keri Hart, Morristown, Tenn. Eve Parker, C’Est L’Amour Weddings & Events Planner,
Yolanda Furbert, To Have and To Hold Wedding & Megan Hayes, Orlando, Fla. Richmond Hill, Ga.
Event Planning, Bermuda Theresa Heatherly, Muncie, Ind. Latoya Parnell, Something Blue Weddings, Washington
Patti Gehring, Patti Gehring Signature Weddings, Dana Hendricks, Leonardo, N.J. Sarah Patino, Miramar, Fla.
Overland Park, Kan. Qwandra Hercules, Signature Weddings by Suki, Marilyn Patterson, Joyous Events, Alexandria, Va.
Samantha Jackson, Samantha Jackson Weddings, Yonkers, N.Y. Terry Perez, Exclusive Weddings & Events, McAllen, Tex.
Pensacoloa, Fla. Katie Hess, Seize the Day Events, Green Bay, Wis. Trinh Phan, Lancaster, Calif.
JoAnn C. Moore, Mountains & Meadows, Vail, Colo. Kerlyne Hilaire, KHS Events, Boston Samelia Phillips, Lake Mary, Fla.
Carol Nunley, Circle of Love, Shreveport, La. Katherine Hoggard, Events by Katherine, Orange, Calif. Frances Pride, Sparkles Weddings and Special Events,
Ana Skidmore, TwoFoot Creative, Dexter, Mich. Michelle Hoover, Warren, Pa. Valdosta, Ga.
Mary D. Hostetler, All Your Dreams Event Planning, Jennifer Puga, Resplendent Events, Detroit
Master Wedding Vendor™ Warren, Ohio Sandra Pulido, Doral, Fla.
Elizabeth Petersen, Specialty Cleaners, Guadalajara, Deseree Hutson, Falling Waters, W. Va. Gwendolyn Queen, Baton Rouge, La.
Mexico Kim Jackson, Westerville, Ohio Jessica Rauch, Lewiston, Idaho
Rosalani Jackson, Norfolk, Va. Rebecca Richman, The Queen of Hearts Wedding
Professional Bridal Consultant™ Andrea Johnson, Dazzle (Events) by Andrea, Consultants, Philadelphia
Wanita Albertson, Albertsons Wedding Shop and Lexington, S.C. Cynthia Roberts, Thousand Oaks, Riviera Beach, Fla.
Services, Orlando, Fla. Cynthia Johnson, Butte, Mont. Joanna Rogers, Tarzana, Calif.
Cindy Alexander, An Enlightened Event, Liza Johnson, Dawson, Ga. Phylis Rogers, Montreal-Nord, Quebec, Canada
Port Hueneme, Calif. Monica Johnson, Exquisite Events by Monica, Talia Rogers, Luxe. Event Design, Newberry, Fla.
Melina Almonte, Stafford, Va. Severn, Md. Deborah Romer, Clementon, N.J.
Myiesha Antwine, Kiss & Tell Weddings, Ardmore, Okla. Vaness Johnson, San Antonio, Texas Lillian Rosario, Pittsford, N.Y.
Patricia Baker, Say Eureka Wedding Planners, Karen Joseph, Laval, Quebec, Canada Belinda Saldivar, Houston, Texas
Coronoa, Calif. Shalonda Kennedy, Memphis Andrea Sargent, Columbus, Ohio
Laurie Barbee, Clarksville, Tenn. Lisa Kenward, Lisa Kenward Events, Ashley Schmidt, Davenport, Iowa
Heather Bares, Port Edwards, Wis. Hilton Head Island, S.C. Laila Shah, Vernon, Conn.
Nicole Bergin, The Oregon Golf Club, West Linn, Ore. Margaret King, Denver Tanya Shelton-Harville, Tanya Harville Events,
Betsy Bodden, Ridgefield Park, N.J. Harriett Koon, Jacksonville, Fla. Shreveport, La.
Marilyn Bolden, New Orleans, La. Lynette Kresge, West Pittston, Pa. Lydia Short, TTT Events Planning, Brooklyn, N.Y.
Erika Bowers, Erika’s Elegance, West Covina, Calif. Jacqueline M. Lang, Reno, Nev. Nancy H. Skipton, Simply Celebrations & Events, Kent,
Isabelle Bremer, Singer Island, Fla. Carna J. Lapping, Seattle Wash.
Lisa Broere, New Port Richey, Fla. Victoria Lawson, Simply Divine Weddings/Events, Andria Spinks, Exclusively Yours Bridal & Party
Brandi Brown, Louisville, Ky. District Heights, Md. Concepts, Newark, N.J.
Belinda Bruce, Tampa, Fla. Ashley Lay, Lewiston, Mo. Marcie Svare, Pelican Rapids, Minn.
Sheila Bumgardner, Amissville, Va. Regina Lett, Inspirations by Gina, Carmichael, Calif. Meghan Thurmer, Wheelersburg, Ohio
Shonda Burns, Enchanted Wedding & Event Design, Michelle Lettieri, Henderson, Nev. Constance Trotman, Saint Lucy, West Indies, Barbados
Boone, N.C. Christian Maribona, Key West Fla. Marsha J. Tudor, Newark, Ohio
Caryn Campbell, Upland, Calif. Laurel Marshall, Divine Weddings & Events, Annette Tuxen, Wedditalia, Novi Ligure, Alessandria,
Christina Campbell, Belle Vista, Ark. Paso Robles, Calif. Italy
Joanne Caridis, Essential Details, Louisville, Ky. Sam Martin, Laurelton, N.Y. Amanda Tyler, Carolina Events and Tents, Loris, S.C.
Alex Chamberlin, Arlington, W. Va. Christina Mathews, Weddings by Christina, Ruskin, Fla. Joy Walker, Naperville, Ill.
Brenda Charles, Jamaica, N.Y. Robin Mays, Say I Do, Fredericksburg, Va. Gabrielle Washington, Washington, D.C.
Ada Coblentz, Hartly, Del. Lasonta McCarthy-Diamond, Ridgewood, N.Y. Laura Washington, Romeoville, Ill.
Rae Coleman, Enhanced Creativity, West Mifflin, Pa. Kate McClellan, Purple Clover Events, Royal Oak, Mich. Rita Weary, New Orleans
Sharon Conklin, Defined Elegance, Inc., Waxhaw, N.C. Emily McCollin, Mills River, N.C. Rebecca Webb, Sykesville, Md.
Susan Marie Cook, Coordinated, Greensboro, N.C. Tasha McMillan, Saint Pauls, N.C. Regina Weber, Copperas Cove, Texas
Amber Dawkins, Picture Perfect Events, Marcia Melendez, Flowerworks, Brooklyn, N.Y. Cara Weiss, Save the Date, Potomac, Md.
Southfield, Mich. Josephine Mendoza, Creating Timeless Memories, Jeannie Wheeler, Marietta, Ga.
Laura Dawson, Ann Arbor, Mich. North Las Vegas, Nev. Ilene White, White Wedd & Events, Suitland, Md.
Dianne De Rosa, Details by Dianne, Ron Michaels, Ron Michaels Weddings, Kelly Wigdal, Onalaska, Wis.
New Cumberland, Pa. Fort Collins, Colo. Katrina Yarrington, Playa Del Rey, Calif.
Pearlice Diggs, Hope Mills, N.C. Esther Molley, Johnson City, Tenn. Walter Young, Toronto, Ontario, Canada
Michelle Dryden, Oak Park, Calif. Nancy Montanez, Staten Island, N.Y.
Chantal Dubrey, Plattsburgh, N.Y. Robin Moore, Weedsport, N.Y.
Louise Edwards, Petersburg, Va. Theresa Morales, Dreamers Event Planners, Phoenix
Terry Eller, Mount Jackson, Va. Chandra Mosley, Next Level Events, Ococee, Fla.
Amy Ellis, Lexington, Ky. Asli Mustu, Yenimahalle/Ankara, Turkey
Kristy Estomin, KC Event Planning, Toms River, N.J. Nicole Myers, Sheer Extravagance Event Planning &
Allison Felice, Brampton, Ontario, Canada Design, Albany, N.Y.
Ronda Fraser, Ronni’s Weddings, Evansdale, Iowa Lynn Nelson, A Splash of Elegance, Great Falls, Va.
Kimberly Gaunce, I Do Events, Lexington, Ky. Pia Nelson, Dynamic Designz, Warren, Mich.
Naranchime Gongorsuren, Los Angeles Michelle Newson, Onederland Events, New York
Martine Grier, Cleveland Kahty Nolder, RSVP Event Planning by Kathy,
Brandi Grogan, Youngstown, Ohio Springfield, Mo.
Lauren Hall, King George, Va. Scarlet Norton Duperre, Champagne Weddings &

Wedding Planner Magazine 21


Get noticed in the wedding industry!
ABC Corporate Members contact Dena Davey
at 860.355.7000, ext. 2, or e-mail corp@bridalassn.com.
For all other inquiries and to receive a media kit contact Judy Zimmerman
at 727-430-7251, or e-mail judy@weddingplannermag.com.
For additional information, contact the publisher at 608.796.2257
or nancy@weddingplannermag.com.

Ad sales close for the September/October issue July 15, 2011.


Ad sales close for the November/December issue Sept. 15, 2011

22 Wedding Planner Magazine


I n t e r n at i o n a l
courtesy of Caneel Bay, a Rosewood Resort

© Joseph Toris
courtesy of Caneel Bay,
a Rosewood Resort
2011 Destination Weddings Caneel Bay,
St. John FAM trip
Eco-Indulgences Make
this a Honey of a Locale
By Sharon Naylor

Above: Views like this one await visitors to Caneel Bay. Top right: Mahi on a bed of ginger corn broth with soba
noodles and long beans. Bottom right: The sugar mill ruins are a favorite reception site.

Everyone’s buzzing about eco-friendly from the resort’s local produce grower. Caneel’s underwater video. The cruise is often used for
tourism, especially innovations in eco- honey is considered among the finest quality, destination wedding receptions, as is their
weddings and honeymoons. From March 31 since nectar is collected from a wide range of evening ferry sail with steel drum music and a
to April 3, a small group of New York-based flora in their tropical paradise. buffet of shrimp and island-fresh guacamole,
media elites and bridal bloggers were the first among other delectables.
to experience the new, organic honey initiative Sated with the light dishes, we enjoyed an
taking place at Caneel Bay, the celeb-favorite afternoon of downtime to enjoy honey facials On the Grounds
Rosewood Resort set on 170 acres in the and massages at the open-air cabanas overlook- Being a protected wildlife preserve, Caneel Bay
protected Virgin Islands National Park on ing Hawksnest Beach and snorkeled on our is home to deer and wild donkeys who stroll
the island of St. John. Eco-philanthropist own using the site’s gratis snorkel gear and our along, unconcerned by human onlookers, as
Laurance Rockefeller turned his private island underwater cameras. My husband and I swam well as iguana, mongoose, pelicans, heron, and
estate into an exclusive resort where eco- alongside a delightful turtle, and took in the more, providing endless photo ops.
tourists could snorkel, hike, swim, and be at free-range aquarium sights of bright blue tang,
one with nature, and the private beaches have neon-colored parrotfish, waving coral fans, Bliss Unplugged
attracted such celebrities as Angelina Jolie and and starfish. It’s a quiet resort, with no televisions nor
Brad Pitt and their brood, as well as celebrity phones in rooms, but they do have impressively
chef Mario Batali, who was vacationing with Dining Delights reliable WiFi, which is fabulous for wedding
his family at the time of this FAM trip. As the sun set over Caneel Bay, our group gath- couples to send images and video in the mo-
ered for dinner at The Equator, high above the ment, Skype with at-home loved ones, and also
As much fun as it was to have a Mario-sighting grounds, overlooking the ocean and the wed- for wedding vendors to stay connected with
at breakfast or while snorkeling, especially ding reception-favorite sugar mill ruins below. work and clients back home.
for us foodies, the big attraction was the The resort features a wide array of locales for
resort’s tribute to all-things-organic-honey, destination wedding events, including a formal Being unplugged and removed from city
including the honey facials, champagne wine-pairing rehearsal dinner in their wine noise, and being able to dance beneath a sky
cocktails with a honey touch, and especially room, featuring the largest fine wine collection almost too-filled with stars, creates an idyllic
the honey-infused gourmet luncheon served in the Caribbean. Bridal breakfasts take place al locale that makes the trip so worth it for
in the open air with Chef Allison treating us to fresco at the Estate House or at the main house. destination wedding guests, as well as for the
our tableside chef chat (ala “Top Chef”) about We especially devoured the fresh island fruit— bride and groom.••
the delectable island honey dishes pineapple, mango, papaya, oranges—and the
she’d created especially for us. fresh-baked honey nut breads.
Visit www.caneelbay.com for more information on
the resort’s many offerings. Being a U.S. Virgin Island,
Welcome to Honey Gourmet On the Water
passports are not needed, and the resort’s staff will
We gathered at an elegantly-set banquet table On a bright, sunny morning during our stay, assist with marriage licenses and other essentials. Brides
in the open air at the Turtle Bay Estate House we boarded a pristine catamaran, sipped rum Magazine named Caneel as one of the best resorts in the
to enjoy a luncheon of honey-touched spring drinks, picked from a fresh fruit platter and Caribbean, and they have been named by Travel Channel
rolls and mahi on a bed of ginger corn broth mango bread board, and sailed to a private as offering the best beaches in the world, among other
with soba noodles and long beans acquired island where we snorkeled for an hour, taking honors for their tennis center and wellness Self Centre.

Wedding Planner Magazine 23


f e at u r e
Protect Yourself—Promotional Photos
With Identifiable Clients Require Model Releases
By Howard Kier photography Magical Moments Photography

If a photograph of a person is hung in photographer, they are not recognizable, even


a corridor as decoration, it is considered art. through the décor or their clothes.
But if that exact same photograph is hung
in the exact same location and used as an It is also possible that due to the size of the
advertisement, another set of rules comes image on the page or screen, the person could
into play. be just too small to determine the subject’s
identity. There are other factors that also may
Just as photographers control how their make identification of models difficult for a
photographs are used, individuals control reasonable person. When in doubt, it is better
how their likenesses are used commercially. to obtain a model release than risk creating
Copyright laws, which are federal laws, dictate problems with a client.
this. However, for commercial use, model
release or right of privacy laws vary from state Remember, you control how your image is used
to state. Generally, a photographer can use and grant permission via a model release. To
photos with your likeness as a piece of art. But, fully understand the right of publicity laws in
without permission, photographers cannot use your state, consult a local attorney.
an individual’s recognizable image to advertise
their studios or show to future clients. Protect yourself and your business
With a little bit of understanding, you can
It is for this reason that many photographers prevent yourself from running afoul of copy-
include a model release in their contracts. The right infringement, and keep your clients from
release asks your clients’ permission, before running into trouble.
any photos are taken, to use their likeness
commercially. When it comes time to use a When requesting photos from a photographer
specific image, most photographers will contact for use in your business, remember, the
their clients to inform them which one and to photographer owns the copyright and grants
seek final approval. If for some reason a client you permission to copy that image via a usage
doesn’t like the image used, they can ask that license. Most photographers are willing to pro-
it not be used—though, unfortunately, not all vide wedding planners complimentary files for
photographers will comply. use on their websites and in printed material.
But, when the image includes a recognizable
releases needed when recognizable person, a model release is needed.
images are used
Model releases are only needed when a person’s If the photographer is not able to provide you
recognizable image is being used. Generally, with a copy of the model release, then you need
Model releases aren’t required when the model isn’t
this means that when a reasonable person is to obtain one from the client. Failure to do identifiable (Top and middle). When people’s faces
looking at the photo, they can identify the so could leave you open to a lawsuit. If you’re are visible, however, get a release before using the
individual in the photo. Just because you know unable to get a usage license, or don’t want to, be photo for promotions (above).
you are in the photo, does not mean a model prepared to take your own promotional photos
release is needed. For instance, if the people and obtain your own model releases for anyone
in the photo have their backs turned to the recognizable who appears in the photographs. ••

Wedding Planner Magazine 25


26 Wedding Planner Magazine
A B C m e mb e r in s i g h t
Wedding Wisdom—
Building a Strong Foundation
for Your Business
By mary dann-mcnamee

What is balance? Balance to me means ner you can be. I tell my team, “You leave your
feeling complete. When I am balanced, I feel ego at the door; you are absolutely there to
whole, empowered with high self-esteem, serve.” If you find that the client is at a space
beautiful and confident. But in life, everything where they cannot make a decision, help them
should be tempered; being balanced is about out with that decision. That is what they pay
having a little bit of everything and not too us to do. I am hired to be their expert, coach,
much of one thing. When I am out of balance, I producer, therapist, and friend. It is a sacred
often feel lethargic, irritable, or anxious. Once dance of doing things for them that they may
I am out of balance, I can often feel angry at or may not acknowledge. It is helping them
myself for getting there; angry for ignoring get the credit for the beautiful choices they
the signs that one or more aspects of my life make. It is being excited for their vision, even
(i.e. physical, mental, spiritual, and emotional) though it may not be your personal choice.
are being neglected. It is most important to
be aware of the signs of imbalance. They are The Foundation for a Successful
unique and different for each one of us. Some Wedding Business
Mary Dann-McNamee has been responsible for
of these signs may be short temperament, Before your ideal dream wedding planning
detailed, compassionate, creative wedding and event
sadness, overspending, eating disorders, business can be realized, it needs to be built
planning since 1991. She has her master’s degree in
controlling behavior, inability to sleep through on a sturdy, strong, but flexible foundation—
clinical psychology, with an emphasis in marriage
the night, or overuse of alcohol or drugs. a foundation that will stand the test of time.
and family therapy. Her career experience includes
Internally, make sure you are feeling well,
serving as a catering sales and corporate group sales
The Four Elements of Balance fulfilled, and confident. Make sure your heart
manager for The Ritz-Carlton Hotel Company along
There are four components to balance: physical is open with daily gratitude and a compas-
with being a contributing writer for the magazines
balance, mental balance, spiritual balance, and sionate nature. You have to be open for the
Inside Weddings and Ceremony. She has served
emotional balance. I am going to go through gifts of success to come your way. The gifts of
as on-air talent for nationally syndicated television
some different ways to stay balanced. Whether prosperity and abundance cannot come your
shows including “Whose Wedding Is It Anyway,”
you are the planner coordinating the planning way until you are prepared, organized, and
“Married Away,” and “Platinum Wedding,” to name
process for someone else or whether you are open to the possibilities.
a few. She is the author of Wedding Wisdom:
the bride moving through your own planning
This article is an excerpt from Wedding Wisdom—In-
Insights for the Bride, the Planner and Both
experience, balance is vital.
sights for the Bride, the Planner and Both. Copies of the (2009). Mary’s specialty is offering guidance to
book are available at www.MaryDann.com/book.cfm wedding planners through career counseling and a
Finding the Gift in the Everyday or www.Amazon.com. three-day mentorship program. She has produced
It is your job and responsibility to be able to
the inspirational DVDs “The Path of the Wedding
find the gift in everything that you do. Once
Planner” and the “The Balanced Planner.” She is
you do find the gift, the stress seems to melt
based in Los Angeles, Calif., and a mother to Grace
away. The thing that meant so much that
and Sophia. Find out more at www.MaryDann.com.
was not happening, doesn’t mean as much
anymore. Usually, when you do find the gift and
you are thankful, life gets better. You cannot
have stress if you are having joy. You are not
able to have anxiety and pressure if you are ex-
periencing a gift. It will allow you the ability to
see the bigger picture. Take a moment, a breath,
a walk, a little time and just put a pause in your
busy life. Now you can be grateful for the bigger
picture, the family and friends around you, and
the people in your life that love you.

The Quality Traits of a Great


Wedding Planner
Some of the traits that a great wedding planner
has are the ability to manage a lot of different
items. Excelling at being a mediator, director,
leader, and being crafty like a seamstress are
just a few key elements to being the best plan-

Wedding Planner Magazine 27


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28 Wedding Planner Magazine


m a s t e r b r ida l c o n s u lta n t ™
Master Profile Tanya Shadoan, MBC™
Circle City Planners, Circle City Designers, www.Tonya Shadoan.com, Carmel, Ind.
Employees: 5 full-time, 4 part-time, 1 intern
Revenue Breakdown: 90 events annually plus coaching—45% planning, 45% floral, 10% miscellaneous
Contact: 317.770.4321, hello@tonyashadoan.com, tonya@circlecityplanners.com
www.circlecityplanners.com, www.circlecitydesigners.com, www.TonyaShadoan.com
Twitter and Facebook

left: A table shot of Miss America Katie Stamm’s wedding last year. Photography by Jennifer Driscoll. right: A room shot with monogram gobo lighting by
Photographer Hether Miles. Inset photo of Tanya Shadoan, MBC™, by Andrew Scalini.

Family: She has three children: Katelyn, 12; I had. I immediately sought opportunities the same page. We just got back from a two-day
Kendra, 8; and Kyle, 6. within my community, landed my first high- retreat at a resort out of town. It helps us get a
Education: Bachelor of Arts in communica- end wedding, and the rest is history. new perspective and outlook.
tions/theatre and Master of Arts in education Mentor: I immediately hired a coach to On Her Bookshelf: Live Your Best Life Now
from Indiana University in Newburgh. hold me accountable for my decisions as my by Joel Osteen. My favorite book is Funky to
Hometown: Fishers, Ind. business began to grow. Ciara Dykan opened Fabulous by Eli Davidson.
Past Career: Taught British literature, theater, my eyes on the potential of building an empire Favorite TV Show: Anything on Bravo and
and television in high school for seven years and and having it run without me being at every “The Office.”
ran the Broadway productions. single event. In Her Free Time: I spend time with my kids,
ABC Involvement: Was an ABC™ for several Goals: My goal is to service a bride to the go running, shopping (for anything), dining at
months, became a PBC™ for three years prior degree that she feels like she is our only client fine restaurants, and hanging with my people.
to earning the MBC™; break-out speaker at the and, at the same time, create a community of In the Media: My work has been published in
2009 ABC Green Weddings National Confer- togetherness. We are family focused. Style Me Pretty, The Knot, Indianapolis Monthly,
ence; break-out speaker with Mary Dann, MBC™ I would love to continue to help other planners Indianapolis Women, The Indianapolis Star, North
at the November 2011 Business of Brides. and event professionals grow their business Magazine, and Fishers/Geist Magazine and been
On Becoming a MBC™: I value education internationally. I love to speak and be with the seen on Fox affiliates and local radio stations,
and always want to learn. You are never too people, listening, and preventing people from radio podcasts of the “Diva Toolbox,” and vari-
smart to learn something to make you better at making the mistakes I have made over the last ous Internet publications. Plus, I have a book
your career. My gift is helping other planners 10 years. deal and will be published in January 2012.
across the country grow their knowledge of the Inspiration: Big influencers, for me, are Awards: ISES Esprit Award in 2010 for Best
industry and stand out in a crowd. people who are willing to love an idea for five Team Effort.
The Business: We offer personalized planning minutes; if it doesn’t work, pick yourself up Words of Wisdom: Dream big, bloom big-
and décor for the high-end but approachable and try something new. Always hire people ger. Write down your goals and find someone
bride. We only specialize in weddings. I also am who are experts in their area of specialty. to help you create an action plan immediately!
currently speaking all across the country to local Marketing Strategy: We use social media, I read and subscribe to marketing and business
ABC and ISES chapters. but do not advertise locally. Networking and publications. I have a local coach to help with
Getting Started: I started my business in relationship building is the foundation of a my accountability every day. It’s very impor-
2000-2001 with, literally, $121 dollars and an great business. tant in creating a strong business.••
idea. I collected the loose change around my Staying Fresh: We have staff retreats and
house, went to the bank, and started with what monthly team meetings to keep everyone on

Wedding Planner Magazine 29


A B C m e mb e r b e s t p r ac t ic e s
“I put brides on a planning timeline that
works for both of our schedules, and send
a gracious letter letting them know how
thrilled I am to work with them, but also
setting guidelines and limits about when
I accept and return calls and reminding
them that sometimes another bride may “A planner’s life is full of lists. They serve as regular reminders, but still fail to give us
be a priority. The letter helps them respect the time we require to complete anything. Schedule a specific time for items on your
my limits and makes me feel less guilty calendar. Add a 30-minute appointment to finish programs or follow up with leads.
when I can’t respond immediately.” Build in an hour to read through e-mail and return phone calls. Squeeze in 15 minutes to
- Sonya Scott, MBC™, A Perfect Day, update Facebook or Twitter. No matter the task, having a dedicated time to get it done
Knoxville, Tenn. means that it most likely will.”
“Hire a great assistant. Find someone you - Cheryl Lynn Foster-Gerton, PBC™, An Essential Event, Denver, Colo.
trust to schedule appointments, represent
you in the industry, and be on the same “Plan your day according to your calendar and make a checklist ranging from things that
page in regards to your weddings. This need to get accomplished to things you want to accomplish. Stay positive. Believe you
way you can get to planning!” can get it all done, and you most certainly will. Take time to breathe as this will make
- Tonya Shadoan, MBC™, Circle City sure that you are the best possible you—for yourself and your clients and vendors.”
Planners, Fishers, Ind. - Brian Joyce, Flourish Floral Productions, Orlando, Fla.

Don’t Stress During The Busy Season!


Stay On Top With These Organizational Tips
“Nothing is better than visual reminders. “One organizational tip that keeps me on top during busy season is weekly timeline upkeep.
Each of our weddings has its own to-do Once a week, I fill in pertinent information. When each wedding rolls around, most of the
list on the office wall, and we update time-consuming details are entered and the final development goes much more quickly.
it weekly. We also use a separate ‘in’ This helps get a bigger picture of the day when meeting with vendors, and I’m able to solve
basket for each wedding so we can see any time conflicts before the wedding.”
the swatches, possible favors, frames for - Dana Dunphy, PBC™, revel & bloom, Thornton, Colo.
photos, anything that is too large for their
book or not in our digital file.” “To stay organized, I use a web-based wedding planning tool, where I have full access to
- Lynn H. Wheatley, Lasting Impressions of maintain my clients’ files and they have access to their wedding progression. The tool
Tulsa, LLC, Tulsa, Okla. allows me to track all leads, clients, demographics, and wedding information. From notes
about phone conversations to budgets and timelines and more, I have access to the in-
“The best tip I can share is not to do more formation anywhere there is an Internet connection. I also schedule five hours each week
than you can handle. I’d rather do one to update my online tool and file any hard copy papers. While finding five hours can be
event and do it well than to try to balance challenging, it does ensure I’m constantly up to speed on my clients’ progress.”
five at a time and do them inadequately.” - Mark Paquette, Events Unwrapped, Denver, Colo.
- Teddy Lenderman, MBC™, Bearable
Weddings & Special Events, LLC, “If you don’t have interns or assistants, this is the time to have them. Learn to delegate
Greencastle, Ind. and allow your ‘staff’ to take ownership of responsibility in the areas where they excel.
Anything someone else can do is one less thing that you have to do yourself. Hiring
additional help has not only decreased my tasks and my burdens, it has provided them
with training, builds their confidence and expertise, and someday, I will have a staff of
well-trained professionals who can run my company when I retire!”
- Robyn Martin, ABC™, The Wedding Belle, LLC, Edmond, Okla.
Wedding Planner Magazine 31
g
Advertisers Index

Accessories
TME Co., Inc.………………………………………… 30
Cultural Intrigue……………………………………… 8
Weddingstar… ………………………………………… 4

Associations
American Disc Jockey Association… ………… 26

Educational Programs
ABC Professional Development Program…… 28

Favors
Weddingstar… ………………………………………… 4
Annie B’s………………………………………………… 8

Insurance
Wedding Protector Plan… ……………………… 20

Keepsakes
Art Vows………………………………………………… 6
Corked………………………………………………… 20
freezeframe/bloombeads………………………… 14
Keepsake Floral… ………………………………… 16
ketubah.com……………………………… Back Cover
Margaret’s—the Couture Cleaner… ………… 28
The Unity Cross… ………………………………… 24

Media
The WV……………………………………………… 34
Wedding Planner Magazine… …………………… 22
www.weddingplannermag.com…………………… 8

Resorts
Sandals Resorts… …………………………… 2, 3, 12

Software
Elm Software………………………………………… 22
Frogware……………………………………………… 30
Murphys Creative Software… ………………… 16
webs(4)weddings…………………………………… 35

Tourism/Travel
Mexican Tourism Board… ………………… 32, 33
Moonrings…………………………………………… 14

34 Wedding Planner Magazine


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