JAFFNA March 29

SALES
PROPOSAL
2018
K.NIRUSH
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CONTENTS

SUBJECT
CHAPTER
A. Introduction

B. Objective

1.1Promotion mix

1.2 Sales promotion

C.Targeting Sales outlets

D. Analysis fast moment viana c/c

E.Competitors brand

F.Suggestion

G.Conclusion
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A.Introduction
Marketing sales increase
decisions because today’s market place is venomously more complex.
The process of ascertaining consumer needs, converting them into a
product or service & then moving the product or service to the final
consumer or user to satisfy such needs & wants of specific customer
segment.
“Marketing is so basic that it can’t be considered a separate function.
It is the whole business seems from the point of view of its final results
that is from the customer’s point of view Business success is not
determined by the producer but by the customer.”
According to me marketing means, push the product to the market &
pull the customer towards the business. We can say that the main aim of
the marketer is to convert the want of the customer to the need of the
customer. “Thus marketing job is to convert societal needs into profitable
opportunities. Hence, Marketing occupies an important position in the
organization of a business unit. It is one of the important line activities of
business operation. It consists of the ownership of goods. Goods are not
complete products until they are in the hands of the customer. It is the
process by which products are made available to the ultimate consumers
from their point of origin. It consists of all those activities, which are
meant to ensure the flow of goods & services from the producer to the
consumer.
Today marketer, have to take tough
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B1.1.Marketing Mix

Marketing mix is a by-product of customer oriented marketing approach. After

identifying the market & gathering the basic information about it, the next step
in the direction of market programming is to decide upon the instruments & the
strategy for meeting the needs of the customers & challenges of rival sellers.
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1.2Sale Promotion:
Sales promotion is one of the 5 aspects of promotional mix. (The other four parts
of the promotional mix are advertising, personal selling, direct marketing and
publicity/public relations.) Media and non-media marketing communication are
employed for a predetermined, limited time to increase consumer demand,
stimulate market demand or improve product availability. Examples:

Sales promotion

. Point of purchase
displays social
program
media/media

promotion
display face book
demo

tamil leaflet
pepers
advertiesment

baranding

local channel

viber/
whatsapp

Note;

Target by face book users in northwest

Create by viber/whatsapp group

Pepers advertisement ex; mithran,udayan

Local channel ex; Dan television

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C.Targeting Sales outlets

Shop name a/v outlet

1. Ananthi fancy 
2. Atheran fancy
3. Dart fancy 
4. Everest fancy 
5. Gnanam fancy
6. Fancy house
7. Hamsika fancy
8. Harish gift centre
9. Ishara new dress mart
10. Jaffna tex
11. Jaya beauty parlour
12. Kajen fancy 
13. Luxshiga gift corner
14. Mayoora gift corner 
15. Modern fancy
16. New angel beauty
17. On me
18. Rathy fancy 
19. Salon peo beauty lady ling
20. Sri rajan fancy 
21. Srie kuden fancy
22. Dessert fancy 

D.Analysis fast moment viana c/c

 Lip stick No-3,15,17,27,28,29,37,38,44,46,50,52
 Eyeliner
 Primer
 Compact powder No-4,15,16,33,
 Foundation stick No-7,9,36,509,ch
 Lenthing mascara black
 Liquid foundation No-33
 Concealer No-2,3,4,5
 12 color eye shadow No –A
 Nail polish No-
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E.Competitors brand
Ccuk, Hesperus

In the growing competition, the productivity of any business concern depends

upon the behavioral aspect of consumers.

F.Suggestion
1. Company should give knowledge to the salesman about the promotional
Scheme so that they can better understand the importance of promotional
activities.

2. There should be a regular meeting between distributor & company about

the implementation of sales promotion.

3. Fast repairing of goodwill of the customer.

4. 5. Company should adopt the promotional activities properly and

not in a trial and error method.

6. Company should arrange training or Seminar programs for retailers to

make them aware about the company’s sales objective and enhance their selling
ability.

7. Company should provide more profitable schemes so that the retailers

can happily accept it.

8. Company should spend more on Promotional schemes on the weaker

products like VIANA up Sales.
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G.Conclusion

SALES PROMOTION is a promise made to the consumers & retailer by the

company. Sales promotion, not only has Functional and Mental dimensions but
also Social and Spiritual dimensions. The challenge in front of EURO COSMETICS
organizations today is to first understand and then satisfy the needs of the
customers. The needs of the customers today are experiences and not just the
products. The Indian Organizations have to concentrate on delivering the
experiences to the customers leading to satisfaction and association with all the
dimensions of the brand. These experiences can be delivered by involving the
customer in the supply chain which demands improvement from the
organization in terms of training the employees and aligning the culture to
deliver value to the

customers. The participation of the customers can be ensured by using novel

methods of communication and branding. The Profit and Sustainability of VIANA
Brands will depend on how efficiently and quickly the organization can adapt to
these new demands of the customers.