PRECISION

A LOOK AT OUR
ISSUE ONE

5100M 2
NEW HOME

SHOW AND TELL

MOTION CUTTER AT ITS BEST!

Rockstars
MEET THE
WELCOME
Precision are excited to present our very first newsletter to all of
our loyal customers!
Our goal is to keep you informed on what Precision is up to and
offer a small insight of the ins and out of a working day at Precision.
Throughout the year, we will also share our stories and insights
from our board of Directors all the way through to our staff. Our
aim is to continue to maintain our strong relationship by bringing
you helpful information, ideas, and a little fun!
There are so many interesting experiences and opportunities to
learn and we hope our newsletter is just one way we can share
that information.
THE
MOVE
Moving a printing business of our size with our
daily commitments is the business equivalent of
wiring the house with the lights on while on acid...

So why consider such an expensive and disruptive project?

Your building is a production asset and to a degree a sales
and marketing tool, and for us the lack of space was
starting to be the beginning of every discussion regarding
any opportunity, and that’s not healthy. The longer you stay
in an unsuitable building the more compromises you make,
and your efficiency reduces. We moved from 3,300m2 to
5,100m2 in a brand new unit, but there was nothing in it.

We had to move 75 machines, 150 staff, offices, washroom,

lighting power, lighting cabling... The list is endless and
planning began 18 months prior to the move. It [moving
premises] will be the most complex and expensive project
you will ever undertake and for us it required two people
working on it pretty much full time during that period and ▲ Before and After - Factory Floor
as you can imagine they had day jobs.

We were aiming for a lean environment to deliver disruptive

print on demand solutions and leverage our London
location, the investment was significant so we are planning
for a large upside. How did it go? Well I personally have the
factory equivalent of post-natal depression. Visitors think
it’s wonderful and speak of how energised we all must
be, while I still can’t look at it or love it in the same way,
but I am sure that will come. The planning paid off and
fundamentally the move went well, I would like to thank
our customers for their patience (not sure what we did to
deserve it) and our staff for their hard work especially chief
operations officer Andy Skarpellis and Keith Middleton our
facility manager.
Gary Peeling, Chief Executive Officer - Precision Printing

DID YOU KNOW?

In 2017, Precision used 89 miles
of fanfold cardboard to wrap gifts.
That’s enough to cover Wembley
Stadium 17 times!
▲ Function and Fashion - Offices
THE OFFICE
MEETING THAT
NEVER REALLY
MATERIALISES
We have all been there...
It’s Monday morning – up pops the calendar
reminder on Ben’s desktop, it’s 10 minutes
until the Marketing meeting – ah! Time to put
the kettle on... Susanne knows she has at least
20 minutes until everyone arrives. Gary and
Andy have already sent their “Somethings
come up” apology, Chris has taken a call, and
well Emma she can’t even get the video to
work. By the looks of it there’s no need to hurry,
there’s even enough time to quickly respond to
a few emails. There is certainly no need to rush
around for this meeting as it’s already running
30 minutes late!
This reality is one of the reasons why more and
more companies are holding off site meetings.
People react differently in outside, neutral
environments. Unlike scheduled meetings in
the company boardroom – where time is also
often spent with heads down doing emails on
your mobile, exiting for phone calls or noticing
random departures due to you being easily
contactable by your colleagues.
When you invest your time in an offsite meeting,
you have the opportunity to separate the daily
grind from the subject at hand. You can better
focus your team and hold them accountable for
follow-ups. It also provides an opportunity for
team building activities and social interaction
that otherwise is spent repeatedly going back
to desks and the usual daily routine.
To find out more about holding your
offsite meeting at our new offices,
contact us today on 0330 024 6001!

DID YOU KNOW?
Between November and December,
Precision despatched over 1 Million
items with 10,000 of these being
Coffee Mugs alone!
HOW TO SELL
PREMIUM PRINT PRODUCTS
For those reading this who work at a marketing agency,
you’re likely to be used to explaining to your clients why
print marketing is so effective – trust us, we’re right
there with you!
For those trying to sell the value of print products, especially
premium print products, it can be a real challenge. That’s
why we’ve created this guide for marketers on selling
premium print products to clients – and how they can
really add value to your clients’ business.
PREMIUM PRODUCTS CREATE PROFITABLE BUSINESS
If your clients want to stand out from their competition,
premium products will help them do it – most people can
buy basic-quality products, and have them as standard. By
slightly increasing investment at the print product stage,
they could create a big return on investment further down
the line.
THEY HAVE A BIG IMPACT ON BRANDING
Print is a very effective way to promote a brand – especially
when the message needs to be clearly communicated. For
example, the packaging for a luxury product needs to be as
luxury as the brand, otherwise a consumer won’t associate
the product with quality.
It’s very easy to add a premium feel to print products If
clients are wondering how they can add a premium finish
to standard print products, you can explain how little it
takes to give a premium feel…
INCORPORATE LASER CUTTING
On anything from gift tags to flyers and labels, laser cutting
can have a brilliant effect on your print materials. The
laser allows complex shapes to be cut out of the product,
creating complex designs with ease.
Laser cutting allows very complex shapes to be produced,
meaning short runs of special shapes are now economical
to produce too.
ADD SCODIX FINISHING
Scodix is a form of digital enhancement that leaves a
raised ink effect. It gives a raised finish that people want
to touch and interact with – and certainly adds a hint of
luxury. Scodix looks great on business cards, presentation
folders, menus and brochures.
Premium print products give the best first impression for
your clients’ business, and may be the determining factor
in whether they get a foot in the door or not. If you make
your customers aware that these products exist, and the
benefits they can have, they are much more likely to use
them for their marketing efforts.
For more information on how the team
can provide memorable print products to
benefit your customers, get in touch today!
 SHOW AND TELL
MOTION CUTTING AT ITS BEST
Born through necessity, the Motioncutter, available at
Precision Printing, was developed and manufactured for
personalised direct mail and packaging.
Motioncutter allows cutting, kiss cutting, engraving,
creasing and perforating simultaneously on a wide range
of stocks in just one step. Personalise names and data by
turning every print into a unique personal gift and reach
people in a truly personal and emotional way.
The range of possibilities is endless, thanks to precise
laser control. From simple technical cuts to complex
filigree ornaments, cut out whatever you want – simply
and quickly. The only limit is your own creativity!

SPECIFIC BENEFITS OF MOTIONCUTTER

CUT The range of possibilities is infinite and
goes from simple technical cuts to complex
filigree ornaments.
KISS CUT Precise laser control allows to cut only the
first layer of an adhesive without marking
the backing paper.
ENGRAVE Remove print and coatings to create stunning
visual effects. Use on thicker materials to
make them stand out and come alive.
CREASE Keep the integrity of your print as the laser
creases don’t break the paper fibers on
folding. Excellent for prototyping or even
long runs.
PERFORATE From micro-perforation up to holding points:
Choose the right perforation that fits perfect
to the substrate and your demands.
NAME CUT 
Cut names or any other personalised data
out of a CSV-file or QR-Code and reach people
in a very personal and emotional way.

DID YOU KNOW?

Precision printed and finished
2,460 tons of paper in 2017. That’s Contact us on 0330 024 6001 for more
the equivalent of almost 200 information about our Motioncutter and to
Routemaster Double Decker Buses! receive a quote for our services.
 DID YOU KNOW?
Precision used 900KG of Scodix
Polymer in 2017. That’s the
equivalent of 16,000 pints of milk!

scodix
bring the printed world to tactile,
sensuous and beautiful life.
R E
YOUR
QNEUW E
BOOK T
ODA
STH
SWATC
Y!

Precision offers print enhancement services

to make even the most creative ideas a reality.
Dazzling effects with amazing print quality are
no longer just the stuff of dreams.
With our Scodix technologies, you can bring the
printed world to tactile, sensuous and beautiful
life. Now you can let customers feel your
creativity – literally.
Lustre uses Scodix digital printing technology
and UV polymer to create texture, embossing,
varnishing and metallic finishes, letting you
bring your most brilliant ideas to life without
breaking the budget.
This stunning printing process is proven to
increase product engagement by 92%, with
60% of the audience actually choosing to touch
it too.
Lustre is ideal for any materials where
engagement is vital, such as personalised direct
mail and brochure covers. And best of all, it’s
suitable for both short and long-run printing.
ON THE SPOT
WITH CHRIS PINBOROUGH
WHAT IS YOUR ROLE IN THE BUSINESS?
Production Director, oversee and maintain production in the
factory in-line with client expectations on delivery and quality,
within of course company targets & budgets.
WHAT DOES ‘A DAY IN THE LIFE’ OF PRECISION’S
PRODUCTION DIRECTOR LOOK LIKE?
Most days are relentlessly busy! With the complexities of the
products that we produce and the time frames that we have
the ability to produce them in, it means that we must continue
to maintain a positive momentum.
It is a pressured environment, but we have a very talented
workforce that enable us to achieve what we need to do daily.
WHAT HAVE YOUR CAREER HIGHLIGHTS AT PRECISION BEEN?
Seeing employees that have the potential to be great now
start to show case their true ability. The move, maintaining
production whilst helping to move every employee and piece of
equipment in a matter of weeks, an experience I’ll never forget.
HAVE YOU NOTICED ANY INDUSTRY CHALLENGES
DURING YOUR TIME WITH THE BUSINESS?
The speed in which a customer can require something, an ever
growing demand for a client wanting something now.
WHAT DO YOU WISH PEOPLE KNEW ABOUT YOUR INDUSTRY?
The skill, passion and processes involved in delivering what
may seem even the most simple of printed products.
WHAT ADVICE DO YOU HAVE FOR INDIVIDUALS WITH
ASPIRATIONS FOR A MANAGERIAL POSITION?
Do it for the right reasons; do it because you want to develop
yourself and you are passionate about what you do, with
something to prove to others or importantly yourself. Support
your aspirations with qualifications as it will arm you with
the right tools, help develop your decision making and give
you confidence. Be prepared to put the hours in with the only
potential reward being that a job will go out on time.
WHAT ADVICE DO YOU HAVE FOR PEOPLE
WANTING TO WORK IN PRINT?
Come get involved, find out what its like to work in an ever
changing industry.
WHAT DO YOU DO OUTSIDE OF WORK?
Try and spend as much time with my family, if I have a little
more time; catch up with friends for a beer and on the off
chance I try and go to a spurs game.
FINALLY, GIVE US ONE SENTENCE OF BUSINESS ADVICE…
There are people in life who earn a wage & those who feel
they are owed one, there is nothing wrong with either, its the
challenge of managing them.
WHAT IS 5S? THE ORIGINS OF 5S
5S began as part of the Toyota Production
5S is a system for organizing spaces
System (TPS), the manufacturing
so work can be performed efficiently, method begun by leaders at the Toyota
effectively, and safely. This system Motor Company in the early and mid-
focuses on putting everything where 20th century. This system, often referred
it belongs and keeping the workplace to as Lean manufacturing in the West,
clean, which makes it easier for people aims to increase the value of products
to do their jobs without wasting time or or services for customers. This is often
risking injury. accomplished by finding and eliminating
waste from production processes.
The term comes from five Japanese words:
• Seiri Lean manufacturing involves the use of
• Seiton many tools such as 5S, kaizen, kanban,
• Seiso jidoka, heijunka, and poka-yoke. 5S is
• Seiketsu considered a foundational part of the
• Shitsuke Toyota Production System because until
the workplace is in a clean, organized
These words are translated to: state, achieving consistently good
• Sort results is difficult. A messy, cluttered
• Set in Order space can lead to mistakes, slowdowns
• Shine in production, and even accidents,
• Standardize all of which interrupt operations and
• Sustain negatively impact a company.
By having a systematically organized
Each S represents one part of a five-step facility, a company increases the
process that can improve the overall likelihood that production will occur
function of a business. exactly as it should.

DID YOU KNOW?
Precision produced 23,419 quotes in
2017. That works out to around 93
quotes a day!
THE BENEFITS OF 5S
Over time, the 5S methodology leads to
many benefits, including:
• Reduced costs
• Higher quality
• Increased productivity
• Greater employee satisfaction
• A safer work environment
 Rockstars
MEET THE

Precision has recently introduced a new programme called “Meet The Rockstars”, a monthly
appreciation scheme designed to award hardworking individuals who are often overlooked
working behind the scenes. These are awarded for a variety of reasons, from showing a positive
“can do” attitude, consistently giving 100% or always coming to the rescue in times of need.

THIS MONTH’S Rockstars

Louise S elessly
y account - works tir
Able to jump on an

Dereck N
nd
An absolute lege

Ben R ro
e - An unsung he
For being awesom

Gavin H umbles
jump on whatever, no gr
Always willing to

Linas K
nt attitude
A machine, brillia

Emma T day
tside of her day to
Does so much ou
e drop of a hat
duties, often at th

Gabby A
help an d hard working
Always willing to

Rob S
rstar
An absolute supe

Anthony R titude
rd - w hatever it takes at
Always works ha

Martin D
the re scue
Always comes to
WITH WHERETHETRADEBUYS
MULTITASKING
HAS NEVER BEEN SO EASY!
OR
NEW F
2018!

Name:
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Tel: ...... .
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Address:
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SAM
PLE
S

INTRODUCING YOUR PERSONALISED DASHBOARD!

IF YOU DON’T SEE THE EXACT PRODUCT YOU REGULARLY
ORDER, GET IN TOUCH AND WE’LL BUILD IT JUST FOR YOU...

TRY US TODAY AND GET

• FREE WHITE LABEL DELIVERY

• INSTANT QUOTES
£20 OFF
YOUR NEXT ORDER!
• LIVE CHAT / TELEPHONE SUPPORT

WHERETHETRADEBUYS.CO.UK 0330 333 2233

 ENTICER
Simply Brilliant Direct Mail
from PRECISION

Our Enticer range works better

than any other Direct Mail...

• More manageable, more effective and more memorable Direct Mail for your customers
• Fully personalised, unusually sized and printed on premium materials
• Pre-priced, meaning you can budget your projects in minutes, not hours
• Increase open rates tenfold with Enticer’s unique ability to drive through digital noise

Precision Printing Ltd

Unit 15 Thames Gateway Park
Chequers Lane
Dagenham RM9 6FB
DIRECT MAIL SCAN ME *
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FROM JUST
T 0330 024 6001 6 PENCE
E enquiries@precisionprinting.co.uk *iOS APP REQUIRED
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