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Launching a Product Innovation to the Market

Dear Sir/Madam,
We are the students of Govt. Post Graduate Islamia College for Women, Cooper Road Lahore, we are
conducting research on launching a product innovation to the market and we assure you that your
information will be kept personal. This survey is conducted to obtain information that will help my research on
“launching a product in the market” and I also wanted to identify the wants and needs of organization’s
employees.

Demographics:
Name: _______________________ Age: _____________ Qualifications: ______________
Gender: _____________ Marital Status: _____________ Experience: ________________

These options are provided for the following questions:


1. Strongly Disagree 2. Disagree 3.Neither Disagree nor Agree
4. Agree 5. Strongly Agree

Sr. Product Innovation 1 2 3 4 5


No.

1 You feel relaxation in this restaurant in your leisure time.

2 You are satisfied with management of this restaurant.

3 You are satisfied with food qualities.

4 Often you prefer to visit in this restaurant.

5 I am being influenced by product feature on purchase decision.

6 I am being influenced of advertisement on purchase decision.

7 You are satisfied with the services provided by restaurant.

8 Often I stay in this restaurants.

9 I am being influenced of the product innovation in the market.

10 I am being influenced by the taste of this restaurant.

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