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E-commerce applications, such as the online storefront, are great examples of CRM theory put into practice. The brick-and-mortar or catalog model of retailing provides some of the basic framework for "e-tailing" but not all things retail translate easily to the online model.
E-commerce applications, such as the online storefront, are great examples of CRM theory put into practice. The brick-and-mortar or catalog model of retailing provides some of the basic fram…