Serial Subject Co-subject Page

1 Executive Summary 03
1.1 Mission 04
1.2 Keys to Success 04
1.3 Objectives 04

2 Company Summary 05
2.1 Company Ownership 05
2.2 Start-up Summary 05

3 Market Analysis Summary 08

3.1 Market Segmentation 08
3.2 Target Market Segment Strategy 09
3.3 Service Business Analysis 09
3.3.1 Competition and Buying Patterns 10

Strategy and Implementation

4 Summary 10
4.1 Competitive Edge 10
4.2 Marketing Strategy 11
4.3 Sales Strategy 11
4.3.1 Sales Forecast 11
4.4 Milestones 13

5 Management Summary 14
5.1 Personnel Plan 15

6 Financial Plan 15
6.1 Break-even Analysis 15
6.2 Projected Profit and Loss 16
Executive Summary
Soundonic Sound speaker is an innovative start-up company that going to provide best
class sound speaker to several INDIA and Bangladesh. Utilizing best sound technology
and proprietary sound tones and features, Soundonic will be able to serve a larger area
with quality speakers and affordable price.

Soundonic hass been founded by Sabyasachi Sarker, Manikant Sharma, Abhishek Lal.
Sabyasachi Sarker has the skills and work experience to execute and manage the
administrative the business operation. Mankikant has the well skilled on the operation
and production oriented workto develop the business plan. Abhishek lal has a strong
background on accounting and finance with real life work experience.

Soundonic is a compelling business concept that leverages advances in technology and

proprietary tools to offer a market need at below market prices. In addition to earning
great margins with low infrastructure costs, margins increase as the customer base
increases. This new business plan has a high likelihood of success with partner’s
responsibilities for the execution of it. The business will earn modest profits in year
two, increasing exponentially in year three. Net profit is forecasted to be commensurate
in years two and three.
1.1 Mission

It is Soundonic mission to provide smart, digital HD sound and dolby digital access at
a reasonable price. The most important thing to remember is that every customer must
be satisfied with our product.

1.2 Keys to Success

 Practice disciplined growth.
 Reach profitability by year two.
 Ensure that the customer's needs are met and maintain a 90% customer retention
ratio.

1.3 Objectives
 provide ambient sound, 4K sound at reasonable price.
 Treat customers with utmost respect
 Become profitable in 2 years

Company Summary
Soundonic will be formed in 2017 June to offer inexpensive, wireless, ambient and
4K sound at reasonable price to compete with current competition. Founding
members are Mani Kant Sharma, Sabyasachi Sarker and Abhishek Lal.

2.1 Company Ownership

Soundonic is a sound company which equal ownership among three founding
members.

2.2 Start-up Summary

 Investment around INR. 5 lac
o Partner no: 3
o Each Partner : 1.5 lac
 Warehousing cost: 50 thousand annual basis.
 Transportation cost :10 thousand annual basis
 Salary & wages : 2.6 lac annual basis
Market Analysis Summary
Within the last 4 years there has been a proliferation of Wireless Portable speakers.
With so many people enjoying sound on their way to anywhere, they are no longer
willing to listen to their favourite music at home.

3.1 Market Segmentation

The targeted market segments are: Students, Professionals and anyone who love to
play or hear music.

Other than above mentioned targets, we will also be providing speakers for any
special event according to the event management company/companies.
Everyone want to listen to good ambient and 4k sound quality at reasonable price,
and want to share with their friends and everyone around them. So, anyone who love
music or work as a professional would be our target market.

Year 1 Year 2 Year 3 Year 4 Year 5

Potential
Growth CAGR
Customers
Students 9% 54,000 58,860 64,157 69,931 76,225 9.00%
Professionals 8% 34,000 36,720 39,658 42,831 46,257 8.00%
Techies 11% 10,000 11,100 12,321 13,676 15,180 11.00%
Total 8.87% 98,000 106,680 116,136 126,438 137,662 8.87%
3.2 Target Market Segment Strategy

Soundonic has chosen the three aforementioned target markets due to their adoption of
Sound Speaker. It is these three groups that are most likely to use a fast beats and
proper sound and the most willing to pay a premium for the speaker.

3.3 Service Business Analysis

We have 4 types of the sound speaker
1. Cloune: Low price and affordable for all.
2. Charle: Mid cost and it’
3. Bajao: More then the mid-range
4. Dhinchak: Customized and high costly

3.3.1 Competition and Buying Patterns

We have the two main sound speaker which are the Bajao and Dhinchak are the
competitors in the seapker market. Consumer buying patterns are based on two factors:

Availability: not every type of speaker is available to every consumer.

Consumers often pick better speaker that based on what is available to them.

Convenience: Some consumers use to use this speaker for the computer and
the DVD and CD players also for the Blu-ray. Some time for the big concerts
Strategy and Implementation Summary
Simply put, Soundonic speakers strategy is to offer premium wireless speakers at
affordable prices, demanded by customers. Also, we will be customising our speakers
and design as per customer requirement, so basically this is our premium service.

4.1 Competitive Edge

We are offering our premium speakers at affordable prices as compared to our
competitors. We will be offering customisation which no other company is doing
right now. Customer can contact us, and we will deliver speakers according to
customer’s requirement. We will be offering waterproofing at most affordable price.

4.2 Marketing strategy

As the name implies, Soundonic will be using a online as well as radio approach for
developing awareness of our customisation services and speakers.
Soundonic will approach multi-pronged marketing approach:
 Advertisinf/Postings with local retailers and commercial businesses.
 Radio to attract customers geographically (Delhi)
 Online retailers Soundonic will sell through online retail websites in
starting.
 Events/Concerts will be used for advertising and promoting our
product to sound fanatic customers.

4.3 Sales Strategy

The sales strategy that SOUNDONIC will adopt is based on developing an awareness
of sound system for the client service as a viable alternative to present market sound
speaker. The message used will be that you can receive clarity of sound speaker to
your computer, TV, Sound System, wherever it may be, even your laptop on your
front lawn, at a price that is a fraction of the current competitors'. This will be done
with targeted advertising with local retail/commercial speaker makers in the area.
Additionally, Soundonic will rely on mailings to get the word out. Lastly, Soundonic
will have a website for marketing, sales, and administrative purposes.

4.3 Sales forecast

Soundonic has developed a conservative sales forecast. Adoption rates of customers
are fairly steady from one month to the next. A conservative approach has been adopted
to minimize any external variables that may effect future operations.

Soundonic believes that it will experience extensive growth for several years for
several reasons. The first is the general sales of sound speaker which has been
encouraging for the next several years. Another reason Soundonic believes their
forecast to be accurate is it offers a viable, less expensive alternative to current speaker
business.
 Monthly Speaker Sales

Year 1 Year 2 Year 3

Sales
Monthly Speaker Sales $36,584 $132,665 $211,443
Other $0 $0 $0
Total Sales $36,584 $132,665 $211,443

Direct Cost of Sales Year 1 Year 2 Year 3

Administrative costs $1,829 $6,633 $10,572
Other $0 $0 $0
Subtotal Direct Cost of Sales $1,829 $6,633 $10,572
5.1 Personnel Plan

The main founders are 3 persons and 5 workers:

Technician: this position is responsible for the smooth operation of the making
sound speaker.

Administration: this is a general customer service position, assisting in sales

and support.

Personnel Plan
Year 1 Year 2 Year 3
President $24,000 $36,000 $48,000
Technician $19,800 $21,600 $21,600
Administration $15,000 $18,000 $18,000
Total People 3 3 3

Total Payroll $58,800 $75,600 $87,600

Financial Plan
The following sections outline important financial information.

6.1 Break-even Analysis

Monthly Revenue Break-even $8,072
Average per-unit revenue:
based on the $20 monthly Assumptions:
access fee. Average per- Average Percent Variable Cost 5%
unit variable cost: costs
based on infrastructure, and Estimated Monthly Fixed Cost $7,668
administrative costs. Estimated monthly fixed costs: speaker making
and accessories and equipment cost.
6.2 Projected Profit and Loss

The following table and charts show the Projected Profit and Loss.

Year 1 Year 2 Year 3

Sales $36,584 $132,665 $211,443
Direct Cost of Sales $1,829 $6,633 $10,572
Other Costs of Sales $0 $0 $0
Total Cost of Sales $1,829 $6,633 $10,572

Gross Margin $34,755 $126,032 $200,871

Gross Margin % 95.00% 95.00% 95.00%

Expenses
Payroll $58,800 $75,600 $87,600
Sales and Marketing and Other Expenses $2,400 $5,600 $12,000
Depreciation $996 $1,002 $1,002
Rent $2,400 $2,400 $2,400
Utilities $9,600 $13,000 $15,000
Insurance $3,000 $3,000 $3,000
Payroll Taxes $8,820 $11,340 $13,140
Other $6,000 $6,000 $6,000

Total Operating Expenses $92,016 $117,942 $140,142

Profit Before Interest and Taxes ($57,261) $8,090 $60,729

EBITDA ($56,265) $9,092 $61,731
Interest Expense $0 $0 $0
Taxes Incurred $0 $2,427 $18,219

Net Profit ($57,261) $5,663 $42,510

Net Profit/Sales -156.52% 4.27% 20.10%