Conferência

“Internet, Negócio e Redes Sociais”

24 de maio de 2012
Auditório ISEGI - UNL

Patrocínio Principal Apoios

Patrocinadores Globais APDSI

 Insurance 2.0
The Way Forward

www.infosistema.com
Insurance 2.0 - The Way Forward
Conferência APDSI – ISEGI – 24.Maio

Jorge.Pereira@infosistema.com
 Web 2.0
Evolving Role of Internet & World Wide Web

 Mass Authoring
 User = Power
Social

Personal
e.g. Microblogging -
Facebook - Tweets
Transactional
e.g. Personalized Sites - Feeds - Blogs

Interactive e.g. E-Commerce - Online Shopping - E-payment

e.g. Chat - Messaging - Forms - Games - Flash

Informational
e.g. Corporate Websites, Product Info Downloads, Banners

 One Way
 Owner = Power
 Web 2.0
Evolving Role of Internet & World Wide Web

Social

Personal e.g. Social Network Marketing

Friend’s Review & Feedback,
Expert / Blogger’s Advice

Transactional e.g. Simulators - Need Analysis - Product Advisory -

Self-Service Process
Claims – Agents Support and Portal

Interactive e.g. E-Cover Note - E-Proposal - Online Sales

e.g. Online Quotes - Games - Contests - Request Submission

Informational
e.g. Corporate Websites - Product Catalogue - Downloads

 One Way
 Owner = Power
WHY Insurance 2.0
Where Consumers Prefer to Shop Next : Online !

Growing
Trends
WHY Insurance 2.0
How Consumers Talks about You : You can’t Control !

If you worry about losing

control in the age of social
media, stop. It has already
happened — you no longer
control the majority of the
information that people
hear or trust about your
brand.
WHY Insurance 2.0
WHY Insurers should embark on Insurance 2.0

 Internet-savvy generation’s Preference for Self Serviceability

Consumers  Gen-Y fancy on Internet, Social Network & Mobility
 Trend & Choice of Communication / Information channel

 Lower Distribution Cost, More Competitive Pricing

Channels  Lower Cost for Marketing, Larger Pool of Leads / Market
 Lead generation of younger prospects for Agency force

 Competitor’s entry to the Insurance 2.0 space

Competitions  Customer retention against Competitors and New Players
 Stay Relevant and position in Market place
 WHY Insurance 2.0
Taking Lead and Stay Ahead !

Fortune Revenue Online Presence & Insurance 2.0

Company Country USD ’bil
500 Marketing &
Prospecting Sales Services
Web2.0 /
Branding Social Media

Met Life 5 USA 51 41     6k

Life #1

Berkshire – Geico 2 USA 11 112      167k

(Life & Gen) Overall #1

State Farm (Life & Gen) 4 USA 34 61      59k

USAA (Life & Gen) 1 USA 132 17.5      157k

Progressive (Life & Gen) 3 USA 161 14.5      3.0m

Updated May.2011
 WHY Insurance 2.0
Taking Lead and Stay Ahead (PT)!

Online Presence & Insurance 2.0

Company Country Claims Mobile Marketing & Web2.0 /
Prospecting Sales Services
Branding Social Media

OK Teleseguros PT        6,37k

Mapfre PT     6.36k

Tranquilidade PT     1,8k

AXA PT    501

Logo PT    353

Fidelidade * PT     72

Império Bonança * PT     68

Zurich PT     65

Açoreana PT     47

Liberty PT      12

Updated Set.2011
WHY Insurance 2.0
Taking Lead and Stay Ahead (PT)!

 As Seguradoras têm/tinham páginas não institucionais

Tendências  Estão a retirar as páginas das Redes Sociais (Facebook)
 Começam a ganhar controle neste canal!

 Canal e tecnologias desconhecidas (equipas desactualizadas)

Medo!
 Que comunicação e serviços disponibilizar?
Estratégia?
 Para onde dirigir os contactos e acções consequentes? (Web?)

 As Redes Sociais e Web estão em competição com Mediadores

Canal / Directo
 Impacto na estratégia de comercialização (Directo / Indirecto)
 Consumer Experience Management 2.0
Connecting Conversation to Conversion

Bring Suspects to You effectively

Excellent first-hand Experience

with You
Keep your Customers happy and
coming back to You

Draw Prospects to get Involved

with You

Turn Opportunities to Customers efficiently

Insurance 2.0 : A Webassurance Channel
Complementary and Supplementary to all Channels

AGENCIES

WEB ASSURANCE

TELEMKTG

BANCA

CYBER
AGENTS

BRANCHES
Insurance 2.0 : A Webassurance Channel
What Can be Done ?
Social Network Marketing
Internet Campaigns
Online Advertisements

Self Services Marketing Web 2.0 Presence

Online Support Social Community
Feedback Management Information Delivery

Services Branding

Customer
Engagement

Internet Sales Lead Generation

Online Underwriting Qualify Leads/Prospects
E-Policy Virtual Advisory
Sales Prospecting
Obrigado!

Jorge.pereira@infosistema.com