Академический Документы
Профессиональный Документы
Культура Документы
com/blog/moment-truth-care/
http://knowledge.wharton.upenn.edu/article/googles-jim-lecinski-on-what-the-zero-moment-of-
truth-means-for-marketers/
http://www.apa.org/monitor/jun04/toomany.aspx
https://www.salesforce.com/blog/2013/09/are-you-providing-your-prospects-with-a-clear-
choice.html
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2563440/
https://ctb.ku.edu/en/sustain/social-marketing/overview/main
http://www.emeraldinsight.com/doi/full/10.1108/JSOCM-08-2014-0052
https://www2.deloitte.com/ru/en/pages/risk/solutions/sustainability-and-csr.html
https://www.financierworldwide.com/the-importance-of-corporate-social-
responsibility/#.Wo7CRyiGPIU
http://www.wolfestone.co.uk/blog/sustainable-development-and-corporate-social-responsibility/
http://businessfeed.sunpower.com/articles/written-benefits-of-corporate-social-responsibility
https://www.uniassignment.com/essay-samples/marketing/implementation-of-internal-branding-
in-an-organisation-marketing-essay.php
http://smallbusiness.chron.com/great-examples-internal-branding-23166.html
https://thecmoclub.com/resource/two-stages-creating-successful-internal-brand-champion-
program/
http://smallbusiness.chron.com/five-components-organizations-external-environment-17634.html
http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html
https://bia.ca/5-key-factors-to-successful-strategic-planning-2/
2011-winning-zmot-ebook_research-studies.pdf
© 2011, American Marketing Association ISSN: 0022-2429 (print), 1547-7185 (electronic), Journal of
Marketing Vol. 75 (July 2011), 183–195
https://knowhownonprofit.org/campaigns/brand/marketing-1/copy_of_segmentation#performing-
segmentation-and-target
https://www.uniassignment.com/essay-samples/marketing/concept-of-market-segmentation-
marketing-essay.php
http://www.nytimes.com/2007/07/01/fashion/01green.html
International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064, Impact Factor (2012):
3.358 - Segmentation of Green Consumers by Meera R. Mayekar, K. G. Sankaranarayanan
https://ssir.org/articles/entry/cultivating_the_green_consumer
https://www.sciencedirect.com/science/article/pii/S2306774815000034
Peteraf, M., 1993. ‘The Cornerstones of Competitive Advantage: A Resource-Based View’, Strategic
Management Journal, Vol 14, 1993
Raggio, R. & Leone, B., 2006. ‘The Theoretical Separation of Brand Equity and Brand Value’,
Presentation at Fisher College of Business, February 2006
https://hispaniccmo.wordpress.com/2009/11/03/untangling-brand-equity-value-assets-and-health/
https://www.thebalance.com/what-is-target-market-identification-2295569
https://www.smartling.com/market-positioning-strategy/
http://marketingmix.co.uk/marketing-mix-example/
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-
promotion/advertising/tips
https://www.marketing91.com/increasing-importance-marketing-todays-economic-environment/
http://lexicon.ft.com/Term?term=corporate-social-responsibility--(CSR)
https://www.nibusinessinfo.co.uk/content/business-benefits-corporate-social-responsibility
https://www.lexology.com/library/detail.aspx?g=b22d13e7-1640-413b-9832-8a4d5454e8ab
https://www.linkedin.com/pulse/three-strategies-integrating-csr-brand-marketing-africa-limited/
https://heidicohen.com/three-types-success-metrics/
https://blog.marketo.com/2013/03/how-to-measure-the-roi-of-your-marketing-programs.html