Академический Документы
Профессиональный Документы
Культура Документы
Business Intelligence
• Business environment is becoming more and
more complex and rapidly changing, making
decision making more difficult
• Must respond and adapt by making faster and
better decision.
• Intuition may not be enough, hence
computerised systems are required.
• "Business Intelligence is a set of methodologies,
processes, architectures, and technologies that
transform raw data into meaningful and useful
information used to enable more effective
strategic, tactical, and operational insights and
decision-making."[6]
Intelligence(sear
ching for
conditions
•
Design
•
Choice
•
Implementation
Computerized Decision Support
• Computer support for Structured decision
-Automated Decision making(rule
based system, price determination; loan or
not, price optimsation)
• Computer support for unstructured decision
• Computer support for semi structured
problems
Automated Decision-Making
Framework
Decision Support System(DSS)
• “Decision support system couple the
intellectual resources of individuals with the
capabilities of the computer to improve the
quality of decisions. It is a computer-based
support system for management decision
makers who deal with semi structured
problems”
-By Keen and Scott-Morton(1978)
Architecture of DSS
• Types of DSS
1.Model-oriented DSS
2.Data-oriented DSS
1 – model is quantitative
D- data oriented : adhoc
queries and reporting
Framework for Business
Intelligence(BI)
What is BI?
• An umbrella that combines architectures, tools,
database, analytical tools, applications and
methodologies.
• Content-free expression
• Objective:1.To enable interactive access to data
2.To enable manipulation of data
3.To give managers & analyst the ability
to conduct appropriate analysis.
The Architecture of BI
Components Of BI system
BI system has four major components:
• Data warehouse: Source data
• Business Analytics: a collection of tools for
manipulating, mining, and analyzing the data
in the data warehouse
• Business performance management: for
monitoring & analyzing performance
• User interface: Dashboard & other
information broadcasting tools
Benefits of BI
The major benefits of BI:
• Faster, more accurate reporting
• Improved decision making
• Improved customer service
• Increased revenue
Apart from these, there are several other like-
• Time saving
• Single version of the “truth”
• Better strategies and plans
• More efficient process
• Cost saving
Bperformance mgmt
• Adds management and feedback to core BI
• Top – bottm process
• Balanced scorecard and dashboards
Summary
• Similar architecture because BI evolved from DSS.
• DSS are constructed to directly support specific
decision making while BI are for indirect support.
• BI has an executive & strategic orientation while DSS is
oriented toward analyst.
• BI are constructed with commercially available tools &
components while DSS is constructing solutions to
unstructured problems.
• DSS were mostly in the academic world.BI were
developed by software companies.
• Many of the tools that BI uses are also considered DSS
tools.
Management Support System
• Combination of DSS and BI tools.
• Technology that supports managerial tasks in
general and decision making in particular.
• MSS use when the nature of the technology
involved is not clear, and use it interchangeably
with the combined term DSS/BI.
• Vendor names: Microstrategy, microsoft, IBM,
oracle, Hyperion, cognos, Business
objects,SAS,exsys,SAP
Work system view
• Remove systems from DSS
• Improve decision making
• Alter(2004)
Process, particpants,
info,tech,product,customers.infra,environmen
t,strategy
• Case study on microstrategy
• Microsoft BI offering