Key Messages

1061 Digital Economy / Networked Economy

Digital economy refers to an economy that is based on digital computing
Security technologies. Use in situations when a product or company is becoming
1010 Security in General “digital”
Use when no specific type of security is mentioned 1050 Smart/Intelligent Cities
1011 Data Center Security / Enterprise Security Cities built or updated to be connected through the internet and share
Security specific to Data Center or Enterprise data
1012 Cloud Security
Security specific to cloud Data
1013 Mobile Security
Security specific to mobile devices or mobility 1020 Big Data / Analytics
1018 Cyber Security Use when the terms Big Data or Analytics are used
For cyber security mentions – do not confuse with cyber security reptop 1026 Unstructured Data / Natural Language Processing
Spoken/written language which is then processed and returns an answer.
Apple’s Siri is a good example of this.
Mobility 1027 Fast Data
1015 Mobile / Mobility in General Is the application of big data analytics to smaller data sets in near-real
Use when no specific type of mobility is mentioned or real-time
1016 Bring-Your-Own-Device (BYOD) / Consumerization of IT 1028 Blockchain (block chain)
Work places asking employees to bring their own devices A continuously growing list of records, called blocks, which are linked
1035 Mobility for Everyday Items (Non-traditional tech items) and secured using cryptography
Imbedded computing into everyday items like clothing, etc.
1036 Commercial Mobility / Mobility for Business Use Intelligent Computing
Mobility for business use, business-related mobile devices
1024 In-memory Analytics / Computing
The queries and data reside in the server's random access memory. SAP’s
3D / VR HANA uses in-memory analytics.
1040 3D Transformation 1070 Supercomputers / High-Performance Computing (HPC)
Any form of 3D transformation including scanning, printing, etc. A supercomputer is a computer with a high level of performance compared
1041 Virtual Reality/Mixed Reality/AR/Immersive Experience to a general-purpose computer
Any product with these capabilities 1071 Artificial Intelligence / Cognitive Computing / Smart Machines
When machines are capable of human-like functions like learning or
problem solving
Connected Things, Devices, Cities, etc.
1060 Internet of Things(IoT/IoE)/Machine-to-machine(M2M)/Connected Devices
Simplify and Real-Time Tech
Devices, things, etc, sharing data through the internet.
Example: connected cars, smart refrigerators, Nest, etc. 1022 Simplify IT / Run Simple / IT Optimization
1065 Intelligence (Intelligent) Edge When a company is attempting to make a process simple. Use any time
A term describing a process where data is analyzed and aggregated in a a product is made simpler for the user
spot close to where it is captured in a network 1062 Run Live / Real-Time / On-the-Fly
1063 Industry 4.0 / Industrial Revolution Refers to a computer’s ability to process a command in real-time with little
Industry 4.0 is commonly referred to as the fourth industrial revolution to no lag
 1202 Future of Work
Consumer-Based Companies that step away from the traditional office job.
Think Google or Salesforce offices, or working from home.
1021 Social / Social Networking
Connected network of persons meant for social engagement
1023 Customer Experience / Optimization / Engagement
Modifying a system to make features work more efficiently for the user

Hardware/Software Blend
1064 Hybrid IT / Cloud-based IT
Enterprise computing in which both in-house and cloud-based services
are used
1080 Software Defined Networking (SDN) / OpenFlow
Networking based in software instead of hardware, creates an easier
environment for change
1082 Network Functions Virtualization (NFV)
Network architecture that uses virtualization to connect machines to
create communication services
1083 Software-Defined Data Center / SDDC
Control of a data center is fully automated by software
1084 Software-Defined Storage / SDS
Computer program that manages data storage no matter the underlying
hardware
1085 Software-Defined Infrastructre / SDI
The most generic of the “Software-Defined” Key Messages and should
be used when no other more specific message fits
1090 Resilient Infrastructure
The ability for infrastructure to rapidly recover from a disruptive event

Open IT
1025 Open Source
Source code is made freely available and may be modified
1031 OpenStack
A collection of open source software modules that provides a framework
to create and manage both public and private cloud infrastructure

Work Environment
1201 Youth / Millennials
Businesses gearing corporate culture or products to Millennials