EXPANDING HORIZONS OF A

BIOTECH
FIRM
 What’s up with the Biotech industry

● LEB rose to 67.2 years by 2010 from 26

years in the Iron age, thanks to
Biotechnology
● By 2017, Biotech is a $328 billion
industry
● And there are 9613 businesses
competing in the industry
What’s gonna work for a business in 2018

● There are more than 3 billion people

using internet
● You need your own base online
● Most netizens love video content
● You got to reach the people on their
mobile phones
● Give ‘em a new experience
● Explain things in an interactive way
 Why Website

● According OfCom of UK, avg. adult

spends nearly 9 hours online
● People of 16-24 of age spend 27
hours a week online
● Website is the home for your
business in the digital space
Website home page of GSK showcases
Behind The Scenes, Research updates
and much more.
Website of Johnson&Johnson gives
personal stories, new products and
many other interesting things
Mobile Apps

● Almost 44% of the world population

owns a smartphone
● Time spent per day on mobile phones
increased 575% in three years
● 80% of the time spent on mobile devices
is spent using apps
BIIB Coach

● Biogen launched the BIIB Coach

app for its employees.
● Locates the coach
● Gives the arrival and departure
timing
Novartis Events

● The app gives information of

Novartis events
● Attendees can learn the event
agenda, speaker bio, and venue
etc.
Videos
● Video content is the most effective
● Can be made with lesser budgets too,
but reach zillions of people
● Because, video content is the most
watched online
● By 2020, videos will account for 80% of
web traffic
● Eg: Explainer, corporate, and awareness
etc.
Explainer videos

● Explainers are the best to show the

world what you are striving to achieve
● These videos can make even a layman
understand the processes taking place
● Amgen’s video explains their new
platform that helps fight cancer
Corporate videos

● Biotechnology and pharmaceutical firms

have a great responsibility towards the
mankind
● Your corporate video moulds your brand
image
● Corporate video tells your audiences
about your vision, mission, policies, and
ethics
Give an immersive experience

● Immersive experience technology

market is projected at $17.8 billion in
2018
● And it would be $143.3 billion by 2020
● VR gives the firsthand experience to
your audiences
● AR comes handy with your work
● Make your campaigns more interactive
Augmented Reality

● Improve employee efficiency

● Apprentice Field Suite’s AR Smart
glasses enable the employees work
hands-free
● It also increases the speed and
efficiency of the employee by providing
virtual manuals that are displayed on the
smart glasses
Virtual Reality

● In Biotechnology labs, training deals with

expensive equipment
● Virtual reality brings down the cost
● Trainees can interact with virtual
environments and can learn better
● Video shows Labster’s VR solution for
biotechnology firms
Technology runs things in the 21st century
To know more, please visit: Pixelsutra.com

T Y