Final Portfolio

Chi Fung Chow

COMM331
12-8-2017
Job description:

Alliance Marketing Partners

Spring 2018 Public Relations Internship Opportunity
www.AllianceMarketingPartners.com <http://www.alliancemarketingpartners.com/>

Our dynamic marketing/advertising agency is looking for an intern to assist the Account Team with managing of
clients from a public relations and digital media perspective. The intern will assist with various public relations tasks
and event execution for AMP’s clients throughout the Baltimore and Washington, D.C. region. Tasks related to
various media markets throughout the country will also be assigned to the intern.

The ideal candidate is a university student or recent graduate who is studying for or received a degree in
PR/Marketing/Advertising/ and is looking to learn with a strong interest in digital media.

AMP is looking for someone who is an exceptional writer, is highly proficient in multiple social media platforms,
enthusiastic and fun and is ready to hit the ground running. The intern will work in our Baltimore office. Our work
place is relaxed with a fun team to work with and learn from.

Tasks & Responsibilities:

· Prepare various press materials (i.e. press releases, media alerts, fact sheets, bios, speaking points, etc.)
· Researching and preparing media lists using Cision and other internet resources
· Conducting media outreach via email pitch and phone call
· Assisting with onsite media coverage and events (i.e. media segments, media drops, event execution)
· Participate in client calls and assist with answering the office phone

Particulars:
· Work from Baltimore office three days a week plus weekend events for extra compensation
· Compensation – $50 per day plus school credit, if applicable. Weekend event work at $14.00 per hour
· Timelines: February – May 2018

General:
The candidate who commits to this opportunity must be able to work three days a week regardless of vacation, work
or school schedule. Interns are eligible for FOUR days off during an internship term. This includes sick and/or
vacation days. Internship starting and end days are flexible.

Interested applicants should submit resume and cover letter to Guy Rudiger
at gr@alliancemarketingpartners.com <mailto:gr@alliancemarketingpartners.com>.
9122 Bridgewater Street
Collee park, MD 20740
February 27, 2018

Guy Rudiger
Public Relations Specialist
Alliance Marketing Partners, Inc.
4625 Benson Ave
Arbutus, MD 21227

Dear Mr. Rudiger:

After I talked to Julie S. Gowin, who is the outreach coordinator in the internship program of the department
of communication at the University of Maryland, I got an internship information on her and learned about the
assistant to the Account Team available with AMP, Inc. I will graduate in 2019 with a Bachelor degree of
communication in public relations major. I believe my experiences and educations will help the account team
with better public relations and event execution for clients.

My educations at the University of Maryland has enhanced my communication and writing skills. While I
took my public relations writing class in last semester, I have practiced writing media advisory and press
release. Additionally, I also took many related courses that requested researching and preparing media lists by
using internet resources, such as Cision. During my life at the University of Maryland, I am part of the Hong
Kong Students Association. Every time when we hold an event, I am responsible to inform students about the
events as well as to arrange the events, that give me a lot of incredible and valuable experiences in public
relations and event execution.

I would appreciate the opportunity to meet at your convenience in further to discuss my application. I look
forward to hearing from you. You can send an email to chifung.cfc@gmail.com or call me at 917-833-5823.
Thank you for your time and consideration.

Sincerely,

Chow Chi Fung

Chi Fung Chow
Chifung.cfc@gmail.com
917-833-5823
9122 Bridgewater Street
Collee park, MD 20740
November 29, 2017

Guy Rudiger
Public Relations Specialist
Alliance Marketing Partners, Inc.
4625 Benson Ave
Arbutus, MD 21227

Dear Mr. Rudiger:

When I was in high school, I got an opportunity to work with a non-profit organization as a volunteer for a
community event. During the event, I saw all the people were smiling and felt satisfied with the event. Finally,
we had successfully gathered over a hundred people to attend our event. After that, I am interested in event
planning and PR because it gave me an incredible and memorable experience to my life. I am writing to
express my passion of being a public relations person. Will you please consider me for the assistant to the
Account team available with AMP, Inc.

I will graduate in 2019 with a Bachelor degree of communication in public relations major at the University of
Maryland. My educations at the university has enhanced my communication and writing skills regarding
media advisory and press release. As a student in public relations major, my friends invited me to be part of
the Hong Kong Students Association because they needed a person to manage their public relations and event
execution. During the time, I am responsible to inform students about the events as well as to arrange the
events. This position gives me a lot of valuable experiences in public relations and event execution.

I would appreciate the opportunity to meet at your convenience in further to discuss my application. I look
forward to hearing from you. You can send me an email to chifung.cfc@gmail.com or call me at 917-833-
5823. Thank you for your time and consideration.

Sincerely,

Chow Chi Fung

Chi Fung Chow
Chifung.cfc@gmail.com
917-833-5823
 Chi Fung Chow
884 55th Street ‧ Brooklyn, NY, 11220 ‧ 917-833-5823 ‧ chifung.cfc@gmail.com

EDUCATION
University of Maryland College Park, MD
College of Act and Humanities Expected graduation, May 2019
 Bachelor of Communication in Public Relations
 Cumulative GPA 3.00
Whatcom Community College Bellingham, WA
 Associate Degree of Communication 2012-2015
RELEVANT EXPERIENCE
Hong Kong Students Association 2016-present
 Event planning, arrangement
 Inform students by using different social media platform
WORK EXPERIENCE
AT&T Retailer Store Brooklyn, NY
Sale Assistant Jun 2015 – Aug 2015
 Recommend, select, and help locate or obtain merchandise based on customer needs and
desires.
 Greeted customers and ascertain what each customer wants or needs.
 Described merchandise and explain use, operation, and care of merchandise to customers.
 Answered questions regarding the store and its merchandise.
 Maintained knowledge of current sales and promotions, policies regarding payment and
exchanges, and security practices.
RELEVANT SKILLS
 Able to write media advisory and press release
 Good time management and organized
 Speak multiple languages: Chinese and English
 Microsoft Word, Excel, Power point
 Well coordination with different social media
Writing Sample 1
The Change of a Student at the University of Maryland
By Chi Fung Chow November 11, 2017
“I love animals, and I was decided to become a veterinarian,” Rachel Pollitt said, who is a
junior public relations major at the University of Maryland.
Before Rachel was in her public relations track, she was decided to study biology as her
major. However, she realized that she was not good at science, then, she changed it to public
relations.
The reason that Rachel wanted to become a veterinarian is the environment where she
grows. Rachel has four cats and a dog in her house. For the reason that her parents love animals,
she enjoys living with her pets and takes care of them.
Because of the impact on the family, Rachel hoped she would find a dream job that is animal
related. In order to gain experience, she had worked in a pet store for two years during high school.
Pet stores are not only selling cats and dogs, sometimes they also sell reptiles. “I am not
afraid of any insects or reptiles, such as snakes,” Rachel said. Rachel thinks she can handle the job
very well. However, there is one type of animal that Rachel was struggling. “I don’t like scorpions, I
don’t know why, but I cannot deal with scorpions,” Rachel said.
Rachel has a great passion for taking care of animals, so she was interested to become a
veterinarian. When she was a freshman at the University of Maryland, she took science courses
during her first semester. After, she realized she was not good at science very soon, so she changed
her thought.
At the time, Rachel was not sure what major she should pick. After the consideration and
the suggestions from her family, she decided to become a public relations major because she enjoys
communication and making conversation with people. Especially her brother just got a journalism
degree, which gave her a great courage to make the decision.
Rachel said she is interested in crisis communication because she likes to deal with crises
and solves problems. Rachel also said she wants to work in a big company rather than a non-profit
firm.
As a student at the public relations major, Rachel is taking COMM331 in her current semester.
According to Rachel, she thinks COMM331 is a great class because the professor is knowledgeable.
Even though the material is hard, and she struggles with it, overall it is a good class.
Writing Sample 2
News Release
FOR IMMEDIATE RELEASE ON DATE 28, 2017
Contact:
Chi Fung Chow
Student
123-456-7890
cchow94@terpmail.umd.edu
Writing Fundamentals for the Public Relations Professional
Ken Giglio, a PR consultant, was giving a guest lecture at the University of Maryland.

Dec 1 – The fundamentals that journalists should know for public relations writings. It is important
to consider the components that can increase the quality of the stories or even can impact the
reputation of the business.

“There must be three necessary roles within a complete communication: sender, message, receiver,”
says Ken Giglio, PR consultant specialist. “No one will able to hear if you stand on a mountain.”

The guest lecture took place in room 3140, Martin Hall at the University of Maryland College Park.
It was held on Nov 17 during the news writing class from 11:00 a.m. to 12:50 p.m.

“There are six elements of editorial viability as a writing framework to pitch stories and make news,”
says Ken Giglio. “Of the six elements of editorial viability, statistics, profiles and timeliness are the
three most important.”

The six editorial viabilities are statistics, profile, timeliness, expertise, star power, compelling.
Among statistics support the newsworthiness for the story. Profile creates the focus and human
interest by introducing the individual of the story. Timeliness keeps the immediacy, so people don’t
lose interest in the story. Moreover, expertise, star power and compelling are the substitutes of the
three most important elements that also increase credibility, human interest and immediacy. On the
other hand, Giglio also mentions five things that journalists should do and should not do for PR
writing in terms of the credibility and reputation.

About Speaker: Ken Giglio, who has 20 years career experience in broadcasting but also a PR
consultant specializing in writing, editing and proofreading. He has 20 years’ experience in radio and
14 years’ experience as a PR consultant specializing.