Академический Документы
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ON
CORPORATE SOCIAL RESPONSIBILITY OF
TATA CAPITAL
SUBMITTED BY
AKANKSHA.R.YADAV
(Roll No – 57)
SUBMITTED BY
AKANKSHA.R.YADAV
(Roll No – 57)
Name: AKANKSHA.R.YADAV
The information presented in this project is true and original to the best of my knowledge.
Date:
Place:
First, I would like to thank my college, Pillai’s Institute of Management Studies and
Research, for giving me an opportunity to prepare this project as a part of the MMS program of
Mumbai University.
Secondly, I would like to thank my guide, Prof.Ashish Tripathi, for guiding me throughout the
preparation of this project and for correcting me wherever required.
I would also like to thank my college librarian for giving me access to the library books and
materials as and when I required them.
Last but not the least, a big thank you to my parents and colleagues, without whose support and
encouragement this project would never have been completed.
Akanksha.R.Yadav
EXECUTIVE SUMMARY
Although the contemporary CSR agenda is maturing, the term “CSR” has not yet taken hold
within many public-sector agencies, either in industrial or developing countries. Few government
initiatives have been undertaken explicitly as “pro-CSR initiatives” but nonetheless many have
contributed effectively to the promotion of greater social responsibility
There is a significant opportunity for public sector bodies in developing countries to harness
current enthusiasm for “CSR” alongside key public policy goals and priorities to encourage
delivery of results in both respects.
It will have a great study on CSR activities done by Tata Capital in past in various Fields such
as: -
What is CSR?
CSR is abbreviation for Corporate Social Responsibility. It is an idea which has become very
popular in business reporting. Every corporates has a policy concern about CSR and producing a
report and annually detail its CSR activity. And each of us claims to be able to recognize
corporate activity which is socially responsible and activity which is not socially responsible.
CSR mainly concerns mainly two things: firstly, we do not necessarily agree with each other
about what is socially responsible; and although we claim to recognize what it is or is not when
we are asked to define it then we find this impossibly difficult.
environm
economic ental
social
Figure 1 Triple-Bottom-Line
Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs
and capacities of these businesses, and do not adversely affect their economic viability. UNIDO
(United Nations Industrial Development Organization) based its CSR program on the Triple
Bottom Line Approach, which has proven to be a successful tool for SMEs in the developing
countries to assist them in meeting social and environmental standards without compromising
their competitiveness. The TBL approach is used as a framework for measuring and reporting
corporate performance against economic, social and environmental performance. It is an attempt
to align private enterprises to the goal of sustainable global development by providing them with
a more comprehensive set of working objectives than just profit alone. The perspective taken is
that for an organization to be sustainable, it must be financially secure, minimize (or ideally
eliminate) its negative environmental impacts and act in conformity with societal expectations.
A properly implemented CSR concept can bring along a variety of competitive advantages, such
as enhanced access to capital and markets, increased sales and profits, operational cost savings,
improved productivity and quality, efficient human resource base, improved brand image and
reputation, enhanced customer loyalty, better decision making and risk management processes.
PRINCIPLES OF CSR
Because of the uncertainty surrounding the nature of CSR activity it is difficult to define CSR
and to be certain about any such activity. It is therefore imperative to be able to identify such
activity and we take the view that there are three basic principles which together comprise all
CSR activity.
These are: -
Sustainability
Transparency
Accountability
1. Sustainability
This is concerned with the effect which action taken in the present has upon the options available
in the future. If resources are utilized in the present then they are no longer available for use in
the future, and this is of concern if the resources are finite in quantity.
Thus, raw materials of an extractive nature, such as coal, iron or oil, are finite in quantity and
once used are not available for future use. At some point in the future therefore alternatives will
be needed to fulfil the functions currently provided by these resources. This may be at some
point in the relatively distant future but of more immediate concern is the fact that as resources
become depleted then the cost of acquiring the remaining resources tends to increase, and hence
the operational costs of organizations tend to increase.
Sustainability therefore implies that society must use no more of a resource than can be
regenerated. This can be defined in terms of the carrying capacity of the ecosystem and described
with input – output models of resource consumption. Thus, the paper industry for example has a
policy of replanting trees to replace those harvested and this has the effect of retaining costs in
the present rather than temporally externalizing them.
Viewing an organization as part of a wider social and economic system implies that these effects
must be taken into account, not just for the measurement of costs and value created in the present
but also for the future of the business itself. Measures of sustainability would consider the rate at
which resources are consumed by the organization in relation to the rate at which resources can
be regenerated. Unsustainable operations can be accommodated for either by developing
sustainable operations or by planning for a future lacking in resources currently required. In
practice organizations mostly tend to aim towards less unsustainability by increasing efficiency
in the way in which resources are utilized. An example would be an energy efficiency program.
2. Transparency
Transparency, as a principle, means that the external impact of the actions of the organization
can be ascertained from that organization’s reporting and pertinent facts are not disguised within
that reporting. Thus, all the effects of the actions of the organization, including external impacts,
should be apparent to all from using the information provided by the organization’s reporting
mechanisms. Transparency is of particular importance to external users of such information as
these users lack the background details and knowledge available to internal users of such
information. Transparency therefore can be seen to follow from the other two principles and
equally can be seen to be a part of the process of recognition of responsibility on the part of the
organization for the external effects of its actions and equally part of the process of transferring
power to external stakeholders.
This is concerned with an organization recognizing that its actions affect the external
environment, and therefore assuming responsibility for the effects of its actions. This concept
therefore implies a quantification of the effects of actions taken, both internal to the organization
and externally. More specifically the concept implies a reporting of those quantifications to all
parties affected by those actions. This implies a reporting to external stakeholders of the effects
of actions taken by the organization and how they are affecting those stakeholders.
This concept therefore implies a recognition that the organization is part of a wider societal
network and has responsibilities to all of that network rather than just to the owners of the
organization. Alongside this acceptance of responsibility therefore must be a recognition that
those external stakeholders have the power to affect the way in which those actions of the
organization are taken and a role in deciding whether or not such actions can be justified, and if
so at what cost to the organization and to other stakeholders.
3. Accountability
It is the responsibility of each corporate entity run business and to work towards growth,
expansion and stability and thus earn profits. If the corporation is to achieve social and economic
ends, organizational efficiency should be boosted up
Employees are the most important part of an organization. Following are some of the
responsibilities which a business entity has towards its employees
Timely payment
Hygienic environment
Good and impartial behavior
Health care through yoga
Recreational activities
Encouraging them to take part in managerial decisions
It is the responsibility of corporate entity to safeguard the shareholders ‘investment and make
efforts to provide a reasonable return on their investment.
Out of the profit available, the state is entitled to a certain share as per the income tax laws.
Utmost transparency has to be exerted regarding the profit &loss account and the balance sheet.
The Company should maintain high quality standards at reasonable prices. It should not resort to
malpractices such as hoarding and black-marketing.
BUDGET OF CSR
The Company Board of Directors shall ensure that in each financial year the Company
spends at least 2% of the average Net Profit made during the three-immediate preceding
financial years. ―Net profit‖ means the net profit as per the financial statement of the
company prepared in accordance with the applicable provisions of the Act, but shall not
include the following: (i) Any profit arising from any overseas branch or branches of the
company, whether operated as a separate company or otherwise, and (ii) Any dividend
received from other companies in India which are covered under and complying with the
provisions of section 135 of the Act.
As per section 135 of the Companies Act, the Company will report reasons for under
spending of the allocated CSR budget of the current financial year in the template
provided by the Ministry of Corporate Affairs. This reporting will be done Annual
Report and signed off by the Board of Directors.
In case of any surplus arising out of CSR projects the same shall not form part of
business profits of the Company Page 12 of 12 IV. The Company may collaborate or
pool resources with other companies to undertake CSR activities, through any non-profit
organization, if required
Charitable contributions
Employee volunteer programs
Corporate involvement in community education, employment and homelessness
programs
Product safety and quality
Environmental Benefits
Tata Capital, the flagship financial services company of the Tata group, is a subsidiary of Tata
Sons and is registered with the Reserve Bank of India as a systemically important non-deposit
accepting core investment company, Tata Capital is primarily a holding company, holding
investments in its subsidiaries and other group companies employing over 1000-2500 employees
and has over 1,000 customer touch-points. Tata Capital and its subsidiaries are engaged in a wide
array of services and have many products in the financial services sector, and these products /
services are offered under the Tata Capital brand.
Tata Capital Limited provides financial and investment services. The Company offers consumer
loans, commercial finance, investment banking, private equity, credit cards, and treasury
advisory, and travel services. Tata Capital serves retail, corporate, and institutional customers in
India.
Trusted and customer-centric, one-stop financial solutions partner. Caters to the diverse needs of
retail, corporate and institutional customers directly or through its subsidiaries.
Headquartered in Mumbai, it has registered offices of its subsidiaries in Singapore and London.
The company is focused on providing fund and fee-based financial services through an extensive
network of over 1,000 customer touch-points covering tier I, tier II and tier III cities.
Area of Business
Tata Capital's range of offerings caters to the diverse financial requirements of its retail,
corporate and institutional customers, directly or indirectly, through its subsidiaries:
Tata Sons
Limited
Tata Capital
Limited
Tata Capital
Consumer Construsction Depository
Healthcare
Finance Finance Participant
Fund
Tata Capital
Affordable
Innovations Rural Finance
Finance
Fund
We will only do what’s right (Karein wahi Jo aap ke liye sahi) – for all our stakeholder,
including our employees, customer and society at large.
Seek to build strong relationships with our customers and deliver superior and consistent
customer experience across all products and touch-points
Offering
Tata Capital’s range of offerings caters to the diverse financial requirements of its retail,
corporate and institutional customers.
International Business
True to the spirit of the Tata companies, Tata Capital believes that Corporate Sustainability is the
cornerstone for business operations. At the conceptual level, Tata Capital's fundamental views on
CSR are oriented towards the stakeholder-participation approach where the target group are seen
as stakeholder in the community whose well-being is integral to the long term success of the
company and not merely a charity-oriented approach
Vision
We will ensure sustainability by doing what is right, through the adoption of sustainable business
practices, employee policies and technologies.
Mission
We will only do what’s right – for all our stakeholder, including our employees, customer and
society at large.
Seek to build strong relationships with our customers and deliver superior and consistent
customer experience across all products and touch-points
TATA CAPITAL CSR POLICY
Purpose
To protect the interests of all our stakeholders and contribute to society at large, by making a
measurable and positive difference, through the four causes we support viz.:
Resources
We will utilize 2% of the average net profits of the Company made during three immediate
preceding Financial Years. Any surplus arising out of Corporate Social Responsibility projects,
programs or activities shall not form part of the business profit of the Company and would be
ploughed back for CSR activities.
Corporate Sustainability
Entrepreneurship –To provide necessary skills and handhold budding entrepreneurs in BFSI
and other sectors
Sports & music – To provide necessary skills and handhold budding entrepreneurs in BFSI and
other sectors
Health – To provide financial, counselling, care & treatment support for cancer patients, hearing
impaired and visually impaired individuals
Climate action – To support communities in building resilience against climate change through
projects focusing on water security, renewable energy, affordable housing and other mitigation
and adaptation initiatives.
Latest Activities Conducted By Tata Capital
20th July 2017, Mumbai: Tata Capital through its skill development initiative 'ProAspire' - has
successfully trained and placed over 3,000 underprivileged students across the country.
ProAspire, one of Tata Capital's flagship CSR initiatives around education and employability,
aims to contribute to the Government's Skill India initiative by training the underserved yet
potential candidates of society.
With ProAspire, Tata Capital aims to address issues related to a deficiency in skilled labour, poor
quality of basic education, limited access to opportunities and qualified manpower, which
amongst others are currently plaguing the nation. To answer this, Tata Capital has outlined
training modules and identified opportunities in the Banking, Financial services & Insurance
(BFSI) sector and other Vocational Sectors to contribute towards enhancing the lives and the
economic status of the nation's underprivileged youth. ProAspire comprises various courses that
address a variety of interests, aspirations and encourage local job opportunities in rural, semi-
urban and urban areas.
To reach out to the youth and bring in efficiency in execution, the program follows a structured
approach which includes: Mobilization, Selection, Training, Assessment, Placement, and
Tracking of youth. This is devised to provide the candidates with the necessary skills and thereby
enable a better livelihood for them.
Speaking about the initiative, Chief Human Resources Officer, Tata Capital, said, "Quality
education and skill development are a prerequisite to a nation's growth. In India, it is estimated
that around a million jobs will be available under the BFSI sector by 2022, which can ably be
supported by our country's equally rich source of human capital. Tata Capital's objective under
this initiative is to prepare the current & future generations of the marginalized societies on
various skills in current & upcoming sectors, thereby making them employable and
consequently, improving their economic status. ProAspire articulates a vision for India to take
advantage of the demographic dividend and aims to hone the skills of over 10,000 individuals,
with 40% being women, by the year 2020."
Upon completion of the BFSI trainings, successful candidates are placed in various roles
including Business Development Executives, Front Line Sales Executives, Back Office
Executives with reputed Banks, Non-Banking Financial Companies (NBFCs) and Microfinance
Companies across India. Candidates that complete the vocational courses gain opportunities as
qualified electricians, mechanics and welders in the manufacturing sector and allied services.
The initiative has seen a placement rate of over 65%, with most of the candidates receiving job
opportunities in the BFSI, Hospitality and other allied sectors.
ProAspire, the skill development initiative under Tata Capital CSR, was conceptualized to skill,
place and thereby improve the economic conditions of the underprivileged youth. ProAspire
builds on the professional aspirations of such individuals to enable a better livelihood for them.
Under ProAspire, Tata Capital has outlined opportunities under BFSI and other Vocational
trainings to address the aspirations and encourage opportunities in rural, semi-urban and urban
areas.
Why the need to establish such a program - India was is reaching the peak of its demographic
dividend by 2020. But at the same time, various socio-economic issues are stymieing the
development of a large number of communities, especially the lower strata of the population.
NSDC predicts that about 1.01 million jobs will be available under the BFSI sector by 2022, of
which about 40% jobs will be in roles related to sales and marketing.
This was the base for us to establish the ProAspire skill development program and prepare the
current & future generations of such marginalized societies on various skills in the current &
upcoming sectors, thereby making them employable. The initiative has not only helped improve
their economic status but has also contributed to India’s progress.
How is Tata Capital contributing towards skill development-Tata Capital works closely with all
the implementation and training partners. Apart from funding the skilling and placement of the
candidates, there is active participation in terms of volunteering too.
For e.g. with Tata STRIVE, our largest BFSI skilling partner, we have been on the curriculum
development panel as industry experts to develop the BFSI Business Development Executive
course. Our employees are invited as guest lecturers to address the candidates on various topics
like Sales, lead generation, career trajectory, etc.
Tata Capital has identified two main sectoral streams under ProAspire program – BFSI and
Vocational skills. For each skill, we have selected training institutes that specialize in the domain
knowledge and have a strong connection in the industry for placements.
Within the vocational skill spectrum, 5 skills have been identified namely, Motor Mechanic,
Hospitality, Welder, RAC and Electrician for youth, mainly, from Affirmative Action and other
marginalized communities with some formal education. In total, we have trained more than 3000
candidates and have placed over 65% of the individuals in the process.
Can you briefly elaborate on the process and the roll-out program-ProAspire follows a
series of stages– the process for which is customized for each partner, course and location.
Mobilization – Within the chosen location, youth are mobilized through gatherings, by reaching
out to local communities, colleges, advertisements, referrals, etc. The mobilization drive focuses
on creating awareness & providing information on the training & career opportunities. Interested
candidates sign up for the training modules at this stage.
Selection – For BFSI, the interested candidates undergo a pre-assessment test to understand their
aptitude and interests. Based on the results and aspirations, candidates are shortlisted for the
specific course. The shortlisted candidates are then enrolled for the course. For vocational
courses, the candidates fill out an admission form to enroll for the specific course.
Trainings – The training duration, curriculum and facilities are dependent upon specific
domains. BFSI BDE course could range from a 21 days’ full time residential course to a 45 days’
part time course. While vocational skill trainings are full time courses between 3 months to 1
year. The curriculum for each course follows the common norms and available standards which
comprises domain knowledge and personality development modules. Facilities like labs,
computers, mock drills, etc., are made available by the trainings institutes.
Placement – Upon successful completion of the course and assessment, they are counselled on
preparing their CVs and go through mock interviews. The institutes have sector tie-ups and
organize campus interviews or send the candidates for interviews to potential employers.
Tracking – Once the candidates are placed, their progress is tracked for a period of 3 months to
1 year to ensure handholding and continuity of employment.
Has this program impacted the lives of people? Has the company started placing? -Through
the efforts of our implementation partners, Tata Capital has impacted more than 3000
underprivileged youths in the past two years and has been able to place more than 65%
candidates in the BFSI, Hospitality and other allied sectors.
Overall initiatives and future plans of Tata Capital in the CSR belt-
Besides being a part of the philanthropic Tata Group, at Tata Capital, we always strive to do
what is right for all our stakeholders, which includes our society at large.
In today’s world, while philanthropy is important, creating and sustaining the impact through
various initiatives is essential. Tata Capital has defined 5 thrust areas to make a measureable
difference, namely, Education & Skill Development, Health, Sports & Music, Entrepreneurship
and Climate Action. Each of these areas have distinct focus and long-term projects.
Under ProAspire, Tata Capital aims to skill a minimum of 2000 candidate each year and place a
minimum of 70% of the candidates in the sector of training. Under BFSI, we also aim to enroll a
minimum of 40% women candidates in the training modules.
Tata Capital, the financial services arm of the Tata group, in partnership with Habitat for
Humanity India has built 40 new homes aimed at enhancing the lives of 200 people from the low
income group adivasi community living in Dahanu, Maharashtra. The handover of 40 homes was
carried out today at Dahanu by R. Vaithianathan, Managing Director – Tata Capital Housing
Finance Limited and Mr. Mukul Dixit, Senior Director – Programs and Operations, Habitat for
Humanity India.
Access to safe and affordable housing has always been a key focus area for Tata Capital. Most
tribals in the Dahanu block live in kuchha houses which are in a dilapidated condition and on the
verge of collapse. These families do not have the resources to build, repair or improve their
houses. Tata Capital and Habitat for Humanity India are committed to improving community life
by providing shelter and support to this tribal group. The pucca houses built to support this
community will help improve the health status and self-esteem of these families by giving them
ownership of an asset. The children of these 40 families will also benefit from a healthier
environment to play, learn and grow up in and will be motivated to attend school regularly.
The newly built pucca homes are constructed using bricks as the foundation, have one living
room, a kitchen and a bathroom. This initiative by Tata Capital and Habitat for Humanity India is
aligned with the Government of India’s ‘Housing for All’ and ‘Swachh Bharat Abhiyan’
schemes launched by the honorable Prime Minister Shri Narendra Modi, to build adequate
shelter for all and to make India free of open defecation.
Speaking about the initiative, Rajan Samuel, Managing Director, Habitat for Humanity India
said, “A large part of India lives in extreme poverty. A decent home opens the door to improved
health, better performance in school, greater economic opportunities and increased community
cohesion. Habitat for Humanity India has been a catalyst for such transformations. We aim to re-
build the lives of these Adivasi families in Dahanu by giving them access to improved shelter
and sanitation. We are thankful to Tata Capital for partnering with us.”
Tata Capital Housing Finance Limited said, “The government’s ‘Housing for All’ scheme under
the Pradhan Mantri Awas Yojna aims to provide affordable housing to the poor by 2022. We are
determined to help achieve this goal and are pleased to be involved in this project with Habitat
for Humanity, which endeavors to empower these tribal families with permanent homes. We
recognize the need for building new homes for needy individuals in these areas. After witnessing
the positive impact, we are pleased to announce that we have made a commitment to support the
construction of additional 50 houses for the tribal families in Dahanu.”
Retail Business & Housing Finance said, “Tata Capital has a wide portfolio of retail finance
offerings catering to the varied needs of our diverse set of customers. The housing project in
Dahanu is a unique initiative we have undertaken, in line with our endeavour to ‘do right’ and
give back to society while supporting the Government’s vision of ‘Housing for All by 2022’. We
are pleased to have lent a helping hand and look forward to provide more opportunities of home
ownership.”
Avijit Bhattacharya, Chief Human Resources Officer, Tata Capital said, “Creating enriching &
sustainable livelihoods has been the bedrock principle of Tata Capital’s CS policy and is in line
with the Company’s brand promise to ‘Do Right’ by giving back to the society. The Dahanu
housing project, initiated in October 2016, has helped improve the lives of the tribal families in
the region by providing them with adequate shelter and a sanitation unit. We are pleased to
support the Habitat for Humanity team in this project and will continue to improve the lives of
similar communities across the country through various CS initiatives.”
Tata Capital Housing Finance Limited, a subsidiary of Tata Capital Limited, the financial
services arm of the Tata Group, has partnered with WWF-India to lend their support to
conservation programs for three critically endangered species – the great Indian bustard, greater
one horned rhinoceros and red panda.
These would include raising awareness, conducting biological surveys, and working with local
communities to reduce their dependency on forest resources. Additionally, the projects would
augment the resources of forest departments to be better equipped to deal with issues of poaching
and improve their relationships with the local communities. Alternative livelihoods options for
local communities and climate change adaptation are also being looked at as two new and critical
pillars of intervention under this partnership, in the geographical areas identified.
This alliance will strengthen new and existing independent conservation projects currently
underway, aimed at conservation of these species. The objectives of these projects have been laid
down keeping in mind an overarching strategy of concentrating efforts in specific target areas in
order to maximize the impact of the efforts undertaken. The target areas include the Desert
National Park in Jaisalmer and Barmer for the great Indian bustard, Laokhowa-Borachapori
Wildlife Sanctuary for the greater one-horned rhinoceros and Shergaon, West Kameng,
Arunachal for the red panda.
The great Indian bustard is a critically endangered species, of which only 200 are remaining in
the world. The bustard stands at great risk of being the first mega species to become extinct in
India in recent times. The initiatives aimed at preservation of this species are among its last
hopes for long term survival. Less than 4,000 greater one-horned rhinoceroses remain in the wild
and this program is aimed at translocation of the species to help improve its range in Assam. Red
pandas number less than 10,000, and are at direct risk from several predators and loss of habitat.
The intended goal of these projects is to activate a combination of initiatives including raising
awareness of the plight of these endangered species, researching on their population and
dynamics to optimize conservation efforts, working with local communities to reduce their
dependency on forest resources, thereby protecting the habitat. It also aims at augmenting the
resources of the respective forest departments in the target areas so that they are better equipped
to deal with issues of poaching, and foster better relationships with local communities.
Additionally, other direct threats to these species such as management of feral dog populations,
and curbing of illegal agricultural activities through a combination of policy reform and
enforcement, are among the other initiatives to be undertaken in these conservation projects.
Tata Capital Housing Finance Limited said “Our support of WWF-India will help drive both
awareness and action towards the protection of these species, which are on the brink of
extinction. Protecting these species will also help maintain the ecological balance and in turn
help the preservation of our natural resources, ultimately benefiting mankind. Tata Capital
Housing Finance has always been committed to inclusive and sustainable growth, and our efforts
in these projects help align this ethos with that of WWF, working together towards maintaining
the ecological balance of the planet”
Sharing the objectives of the partnership, Ravi Singh, SG & CEO – WWF-India said, “The great
Indian bustard, the one-horned rhino and the red panda are unique species, each representing
three distinctive bio-habitats of India — the open grasslands, the flood plains and the lower
Himalayan montane forests, respectively. To conserve these species is to conserve their
ecosystems as a whole. WWF-India understands the fine thread that connects the diverse habitats
of our ecologically-rich country, and strives to preserve it. We welcome this alliance with Tata
Capital, as it will enable us to strengthen our ongoing conservation programs and implement
initiatives that will help humans live in harmony with nature.”
CSR ACTIVITY DONE BY TATA CAPITAL
Education –
Vatsalya Ashramshala, pilot project of Tata Capital, Tata Capital is intend creating a cluster
development model that will assist in holistic development of tribal students. Company
intervention is planned to be a holistic one spanning education to employment which will
include: providing infrastructure, soft skills and all round development of the students.
The cluster development model reaches out to empower students through various specialized
NGOs, which we have identified and partnered with:
Magic Bus
Pratham Education Foundation (Assessment of learning levels, introducing English
through the local language and financial literacy)
Pragati Pratishthan
Upon completion of X standard, the students will be given opportunities for further studies or
enrolment in vocational training and the Armed Forces, leading to employability/ employment.
We regularly conduct career guidance sessions with the students of Vatsalya Ashramshala.
Magic Bus
This program aims at holistic development of the children from the underprivileged community
by motivating and mentoring them to evolve a positive attitude and behavior in three values
(Education, Health and Gender Equality) and for Socio-Emotional Development. This is to help
the children to evolve into confident and competent youth thus empowering them to get a better
livelihood of their choice.
Magic Bus conducts indoor and outdoor activities for children on Sports for development with
focus areas like education, health and hygiene, gender equality, Right to play and socio-
emotional skill.
Holistic Development: This program aims at the holistic development of children from
underprivileged communities by motivating and mentoring them to evolve positive
attitude and to develop socio economic skills. This is to help empower the children and
transform them into a competent and confident youth, thereby helping them achieve a
livelihood of their choice.
Sports for Development: Helps the best athletes in Vatsalya to build their skills in
Kabaddi and Kho Kho. It provides a structured training and development route across a
number of sports for talented young athletes who have a real chance of excelling in their
sport. (Younger means aged 10-12 years)
Work Readiness Program: Magic Bus has initiated an intervention at the Ashram
School with the students of 9th and 10th grade with an objective of providing them inputs
on financial literacy, IT, Career guidance and Basic employability skills which will help
them to make a transition from school to work place seamlessly.
Pratham Education Foundation aims at improving the children's learning levels at the
Ashramshala through an English Language intervention. Pratham aims to take the students'
learning levels from basic reading fluency acquisition to higher competency levels.
English Language intervention: Introduction of the English Language (through Marathi) for
students from standard I to X.
PRAGATI PRATISHTHAN
Pragati Pratishthan is an NGO that works with speech and hearing impaired tribal. They provide
breakfast to the children at Vatsalya. With the help of Pragati Prathisthan, we have developed a
weekly timetable for the children, keeping in mind the nutrition elements needed for school
children.
PANKH SCHOLARSHIP
Tata Capital is a firm advocate of Affirmative Action and education. In order to promote
technical and professional education among underprivileged students, the company has initiated
a scholarship program under the brand name 'Pankh' which means 'Wings'. The objective of the
Pankh Scholarship program is to mentor and fund higher education of academic achievers from
economically underprivileged and Affirmative Action families. The uniqueness of this program
is that this is entirely driven through the employees of the company and the beneficiaries are
from the employees support circle viz. children of their drivers, house helps and deserving
children from their villages.
As a part of Tata Capital Affirmative Action Program "Pankh" we seek to sponsor students from
AA Communities for professional courses like Architecture, Engineering and Medicine.
The employees nominate deserving candidates they know of and who require a sponsorship to
complete their higher studies. Shortlisted candidates go through an interview process before the
final cases are selected. A pre requisite of the program is that the employee has to be the mentor
of the candidate whom they are recommending. This also helps in tracking the students on their
performance and final placements as well, once they successfully complete their course.
Till date, 66 Pankh Scholarships have been awarded of which 26 have gone to SC/ST children.
21 of the students did/ are doing engineering courses, 4 students are doing Medical courses, with
the rest dispersed among medical, BSc and other courses. Students studying in colleges in
Maharashtra (9) and Karnataka (8) dominate but assistance is also extended to students studying
in Andhra Pradesh, Tamil Nadu, West Bengal, Karnataka, Mumbai and Madhya Pradesh. Rs
38.72 lakh has been spent to date on the scheme.
EMPLOYABILITY –
Employability programs are aimed at skilling and placing youth from underprivileged
backgrounds including SC/ST. Skill training is provided in:
Vocational skills
The aim of the project is to skill the youth and provide them employment in the same trade.
The project aims to identify needy graduate youth across India and provide them free training
and placement in job roles in the BFSI sector. With the beginning of the Tata STRIVE initiative
at the group level, Tata Capital has partnered with Tata Strive to develop Business Development
Executives (BDE), a course which has been approved by NSDC and the BFSI Sector Skill
Council (SSC). Tata STRIVE has also developed a Youth Development Module (YDM) which is
a personality development module in addition to the sectoral skills.
Tata Capital has initiated the process to standardize the trainings, specifically, the YDM with
current training institutes like NIBF and TMI. The plan is to move all the trainings under Tata
STRIVE in order to ensure quality delivery and management of programs as per the group
guidelines.
VOCATIONAL SKILLS
Within the spectrum of vocational skills, 6 skills have been identified and supported through the
CSR and AA budget. These are imparted in partnership with Don Bosco, Pune and Pratham,
Aurangabad and Raipur:
Mechanical
Hospitality
Electrician
Automotive Engineer
BPO
RAC
Welder
ENTREPRENEURSHIP –
The entrepreneurship initiative aims at provide the necessary skills and support to the
beneficiaries in order to set-up an establishment or practice. The trainings imparted focus on two
sectors i.e. BFSI and Dairy farming.
Udyogwardhini, Nashik
The main objective of the project is to provide training to youth for employability and also
change their mindset towards Dairy Farming as a lucrative opportunity to earn their livelihood.
CHAPTER 4.
KEY CHALLENGES FACE BY TATA CAPITAL
Since the Companies bill has become an act, around 8,000 companies in India including private
and public companies need to focus on planning, designing and implementing CSR initiatives
pertain to areas, such as, care for all stakeholders, ethical functioning, respect for workers’ rights
and welfare, respect for human rights, environment and social and inclusive development etc.
The practical implementation of CSR is faced with a lot of issues and challenges. As a result,
there are several key challenges, which are anticipated. The survey conducted by Times of India
group on CSR used a sample size of 250 companies involved in CSR activities through a method
of online administration of questionnaire. The questionnaire was evolved after due diligence
including focus group meetings, consultations with key stakeholders and a pilot in four metros.
Finally 82 organizations responded to the questionnaire. These comprised 11 public sector
undertakings (PSUs), 39 private national agencies and 32 private multinational organizations.
The respondent organizations form a satisfactory percentage of 33 per cent of the sample size,
given the fact that only those companies that had direct or indirect involvement in CSR activities
were chosen to be approached for the survey. The survey elicited responses from participating
organizations about various challenges facing CSR initiatives in different parts of the country.
Responses obtained from the participating organizations have been collated and broadly
categorized by the research team.
KEY CHALLENGES
Issues of transparency
Lack of transparency is one of the key issues brought forth by the survey. There is an expression
by the companies that there exists lack of transparency on the part of the local implementing
agencies as they do not make adequate efforts to disclose information on their programs, audit
issues, impact assessment and utilization of funds. This reported lack of transparency negatively
impacts the process of trust building between companies and local communities, which is a key
to the success of any CSR initiative at the local level.
Towards Society –
An obligation, beyond that required by the law and economics, for a firm to pursue long
term goals that are good for society
The continuing commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the workforce and their families as
well as that of the local community and society at large
About how a company manages its business process to produce an overall positive
impact on society
Every ‘green action’ is supposed to save the planet, and all the living beings on it.
Reducing CO2 emission and waste, diminishing use of non-renewable resources are only
few ways companies can lower their environmental impact and improve the relations
with society.
Natural
environme
nt
Technolog protection
y and
infrastruct Improved
ure quality
Higher
Education standard
Impact or of living
Benifit on CSR
for the society
Economic
Social
developm
activation
ent
Better
employme
Increased
nt
health
opportunit
ies
Employees consider firms’ level of corporate social responsibility while searching for
new jobs. Moreover employees also consider firm’s environmental and social
relationship, treatment of employees and transparency and fairness. The service sector of
any country responds to new socioeconomic needs of any modern economies.
If employees think their employer is “doing the right thing,” it seems they are more likely
to “do the right thing” themselves. When organizations implement best practices in CSR,
employees are more likely to engage in cooperative behaviors towards their coworkers
and the organization, like going out of their way to help their teammate. Similarly, CSR
promotes higher-quality and closer relationships between employees .Enhanced
Employee Identification with the Organization
Feeling positively about their organization’s CSR initiative has been shown to increase
employee’s intentions to stay with their current employer, and their overall commitment
to the organization. Commitment includes a huge range of positive attitudes, including
how much employees like their organization, make personal sacrifices for the
organization, and see their own future and success tied to the organization’s success.
When employees feel that their organization is socially responsible, they experience a
greater sense of identity with the business they work for. In fact social responsibility can
be more important than financial success in determining how much employees identify
with their.
Along with increasing current employee’s commitment, CSR can also make
organizations look more attractive to applicants and prospective employees. In the age
when millennials look to work for “high impact” organizations, engaging in CSR may
help companies to attract top talent over other organizations. For example, a survey by
the non-profit Net Impact found that 72 percent of students about to enter the workforce
stated that a job where they can “make an impact” was important for their happiness.
Employees have also been shown to be more engaged and to perform better when they
feel good about their company’s CSR involvement. By making employees aware of the
company’s efforts to give back and celebrating these efforts, you can help employees
become more actively engaged with their work, and do better work overall.
Finally, CSR can increase employees’ creative involvement, including generating new
but practical ideas, originality, and creative problem-solving. When organizations express
their values and passions through CSR, employees may be inspired to develop new and
better ways to do their work.
CHAPTER 6.
CONCLUSION