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Data Science Academy

In partnership with

Data Science Academy

Data Science and Big Data


2017 Post Graduate Diploma

Joint Certificate Program

Center for Learning & Development Phone: 961 1 218716/7 Ext. 618
American University of Science & Technology schahensarian@aust.edu.lb
Beirut – Ashrafieh – Alfred Naccache Avenue Website: www.aust.edu.lb
Data Science Academy

The Program
Matrix TRC Data Science Academy, offers full flexible courses, as well as a complete 11

month diploma (316h) that encompasses exhaustive Data Science and Big Data topics, that:
 Covers most needed expertise in the emerging strategic numerical economy

 Puts all Machine Learning algorithms into practical applications

 Helps companies implement a vital internal Data Center for scientific information

 Brings a synergy between the main information system stakeholders

 Joins a group of local and international experts in each field

 Supports participants with latest analytical and complete IT technologies

 Tackles comprehensively the whole IoT and Big Data components

 Brings highest ROI with participants applying 4 projects from within their businesses.
Data Science Academy

The Modules
M1 M2 M3 M4 M5 M6 M7
Research From Business Profiling Profiling Data Profiling Forecasting
Methodologies to Statistics Techniques 1 Techniques 2 Management Techniques 3 Models from A
(Basic) (Intermediate) (Advanced) to Z

M8 M9 M10 M11 M12 M13 M14


Social Media Machine Data Machine Programming Project SAS Data
Analytics Learning 1 Warehousing Learning 2 with R and Management Technologies
(Supervised) & Operations (Unsupervised) Python Pillars

BIG DATA

15: Cloud and IOT (16h) 16: Big Data Technologies (16h)
Joint Certificate
• Virtualization and Containerization • Real Time Streaming Analysis
Program • Communication protocols • Hadoop / MapReduce
• IoT Architecture and IaaS • Spark

Extra Guest 1. Questionnaire Design 3. People-Meter 5. World Bank Econometrics 7. Data Security
Speakers (24h) 2. Relational Tables 4. Project Management 6. Industrial Quality Measurements
Data Science Academy

The Modules
A state of the art 3,500 colored PowerPoint slides with more than 120 examples and real case studies.

All courses certified by


Schedule
Data Science Academy
2017 2018
M A M J J A S O N D J F M

M1. Research Methodologies


M2. From Business to Statistics
M3. Profiling Techniques (Basic)
M4. Profiling Techniques (Intermediate)
Project 1

M5. Data Management


M6. Profiling Techniques (Advanced)
M7. Forecasting from A to Z
M8. Social Media Analytics
M9. Machine Learning 1 (Supervised)
M10. Data Warehousing
M11. Machine Learning 2 (Unsupervised)
Project 2

M12. Programming with R and Python


M13. Project Management Pillars
Project 3

M14. SAS Data Technologies

M15. M15. Cloud and IoT


BIG DATA M16. B.D Technologies
Data Science Academy

Who Should Attend?


This program is primarily aimed to serious people who aspire to learn state-of-the art Data Science techniques, and how it can be
applied to solve data and business issues. It specifically suites practitioners involved mainly, but not exclusively, to the below fields.
It is also addressed to anyone who wants to “get connected” with latest data management and analytical solutions, how different
tools can be used, and what factors should be considered when planning for any “Big Data” project.

Prerequisites
Previous knowledge or experience in statistics, data mining, or artificial intelligence algorithms is not required at all. However, a serious interest and
continuous active participation is a must for a successful completion of the diploma.
Data Science Academy

Clients and Participants


Data Science Academy

Some Testimonials
Abed Al Rahman Itani (Azadea) Radwan M. Hadwan (Bank Audi SAL)

IT Business Solution Specialist Systems, Policies and Regulatory

The diploma was very inspirational, energizing, bringing lots of Body Relations Unit

ideas. I learnt a lot. I am inspired to rethink the way I plan and Matrix TRC Data Science program opens
present my work. A very high pedagogical standard. Well done! new scopes for participants to new job
opportunities, widens the critical thinking,
and enhances the analytical skills of those
who are mostly implicated in data.

Ghassan Zein (Ideatolife) Sabine Oussi (Sabis)


Senior System Admin. Data Analyst – IT
The Data Science program Attending Data Science
provided me with the complete & Big Data post-graduate
needed knowledge to develop diploma has made me
a product for Data Analysis discover data from a Kris Khairallah (BOB)
and Predictions to help our different perspective. It is not only about
IT Developer - Data architecture & BI
customers taking the right what the business intelligence tools can do
The course exceeded my expectations in
decision at the right time. nowadays but mainly about the real analysis
many regards, especially in the depth of
that lies behind their logic. DS & BD is a full
program from basic to Big Data analytics information supplied and the access to the instructor for
going through all the methodologies and feedback on work in progress. In a very non-threatening
applications needed as well as other environment, I learned key principles of design that I can
contemporary topics. implement immediately. A diploma I highly recommend!

Ali Younes (DG Jones and Partners)


Quantity Surveyor / Estimator
This program takes the broad and expanding domain of data science and introduces it with an intricately linked set of subjects, instruments and methodologies,
and goes on into the expansion on each sub-domain in such a way that respects and accounts for the development of each module alone and the whole of the
course in parallel throughout. Presented in a way that puts it into orchestral tune and shows the making and tuning of each of its instruments while
handcrafting each instrument and hearing the music of the orchestra simultaneously.
Data Science Academy

Some Testimonials Madonna Beyrouthy (Sabis)


Associate Manager
Mario Gergi Sarkis (Bank Audi S.A.L.) Book Orders
Business intelligence officer A very interesting, useful, and rich
Data Science is a trend that has become a crucial element for every major Enterprise. diploma program! I am certain that it
will be of a benefit to both myself and my
Learning data analysis smartly based on correct gathered information, affected dramatically
team, especially when it comes down to
my business development skills in various aspects. Furthermore, predictive and classification
the different approaches in reading and
modules has helped me, as a professional daily data modeler, to reach better insight for all
analyzing data. The material and topics
key elements affecting clients, communication, business management and product assessment. covered are very well presented and the
instructors are very professional. I
believe that this new topic will be an
Jean Abi Saab (A.U.B) important one during the coming years,
Senior Research Analyst and I highly recommend everyone that
The Data Science program has given me the right exposure not only to a broad deals with data to enroll in it.
range of data models but also to various statistical tools that helped me in my
research projects. After the training, I was directly able to analyze data
using statistical methods and new approaches without becoming a slave of data.
The rich curriculum in data analysis and data mining allowed me to think
beyond needed reports to develop new insights and find hidden patterns.

Marc Lati (Ethos Interactive)


Co-founder
I joined the Data Science program, unsure of the benefit I might gain. But results
Pierre Nehman (B.O.B)
exceeded my expectations by far, with rarely encountered experts as competent and Senior HRIS & Payroll Officer
enthusiastic about their courses. Some of them master their knowledge, reaching The program joins both levels for experienced professionals as well as
professional skills that made complex information look so easy to understand and for beginners. The complete diploma enhanced my skills on how to deal
put into practice. Though it is given for the first time in the Middle East, the even with complex data through machine learning algorithms and
diploma reveals great professionalism that brought me efficient added value. I predictive analytics that were all supported with cutting edge
would advice it to any person who wishes to grasp a solid understanding of Data technologies. I would highly advise anyone to be part of it!
Science and specifically Big Data analytics.
M1. Research Methodologies
Data Science Academy

Sampling

Design of Research

Validity of Research

Ethics and Reliability of Research

Qualitative Research

Quantitative Research
M2. From Business to Statistics
Data Science Academy

One and Multilevel Tables


Types of Variables

Gender / Invoice (Sum)


N.O.I
1 35… Male Female Total
1 $2,827 $3,056 $5,883
2 $20,366 $28,597 $48,963
3 $23,304 $56,730 $80,034
4 $8,276 $20,283 $28,559
Complete Descriptive Statistics 5 $2,139 $8,691 $10,830
TOT. $56,912 $117,357 $174,269
n
TV Time
x
i 1
i
Count 850 X  Simple and combined charts
Mean 548.79 n
Variance 9,944.17
Standard deviation 99.72
Coefficient of variation 0.18

Standard Error 3.42


150
Confidence Interval 95% [542.07 - 555.5]
25
Shapiro Normality test 91.8% 120
14
Minimum 220 16
90 9
First quartile 483.75 47 11
60 46
Median 547 36 38
30 43 28
Third quartile 613.25 35
34 31
Maximum 882 0 19
Capital North South East West
Range 662

Skewness 0.03

Kurtosis 0.00

Sum 466,468
Software applications
M3. Profiling Techniques (Basic)
Data Science Academy

R.F
Benchmarking Variables (1x10-13)
Chance Analysis
Upper T.
(5x10-13)
cm
0 5 10 15 20 25 30 Temperature
Hypothesis Tests (5x10-12)

Lower Tension
(0.00026)
5%
kg Pulse (0.343)
40 50 60 70 80 90 100
-1.96 = - 𝑧0.025   𝑧0.025 = 1.96

H1 H0 H1

| | | | | | | | |
z
-4 -3 -2 -1 0 2 3 4 5
$
1,500 2,000 2,500 3,000 Calculate Explore
1,750 2,250 2,750

One-Means’ Deviation Sorting table


X: Heart beat / Y: Type of illness Decide Evaluate

Statistical Tables Average R.V Raw deviation Std. Dev. Std. Error Stat d.f H0 limits P-Value Test Name

Pulse 83.34 84 -0.66 17.7 0.694 -0.95 646 0.343


Upper Tension 12.80 13.5 -0.70 2.4 0.095 -7.38 646 4.8x10-13
Lower Tension 7.29 7.5 -0.21 1.5 0.058 -3.67 646 [-1.96; 1.96] 2.6x10-4 t-student

Temp 37.23 37 0.23 0.8 0.032 7.03 646 5.2x10-12


Resp. Frequency 19.99 19.0 0.99 3.3 0.131 7.61 646 9.7x10-14

Software applications
M4. Profiling Techniques (Intermediate)
Data Science Academy

GPA
(0.004)
Chance Analysis
IQ (0.007)
cm
0 5 10 15 20 25 30
EQ (0.008)
5%
Satisfaction (0.253)

Gender (0.423)
Public Private
kg
40 50 60 70 80 90 100
Baccalaureate type (0.558)
GPA -3.61

IQ -2.71
Profiling Variables
EQ -2.67

Satisfaction -1.14
$
B.T (L.H) -1.30
1,500
1,750
2,000
2,250
2,500
2,750
3,000 Profiling Solutions
Statistical Tables Gender (Male) -0.80

B.T (S.E) 0.08


Comparison of means between two independent groups B.T (L.S) 0.11
X: Treatment (two modalities) Gender (Female) 0.80
Y: LDL cholesterol level (continuous)
B.T (G.S) 1.02
𝐴 𝐵 Total Diff. Std. Error Stat. d.f H0 limits P-Value Test Name
Mean 139 136 137.8 -3 2.1 -1.43 23 [-2.07; 2.07] 0.167 t-student -5 -4 -3 -2 -1 0 1 2 3 4 5
Variance 31.3 19.1 --- --- --- 1.637 (14; 9) 3.03 0.231 F-variances
Count 15 10 25

Software applications
M5. Data Management
Data Science Academy

Data
DSS
Access

POS Supply EIS,


Chain Data Reporting

ERP M Custom-Built
Meta Data Data Mart Applications Web browser
I
Repository (Marketing) I (4GL tools) N
T
D R
Legacy E Marketing A
W Relational N
Data Data Mart
T Query Tools E
Warehouse (Mgt.) T
A
L Finance
Misc.
OLTP R

Data Mart
E
Federated
(Finance) Data Mining
Data
External Warehouse
Web Docs External OLAP/ROLAP
EDI
O.S/Data
M6. Profiling Techniques (Advanced)
Data Science Academy

Groups Count Sum Average Variance Complete Statistical Tests … and more!
Tukey Kramer comparison
South 6 3,625 604.17 37,104
North 8 6,300 787.50 44,642 500
Beirut 7 7,250 1,035.71 20,595 𝑘 𝑛𝑗 400
Mount Lebanon 8 7,925 990.63 29,453

෍ ෍ (𝑥𝑖𝑗 − 𝑋) 2 300
ANOVA 𝑗=1 𝑖=1 200
Source of Variation SS df MS F P-value F crit 100
Between Groups 786,503.1 3 262,167.7 7.92 0.0007 2.99
Within Groups 827,764.1 25 33,110.57 0
S-N S - B S - M.L N - B N - M.L B - M.L
Total 1.614.267.2 28

Built-in Analytical Tables Pareto’s association


250 100%
200 80%
Regression Solutions
150 60%
100 40%
110 110 110
50 20%
90 90 90 0 0%
D-C M-S M-C D-B …
70 70 70

50 50 50

30 30 30
140 160 180 200 140 160 180 200 140 160 180 200

Total Variations Explained Variations Residual Variations

Software applications
M7. Forecasting Models From A to Z
Data Science Academy

Y = 98.5 – 6.68t + 1.31t2


180
160 Tt = 3
140 2
TREND
1
120
t
100
80
60 1 t
SEASONS
1 2 3 4 5 6 7 8 9 10
St = 0.6

65,000 Trends
Ct = 1.5
50,000
CYCLES
Time Series 1 t
Exponential Smoothing
35,000

20,000
1 5 9 13 17 21 25 29 32 1 IRREG.
ARIMA – Box Jenkins It = 0.97
t

1.0 -
A.C.F
0.6 -
2.62

Yt
0.2 -
t
-0.2 - W S S F W S S F W S S F W S S F W S S F

-0. 6 -

-1.0 -

1 5 10 15 20 25 30 35 40
Lag
Software applications
M8. Social Media Analytics
Data Science Academy

Listening & Monitoring

Analytical Tools

Audience Analysis

Data Analytics
M9. Machine Learning 1 (Supervised)
Data Science Academy
X1

Y X2
Gradient Descent Algorithms Y Y =  0 + 1X1 +  2X2
X3

Multiple

C.G and X1 X1

Stepwise Y X2

Regressions X3 X3

X2
X1 X1 X1
X1
Y X2

X3 X3

Discriminant Analysis
X1 X1 X1

Group 1   Group 2 Y X2

X3 X3
S VE VI
1.0  

D.S
0.5 1 g1
𝑃(𝑍) =
1 + 𝑒 −𝑧 S VE VI

0.0
-15 -10 -5 0 5 10 15  
CART Trees
D.S VE VI
0 g2

Logistic Regressions

Software applications
M10. Data Warehousing & Operations
Data Science Academy

Data Base Environment

Data Storage Systems

Data Base Technologies


ETL and Data
M11. Machine Learning 2
Data Science Academy (Unsupervised)

Principal Component Analysis and …

SPORTINESS Simple & Multiple


Correspondence Analysis

QUALITY
PRICE

LUXURY Quadrant Analysis

C1
C7 2

Impact
1
… Clustering
C3 C2

C6 C8

3 C5
4
C4
Multi Dimensional Scaling

Importance
Cluster … 1 2 3

Software applications
M12. Programming with R and Python
Data Science Academy

2 million users worldwide

40% yearly increase of users

Leading programming language in data analytics


and data science.

Worldwide use of Python to come up with insights from


data and gain competitive edge.

Most powerful tool to store and manipulate data.

Module oriented for data scientists to start and


develop their proper analysis.
M13. Project Management Pillars
Data Science Academy

1. Integration

2. Scope

3. Time

4. Cost

Leader Manager 5. Quality

6. Human Resources

7. Communication
People
8. Risk
Cumulative values

Completion
date 9. Procurement
Expenditures

Cost Baseline
10. Stakeholders
Funding requirements

Problem
M14. SAS Data Technologies
Data Science Academy

Information Data Mining / Text Analytics Predictive High Fraud and Reporting
Management Anomaly Analytics Performance Risk and
Detection Analytics Detection Visualization

Integrated End to End Foundation

ARCHITECTRE FLEXIBILITY: SMP - MPP - HADOOP - GRID - ESP

DEPLOYMENT FLEXIBILITY: DESKTOP - SERVER - IN-DATABASE - IN-MEMORY - Cloud


M15: Cloud and IoT
Data Science Academy
Virtualization and Containerization

Virtual Machines Containers

MySQL MySQL App My My My A A A


S S S
Q Q Q
P P P
Bins/Libs Bins/Libs Bins/Libs L L L P P P

Guest OS Guest OS Guest OS Bins/Libs Bins/Libs

Hypervisor Container Engine

Host OS Host OS
Connecting Everything to the Internet
IaaS: reducing operational and infrastructure costs Server Server

IoT Value Add by 2020 - $1.9 Trillion

Manufacturing
16%
Healthcare
29% Insurance

16% Banking & Sec.


Retail & Wh.
8%
8% 12% Comp. Services
11%
Others

IoT Communication Protocols IoT Architecture IoT market segments


and value
M16. Big Data Technologies
Data Science Academy

B.D Three Pillars

Big Data Universe

B.D Technologies

Machine Intelligence
Data Science Academy

The Professional Certificates


- T1 - - T2 - - T3 - - T4 - BIG DATA
Research and Forecasting and Machine Learning Data Management & (56 hours)
Profiling Techniques Social Media (72 hours) - $1,900 Storage
$1,700
(88 hours) - $2,500 (36 hours) - $950 (60 hours) - $1,750

M1 M7 M9 - 11 M5 M14
Research Methodologies Forecasting Models Machine Learning 1 and 2 Data Management SAS Data Technologies

M2 M8 M12 M10 M15


Turning Businesses into Stat. Social Media Analytics Programming with R & Python Data Warehousing Cloud and IoT

M3 - 4 – 6 M13 M16
Profiling Techniques Project Management Pillars Big Data Analytics

Guest Speakers 1 - 3: 8h G.S 4: 4h G.S 6: 8h G.S 2 - 5: 12h G.S 7: 8h


Acquired Competencies

- Understand data structure - Learn forecasting techniques - Evaluate decisions error level - Retrieve data from different - Analyze unstructured data
- Quantify and illustrate - Understand social media - Optimize models to predict sources - Real-time streaming analysis
information channels behaviors - Normalize data for SQL - Manage Cloud Data Platforms
- Sort out characteristics of - Analyze social media overall - Project complex data sets exploration - Hadoop – MapReduce
different groups in seconds! data into maps - Comprehend ETL – OLAP and - Spark
Data Warehouse designs
Data Science Academy

The Specialties and DS Diploma


($7,900) Data Science
312 hours
($6,500) Data Mining M14
252 hours SAS Data Solutions
($3,500) Data Analysis B
124 hours I M15
T3 (M9 – M11 – M12) G • IoT / Real-time streaming analysis
T1 (M1-M2-M3-M4-M6) Machine Learning • Cloud data solutions
Research and Profiling Techniques D
A M16
T4 (M5 – M10 – M13)
T • Hadoop framework
T2 (M7 – M8) Data and Project Management • MapReduce
A
Forecasting & Social Media Analytics • Spark / Apache

Acquired Competencies Acquired Competencies Acquired Competencies


- Highlight Data Patterns - Master Machine Learning Algorithms - Manage IoT data
- Sort Out Groups Characteristics - Innovate New Analytical Products - Understand Cloud Data Platforms
- Evaluate Predictive Models - Manage Data Warehouse Designs - Implement Hadoop Framework
- Control Processes Statistically - Learn Project Management Tasks (MapReduce, Spark, etc.)

Benefit from the most flexible repayment plan. Settle part of your tuition fees gradually at
U LOAN 0% interest, and the remaining amount over 1 year after a grace period of 6 months.
Data Science Academy

The Experts

Walid Semaan
(Advisory Board)

He is the founder and president of Matrix Training Research & Consulting, a company specialized in
statistical training and research. He graduated in Engineering from Ecole Supérieure d’Ingénieurs à
Beyrouth. He holds a degree in finance and marketing from the Ecole Supérieure de Commerce de
Paris (ESCP) and an MBA from the University Paris-Dauphine-Sorbonne in Paris. He is the creator and
architect of the automated artificial intelligence behind “Triple One Analytics”, winner of the Best
Innovative ICT Project at the Arab Golden Chip Award 2011.
Data Science Academy

The Experts

Anthony Franklin
(Advisory Board)

Anthony Franklin is an expert statistician with experience in many software languages


including open source technologies. Anthony conducted his doctoral studies at North
Carolina State University and completed his graduate assistantship with the NCSU Institute
of Advanced Analytics. Anthony resides in North Carolina and currently is a Sr. Analytics
Architect at SAS Institute with experience in risk management, hospitality and sports
analytics.
Data Science Academy

The Experts

Pierre EL HADDAD

Pierre EL HADDAD is currently a Hubert H. Humphrey Fellow at The Maxwell School for Citizenship and Public
Policy, Syracuse University, New York, US. He is also a consultant, university teacher in management at
University of Balamand-Lebanon, and has twenty years of experience in private business management. His
present concerns relate to the participatory and collaborative institutional development towards sustainable
organizations and communities. In parallel, he is developing a CSR decision-making model, and studying the
role of the private sector in public administration reform.
Pierre has a master in civil engineering from Saint-Joseph University, an MBA in economics and finance from
Notre-Dame University in Lebanon, and he is finalizing his doctoral dissertation in business administration from
Jean Moulin University-Lyon III.
Data Science Academy

The Experts

Grace Mady

Grace Madi is the head of the Project Management Office at Bank Audi. She established this office in
2010 to address the need for integrated, structured, and standardized approaches to managing the
large business and technology. The PMO oversees activities in the areas of PPM methodologies and
standards, project resourcing and consulting, risk analysis and mitigating, PPM system implementation
and support services, analysis and reporting. Grace has a diverse educational background with
Bachelors Degrees in Computer Science, she is a certified Project Management Professional (PMP), has
attended various course and certification in Risk Management, Cost estimation. She provides lectures
at various universities and seminars.
Data Science Academy

The Experts

Karim Saikali

Karim earned a PhD degree in Software Engineering and is passionate about Service Oriented
Architecture, Cloud Computing & Software methodology. He has a broad experience working with
leading multi-national companies in Europe. Karim has also a sound academic experience and is
currently assistant professor and coordinator of the business computing degree at St. Joseph
University. He is actual a leading consultant at Element^n, expert in cloud development solutions.
Data Science Academy

The Experts

Taleb Kabbara

Mr. Taleb Kabbara a social media Consultant and Trainer with 10 years of experience in teaching,
training, consulting, and social media. He has worked with Leo Burnett Dubai for 4 years,
handling top global and regional accounts, to name few: McDonald’s Arabia’s Social Media,
Morgan International, Abu Dhabi Ministry of Foreign Affairs, Dubai Ministry of Education. He has
been in Lebanon for the past couple of years doing consulting and training workshops for working
professionals, agencies, brands, and celebrities.
Data Science Academy

Guest Speakers

Rabih Elie
Nassar Aouad

Rabih is the founder and CEO of Scriptr, an enterprise cloud Elie Aouad began his professional life by creating
platform that enables Internet of Things developers to bring the cryptographic hardware layer used in payment
their products to market faster and more reliably. In 2006, authorization centers. Since 1995 he is the CEO of
Rabih served as SVP of Engineering for Vidavee, a cloud B2B EASEIT, a company he founded in France and
video on-demand startup acquired by Vignette. In 2003 he through which he created multiple cryptography
co-founded ElementN the holding group behind Apstrata & and security products used in France and all over
Scriptr. In 2000 he co-founded Super11.net in Brasil, growing the world. Actually he works on projects including
in few months to one of the largest Latin American ISPs, the Internet Of Things and on the security, data
Application Service Providers and portals. Rabih earned a B.S. modeling and statistics in the health field, as well
in Telecommunications from the St. Joseph University and an as gives lectures in cryptography and security in
MBA from the École Supérieure des Affaires in Beirut. multiple universities.
Data Science Academy

Guest Speakers

Imad Hajj Hala


Chahine Zeineh

Imad hajj chahine graduated in Software Engineer from Ecole Mrs. Hala Zeine is a statistician, researcher and trainer with 7
Supérieure d’Ingénieurs à Beyrouth (ESIB), specialized in years of experience in teaching, consulting, research projects,
custom data-centric application in different fields of application data analyst and statistics. She worked in Center of Statistics in
(financial, accounting, insurance, and statistics). He co- Lebanon in collaboration with ESCWA, Mada Association, Arope
founded Evolve in 2005 a company specialized in tailor made Insurance, Beirut Municipality in collaboration with USAID,
solution serving a range of local and international clients, and Lebanese Ministry of Social Affairs in collaboration with World
he is the lead Software engineer for “Triple One Analytics”. His Bank, as well as many other institutions.
expertise covers statistical data analysis, big data, Hala is expert in data processing and analysis. Her knowledge
performance and data visualization/representation. He is an expands strongly to sampling methodologies as well as
expert in many proprietary and open-source RDMS, NoSQL estimation techniques, time series, and report writing.
and software application framework.
Data Science Academy

Guest Speakers

Layal
Mansour Christian Saab

Layal Mansour is an economist with experience Christian Saab is Managing Director at AGB Stat Ipsos, where he
in econometrics. She is a PhD holder from manages operations and client relations and oversees business
University Lyon 2-France. She did her doctoral growth. With more than 23 years of experience in the TAM
studies using forecasting and time series business, Media Research and Information Technology, Christian
analysis applied to Monetary and Financial works alongside TV stations, the advertising agencies and
Economics. Layal Mansour's teaching experience advertisers to make decisions on allocating resources and budgets
is diversified, in France and in Lebanon and in by providing insights about their target audiences. Christian is also
several universities. In parallel, she works as part of the Joint Industry Committee of Media Research in Lebanon
consultant for The World Bank and the ESCWA. and a speaker on industry related topics at universities.
Data Science Academy

Matrix TRC Center for Learning & Development


Data Science Academy American University of Science & Technology
Mar Roukoz - Berytech Technological Pole Beirut – Ashrafieh – Alfred Naccache Avenue
Walid Semaan: 961 3 636 208 Phone: 961 1 218716/7 Ext. 260
Fax: 961 4 533 040 Fax: 961 1 339302
Website: www.matrixtrc.com Website: www.aust.edu.lb

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