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“AN ANALYSIS OF PERFORMANCE MANAGEMENT ON GAIL
INDIA LTD.”
Submitted to
Jamia Milia Islamia, Delhi
In partial fulfilment of the requirements for the award of the degree of
ARUNIMA KATARA
ROLL NO: 15BBA1005
ENROLLMENT NO: 15-1110
PERFORMANCE MANAGEMENT
Of
Gail India Ltd.
2017-18
Submitted by:
Arunima Katara
This is to certify that Arunima katara, Enrolment no.- 15-1110 has written this report
supervision. The report is submitted to the Jamia Milia Islamia, Delhi For award of the
I hereby declare that the project work entitled “An analysis of PERFORMANCE
MANAGEMENT of Gail India Ltd .” submitted to the Jamia Millia Islamia is a record
of an original work done by me under the guidance of Mrs Sabiha khan , and this project work
has not performed the basis for the award of any Degree or diploma/ associate ship/fellowship
Arunima Katara
Enrollment No.15-1110
Gaining insights into Gail India Limited has been a learning experience and professional
development , brought to fruition through the efforts of many special people. I am deeply
grateful to the team of Gail India Ltd. whose enthusiasm and energy helped me to
understand this industry so deeply.
I would like to give special thanks to entire team of Gail India Ltd, who inspite of having a
busy schedule provided me with valuable suggestions and information related to the
project.
I express my deepest thanks to Mrs. Sabiha khan , my professor, for her careful and
guidance which was extremely valuable for study both theoretically and practically.
Sincerely,
Arunima Katara
Enrollment No.15-1110
Roll No- 15BBA1005
EXECUTIVE SUMMARY(change)
The project is vested with the objective to analyse the brand image of Havells India Ltd.
The study starts with the understanding and application of the core concepts of marketing.
The project further dwells into understanding the mechanism of Havells as company.
With the analysis of brand, the project opens up new avenues research , considering those
aspects which are essential for an Electrical and Equipment Industry. In support of that, a
survey research has been conducted to analyse the brand image of the company. The
research done in the project analyses the perception of the market of “Havells India Ltd.”.
Finally, I included my personal findings and inference along with a research based outlook
of the same
TABLE OF CONTENTS
PAGE NO.
CHAPTER 1 –INTRODUCTION…………………………………..1-16
2.3 Objectives 29
1. Recommendations 44
3. Findings 46
BIBLIOGRAPHY………………………………………………………47
ANNEXURES………………………………………………………..48-50
CHAPTER 1 : INTRODUCTION
1.1 An overview
Organizations are run and steered by people. It is through people that goals are set and
objectives are realized. The performance of an organization is thus dependent upon the
sum total of performance of its members. The success of an organization will therefore
depend on its ability to measure accurately the performance of its members and use it
objectively to optimize them as a vital resource (Biswajeet 2009). In the present highly
competitive environment, organizations have to ensure peak performance of their
employees continuously in order to compete and survive at the market place effectively
(Prasad 2005). Performance of an individual can be defined as the record of outcomes
produced as specified job functions or activities during a specified time period (Bernardin
2007).
UNDERSTANDING PERFORMANCE
The term performance refers to a set of outcome produced during a certain period of
their job time and does not refer to the traits, personal characteristics, or competencies
of the performer. The evaluation of employee‟s performance reveals the contribution of
an individual in the organization‟s objectives. People do not learn unless they are given
feedback on the results of their actions. For corrective actions to take place feedback
must be provided regularly and it should register both successes and failures (Biswajeet
2009).
UNDERSTANDING APPRAISAL
In the late 20th century, a great change in approaches to performance appraisal systems
across the world was seen. There has been a great realization that it is more important to
focus on defining, planning and managing performance than merely appraising
performance (Pareek and Rao, 2006). Performance appraisal is the traditional approach
to evaluating the performance of an employee. As many people think that performance
management (some call it performance development) is a new name given to well-
established term performance appraisal and there is no difference between the two
(Prasad 2005) most of the organizations take performance management synonymously
of performance appraisal. Yet performance management is clearly more than a new
name for performance appraisal (Edmonstone, 1996). The increased competitive nature
of the economy and rapid changes in the external environment has forced many
organizations to shift from reactive performance appraisals to the proactive performance
management to boost productivity and improve organizational performance (Nayab,
May, 2011). Most organizations prefer to call their systems as performance management
system rather than performance appraisal systems. This is most welcome change of the
last fifteen years (Pareek and Rao, 2006). Day to day corporate environment is becoming
more competitive and comprehensive. For survival and competition the market
environment organizations need well competent employees who can face present and
uncertain future challenges. So organizations always try to seek the new ways to improve
employee‟s performance. Traditionally, this objective was attempted to achieve through
employees performance appraisal which was more concerned with telling employees
where they lacked in their performance. Though performance appraisal served the
purpose to some extent, but not considered enough to raise the employee performance
at the most desirable level (Prasad 2005). Snell and Bohlander defines (2007)
performance appraisal as a process, typically performed/delivered by a supervisor to a
subordinate, designed to help employees understand their roles, objectives, expectations
and performance success. Further he explains performance management is the process
of creating a work environment in which people can perform to the best of their abilities.
It is a whole work system that begins when a job is defined. So performance appraisal is a
way, by which senior officers keeps some periodic objective (for specific period) to his
subordinates, clears the expected role and explain his performance success by his actual
performance with pre-determined standard, and performance management is the way to
creating the whole working environment so the people can perform their best. Dessler
(2008) defines performance appraisal means evaluating an employee‟s current and /or
past performance relative to his/her performance standards. He explains performance
appraisal always assumes that the employees understood what his/her performance
standards were, and that the supervisor also provides the employees with the feedback,
development, and incentives required to help the person eliminate performance
deficiencies or to continue to perform above par. This aims at improving employee‟s
performance. Further he explains performance management as an integrated process,
may defined as a process that consolidates goal setting, performance appraisal, and
development into a single, common system, the aim of which is to ensure that the
employee‟s performance is supporting the company‟s strategic aims. Prasad (2005)
defines performance management is the process of planning performance, appraising
performance, giving its feedback, and counselling an employee to improve his
performance. So performance appraisal is considered as the key ingrethent or an
important step of whole performance management system (Prasad 2005, Dessler 2008).
Potgieter (2002) conclude performance appraisal systems were the precursor to today‟s
performance management. From Performance Appraisal To Performance Management
www.iosrjournals.org 4 | P a g e Performance management is a systematic process for
improving organizational performance by developing the performance of individuals and
teams (Armstrong 2006). The overall aim of performance management is to establish a
high performance culture in which individuals and team take responsibility for the
continuous improvement of business processes and for their own skills and contributions
within a framework provided by effective leadership. So the objectives of both
performance appraisal and performance management, to develop the capacity of
employees so that the performance of every individual can be improve is same, so both
systems can be counted as a human resources developing instrument, with differences in
scope. While the interest in measuring performance and linking with rewards remains
the same (Pareek and Rao 2006)
1.Focus- Performance appraisal were mostly narrowly focused for measuring the degree
of accomplishment of on individual where supervisors had a major role to play in judging
the past performance of an employee without soliciting active involvement of the
employee. Performance management focused on front end planning instead of looking
backward, the focus is on ongoing dialogue instead of ratings.
GAIL India Limited is a premier flagship integrated Energy Company of India and is placed in
coveted 'Navratna' category of Indian public sector companies. The Navratna Companies are the
brightest face of Indian public sector. It is a group of the most profitable and efficient central
public sector undertakings having more financial and administrative autonomy. Erstwhile it was
known as Gas Authority of India Limited. As per the guidelines, set up under the Industrial Policy
Resolutions in the initial years of national planning, the Government of India focused upon
setting some major industries for national development and self sufficiency. Oil and Gas sector
were also the major thrust areas and the government decided to follow a two point strategy for
the effective regulation of oil and gas. It was: (i) Exploration and production of the gas, for which
Oil and Natural Gas (Commission (ONGC) was set up;) (ii)The refining of the oil, for which the
government established oil refining companies like Indian Oil Corporation (IOC), Hindustan 149
Petroleum Corporation Limited (HPCL) and Bharat Petroleum Corporation Limited (BPCL). Over
the years of exploration and refining processes these companies felt that a huge amount of
natural gas was extracted and wasted. There was surely a need for company which could take the
responsibility in the form of production, transportation, marketing and distribution of natural
gas. With such objectives regarding the optimum use of natural gas, the Government of India set
up a company named Gas Authority of India Limited on August 16, 1984 to create gas sector
infrastructure for sustained developed market in the country. Its objectives were: 1 a)
Augmentation and setting up of necessary plants and infrastructure facilities for utilization of
natural gas obtained from the country or sea or from other countries b) To transport, treat,
fractionate, purify and market natural gas fraction. c) To formulate plans for proper utilization of
natural gas fraction in close coordination with the government and concerned industries
including industrial users. Annual Report-Winning Momentum, 2006-07, GAIL India Limited
Publication, New Delhi, 2007 150 . d) To plan, design and instruct pipelines; systems and related
facilities for collection; treatment; fraction and marketing of natural gas fractions. e) To promote
research and development in natural gas transmission, treatment and processing. Also to
develop more efficient uses of natural gas. These were the initial objectives of the company at
the time of its commissioning i.e. on August 16, 1984. Later on the Company began to grow as a
major dominant force in the market of natural gas. It started showing huge profits and its
expansion and business diversification plans started taking shape with the hard work of its
exceptionally talented human resources. It entered the areas of Gas processing, Petrochemicals,
Liquefied Petroleum Gas (LPG) transmission, TeleCommunication (GAILTEL), Power, Liquefied
Natural Gas (LNG) regasification, Citi Gas Distribution, Exploration and Production (E &P). 2 The
company did not remain only a gas company or a regulatory authority, but very soon it reached
to new milestones with its strategic . Thus incorporating the new found energy to corporate
identity, the Company was renamed GAIL (India) Limited on November 22, 2002.3
Mission
To accelerate and optimize the effective and economic use of Natural Gas and its fractions for
the benefit of the national economy.
Vision
To be the leading company in Natural Gas and Beyond, with Global Focus, Committed to
Custother Care, Value Creation for all Stakeholders and Environmental Responsibility.
Custother
We strive relentlessly to exceed the expectations of our custothers, both internal and external.
Our custothers prefer us.
People
We believe our success is driven by the commitment and excellence of our people. We attract
and retain result-oriented people who are proud their work and are satisfied with nothing less
than the very best in everything they do. We encourage individual initiative by creating
opportunities for our people to learn and grow. We respect the individual rights and dignity of
all people.
Shareholders
We meet the objectives of our shareholders by providing them superior returns and value
through their investments in us.
Milestones
A look at the milestones in over five decades of QRG journey to excellence, maps its
emergence as a major industrial force in the country and abroad
Most of the literature was gained through the exhaustive research of the internet study
along with the references from the company catalogues and manuals. After going through
numerous information related to the Gas Industry along with extensive research on the
topic , the key information were selected. The searches for the literature included the key
significant forward linkages with the entire economy. India has been growing at a decent
rare annually and is committed to accelerate the growth momentum in the years to
come. This would translate into India's energy needs growing many times in the years to
come. Hence, there is an emphasized need for wider and more intensive exploration for
new finds, more efficient and effective recovery, a more rational and optimally balanced
global price regime - as against the ratger wide upward fluctuations of recent times, and
a spirit Of equitable benefit in global energy cooperation.
The Indian Oil and gas sector is of strategic importance and plays a predominantly pivotal
role in influencing decisions in all other spheres of the economy. . annual growth has
been commendable and will accelerate in future consequently encouraging all round
growth and development. This has necessitated the need for a wider intensified search
for new fields, evolving better methods of extraction, refining and distribution, the
Constitution Of a national price mechanism - keeping in mind alarming price fluctuation
in the recent past and evolving a spirit of equitable global cooperation.
The growing demand for crude Oil and gas in the country and policy initiative Of
Government Of India towards increased activity, has given a great importance to the
Indian industry raising hopes of increased exploration.
Oil and Natural Gas Corporation Limited (ONGC) and Oil India Ltd. (OIL), the two Natural
Oil Companies (NOCs) and private and joint-venture companies are engaged in the
exploration and production (E&P) of oil and natural gas in the country. During the year
2008-09, crude oil production has been 33.51 million metric tonnes (MMT) with natural
gas at 32.85 billion cubic metre (BCM).Natural gas in 2009-10 is targeted to be about
52.116 BCM.
During the financial year 2008-09, imports of crude Oil has been 128.16 MM T valued at
USS 73.97 billion. Imports of crude oil during 2007-08 was 121.67 MMT valued at USS
58.98 billion. This marked an increase of 3.33 per cent during 2008-09 in quantity terms
and increased by 23.37 per cent in value terms. During the financial year 2008-09,
exports of petroleum products in quantity terns is 36.93 MM T valued at USS 25.41
billion marking an increase Of 6.02 per cent in value compared to 2007-08.
New Exploration Licensing Policy (NELP) provides an international class fiscal and
framework for and Production of Hydrocarbons. In the first seven rounds of NELP
spanning 2000-2009, Production Sharing Contacts (PSCs) 203 exploration blocks have
been signed. Under NELP, 70 oil and gas discoveries have been made by private/joint
venture (JV) companies in 20 blocks With a view to accelerate further the pace of
exploration, the eighth round 01 NELP was launched in April 2009.1n the eighth round of
NELP, 70 exploration blocks comprising of 24 deep-water blocks, 28 shallow water blocks
and 18 on land blocks will be offered.
NATURAL GAS
Natural Gas has emerged as one of the most preferred fuel due to its environmentally
benign nature, greater efficiency and cost. At present the main producers of natural gas
are Oil and Natural Gas Corporation Limited (ONGC). Oil India Limited (OIL) and Joint
Ventures of Panna Mukta & Tapri, and Ravva. Out of the total production of around 96
MMSCMD, after internal consumption, LPG extraction and unavoidable flaring, around
73 MMSCMD is available for sale to various consumers. In addition, around 7 MMTPA of
re-gasified LNG (about 23 MMSCMD) is also being supplied to domestic consumers.
Gas produced by ONGC and OIL from the existing nominated blocks is sold at
administered prices fixed by the Government. As against a total allocation of 150
MMSCMD Of gas, actual supply APM is presently around 33 MM SCMD.
Oil & Natural Gas Commission (then Commission) was established on 14th August 1956
as a statutory body under Oil & Natural Gas Commission Act (The ONGC Act), for
development of resources and sale of petroleum products ONGC was converted into a
Public Limited under the Companies Act, 1936 named as "Oil and Natural Gas
Corporation Limited" with effect from February 1, 1994 .
• Oil India limited
Oil India Limited (OIL), a Government Of India Enterprise, under the administrative set up
of Ministry of petroleum Natural Gas, is engaged in the business of production and
transportation of crude Oil and natural gas. The capital of the company is 300.00 and the
paid up capital of the company is Rs. 214.00 crore.
OIL produces crude Oil and natural gas from its oilfields in Assam Arunachal Pradesh,
non-associated gas from its fields in western Rajasthan and processes LPG from the
natural gas in Assam. The Company presently has operational areas in Assam, Arunachal
Pradesh, Mizoram, Orissa Uttar Pradesh, Uttarakhand and Rajasthan in the country
• GAIL(India)-Limned
GAIL (India) Limited, India's principal Gas Transmission and Marketing Company was
created in 1984 with the objective of accelerating and optimizing the effective and
economic use of natural gas and its fractions to the benefit of national economy. In line
with core objective of its incorporation, GAIL has, over the years, developed natural gas
infrastructure for sustained development of gas marker in the GAIL, in last two decades
Of its existence, has created a sizeable natural gas market in the presently markets
around 25 BCM of Natural Gas. GAIL handles around 28 BCM of Natural Gas through its
Transmission Network. Currently, GAIL's market share in gas Transmission and Marketing
is 79% and 70% respectively.
Refining capacity
During the year 2008-09, domestic refinery production was 160.77 MM T. By the end of
XI plan, refinery capacity is expected to reach 240.96 MMT per annum. The country is
net exporter of petroleum products, and products like naphtha, petrol, diesel and
Aviation Turbine Fuel (ATF) etc. were also exported during the year.
At present, there are 20 refineries operating in the country, out of which 17 are in the
public sector and 3 in the private sector. Out Of 17 public sector refineries, 8 are owned
by Indian Oil Corporation Limited (IOCL), 2 each by Chennai petroleum Limitesd ( a
subsidiary of IOCL) ,Bharat petroleum Corporation Limited (BPCL) Oil and Natural Gas
Corporation Limited, Hindustan petroleum corporation limited (HPCL)and one by
Numaligarh Refinery Limited (a subsidiary Of BPCL). The private sector refineries belong
to Reliance Industries Limited and Essar Oil Limited.
The Bongaigaon Refinery & Petrochemicals Ltd. (BRPL) now IOCL, Bongaigaon
Refinery (BGR) is a petroleum refinery company in India. It was incorporated on February 20,
1974 by the government of India.The company began with initial funds of Rs. 50 crore (Rs.
500 million), which was increased to Rs. 200 crore by December 1983. The total paid capital
of the company was Rs. 199.82 crore as of 31 March 2005.The Government of India held the
entire paid-up capital of the Company until 1990-91, but sold 25.54% of its shareholding to
the public during 1991-92 to 1993-94. The remaining equity of 74.46% was divested in favor
of the Indian Oil Corporation Ltd. on 29 March 2001. As a result, BRPL became a subsidiary
company of the Indian Oil Corporation Ltd., a Government owned corporation. In March 25,
2009 BRPL merged with Indian Oil Corporation Limited (IOCL) to become its eight largest
refinery and came to be known as Bongaigaon Refinery (BGR).
NUMALIGARH REFINERY
Numaligarh Refinery, popularly known as "Assam Accord Refinery had been set up as a
Grass-root refinery at Numaligarh in the District of Golaghat (Assam) fulfilment of the
commitment made by Government of India in me historic "Assam Accord", signed on15th
august, 1985 for providing the required thrust towards industrial and economic
development of Assam. Both the Refinery and its adjacent Marketing Terminal were
completed within the approved project cost of Rs.2724 Commissioning process of
Numaligarh Refinery was completed in June 2000 and commercial production
commenced from 1st October, 2000.
Mangalore Refinery and Petrochemicals Limited (MRPLL first joint venture company for
setting up a crude petroleum Refinery in India was formed in 1987 jointly by Hindustan
Petroleum Corporation Limited along with Indian Rayon and Industries Limited and its
associate (AV. Birla Group) The refinery project was commissioned in March, 1996 with
an actual capacity of 369 MMTPA. The expansion project of MRPL, having capacity of
9.69 MMTPA, was commissioned in April, 2001. The refinery is located at Mangalore on
the western coast of India, primarily conceived to maximize middle distillates, such as
kerosene and diesel The refinery is designed to light to heavy and sour to sweet crude.
The performance Of MRPL started degenerating after dismantling Of APM for refineries
in April. 1998 and Company came very close to becoming a sick company by 2002-03.
With the approval Of the Government, ONGC acquired the entire stake Of Aditya Birla
Group in MRPL tor Rs.59.43 crore and also infused additional equity capital ot Rs.GOO
crtre in March, 2003 as Of the awoved debt restucturing plan. Widt dlis, ONGC
acquired 51% stake in the equity Of MRPL. Thus, MRPL became a Govanme•t
within the meaning and scope of Section 617 of due Companies Acc 1956
also a subsidiary company Of ONGC In June July 2003. ONGC acquired 3380 crore
equity shares held by banks and financial institutions issued against part conversicm Of
their loans in terms Of debt restrucmring plan. increasing its stake in MRPL to 71.62%
MRPL is the first refinery in India to produce Euro-Ill High speed Thesel (HSD) and
natural gas resources having a balanced regard fix environment. safety, technological and
economic aspects Of due pea-oleum activity. DGH has been entrusted wid. certain
hydrocarbon energy
• EngineersJndia_Limimd1EIL)
Engineers India Limited (EIL) was established in 1965 to provide engineering and related
technical services for petroleum refineries and oåer related projects. Over me years, ir
has diversified into and excelled in vanous fields. EIL has emerged as Asia's leading
Pea•ochemicals, a•emicals & Fertilizers, Pipelines. Offshore Oil & Gas, Oil &
Gas, Terminals & Storages, Mining & Metallurgy and Infraso•ucture Engineers India is
Balmer Lawrie & co. Ltd. (BL) was established in 1867 as a Parmership Firm and was
public Limited Company in the year 1936 with its Registered Office at Kolkata. Biecco
performance Appraisal
and became a Government Company in 1972. This is a medium sized Engineering Unit
The Oil Industry (Development) Act, 1974 was enacted following successive and steep
increase in the international of crude oil and petroleum p•oducts smce early 1973,
when dre need Ot progressive self-reliance in petroleum and petrolenm based undusrial
The Oil Industry Safety Directorate (OISD) assists Safety Council under Ministry of
pea•oleum & Natural Gas (MOP&NG) headed by Secretary, P&NG as Chau-man and
Public Sector Undertakings (PSUs) under the Ministry, Chef Controller of Explosives
(CCE), Advisor (Fire) Of the Govt. Of India, DGMS and the Director General Of Facttry
the oil industry to assess futuristic requirements, acquire, develop and adopt
technologies
• P.R'tQleum.JndiA.Inrt1M!isoL.LP.IIL
Petroleum India International (Pll) is a consortium of Public Sector Companies in the
Indian Oil Corporation Ltd.. Bharat Petroleum Corporation Ltd.. B(mgaigaon Refinery &
Hindustan Pen-oleum Corporation Ltd, Oil India Ltd and Indial Pen-ochemicals
43
performance Appraisal
The peroleum planning & Analysis Cell (PPAC) was created W.e.f. 1st April 2002 after
dismantling of the Administered pricing Mechanism (APM) in due petroleum secur and
under the chairmanship of Secretary (PNG) and senior officials of MOPNG and Chief
Executives of major oil and gas PStJs as members provides necessary *Ipervisim,
Investment Opportunities
Petroleum products are the single largest merchandise export from India.
Initiatives
The Auto Fuel Policy aims to comprehensively and holistically adfress the issues Of
manner while ensuring the security of fuel supply. The policy objectives ue:
(i) Ensure sustainable, safe, affordable and unintenupted supplies Of auto fuels Of right
quality to support social and developmelt. One Of the key factors meeting
dais policy objective is to diversity the and reduce dependence any single
source Of supply.
44
performance Appraisal
(ii) Over the years, infrastrucmre for the Of crude and crude dl•eir
processing and production, and storage and ranvtati(Ni has been created in the
counry. Considerable investm ent has been made in developing this infrastructure and tie
logistics for the distribution of petroleum products in the country. The Auto Fuel Policy
(iii) Assess d-.e future mends in emission and air quality requirem ents from the pont
policy options to reduce emissions can be assessed. It is, therefore required that
input data on costs and benefits be collected and cost effective meag.res to
(iv) Adopt such vehicular emission standards that they togeåer with other will
be able to make a decisive impact on air quality, without placing undue burden the
people.
(v) Vehicular emission standards and auto fuel quality should Offer choice to the citizens
technologies, within the limits diat are imposed by the availability of auto fuels and
(vii) The requirement 01 investments to reach vehicular technolocv and fuel quality of
Euro Ill equivalent levels throughout the counuy is estimated in the range of Rs. 50,000 -
60,000 crore. Therefore, to achieve the air quality targets by gradually improving
emission standards and a phased up gradation Of fuel quality and vehictllr technology,
taking note of the financial, technical and institutional consideraticms as also dle
performance Appraisal
The Eresent policy on FDI in the petroleum & Natural Gas sector vide press Note NO 5
(2008) permits EDI up to 100% under the automatic route in all activities other than
infrastructure for marketing in Peroleum and Natural Gas Sector subject to sectoral
In Refining, FDI up to 49% in case of Public Sect« Undertakings, without ürvolving
Foreign Investment Promotion Board (FIPB) and FDI up to 100% is permitted case of
Key players : Indian Oil , Reliance, Bhnt pen-oleum, HP, ONGC , BP. BG , Gaz
de France, Chevron
The present policy FDI in the peroleum & natural gas sector vide Iress note no 5
(2008) permits FDI up to 100% under the automatic route in all activities other than
natural gas sector subject to sectoral policy including market study and formulation.