2018 Strategic Digital Marketing Budget

Annual Digital Marketing Budget: (Manual Input) $ 123,456

Digital Infrastructure, Channels & Initiatives

Capital Investments, Consulting & Operations
Account Management Strategy, Consulting & Project Management
Our Recommendation: 6-10% Annual Budget Allocation
Responsive Website Design, Development & Ongoing Optimization
Our Recommendation: 8-20% Annual Budget Allocation
If your website is 2+ years old, you should strongly consider updating the look and feel of the site.
Web Analytics, Campaign Tracking & Call Tracking
Our Recommendation: 4-6% Annual Budget Allocation
SSL Certificate (Secure Socket Layer) & Site Security
Our Recommendation: < 1% Annual Budget Allocation

Core Digital Marketing Channels & Campaigns

SEO
Our Recommendation: 8-10% Annual Budget Allocation
One-time optimization is no longer enough. Having an on-going, progressive SEO strategy is required to perform well in SERPs. Working with a partner like Vizergy can save you tim
results despite constant algorithm changes and competitor activity.
Local Search Marketing
Our Recommendation: 2-4% Annual Budget Allocation
For businesses such as hotels, restaurants and storefronts, search optimization for local search terms is crucial. Google My Business Listing optimization has also become an impor
search for your property or similar businesses in your area.
Pay-Per-Click Advertising
Our Recommendation: 20-30% Annual Budget Allocation
Google Ad Spend
Bing Ad Spend
Display Retargeting
Our Recommendation: 10-12% Annual Budget Allocation
Other CPC/CPM Ad Spend
Social Media
Our Recommendation: 10-12% Annual Budget Allocation
Email Marketing/eCRM
Our Recommendation: 4-6% Annual Budget Allocation
Paid Links
Our Recommendation: 2-4% Annual Budget Allocation

Need Period Marketing Campaigns & Initiatives

Limited Time Offers
Our Recommendation: 4-6% Annual Budget Allocation

Total

Vizergy® - Digital Marketing

vizergy.com
 Percentage Annual Monthly

9% $ 11,111.04 $ 925.92

19% $ 22,839.36 $ 1,903.28

ook and feel of the site.

5% $ 6,172.80 $ 514.40

1% $ 617.28 $ 51.44

9% $ 11,111.04 $ 925.92

ive SEO strategy is required to perform well in SERPs. Working with a partner like Vizergy can save you time and energy in keeping your site at the top of search

4% $ 4,938.24 $ 411.52

ation for local search terms is crucial. Google My Business Listing optimization has also become an important channel to fucus on as potential customers

20% $ 24,691.20 $ 2,057.60

$ 12,345.60
$ 12,345.60
10% $ 12,345.60 $ 1,028.80

$ - $ -
10% $ 12,345.60 $ 1,028.80

6% $ 7,407.36 $ 617.28

3% $ 3,703.68 $ 308.64

5% $ 6,172.80 $ 514.40

100% $ 123,456.00 $ 10,288.00

2018 Strategic Digital Marketing Budget
Annual Digital Marketing Budget: $ 123,456
Monthly Budget Allocation (Manual Input)
Digital Infrastructure, Channels & Initiatives
Capital Investments, Consulting & Operations
Account Management Strategy, Consulting & Project Management
Our Recommendation: 6-10% Annual Budget Allocation
Responsive Website Design, Development & Ongoing Optimization
Our Recommendation: 8-20% Annual Budget Allocation
Web Analytics, Campaign Tracking & Call Tracking
Our Recommendation: 4-6% Annual Budget Allocation
SSL Certificate (Secure Socket Layer) & Site Security
Our Recommendation: < 1% Annual Budget Allocation

Core Digital Marketing Channels & Campaigns

SEO
Our Recommendation: 8-10% Annual Budget Allocation
Local Search Marketing
Our Recommendation: 2-4% Annual Budget Allocation
Pay-Per-Click Advertising
Our Recommendation: 20-30% Annual Budget Allocation
Google Ad Spend
Bing Ad Spend
Display Retargeting (Remarketing on Google Display Network, Adara)
Our Recommendation: 10-12% Annual Budget Allocation
Other CPC/CPM Ad Spend
Social Media
Our Recommendation: 10-12% Annual Budget Allocation
Email Marketing/eCRM
Our Recommendation: 4-6% Annual Budget Allocation
Paid Links
Our Recommendation: 2-4% Annual Budget Allocation

Need Period Marketing Campaigns & Initiatives

Limited Time Offers
Our Recommendation: 4-6% Annual Budget Allocation

Total

Vizergy® - Digital Marketing

vizergy.com
 6% 6% 7% 6% 10% 11% 11%
Jan Feb Mar Apr May Jun Jul

$ 667 $ 667 $ 778 $ 667 $ 1,111 $ 1,222 $ 1,222

$ 1,370 $ 1,370 $ 1,599 $ 1,370 $ 2,284 $ 2,512 $ 2,512

$ 370 $ 370 $ 432 $ 370 $ 617 $ 679 $ 679

$ 37 $ 37 $ 43 $ 37 $ 62 $ 68 $ 68

$ 667 $ 667 $ 778 $ 667 $ 1,111 $ 1,222 $ 1,222

$ 296 $ 296 $ 346 $ 296 $ 494 $ 543 $ 543

$ 1,481 $ 1,481 $ 1,728 $ 1,481 $ 2,469 $ 2,716 $ 2,716

$ 741 $ 741 $ 864 $ 741 $ 1,235 $ 1,358 $ 1,358

$ 741 $ 741 $ 864 $ 741 $ 1,235 $ 1,358 $ 1,358

$ 444 $ 444 $ 519 $ 444 $ 741 $ 815 $ 815

$ 222 $ 222 $ 259 $ 222 $ 370 $ 407 $ 407

$ 370 $ 370 $ 432 $ 370 $ 617 $ 679 $ 679

$ 7,407 $ 7,407 $ 8,642 $ 7,407 $ 12,346 $ 13,580 $ 13,580

 8% 8% 9% 10% 8% 100%
Aug Sep Oct Nov Dec Total

$ 889 $ 889 $ 1,000 $ 1,111 $ 889 $ 11,111

$ 1,827 $ 1,827 $ 2,056 $ 2,284 $ 1,827 $ 22,839

$ 494 $ 494 $ 556 $ 617 $ 494 $ 6,173

$ 49 $ 49 $ 56 $ 62 $ 49 $ 617

$ 889 $ 889 $ 1,000 $ 1,111 $ 889 $ 11,111

$ 395 $ 395 $ 444 $ 494 $ 395 $ 4,938

$ 1,975 $ 1,975 $ 2,222 $ 2,469 $ 1,975 $ 24,691

$ 988 $ 988 $ 1,111 $ 1,235 $ 988 $ 12,346

$ 988 $ 988 $ 1,111 $ 1,235 $ 988 $ 12,346

$ 593 $ 593 $ 667 $ 741 $ 593 $ 7,407

$ 296 $ 296 $ 333 $ 370 $ 296 $ 3,704

$ 494 $ 494 $ 556 $ 617 $ 494 $ 6,173

$ 9,876 $ 9,876 $ 11,111 $ 12,346 $ 9,876 $ 123,456