HEALTI HY AUCKLAND TOGETHER - COMPLAINT TO ASA OVER COCA-COLA BUS STOP ADSHEL POSTER Complainant: Dr Michael Hale, Medical Officer of Health, Auckland Regional Public Health Service ‘raft List of HAT Partner Organisations [Real ASA Complain st of WA ater Oranatons eco eter tenon SY Taree J)'> coures Wansau Ostet Heth oars 27% naciand Univers ene! of option Hea, SS EE {cn Primary eth Ornate hapa Hauaee eter eee —— Staten 1 New Zetnd Transport Agency ao oy eo mater 5 Actin at et omAUCKLAND COUNCIL “On 20 December 2017, Council representatives on this group requested to be excluded from this process and to have the council's name and logo excluded from the complaint documents. This was due to the potential perceived conflict of interest given the contractual links that the Council has with the parties to the complaint.” MINISTRY OF HEALTH “The Ministry did not sign the formal complaint as it considered that there was not sufficient evidence that the billboard advertisement breached the ASA Children and Young People/s Advertising Code. The Ministry also notes that anyone is able to complain at no cost to the ASA about any advertisement that they believe breaches the ASA Codes.” AUCKLAND TRANSPORT “AT responded to the complaint from Healthy Auckland Together (HAT) advising that AT would not be a party to the complaint as it conflicted with AT advertising policy and the complaint was not supported with evidence. This position was established by lan Robertshaw after assessing the local schools, zoning and likely travel patterns of the young persons purported to be the primary audience for this advertising.”26 March 2018 ‘By Email 4 6 Dear {Local Government Official information And Moetings Act 1987 Coca-Cola bus-stop billboard {refer to your request which we received on 26 February 2018, relating to a Coca-Cola bus- stop bilboard. Who in Auckland Council signed off on a formal complaint made on behalf of Healthy ‘Auckland Together to the Advertising Standards Authority (ASA) relating to a Coca- Cola bus-stop billboard advertisement showing Santa holding up a peace sign with fone hand and two cokes in the other? ‘On 11 December 2017, as a partner agency in Healthy Auckland Together, Auckland ‘Council was made aware ofthe group's intention to submit a complaint about the Coca Cola ‘campaign. ‘On 20 December 2017, Council representatives on this group requested to be excluded from this process and to have the counci's name and logo excluded from the complaint documents. This was due tothe potential perceived conflict of intarast given the contractual links that the Council has with the parties to the complaint. What processes are in place at Auckland Council that permit Healthy Auckland, ‘Together to initiate activities and or complaints that indicate Auckland Council is a party to those activities or complaints? Generally, our process would require sign of from the Community Development and Safaty Commita lf the complaint was based on known council policy, then a decision from the relevant member of the Executive Lead team or the General Manager ofthe relevant department ‘would be appropriate. Copies of all communications received from and sent to He for the period 1 January 2017 through to today’s date. Please find attached emai received from and sent to Healthy Auckland Togather in relation to the complaint about the Coca Cola campaign. thy Auckland Together Please note that some names and contact dtals of sta members and members of the ‘public have been redacted from the POF document of emails to protect their privacy. This Patna 2500, Auton 42 | auclandcouncl govt | P0901 O10 ‘Auckland Council Letter 26 March 2018Response Request Seesanenets| ise Oreo ET ‘Qt. Why did the Ministry not sign off on a | The Ministry didnot sign the formal | formal complaint made on behalf ofthe | complaint as it considered tha there was not Hoalthy Auckland Togethor Coalition? sufficient ewdence that te bilboars avertisoment breached the ASA Children | and Young People's Advertsing Code. The Ministry aio nates that anyones able to complain at no cast tothe ASA about any | advertisement hat they beleve breaches the | ASA Codas | ‘2, What processes are in place atthe The Minsry and ll HAT parinrs have Ministry that permit the HAT coalition to signed an ‘ntenton to Calabarat on initiate activities or complaints that Healthy Auckland Together. The process for indicate the Ministry is, or isnot, a party taking forward any activities or complaints | to those activities or complaints? ensures that only the HAT signatories wnt | support the specie acivly or complaint are. | named | ‘Q3. Copies of the following + all emails received from or relating to ‘communications Healthy Auckland Togethers complaint | tothe ASA | + detais of any meetings thatthe Ministry | attended (or sent apologies) n respact to | the actviies of the Health Auckland | Together Coalition forthe period 1 June | 2017 through to today's date, Please take this to include dates or meetings, altendees, agenda, and minutes of meetings that included or discussed Health Auckland Together's complaint to | the ASA, l¥you have any queries regarding this response, please conlact Anna Redican, Acting ‘Manager, Chronic Disease Prevention, and Manager Communicable Diseases and Healthy Environments on 03 580 9016 or ema: anna redicang@moh govt.nz. | ust this information fulls your request Yours sincerely Director Service Commiss! Ministry of Health Letter 3 April 2018 page 25 Apel 2018 CAS-694845-J188R6 We refer to your request for information dated 26 February 2018 regarding the Healthy Auckland Together complaint to the Advertsing Standards Authonty relating to a Coca-Cola bus stop bilboard advertising featuring Santa holding two cokes. /Auckiand Transport’ (ATs) response to your request for information is as flows: 1. Who in Auckland Transport signed off on a formal complaint made on behalf (of Healthy Auckland Together to the Advertising Standards Authority (ASA) relating to # Coca-Cola bus-siop billboard advertisement showing Santa holding up a peace sign with one hand and two cokes in the other? [AT responded tothe compisin from Healthy Auckland Together (HAT) advising that AT would not be a party to the compiaint as confcted wih AT advertising policy and the complaint was not supported with evidence. This positon was estabished by lan Robertshaw after assessing the local schools, zoning and key ‘rave! patos of the young persons purported tobe the primary auciance for his avertsing 2 What processes are in place at Auckland Transport that permit Healthy ‘Auckland Together to initiate activities and or complaints that indicate ‘Auckland Transport isa party to those actives or complaints? Healthy Auckland Together activites are independent of Auckland Transport (AT), land while AT isa member ofthe HAT coalition, the cganisaion reserves the right to determine support for iiaves on a case by case basis. In the case of advertising across AT facies, services or infrastructure, the Process for approving advertising content is documented inthe advertising policy, approved by the AT board in Apri 2014, Utimate escalation when deciione are ot made at a deparmental or modal level's wih the Chief Stakeholder Relatonstips Offcer (Wally Thomas). 20 Vacuct Harbour Ave, Auten 1010 Prato Bag 92250, Avcklond 1142, Now Zand 08-98 2653, www AT govt em Auckland Transport Letter 5 April 2018