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AGE616/ADU658/ADE616 ENTREPRENEURSHIP IN GLOBAL BUSINESS,

SEMESTER 2, 2017/2018

CASE ANALYSIS, 2018

BACKGROUND

SCP is a metal fabrication SME located in Batu Maung, Penang. The company has been established
since 1987. Enclosed below are the background details of the company:

SCP SB Background
Total Employee : 300 people Revenue : RM27mil (2012)
Product base : Vehicle steering components Customer base : 5 major customers (90%)
Total machine :100 CNC machines Location : Nibong Tebal

i) Graph 1: Financial Performance

ii) Diagram 2: Informative Data on SCP

Profit
margin
New DROP
Productionproduct 20%  9% Down time 39%
Human area introduc of total Machine
Resourc increase e D/T
Machin e 48K square
e 150  ft  96K
70% Foreigner
Revenue increas 300 square ft
Increase e people
RM 10Mil 65
 units Material
RM27Mil  100 cost increase
units 20%  40%

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iii. Diagram 3. SVP FRAMEWORK OF SCP

Refer to excel file SCP attached.

iv. Graph 4. Expenditures

v) Graph 5. Downtime information.

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vi) Graph 6. Information on Inventory

a. Identify the issues found in all the above graphs and diagram:
i. Graph 1 – Financial performance (2 issues)
ii. Diagram 2 – Informative data (3 issues)
iii. Diagram 3 SVP framework (Many issues)
iv. Graph 4 – Expenditures (2 issues)
v. Graph 5 – Downtime(4 issues)
vi. Graph 6 – Inventory (2 issues)

b. Identify the relevant risk assessment for each of the Ishikawa fish bone criteria and elaborated
in the SVP framework excel file attached.

c. Using the Timmon’s Model, determine the solutions and recommend how the solutions should
be implemented for the following:

i. Marketing, Revenue and profits


ii. Human resources, talent and productivity
iii. Operations and internal control
iv. Downtime, schedules and effectiveness
v. Inventory Control, consumption and product costs.

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