Final Tally

1. Gender
Gender Frequency Percentage Ranking
Female 46 76.67% 1
Male 14 23.33% 2

2. Age
Age Frequency Percentage Ranking
0 – 27 60 100% 1

3. Occupation
Occupation Frequency Percentage Ranking
Student 60 100% 1

4. Daily Allowance
Allowance Frequency Percentage Ranking
100 - 200 58 96.67% 1
1000 – 2000 2 3.33% 2

5. Relationship Status
Relationship Status Frequency Percentage Ranking
Single 48 80% 1
Married 3 5% 3
In a relationship 9 15% 2

6. Residence
Residence Frequency Percentage Ranking
Balete 1 1.67% 4.5
Lipa City 43 71.67% 1
Tanauan City 4 6.67% 3
Padre Garcia 1 1.67% 4.5
Batangas City 11 18.33% 2
7. Commodities or Products
A. Service
1. Transportation
Transportation Frequency Percentage Ranking
Private 18 30% 2
Public 42 70% 1

2. Load
Prepaid Services Frequency Percentage Ranking
Globe 44 73.33% 1
Smart 16 26.67% 2

B. Product
1. School Supplies
A. paper
Paper Frequency Percentage Ranking
Victory 28 46.67% 1
Cattleya 24 40% 2
Best Buy 8 13.33% 3

B. pencil
Pencil Frequency Percentage Ranking
Monggol 37 61.67% 1
Faber Castel 23 38.33% 2

C. ball pen
Ball Pen Frequency Percentage Ranking
Pilot 21 35% 2
HBW 12 20% 3
Faber 27 45% 1
2. Foods
A. Chicken Meal
Chicken Meal Frequency Percentage Ranking
McDonald 12 20% 2.5
Jollibee 36 60% 1
Canteen 12 20% 2.5

B. Silog Meals
Silog Meals Frequency Percentage Ranking
Tapsilog 39 65% 1
Tosilog 13 21.67% 2
Hotsilog 8 13.33 3

C. Drinks
i. water
Water Frequency Percentage Ranking
Nature Spring 34 56.67% 1
Aqua Best 21 35% 2
Refresh 5 8.33% 3

ii. Soft Drinks

Soft Drinks Frequency Percentage Ranking
Coke 31 51.67% 1
Royal 12 20% 3
Sprite 17 28.33% 2

3. Essentials
A. Sanitary Napkin
Sanitary Napkin Frequency Percentage Ranking
Whisper 9 15% 3
Modess 16 26.67% 2
Sisters 21` 35% 1
B. Soap
Soap Frequency Percentage Ranking
Safeguard 32 53.33% 1
Kojic 13 21.67% 3
Dove 15 25% 2

C. Shampoo
Shampoo Frequency Percentage Ranking
Sunsilk 29 48.33% 1
Clear 15 25% 3
Palmolive 16 26.67% 2

D. Toothpaste
Toothpaste Frequency Percentage Ranking
Colgate 49 81.67% 1
Happee 1 1.67% 3
Close Up 10 16.67% 2

8. Years of Consuming
No. of Years
Consuming the Frequency Percentage Ranking
Product
0–1 5 8.33% 4
1–3 8 13.33% 2
3–5 6 10% 3
More than 5 years 41 68.33% 1

9. Prejudices
Prejudices Frequency Percentage Ranking
Yes 8 13.33% 3
No 28 46.67% 1
Maybe 24 40% 2
10. Alternatives
Alternatives Frequency Percentage Ranking
Previous experience 21 35% 1
Knowledge of the brand 9 15% 3.5
Brand reputation 9 15% 2.5
Information received
from family, friends or 12 20% 2
someone
Information received
from ads, internet or 9 15% 3.5
blogs.

11. Recommendation
Weighted
Recommendation Interpretation Ranking
Mean
Family, neighbors, friends 3.88 Neutral 1
Ads, packages, sales people 3.3 Neutral 4
Handling, testing, examining the product 3.77 Neutral 2
Internet, consumer ratings, blogs 3.32 Neutral 3

12. Purchasing decision

Weighted
Purchasing Decision Interpretation Ranking
Mean
I use time to search information about the
2.58 Disagree 6
product
I make impulse buying decision 2.93 Disagree 4
I buy different coffee brand if advertisement is
2.45 Disagree 7
appealing
I look for promotions, deals and discounts 3.1 Neutral 3
I buy the same product every time 3.48 Neutral 2
I use time to evaluate between alternatives 2.85 Disagree 5
I have own preferences or opinions on which
3.52 Neutral 1
to base my buying decision

13. Reason for consumption

Reason for Consumption Frequency Percentage Ranking
Addiction 7 11.67% 3
Habit 39 65% 1
Status Symbol 5 8.33% 4
Feel of belongingness 16 26.67% 2
Special Occasion 1 1.67% 5
14. Buyer
Buyer’s Characteristics Frequency Percentage Ranking
Honest, genuine and cheerful 29 48.33% 1.5
Spirited, up to date and imaginative 4 6.67% 3
Reliable, responsible and efficient 29 48.33% 1.5
Charming, glamorous, and luxurious 1 1.67% 5
Strong, tough and outdoorsy 2 3.33% 4

15. Important feature

Features of the Commodity Package Frequency Percentage Ranking
Your idea of what the coffee inside tastes like 39 65% 1
Design of the package 8 13.33% 3
Ecological issues 5 8.33% 4
Size 11 18.33% 2
Shape 3 5% 5
Color of the package 2 3.33% 6

16. Information about the product

Information About the Product Frequency Percentage Ranking
Family, neighbor, friends 34 56.67% 1
Ads, packages, sales people 14 23.33% 2
Handling, testing, examining the product 13 21.67% 3.5
Internet, consumer ratings, blogs 13 21.67% 3.5

17. Reasons to change

Reason for Buying Preferences Frequency Percentage Ranking
Price 29 48.33% 1
Promotion 3 5% 6.5
Better quality 27 45% 2
Better Taste 19 31.67% 3
Brand 11 18.33% 4
Ecological or environmental issues 3 5% 6.5
Lack of interest in your current brand 7 11.67% 5