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BUSINESS WHITEPAPER
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DISCLAIMER:
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EXECUTIVE SUMMARY
QYK is a platform to choose, stock, consume and trade alcohol and is based on an existing
Patented blockchain system. It’s an international blockchain loyalty program for everyday
life and your only preferred way in the future to have affordable and fun experience in the
best bars and restaurants across the globe for consuming drinks and spirits. In short – you
would enjoy the same level of service and product experience in your favourite leisure spots
for less, or in credit.
Our main goal is to utilize the global nature of the blockchain idea by bringing it to the bar
and restaurant part of the existing $1.25 trillion alcohol industry in a way that would
significantly improve the overall end-user experience and save money. We are the UBER for
your drinking experience for years to come. After having in-depth conversations with Bar
merchants, we realized there is a tremendous potential of using a new way to stock and
consume alcohol on the cloud. This lead us to start the development of QYK Application that
is already in Alpha mode and moving fast.
Our expansion plans are as ambitious. We are launching in Asia in 1st Quarter of 2018 in
Malaysia, Singapore and Indonesia, Thailand, Japan, Australia by the mid of 2018. We would
be expanding to Europe and US in early 2019. Most of the proceeds from ICO are destined
for Business Development and Marketing to support those ambitions.
The QYKTrade Blockchain concept is based on BIXTrade which is an existing PATENTED
blockchain system already live in production (Please refer to the Patent & related
documentation). It may be amended or replaced at any point in time with no obligation to
update the Technical White Paper or to provide the recipient with access to any additional
information. QYK Tokens described in this Technical Whitepaper are not intended to
constitute securities or any other regulated product in any jurisdiction. This Technical White
Paper does not constitute a prospectus nor offer document of any sort and is not intended
to constitute an offer or solicitation of securities or any regulated product in any
jurisdiction.
This Technical White Paper does not constitute advice in relation to whether you should
participate in QYK Crowd sale (Pre-Sale and Token Generation Event) or buy any QYK
Tokens, nor should it be relied upon in connection with any contract or purchasing decision.
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TABLE OF CONTENTS:
6. PROJECT TIMELINES
6.2 Project Timelines ..................................................................................... 28
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1. GLOBAL ALCOHOL INDUSTRY SNAPSHOT
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1.1 Global Alcohol Market: Snapshot
The global alcoholic beverages market has witnessed impressive growth over the last couple
of years driven by a number of favourable factors. Growing urban population coupled with
rising disposable incomes in emerging economies is leading individuals to explore new forms
of entertainment such as night parties and spending time at bars, lounges. Furthermore,
young adults with high family incomes, high social media influence, and easy access to
alcoholic drinks are other prominent factors driving sales of alcoholic beverages.
In urban areas, high-pressure jobs and the perception that alcohol is relaxing to the mind is
leading to the increased consumption of alcoholic drinks.
Manufacturers of alcoholic drinks are
continuously launching new products with
added flavours. Curiosity among consumers
especially among millennials is attracting them
to try these products, which is having a positive
bearing on the alcoholic beverages market.
According to a report by Transparency Market
Research, the global alcoholic beverages
market is likely to expand at a CAGR of 6.4% vis-
à-vis revenue between 2017 and 2025, for the
market to become worth US$ 2 Trillion by the
end of 2025.
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2. QYK BAR: FOR CONSUMERS
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2.1 What’s the Problem?
Below are some major pain points for consumers visiting bars frequently:
1. High prices of drinks at bars unless you stock bottles or buy in bulk
Consumers are forced to pay 6-8 times the cost of a drink as they buy in small
quantities. The only choice for regular partygoers or people wanting to visit bars
regularly is to keep a stock bottle with bars in order to get discounts.
3. No freedom of ordering partial bottles and still enjoy same discount rates
One has to buy a full bottle which has to be consumed at the same bar only. This way
Bars ensure that customer is coming to them again. There is no choice for customer to
order half or ¼ of a bottle and stock it at bar.
4. No way of buying bulk alcohol with freedom to consume it at any bar of their
choice at any time without price shock
Consumers don’t get an option of buying any quantity of alcohol that they can
consume at different bars of their choice anytime, anywhere.
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2.2 What is QYK Bar’s bet?
QYK Bar is a revolutionary concept where a consumer is allowed to stock his favourite
alcohol in the cloud and is able to choose a bar/pub/restaurant of his choice to consume his
stock anytime.
Consumers gets the flexibility to stock any amount of alcohol and to consume it anywhere
without having to worry about different prices at different bars.
In essence, a consumer gets to stock any amount of his favourite alcohol (half or full or
quarter bottles of wines, spirits or any number of glasses of beers). And he pays the
standard price at each type of bar he visits. The bars are categorized into two classes and
prices of all alcohol is same in a particular category of bars.
This way consumer knows that his stock is worth the same quantity and price at any bar he
visits under a particular category class.
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2.3 How it Works?
Below are the various steps through which a consumer can stock and consume alcohol with
QYK Bar:
1. Select: User can discover wide varieties of liquors, beers & wines on app. He/she can
then choose various brands and quantities on the app and check the related prices per
unit of a particular brand.
2. Stock: Once the choices are made; the drinks can be confirmed for stocking on the app
itself.
3. Get Discounts: Users can see what discounts they get when they choose different
quantities of drinks. The next step is to pay special discounted prices for you purchase.
4. Pay: Once the user selects the required quantities, he can then choose to pre-pay on
the app. This way he can build his own virtual bar. Payment can be done via Crypto
currencies, Netbanking, Cards on the app itself. QYK also provides a Virtual Credit card
to get instant credit at Bar counter for enjoying drinks. User can apply for QYK credit
card via the app directly.
5. Consume: User can now access the app to consume his stock at multiple affiliated
locations. Any unused stock can be traded back with other on QYK platform or can be
returned to the QYK pool for a refund.
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2.4 How it Helps?
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3. QYK BAR: FOR MERCHANTS
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3.1 What’s the Problem: For Bars
From an individual bar perspective, there are a lot of issues in running day to day inventory
checks, ordering supplier, reaching out to customers and controlling losses in handling.
Below are some of the major concerns that bars have from inhouse operations perspective:
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3.2 Bar Industry Pain Points:
Inventory Tracking:
Inventory Stocking
Alcohol stock is the most significant recurring cost for any bar and
huge investment goes into stocking 1000’s of varieties of alcohol. Having
this kind of variety itself costs bars hundreds of thousands of working
capital money.
For bars, there is no way to understand how to track their fast-
moving stocks versus their dead stocks and how to keep the inventory optimized. Usually they
tend to stock up on the high moving items and other types are not even considered for sock
keeping which results in lower revenues.
Distributors monopolize the global alcohol supply market and usually cover
large geographic areas. This kind of arrangement helps alcohol brands to
optimize their supply logistics and also have a single point of contact for their
regional operations. But for bars, this means that distributors charge huge
margins and are usually not open to discount. This kind of monopolized and
centralized purchasing and closed buying process results in high costs of
inventory for bars.
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Slow Order Fulfilment
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3.3 How it Works: For Bar Merchants
1. Visibility: QYK Bar helps users to discover and explore new bars around towns and
cities without any risk of paying higher prices since the pricing is standard and
guaranteed on the app. When more users find new bars to redeem their stock using
QYK. Bars get more footfalls and hence increased sales.
2. Payments & Settlements: QYK uses its own backend payments option to customers
for any transaction done on the app. So, in a way acting as a merchant acquirer for
bars. Customer pays QYK to settle his bill and QYK in turn settles payments with bars
on a T+2 basis.
3. Inventory Management: Bars can track and manage their Inventory using QYK. QYK
provides a simple inventory tracking and reporting capability where the level of
alcohol in the bottle can be noted and calculated on app using a simple up and down
swipe.
4. Stock Analytics: Bars can use QYK analytics to find better-performing stocks and make
sure that those are ordered in optimum quantity and also in bulk to get better rates.
QYK also helps find the dead stock and can match bar’s dead inventory to user
requirements and help bars push out their dead stock or slow movers to consumers
who are willing to consume them at better rates.
5. Bulk Procurement: QYK provides a platform to bars where bars can send out their full
orders and have other bars add on top of those to create bulk orders which can be
viable to suppliers. This way bars can get better rates by cutting out intermediaries
and directly connect with alcohol supplier.
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3.4 Benefits to Bars
1. Increased Sales
QYK allows bars to host their inventory on the cloud thereby letting consumers
buy more and try out new bars at the same time without having to worry about
the prices across bars. More footfalls result in increased sales for bars affiliated
to QYK platform.
QYK lets bars track and manage their inventory stock with a simple yet cutting
edge technique of noting down inventory by swiping up/down on bottle’s
page. Efficient inventory tracking helps to understand which orders should be
placed in advance in order to get stocks on time. This improves the stock
performance as QYK lets bars order directly with their existing suppliers or new
ones by converting inventory reports into orders.
3. Faster Payments
QYK offers bars to lure customers with a credit payment mechanism where
QYK pays bars on customer’s behalf and collects money from them later. Bars
get to drive in additional revenue and also get paid faster for their bills at the
same time.
4. Reduce Wastage
With QYK’s simple yet effective swipe mode of taking inventory, the whole
process takes only 15 minutes and hence can be done on a daily basis. This
ensures inventory getting tracked closely and regularly leading to a reduction
of waste due to spillage and over-pouring by the staff.
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6. Customer Connect
QYK provides insights on fast movers and dead stocks and helps bars to target
customers with latest offers and promotions based on their consumption
patterns. Moreover, bars can run different campaigns on QYK to pitch the
newer stock to the consumers and also allow special deals based on targeted
audience.
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4. QYK DIGITAL CREDIT CARD
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4.1 Introducing: QYK Digital Credit Card
We are reinventing the credit card with QYK Digital Credit card. The card and underlying
technology comes pre-integrated with QYK Bar app.
The user can log in to the app and apply for QYK credit card in under one minute by providing
his particulars on the app. QYK then sends the data query to its Credit Check partners for
confirmation on applicant’s credit history.
The application is approved/rejected within 3-4 hours and credit limits are assigned for the
successful application.
We pay to merchants on
Provides shopping micro
user’s behalf, and collect
credit right at the Bar
money from user on a
counter
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4.2 How it Works: User Onboarding
1. Apply for credit: It takes 1 minute to apply for credit on app. QYK collects 6 data
points during the application stage. We ask for:
Name
Phone
Address
National ID card scan
Bank Account Details
Address ID
2. Credit Check: QYKBAR checks for customer’s credit-worthiness instantly. All inputs
are bulk queried to a central database of a credit check agency which QYK has tied up
with. The partner agency provides full results based on applicant’s data. QYK receives
the following results from credit check process:
Address
ID verification
Legal actions
Existing loans
Bankruptcy record
Legal suits
Credit applications pending
Payment history for loans
4. Credit approved: Once the limit is in place, user can see his credit
being approved within 2-3 hours of application being accepted.
5. Usage: One the credit is assigned, user can start utilizing QYK card
anywhere across the affiliated bars. QYK pays bars on user’s behalf
and then settles the bill with the user on a monthly basis.
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4.3 How it works: Payments
QYK user can pay with his virtual card at any bar on QYK network using the following simple
steps:
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4.4 How it Helps?
Table below gives a brief comparison on how QYK virtual credit card benefits bars in various
use cases vis-à-vis other payment methods like Credit card, Netbanking or Mobile Wallets.
With QYK, bars are able to collect crypto and credit payments instantly with 100% success
rate and the settlements are done within 2 days of transaction processing. Also, the
repayment risks are handled by QYK so bars don’t have to worry about how QYK collects
payments from users.
Besides that, QYK provides actionable demographic data to bars so they can target customers
using QYK campaign management tool. Overall the payment mechanism is almost equal to
what bars pay for credit cards or mobile wallets based payments.
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With QYK virtual credit card
mechanism, merchants are able to
avoid dependencies on payment
processors, merchant acquirers and
the network losses or delays. Not to
mention the costs of operating card
swipe machines and related
maintenance and support costs.
QYK provides a one-touch checkout
and payment mechanism where there
is no delay in a transaction and no
failure as there is no third party
involved in the processing of payment.
This is because the transaction in this
case is simply a record of money that is
to be paid by QYK to bar and which is to
be collected later on form consumer.
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5. HOW WE MAKE MONEY?
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5.1 How we make money?
1. User makes payment at Bar with Crypto, Netbanking, Credit cards or QYK credit and
settles payments with QYK once in 15 days (in case of using QYK credit card)
2. QYK pays merchant automatically T+2 days. API automates refund and returns
QYK commissions:
For every 100$ paid by customer, QYK
takes 10% fee from total order. This
fee also includes 3% Merchant
Acquirer fee that Bars pay out to card
processors.
3. QYK provides bulk ordering platform and related credit to Bars for ordering supplies
through it. QYK settles with suppliers for Bar supplies and collects payments from Bars
in T+15 days.
4. Bars order bulk supplies via QYK. QYK collects its fee from the bar for both customer
payments and bulk orders made to suppliers.
QYK commissions:
For every 100$ paid by Bars to
Suppliers, QYK takes 5% fee from the
total order. Bars get cheaper rates,
and Suppliers get higher revenues by
cutting out distributors.
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6. PROJECT TIMELINES
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6.1 Project Timelines
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7. WHY BUY QYK TOKENS?
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7.1 Why you should invest in us?
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8. TEAM, ADVISORS & PARTNERS
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8.1 QYK Team:
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8.2 QYK Advisory Board:
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8.2 QYK Brand Partners:
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APPENDIX 1:
QYK USER & MERCHANT APP
SCREENSHOTS
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QYK User App Screenshots:
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QYK Merchant App Screenshots
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