Q13.

1 (Poor), 2 (Average), 3 (Good), 4 (Not sure)

Here test vale = 2 (Average)

One-Sample Statistics

N Mean Std. Deviation Std. Error Mean

How Matured are your Competitors in

121 2.70 .946 .086
Online Marketing Campaigns?

One-Sample Test

Test Value = 2

95% Confidence Interval of the Difference

t df Sig. (2-tailed) Mean Difference Lower Upper

How Matured are your Competitors in

8.172 120 .000 .702 .53 .87
Online Marketing Campaigns?

Frequencies

Statistics

How Matured are your Competitors in Online Marketing

Campaigns?

N Valid 121

Missing 0

Mean 2.70

Std. Deviation .946

Skewness -.031

Std. Error of Skewness .220

Kurtosis -1.011

Std. Error of Kurtosis .437

Range 3

Minimum 1

Maximum 4
 How Matured are your Competitors in Online Marketing Campaigns?

Frequency Percent Valid Percent Cumulative Percent

Valid Poor 11 9.1 9.1 9.1

Average 44 36.4 36.4 45.5

Good 36 29.8 29.8 75.2

Not Sure 30 24.8 24.8 100.0

Total 121 100.0 100.0