FOOD AND BEVERAGE

Concept Statement

Bubbaliciou
s
the prego brunch
CONFIDENTIAL

1
CONFIDENTIAL

2
 K E Y D R I V E R S

Cuisine and choice

Quality Products
Choice of beverages
Efficient Service
Value for Money
Ambience, Décor and
entertainment
Food cooked a’la minute
Served on table by the chefs
Food spread and Quality
Sparkling Wine
Martini Bars
Marketing channels

Theme

Bubbalicious is the brunch at Prego, the Italian restaurant located one level below the Westin place. The
bubbalicious brunch is a celebration, a culinary treat and a wine extravaganza held every Sunday for our guests to get
rejuvenated and energised.

The décor is filled with vibrant and lively ambience with loud italian music, sparkling wine along with red and white
wines, starters and desserts are served on the table and main course is passed around. An outdoor rotisserie will
help us to create a family style dining experience.

Timings: 11:30am – 04:00pm

Frequency: once a week/every Sunday
Launch Date: 12th September 2010

Food
The focus is on Italian cuisine from different parts of Italy along with our prego specialties. Hot and cheesy pizzas
from the oven, pastas, meats, and grills will sum up the maincourse. Our chefs use quality ingredients for a great
dining experience. Starters and soup will be served on the table followed by food that is cooked a’la minute and
dished out on the tables by the chefs and service staff. The atmosphere is lively and filled with aromas of Italy, to
complete the meal, desserts will be served on the table.
USPs
1. Food cooked a’la minute
2. Served on table by the chefs
3. Food selection and quality
4. Sparkling wine
5. Martini selection
Beverage
Beverages will be free flow of Indian sparkling wine, red and white wines along with flavoured martini bar and
kingfisher draft beer.

Layout
The restaurant seating is optimized to serve at least 80 covers indoor the venue and 40 covers outdoor.

4
Ambience & Décor
1. Stickers on the wine cellar glass and floor talking about bubbalicious.

2. Bubble making machines in alfresco.

3. Stickers on floor and lobby staircase talking about bubbalicious.

Entertainment
The entertainment will be great foot tapping Italian music, juggling clown show and of course a
refreshing dip in the pool.

Target Audience
• High Society

• Expat families
5
 • Local Residents

• Long staying hotel guests

• All the regular guests of prego

Marketing channels
• E market – database marketing (data available with SP and sales)

• Target mindspace corporate intranet sites / cafeterias

• Wrapping hotel cars with bubbalicious logo.

• Billboards

• Magazine advertisement

• Lobby LCD TV

• Entertainment of key media

• Distribution of flyers.

Service Standards
1. Every cover will have (small sized) champagne flute as part of the table set-up.

2. A carafe of canned orange juice on every table for the guests to make mimosa.

3. Every table to have an acrylic hunger caller.

4. All guests are greeted by saying “bonjourno” instead of hello or good afternoon.

5. Hunger caller on every table for the guests to inform the associates of their dining need and mood.

6. Starters, soup and dessert are served on the table; main course will be dished out based on what’s
cooked by the chefs.

Sponsors
1. Sula Wines

2. Kingfisher

Launch Plan
6
1. Email blast starting from 05/09/2010.

2. Sticking bubbalicious stickers in prego and lobby staircase on 05/09/2010.

3. Flyers starting from 05/09/2010.

4. Sales calling starting from 05/09/2010.

5. News paper inserts on 10/09/2010.

6. Sending invites to all corporate and top business clients starting from 05/09/2010.

7. Putting up a hoarding at nagarjuna circle, Hyderabad.

8. Grape crushing festival.

9. Disc jockey.

10. Juggling clown show.