TINY 0001799‘ Poem a a ae BILL snp KNOWLTON. tne, ee 42¢ PImLe RELATIONS REDCET Ar AND RECOMMENDATIONS FOR TOBACCO INDUSTRY RESEARCR COMMITTEE Oi (ana 4 and approved on June 10 by « group of Public Relations people representing a number of Company menbers of the Tobacco Industry Research Comittee. This group neete at intervals vith Public Reletions Counsel, to discuss TIRC Public Relations probleas.) Tarly An the Life of the Tobacco Intustry Research Camittee, 1 vas accepted as a basic principle that every effort should be made to avoid stimulating more adverse publicity end controversy on the subject of tobacco and health, That principle has been and vill cootinue to be carefully adhered Nevertheless attacks on the to 4n the vork carried on for the Comitt industry recurrently stimulated by various individuals and groups extago- niatic to tobacco, have been increasing, and sone elenents of the press are continuing to feature unfavorable aspects of any medical report bear- tng on tobacco, On ate part, the Comittee properly bas refrained from engaging 19 any direct controversy vith the industry's critics, Tt has stood upeo the baste statement of January 4 and upon the eymposium of vieve of 36 - sehentiete dssued by the Comittee in booklet form in April, Both of these statenents received vide and favorable coment in the pres! TINY 0001800ee In public relations recomendations suinitted to the Main Comittee dn January, {t vas coutenplated that a basis for an affiraative progran af public information vould be provided vhen the Scientific Advisory Board and Scientific Director had been selected and vere at vork, and vhen various preliminary editoriel research projects vere vell under vay, These things bave been accomplished and the Comittee nov has the basta needed for car- rytng on a long-range plan of public relations activities aimed at estab- ‘Afebing the TIRC in the public mind as a constructive force in scientific research, These activities vill endeavor to keep the folloving facts efore the Public: L 2 of lung cancer; Trat there 1s no proof that encking 40 & ce ‘That an impartial and independent Board of ectentists, doctors and educators 40 advieing the TIR, as a public service, oo all aspects of tobacco use and bealth; That the TIRC de determined, through a long-range progres, to wake every possible effort to help get the facts through Lab- oratory and statistical research; That initiel funds for research bave been appropriated and more vill de provided as varranted to belp in getting the ansvers by scientific eens; ‘That all the Laboratory research recomended by the Advisory Board and financed by the TIRC vill be carried on by recognized and independent laboratories, institutions and hospitals, 5 ‘TINY 0001801Report of Activits ‘Aa background for the reccamendations vhich follov, certain active and continuing projects are briefly sumarized: Preas Conference - First formal ennoucement of the appointzent of . Clarence Cook Little as Director of Research vas made at a Press Coo- ference, June 15, in Rev York City. A transcript of the conference bas Tadio and television coverage v1 deen sent to all TIRC members, Pret extensive IRC os 4 Source of Information - Comittee headquarters 1s eteadily geining recognition as a source of authoritative information on the subject of tobacco and health, The result fe that neve and magazine vriters, column- fate and camentators are turning to the Comittee and ite public relations as the Adviscry counsel more and nore for information, This will incret Board gets into actice and more material ts released. As part of this service, bibliographic files are being developed for 3 and (b) technical reference. ‘two purposes, (a) public relations referencs —— ere Clippings have been aifted for aignificant stories and ten publicity reports have been made to the TIRC, atatenents appearing in the fully steps are taken to correct the record, ‘This bas been Misstatenents Corrected - Reports itored, Whenever 10, television and new statenents are ani done by persoral contact and letters to the editor. TINY 0001802"TINY 0001803