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Master of Business Administration - MBA Semester 2

MB0047 – MANAGEMENT INFORMATION SYSTEM

Q1. Distinguish between information technology (IT) and information systems (IS) and explain the

Advent of Artificial Intelligence and Free Software Movement 5, 5

Ans: Distinguish between information technology (IT) and information systems (IS) :Let us distinguish
between information technology (IT) and information systems (IS). IT is understood as the artefacts such
as computing devices, software and network devices that constitute the material aspects

Q2. Explain the Strategic Decision making with MIS. Elaborate on the types of communication

that can be effected with digital networks in organizations. 5, 5

Ans: Strategic decisions: Another set of decisions made by top managers of an organisation are termed
as strategic decisions. These are long term in scope and have a long time horizon of years. By

Q3. How to use information system to support competitive strategy? With an example explain each
strategy. 10

Ans: How to use information system to support competitive strategy: Table summarises some of the
specific strategies.

Competitive Use of Information Systems Example

Strategy

Q4. Briefly explain the Customer Relationship Management (CRM) system. What are the various

facilities created by CRM? 4, 6

Ans: Customer Relationship Management Systems: The idea of CRM systems is to integrate all functions
related to sales and marketing on a common platform. These functions include those that require
support to sales and marketing staff and also those that directly enable customers to interact with

Q5. Briefly explain the different aspects of the need for database systems. 10

Ans: Aspects of the need for database systems: Different aspects of the need for database systems are
discussed in the following sections.

1 Data independence: Databases allow data pertaining to an activity or a domain to be maintained

independently. This independence means that the data is stored in separate files in a structured manner,
and the creation and updating of the data is done independent of its uses. For instance, in a college, a
database of students is updated when a student joins or leaves the college,

Q6. Why privacy is important for individuals in the organizations? Briefly explain. How workplace
electronic monitoring is done in the organizations?

a) Explain the reasons why privacy is important in the organizations. 6

b) Explain the ways in which electronic monitoring is done in the organizations. 4

Ans: a) Explain the reasons why privacy is important in the organizations: Information
systems are used widely across organisations, and they enable data and information to be widely
distributed for use. When the data pertains to individuals (relating to their work, personal habits, or
personal life), and it resides on organisational information systems, the question of privacy that arises
here is: Whose data is this – of the individual or of the organisatio

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