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Master of Business Administration - MBA Semester 3

MBA 301 - RESEARCH METHODOLOGY

SET 1

1. Define business research and explain the process of research?

Definition of Research
Explanation of the steps in a research study

Answer: Different scholars have interpreted the term ‘research’ in many ways. For instance, Fred
Kerlinger (1986) stated that ‘Scientific research is a systematic, controlled and critical investigation of
propositions about various phenomena.’ Grinnell (1993) has simplified the debate and stated ‘The
word

2 What are descriptive research designs? Explain the different kinds of descriptive research
designs.
[Meaning of Descriptive Research designs
Kinds of Descriptive research designs]

Answer: As the name implies, the objective of descriptive research studies is to provide a
comprehensive and detailed explanation of the phenomena under study. The intended objective
might be to give a detailed sketch or profile of the respondent population being studied. For
example,

3 Discuss four types of measurements scales with appropriate examples.

Nominal
Ordinal
Interval
Ratio

Answer: Types of measurements scales

Nominal scale: This is the lowest level of measurement. Here, numbers are assigned for the purpose
of identification of the objects. Any object which is assigned a higher number is in no way

SET 2

1 Differentiate between the Stratified random sampling and Systematic sampling.

a. stratified random sampling
b. systematic sampling

Answer: Stratified random sampling

Under this sampling design, the entire population (universe) is divided into strata (groups), which are
mutually exclusive and collectively exhaustive. By mutually exclusive, it is meant that if an element
belongs to one stratum, it cannot belong to any other stratum. Strata are collectively exhaustive if

2 Distinguish between coding closed-ended structured questions and coding open-ended

structured questions
Coding Closed-ended
Coding Open-ended

Answer: Coding Closed-ended Structured Questions

The method of coding for structured questions is easier as the response categories are decided in
advance. The coding method to be followed for different kinds of questions is discussed below.
Dichotomous questions:

3. Explain the Structure of the Research Report. What are the guidelines for effective report
writing?
[Explanation of the Structure of the Research Report-5
Guidelines for effective report writing-5]

Answer: Whatever the type of report, the reporting requires a structured format and by and large,
the process is standardized. As stated above, the major difference amongst the types of reports is
that

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