Академический Документы
Профессиональный Документы
Культура Документы
Teaching Plan
Cases Indicated : Tata Ace, Whirlpool, Mars Inc. ( One of these depending on class participation)
Branding Concepts
Brand Challenges
Brand Personality, Image and Identity Creation
Brand Positioning and Values
Brand Elements
Case Indicated : Dove, Samsung, Yahoo. ( One of these depending on class participation)
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30 Sessions
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Internal Tests/ Assignments – Marks 35 + 5 (For Attendance )
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Class Notes - Appropriate Notes will be forwarded through class reps for each module at the beginning of
each module.
Students will read the next session topic as indicated by faculty to generate class discussion & participation.
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Reference Books:
1. Marketing Management – By either Kotler or Keller for product management related concepts.
2. 22 Immutable Laws of Branding – Al Ries & Laura Ries.
Additional Reading :