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S U P E RIO R NU T RIT IO N A ND TA S T E

It is a matter of delight and pride

sharing how quickly in the past
few years we have achieved some
of the most innovative and unique
breakthroughs at Flourish. The
journey has been experiential, with
several rewarding moments as well
as some challenges.

None of us would deny the fact that

today, taste supported by good
health and well-being is the greatest
challenge faced by us. Flourish aims
to address this very challenge. It is our
belief that providing innovative and
high-quality products to consumers
around the world in a sustainable
manner is society’s greatest demand.
It is also the greatest hope for a better
future for every individual, family,
community and country.

Welcome to the world of Superior

Nutrition and Taste and enrich your
lives with a trust of natural, heart
healthy and value added products
assuring international quality.

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 V IS IO N
To encourage and experience the excitement and joy of true & organic entrepreneurship by:
Participating in revolutionizing of the dairy sector in India and establishing similar models in
developing countries as drivers of economic growth.

Making available to the consumers delicious, high quality and innovative products.

Participation of local communities and contributing to their development & prosperity.

Building our most valuable asset, an Inspired & Empowered Team.

Ensuring sustainability in all aspects of our work.

Becoming one of the admired entrepreneurial companies globally.

Enjoying all the way.

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 Recognition
Significant & Awards
Financial Value
Global Presence
across > 100 countries
including own teams
Long Term
Highest Partnerships
Quality
Standards

World Class
Technologies

New
Products,
IPR &
Patents
Building
Human Capital

Unique
Business
Models

A BO U T U S
Flourish is rooted in the philosophy
of enhancing human lives. Our values
revolve around being responsible through
ethics, community development and
sustainability across all our practices.
Flourish promotes good health and well-
being of world citizens by delivering
Superior Nutrition and Taste through its
innovative products made by natural
ingredients, global quality and technology.
We do this through backward integration
of business model, e.g. setting up our
own dairy farms where highest quality
of milk and milk products are produced
conforming to international standards.

Flourish is an enterprise from the founders of a diversified global group of businesses :

Lifesciences CleanEnergy Purefoods Labs Education Foundation

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 BRAND FLOURISH
LIFE IS A JOYOUS JOURNEY. IT’S
ABOUT CHOOSING TO ASPIRE AND
NOT COMPROMISING YOUR CHOICES.
SO BREAK THE PATTERN AND MAKE A
CHOICE. THE BEST TIME TO MAKE A
DECISION WAS YESTERDAY. THE NEXT
BEST TIME IS NOW. SAY ‘NO’ TO ALL
THAT IS NOT GOOD FOR YOU. SAY ‘YES’
TO HEALTHY EATING AND HEALTHY
LIFESTYLE.
DON’T JUST LIVE... FLOURISH!

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BU S INE SS M O D E L | DEVEL O PI N G NATUR A L , H EALT HY AN D TASTY F O O D PR O DUC TS

Good food that is pure, safe and nutritious
is pre-requisite for good health. Today,
quality is a ubiquitous need and our
business model serves this underlying
global demand. At Flourish we believe that
prosperity is a result of relentless focus on
quality and innovation.
Hence, our business model ensures :
•฀Innovative฀products฀with฀a฀promise฀of฀
Superior Nutrition and Taste.
•฀Development฀of฀novel฀sourcing฀and฀
manufacturing infrastructure ensuring
quality and safety for our consumer.
•฀Sustainability฀and฀community฀฀฀
development.

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Enriching your life with naturally nutritious,
tasty and pure food products, produced
with finest technology and research driven
practices befriending nature to ensure
your family’s well-being.
Snuggled in the serene landscapes, far
away from the modern suburbs is an
exotic resort that cows call “Flourishland”.
Located 115 kilometers away from
Ahmedabad, on the banks of river
Meshwo, built across acres of land in the
lush green rural terrains.
Adjacent to the new age dairy farms, we
also have a solar energy plant, bamboo
plantations and organic farming. It makes
Flourishland environmentally sustainable
and heavenly complete.
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D A IRY FARM S | C OW SH ED O R PAL AC E

Unique state-of-the-art cattle farms,
exquisitely designed for the ultimate cow
care and comfort.
Well-ventilated, sprawling cow sheds are
built to keep the surroundings cool and
cows in a joyful mood. Their compost
bedding is thickly layered with straw
grass for the cows to sit, walk and sleep
comfortably.
To establish a hygienic environment,
we have adopted sustainable waste
management system that produces
organic manure from cow dung.

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 Cooling fans

Sprinklers

Straw grass bedding

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 Fodder or Feast !

We drink what the cows eat!

To assure pesticide-free fodder for our

cows, we grow the crops ourselves with
the help of local farmers.

Fodder is scientifically formulated Total

Mixed Ration (TMR) comprising of
quality proteins, minerals, vitamins, fats
& carbohydrates for our cows. Balanced
Feed is tailored to meet our cows’ daily
nutritional requirements.

Customized feed is given to the cows as

per their age, body and weight.

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 Flourishland team with LAKSHMI

Cattle or Friends ! Veterinary Care !

We follow the practice of Gaupoojan as a Modern ultra-sound machines are used for
Regular veterinary check-ups and proper
tribute to our Holy Mother. We address our pregnancy tests and other vital tests such
treatments are provided to our cows.
cows by their names to develop love and as detection of mastitis and examination
Special requirement homes are created
bonding. of genitals and internal organs.
for unwell and infected cows.

Cows get their share of music through Cleanliness is given a foremost priority to
the surround sound music system playing ensure hygienic living and an infection-
music to create a soothing environment. free cattle.

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 Clean Milking Process
A special state-of-the-art milking technology
has฀been฀put฀in฀place฀at฀our฀Dairy฀Farms฀in฀
order to avoid infection amongst cows and
subsequent contamination of milk.

The complete system ensures a highly bio-

secure no human touch milking process,
known as CMP–Clean Milk Production.

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CO M M IT E D T O Q U ALIT Y, COM M IT E D T O LI FE
Quality is the most important founding
pillar for Flourish and acts as a benchmark
for launching any product. The question
we ask ourselves is, “Will this product
be good for consumer’s health and well-
being?”. If the answer is yes, only then we
will develop the product.
To assure such quality, we have developed We conduct 75+ quality tests, right from
our฀ own฀ Dairy฀ Farms฀ where฀ pampered฀ milking, to final packaging and distribution.
cows produce high quality milk tested on
international standards. Such standards Some of the major test categories:
are also ensured for procurement of
other ingredients too so as to ensure •฀Physical฀tests
highest quality and consistency for all our •฀Organoleptic฀tests
products. •฀Chemical฀tests
•฀Microbial฀tests
•฀Nutritional฀tests
•฀Tests฀for฀adulteration
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 RE S E ARCH ING
FO R A B E T T E R
T OM O RROW
Quality at Flourish is not just a jargon or a
point of claim, it is our religion. We have
always focused on global markets for sales
and hence look to match the most stringent
quality standards. With a controlled and
integrated business model, our products
come with 100% Quality Guarantee.

The guarantee is complemented by intense

research and development within our team
and in partnership with various national
and international institutions to achieve the
following goals:

•฀Developing฀unique฀food฀compositions
with top quality
•฀Formulating 100% non adulterated food
products
•฀Maintaining optimum quality and
adherence to international quality
assurance norms
• Ensuring Superior Nutrition and Taste
• Utilizing world class technology
• Insistence on “Green technology”

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H E ALT HIE R AND TAS T IE R IND U LG E NCE
RICH MILK
100% ^ Bacteria Free
• UHT Sterilized
• Enriched with Vit A & D
(^ Virtually zero bacteria)
FLAVOURED MILK MASALA CHAAS LOW-CAL SPREAD OLIVE SPREAD CHOCOLATE SPREAD
10% ^ Extra Calcium and Protein Thanda Bhi, Healthy Bhi Healthy Butterie Experience Goodness of Olives Yummy Chocolaty Ride
• Vanilla • Strawberry • Butterscotch • • Spiced Buttermilk • Low in Calories than Butter • Anti-aging Antioxidants: • No Cholesterol
Coffee • Chocolate • Source of Vital Nutrients • Zero Cholesterol & Trans fat Vitamin E and Tyrosol • No Preservatives
(^ As compared to double toned milk) like Protein and Calcium • Low Saturated fat • Zero Cholesterol & Trans fat • No Trans fat
• Rich in MUFA & PUFA • Low Saturated fat • Pure Vegetarian
• Anti-spattering Formula • Rich in MUFA & PUFA
• Anti-spattering Formula
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 PRO D U CT BA S K E T FO R T OM O RROW

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M A RK E T S
Through our proprietary sales team and
exclusive distribution channel, we are
currently present in major cities of India
and global markets such as Hong Kong,
Singapore and Philippines.

In India, our strong foothold includes both

the general retail known, as convenience
stores, as well as the modern trade
channels covering supermarkets and
departmental stores. We have also received
Halal Certification for our product Flourish
Rich Milk (UHT Milk).

FL O U RISH
E XP E RIE NCE
LO U NG E
Over and above the availability of Flourish
products at retail outlets, supermarkets
and online stores, for our customers’ ease
and comfort, we have planned to develop
a channel of Flourish Experience Lounges.
These lounges will be one stop destination
for our customers to get all their nutrition
related queries resolved and also act as an
education ground to learn healthy kitchen
practices and new recipes.

We focus on delighting and retaining

customers by ensuring high level of
customer satisfaction. We provide home
delivery facility, order lines are available
24x7.

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 Flourish team after casting their votes in the 2014 General Elections
O RG A NIZ AT IO N BU ILD ING A ND G O VE RNA NCE
At Flourish, organizational building
and governance is an organic and
entrepreneurial process. We are a team of
young, inspired and capable members who
truly believe in the merits of focused hard
work and continuous self development.
Team members with inherent potential
and willingness to work hard are
complemented by giving them rapid and
disproportionate growth opportunities.
In order to succeed, a strong family support
is essential and hence special emphasis is
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made to integrate our members’ families
and taking them along on the path of
development.
We, as a family,
•฀ Act฀ with฀ uncompromising฀ honesty฀ and฀฀
integrity in everything we do.
•฀ Ensure฀ transparency,฀ honesty฀ and฀
integrity in dealing with customers,
suppliers, co-workers, shareholders and
all the communities we impact.
•฀ Embrace฀ change,฀ new฀ ideas,฀ respect฀
for the individual and equal opportunity to
succeed.
•฀ Enrich฀ careers฀ &฀ growth฀ based฀ on฀
leadership & entrepreneurial capabilities.
•฀Build฀organization฀and฀team฀organically฀
with a Gurukul approach.
•฀ Value฀ and฀ develop฀ our฀ team฀ members’฀
diverse talents, initiatives and leadership.
LI FE AT FLO U RISH
At Flourish, a culture deeply embedded
within฀ the฀ principles฀ of฀ Dharma฀ and฀
Karma, is a way of life. We are all equal
partners and stakeholders on this journey
of success and hence at Flourish, there
are no employees, only Team Members.
Our company’s vision and mission is
internalized by every team member.
We enjoy the spirit of collaboration and every role, assignment and task. Members
togetherness by beginning our days are recognized and rewarded.
with a morning prayer, holding regular
Floor Meetings to share achievements
and success stories of our teams and
celebrating all Indian festivals.
We fundamentally believe in the concept
of ‘unconditional accountability’ towards
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LE A RNING AND D E V E LO P ME NT
At฀ Flourish,฀ Learning฀ &฀ Development฀
is focused on conscious and constant
development of its members’ knowledge,
skills and experiences.
The฀ Learning฀ &฀ Development฀ initiatives฀
of Flourish are not just to develop a
generic, content level understanding of
the subjects, but designed and delivered
with an intention of effective practical
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applicability in the day-to-day working of
the member.
Three guiding principles of Learning
and Development:
Learning Culture : A continuous process
that provides ample opportunities for
members, to learn and grow themselves
in a culture that fosters development.
Rendering Expertise : Enabling members
to take away actionable learning so as to
apply them in their work and life.
Continuous Enhancement : Constant
learning that enhances skills and
knowledge to continuously improve
performance standards.
 Learners T oday . Achievers Tomorr ow.

CO NT RI BU T ING T O S T RE NG T HE N T HE S O CIE T Y
Flourish jointly supports Poiesis Achievement Foundation. Poiesis Flourish฀ jointly฀ supports฀ a฀ not-for-profit฀ organization฀ “NIDF:฀
focuses on child development and motivating young minds towards National฀ Institute฀ of฀ Dairy฀ Farming”.฀ NIDF฀ is฀ established฀ with฀
accomplishment. The philosophy of Poiesis is to contribute to an objective of developing modern dairy farm practices and
society฀by฀developing฀children฀and฀youth฀into฀Powerful,฀Determined฀ encourage entrepreneurship amongst local farmers to start
and Happy Achievers, providing them with a platform to boost micro dairy farms.
confidence and aspire to excel in life through various programs.
We also teach innovative practices in animal breeding, feeding
and management techniques, to enhance milk quality and ways
Key themes of these learning programs are:
to improve the milking capacity of cows, in a healthy manner.
•฀Inspiration through Historic and Real-Life Role Models
•฀Exploration of Personal Talents, Strengths and Weaknesses
•฀Development฀of฀a฀Personal฀Vision฀and฀Model฀of฀Achievement

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 Flourish PureFoods Pvt. Ltd.
22-23 Shrimali Society, Opp. Canara Bank, Navrangpura, Ahmedabad -380009, Gujarat, India.
Call: +91-79-66092101 | Email: flourish@flourishpurefoods.com
Website: www.flourishpurefoods.com | Facebook: www.facebook.com/brandflourish

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