Вы находитесь на странице: 1из 2

I: Identification

Title of journal: Discourse Analysis of Martin Luther King’s Speech in Socio-Political


Perspective

Author: Muhammad Aslam Sipra Assistant Professor, Department of GRC (English), JCC,
King Abdul aziz University, PO Box 80283, Jeddah 21589 Kingdom of Saudi Arabia E-mail:
aslamsipra@yahoo.com -Athar Rashid Assistant Professor, Faculty of English Language,
Literature & Applied Linguistics, National University of Modern Languages, Islamabad,
Pakistan E-mail: athar.gs@gmail.com

Published: Accepted: 04/01/2013

Reviewer: Fredy wilamenggi

II: Main Idea

The article presents the Critical Discourse Analysis (CDA) of the first part of King Martin
Luther’s speech “When I Have a Dream” in socio-political context. The study investigates
how it lies on the basis of application of Fairclough version of CDA in the first part of the
text. Moreover, it explicates the terms like social, cultural and political nequalities in the light
of text and framework. CDA specifically considers how language works within institutional
and political discourses as well as specific discourses in order to uncover overt or more often,
covert inequalities in social relationships. Language use in speech and writing is seen as a
social practice, which ‘implies a dialectical relationship between a particular discursive event
and the situation(s), institution(s), and social structure(s) which frame it’ (Fairclough and
Wodak, 1997: 258). Thus, in this two-way relationship, discourse is considered to be socially
constitutive as well as socially shaped. Since discourses are so influential, they can help to
produce and reproduce unequal power relations between different ethnicities, social
classes,genders, ages, and professional groups. CDA of the selected speech highlights the
relationship between language and power. It points out how Martin Luther in front of
Washington DC challenges Americans. The persuasive nature of the speech is disclosed
through CDA. Martin Luther motivates the audience through language of getting freedom
and makes them ready against the racial discrimination

III:
Advantages:- many variable and references has collected by author
- Author give the other perspective about socio-political language
- Help the reader to know technique in speech

Disadvantages:- The limitations of the study are linked with the data for the analysis on the
interpretative paradigms of the research.
- Only first part of the just one speech is analyzed as it becomes very difficult to
handle the whole speech rather all speeches of King Luther
- Many metaphor language give the reader confuse

As long as their brand and formula are carefully designed and properly executed, franchisors
are able to expand their brand very rapidly across countries and continents, and can reap
enormous profits in the process, while the franchisees do all the hard work of dealing with
customers face-to-face. Additionally, the franchisor is able to build a captive distribution
network, with no or very little financial commitment. For some consumers, having franchises
offer a consistent product or service makes life easier. They know what to expect when
entering a franchised establishment. Disadvantages: for franchisees, the main disadvantages
of franchising Is a loss of control. While they gain the use of a system, trademark, assistance,
training, and marketing, the franchisee is required to follow the system and get approval of
change with the franchisor. In response to the soaring popularity of franchising, and
increasing number of communities are taking steps to limit these chain businesses and reduce
displacement of independent businesses through limits on “formula businesses.” Another
problem is that the franchisor/franchisee relationship can easily give rise to litigation if either
side is incompetent(or just not acting in good faith)

Selama merek dan formula mereka dirancang dengan hati-hati dan dilaksanakan dengan baik,
para pemilik waralaba dapat memperluas merek mereka dengan sangat cepat di berbagai
negara dan benua, dan dapat memperoleh keuntungan besar dalam prosesnya, sementara para
pewaralaba melakukan semua kerja keras untuk menghadapi pelanggan -untuk menghadapi.
Selain itu, pemilik waralaba dapat membangun jaringan distribusi tawanan, tanpa komitmen
keuangan atau sangat sedikit. Untuk beberapa konsumen, memiliki waralaba menawarkan
produk atau layanan yang konsisten membuat hidup lebih mudah. Mereka tahu apa yang
diharapkan ketika memasuki perusahaan waralaba. Kekurangan: untuk franchisee, kerugian
utama dari waralaba adalah hilangnya kontrol. Sementara mereka mendapatkan penggunaan
sistem, merek dagang, bantuan, pelatihan, dan pemasaran, franchisee harus mengikuti sistem
dan mendapatkan persetujuan perubahan dengan pemilik waralaba. Menanggapi melonjaknya
popularitas waralaba, dan meningkatnya jumlah komunitas yang mengambil langkah untuk
membatasi bisnis rantai ini dan mengurangi perpindahan bisnis independen melalui batasan
pada "bisnis formula." Masalah lainnya adalah bahwa hubungan pemilik waralaba /
franchisee dapat dengan mudah meningkatkan litigasi jika salah satu pihak tidak kompeten
(atau tidak bertindak dengan itikad baik)

Вам также может понравиться