SWOT Matrix Analysis HP

Helpful Harmful
to achieving the objective to achieving the objective

Strengths Weaknesses

• Brand name
origin

• Growing sale of iphone,ipod • Internal control issues

• Low debt • Lack of in-house management consulting division
(attributes of the system)Internal

• Wide range of Innovation product • No aggressive investment in R&D compared to

• Developing own software & hardware
• Web technology used for product awareness
& sale
historical spending
• Intellectual capital is under estimated
• No good people retention policy or HR practices
to ensure IC is protected

Opportunities Threats
origin

• Expansion of retail stores for customer • Competitors technology & pricing

convince • Low compatibility with non HP product
(attributes of the environment)External

• Participate in joint venture • Less global coverage than competitors

• Make easy to use product for upcoming • Availability of substitute
retirees
• Computer & cell phone soft ware &
hardware
 Internal Factors Evaluation Matrix HP

Key Internal Factors Weight Rating Weighted Score

Strengths

• . Brand name 00.12 4 0.48

• Growing sale of iphone, ipod 0.12 4 0.48

• . Low debt 0.13 4 0.52

• Wide range of Innovation product 0.11 3 0.33

• . Developing own software & hardware 0.09 3 0.27

• . Web technology used for product awareness & sale 0.09 3 0.27

Weaknesses

• Internal control issues 0.05 2 0.10

• Lack of in-house management consulting division 0.08 2 0.16

• No aggressive investment in R&D compared to 0.05 2 0.10

historical spending

• Intellectual capital is under estimated 0.09 1 0.09

• No good people retention policy or HR practices to 0.07 2 0.14

ensure IC is protected

Total 1.00 2.94