Qualification Certificate IV in Marketing and Communication
Unit Name BSBMKG417 Apply marketing communication across a convergent industry Term Trainer Week Topic Online Resources Hour Week 1 •Review the role of the traditional 5 http://www.adma.com.au siloed sectors. •Identify the points of integration. http://www.adnews.com.au •Establish the role of the customer. http://www.ami.org.au •Confirm and ensure unified messaging. http://www.legislation.gov.au •Identify relevant compliance requirements. Week 2 Identify and evaluate tools and https://www.boundless.com/marketing/textbooks 5 techniques from traditional sectors to the integrated marketing communication environment. http://mymarketingpicks.blogspot.com.au Create convergent tools and techniques suitable for use within a divergent media environment. www.who.int/choice/publications/p_2003_general Create tools and techniques suitable ised_cea.pdf for use within a customer-centric environment. https://www.weidert.com/...marketing.../top-10- Review and confirm the fit-for- most-effective-marketing-strategies purpose and cost-effectiveness of relevant tools and techniques. 1. Week 3 Select and utilise integrated, http://elearning.sbta.com.au/www/content/lesson 5 cross-sector and media-divergent s/7352/BSBMKG417%20Learner%20Guide%20v11 marketing communication Aug16.pdf solutions. Identify and engage the use of www.alrc.gov.au/publications/3...convergence.../ sector- and technology-specific media-convergence-and-transform-0 experts where appropriate. Establish channels to empower and respond rapidly to customer http://www.businessballs.com/business- perspectives. networking.htm Establish and maintain expert and business networks relevant to marketing communication convergence.
Online Study Plan: BSBCMM401 Make a presentation LAST UPDATED: March 2017, Version No.1.0