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A

PROJECT REPORT

ON

COMPETITIVE ANALYSIS
OF
ALMOND DROPS HAIR OIL

FOR

BAJAJ CONSUMER CARE LIMITED

SUBMITTED TO UNIVERSITY OF PUNE


IN PARTIAL FULFILMENT OF 2 YEARS FULL TIME COURSE
MASTER IN MARKETING MANAGEMENT (MMM)

SUBMITTED BY
ANURAG KUMAR
(BATCH-2005-07)

VISHWAKARMA INSTITUTE OF MANAGEMENT


PUNE-48
ACKNOWLEDGEMENT

I would like to use this opportunity to express my heart felt gratitude to all

those who were instrumental in successful completion of this project. I take great

pleasure in submitting this project report on Competitive Analysis of Almond

Drops Hair Oil adopted at Bajaj Consumer Care Ltd.

I am thankful to our director Dr. Sharad L. Joshi and my project guide Prof.

Yuvraj Lahoti for their invaluable guidance given to me from time to time. I am

grateful to Mr. A.K.Singh (Area manager) for providing me an excellent opportunity

to work in his esteemed organization .I especially thank Mr. Manoj Kumar (Sales-

Officer) for further assisting and guiding me in my project report. Without the

learning and blessing of my faculty members I would have been an incomplete

professional. The real credit holders are the respondents who gave in valuable

information and views necessary for the project. It was a pleasure interviewing them.

Last but not least my sincere thanks to all the persons who were directly or

indirectly concern with the project.

Anurag Kumar
DECLARATION

I , Anurag Kumar, declare that the report title Competitive Analysis of

Almond Drops Hair Oil , that has been submitted to Vishwakarma Institute of

Management, Pune and Bajaj Consumer Care Ltd., is my original and bonafide

work. I also certify that work had not been carried out by any other person in the area

of knowledge and belief.

Anurag Kumar
INDEX

S.No. TOPIC PageNo.

1. Executive Summary 1-4

2. Objective And Scope Of The Project 5-6

3. Company Profile 7-20

4. Research Methodology 21-30

5. Data Analysis 31-53

6. Findings 54-57

7. Limitations 58

8. Conclusions 59-60

9. Recommendations 61-62

10. Bibliography 63

11. Annexure 64-68


EXECUTI VE SUMMARY
COMPANY PROFI LE
OBJECTI VE & SCOPE
RESEARCH
METHODOLOGY
RECOMMENDATI ONS
ANALYSI S&
I NTERPRETATI ON
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