Luis Rosado

Okeefe
April 1st, 2018
Research Paper

How would fashion Influence our world?

My research question was about how fashion changes the perspective in society.
Fashion could help people in many ways because I think businesses try to bring culture
in their clothing to bring people together and also to promote their clothing line so others
could wear it. In businesses they focus on the style of their clothing and the brands
because most are very popular. People also focus on the person or people who are
wearing the specific types of clothing in businesses. Many people follow the trends in
style that people put on social media. It helps many businesses and with their
merchandise and it helps people feel how they want to feel by wearing what they want
to wear.
Many businesses believe that fashion makes our society the way it is today.
Many Idol’s that wear the fashion from these businesses and it becomes a trend. It
starts to get around the world and many people start to wear this trend in fashion. It
helps the growth of businesses. From
https://www.tandfonline.com/doi/abs/10.1080/20932685.2013.790707​ , ​it says​, ​“Today
the largest segment of the blogosphere consists of fashion blogs, i.e. blogs that focus
on fashion brands, fashion products, street style, and personal style. “Today the largest
segment of the blogosphere consists of fashion blogs, i.e. blogs that focus on fashion
brands, fashion products, street style, and personal style.” This now is how brands of
different clothing is being expressed in the world and how trends are beginning. It also
says in the article, ​ ​“The results of the study clearly indicate that blog advertisements
provide companies with a unique opportunity for market communication, whereby
aspects related to credibility and influence can be viewed as incomparable to those
involved in traditional advertisement.” This helps advertisements from businesses get
out to the public.
Business in fashion has focused a lot on the culture and on the human
perspective for their styles. Businesses want to know what people are interested in and
how it could connect ethnically. From
https://www.annualreviews.org/doi/10.1146/annurev.anthro.33.070203.143805​ ​It says,
“Clothing research has attracted renewed interest in anthropology over the past two
decades, experiencing a fluorescence that had been kept within bounds by reigning
theoretical paradigms.” Clothing in businesses has been mostly influenced by the
culture in society. In the article it also says, “The works have been influenced by general
explanatory shifts in anthropology, which inform disparate bodies of clothing research
that otherwise have little unity.” This explains how clothing has shown different kinds of
culture in our society.
Fashion unites the society and changes people to become part of a group. It
shows how we lack personal freedom because we tend to follow different trends in style
of fashion. From ​https://www.journals.uchicago.edu/doi/abs/10.1086/222102​ ​It says,​“It
unites those of a social class and segregates them from others. The eliete initiates
fashion and, when the mass imitates it in an effort to obliterate the external distinctions
of class, abandons it for a newer mode-a process that quickens with the increase of
wealth.” Fashion is changing the perspectives of how they see class.
Management fashion is another reason on how fashion influences our world. The
reason I think that is because it's the set up of progress in businesses. From
http://amr.aom.org/content/21/1/254.short​ ​It says, ​“Fashion setters who fall behind in this
race (e.g., business schools or certain scholarly professional societies) are condemned
to be perceived as lagging rather than leading management progress, as peripheral to
the business community, and as undeserving of societal support.” Management fashion
is important for business and it helps lead the growth of businesses.
In the end, Our world we focus more on the way we look when it comes to
fashion. We don’t look at the culture of our society in fashion and I think that’s a real
problem that needs to be fixed. The reason I think that because most of our fashion
attire we’re not ideas we came up with. Most ideas came from different cultures of
different races. I think credit should be given when it’s due and it should be expressed
to show that we enjoy what every race has to give when it comes to fashion. It would
make the society more welcoming and many people would come together as one.

References

● Halvorsen, Katarina, et al. “Can Fashion Blogs Function as a Marketing

Tool to Influence Consumer Behavior? Evidence from Norway.” ​Taylor
and Francis Online ​, 14 June 2013,
www.tandfonline.com/doi/abs/10.1080/20932685.2013.790707​.
● Hansen, Karen Tranberg. “The World in Dress: Anthropological
Perspectives on Clothing, Fashion, and Culture.” ​The World in Dress ​, 21
Oct. 2004,
www.annualreviews.org/doi/abs/10.1146/annurev.anthro.33.070203.1438
05​.
● Simmel, George. “Fashion .” ​American Journal of Sociology​, 0 May 1957,
www.journals.uchicago.edu/doi/abs/10.1086/222102​.
● Abrahamson, Eric. “MANAGEMENT FASHION.” ​Academy of
 Management Review​, 1 Jan. 1996, amr.aom.org/content/21/1/254.short.