Pattern Matrixa

Component

1 2 3 4 5

TV advertisements Lead to
changes in the outlook of a .770
product

TV advertisements attracts
our attention when planning .722
to buy a product

TV advertisements create a
sort of confusion in selecting .573
the product

TV advertisements create
conflict between parents and
.499 .353
children over purchase of
products advertised.

TV advertisements provide
adequate and relevant .767
product information

TV advertisements Create
.682
awareness of the products

TV advertisement helps to
.587
identify the right product

TV advertisements are very

.487
interesting.

Products advertised through

.432 .412
celebrities are reliable

TV advertisement can be
watched any number of .703
times

Number of advertisement in
between the events are .619
acceptable

Products advertised in TV is
.317 .419
consistent with actual

TV advertisement can
quickly recollect as
.312 -.361 .344
compared to print media
advertisement.

TV advertisements make
.814
false claims on the uses
Advertisements do not tell
.676
the truth.

TV advertisement force the

people to buy the product .542
which they don't need

There is too much of TV

-.320 .457
advertisement

TV advertisements deviate
.451
the attention of children

TV advertisement increases
.774
the value of the brand.

TV advertisement presents
.641
luxury as a necessity

TV advertisement excites
and induces to buy .622
something new.

TV advertisement induces
consumers to buy products .458
beyond their capacity.

Creative but sensible

advertisements are always .311
attractive.

Extraction Method: Principal Component Analysis.

Rotation Method: Oblimin with Kaiser Normalization.

a. Rotation converged in 15 iterations.