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The course covers major theories of mass media, focusing on theories that
have empirical support. It specifically addresses how media affect what
people think about, how people underestimate the effect of media on
themselves, and how media affect what we see as the causes and solutions
of social problems. It also handles subliminal advertising, violence and
television, media role in dividing and uniting society, effect communication
on news, diffusion of innovations, cultivations theory, and hostile media
effect.
b) Intellectual Skills
3. Understand the various effects of media on the individuals and the
society and the changes these effects create.
4. Understand the relationship between visual designs, advertising and
communication.
5. Understand the meaning of subliminal messages and how they are
being used in commercial advertising and as tools of political
propaganda.
c) Professional Skills
6. Develop an analytical approach to issues related to media theories and
their effects on society.
d) Transferable Skills
7. Enhance the student's verbal, logical and analytical expression of ideas
and concepts.
.::. Teaching Methods:
This course consists of two lecture sessions per week, these sessions are
composed of:
[ ] Lectures as outlined in the Modules outline.
[ ] Discussion sessions of given readings.
ALL Students will sign in to a social network created for them [ http://
fusionists.ning.com/group/mediatheory].
After signing in they will have to contribute to this network by videos,
images, discussion forums, etc. Their contribution will be assessed as their
course portfolio and therefore is a MUST.
.::. Assessments:
.::. References