DEEPWATER HORIZON OIL SPILL (ALSO KNOWN AS BP OIL SPILL)

IDEA:

Deepwater Horizon Spill also known as BP Oil Spill is one of the worst industrial disaster that
mankind has seen which started on 20th of April, 2010 in the Gulf of Mexico. The extent can be
realized by the fact that around 4.9 million barrels of oil was spilled. The magnitude of aquatic life
damages and the compensation that was offered by the company was one of the largest in the
history. As of February 2013, the fiasco has costed the company US$ 45.2 billion. British
Petroleum was entrusted with a mammoth task of cleaning the spillage area and faced a herculean
task of improving its image. The strategies that were adopted to meet the same is worth doing
research.
TOPIC:

Strategies adopted by BP in the containment, collection of oil and use of dispersants. It can be
further classified into short term and long term strategies. Also, we will be looking into the legal
settlements and image recovery strategies. In a nutshell, the research will cover all the aspects of
strategies adopted by the company to mitigate the impact.
CONTEXT:

The topics that will be covered in the research will not be limited to marketing strategy as such.
But it will cover multi-dimensional aspect of the same. For example:

 What were the operational strategies used to mitigate the impact?

 What were the legal strategies for settlement purposes?
 What were the marketing strategies for image recovery?
SOURCE OF INFORMATION:

 https://en.wikipedia.org/wiki/Deepwater_Horizon_oil_spill
 https://www.theguardian.com/environment/bp-oil-spill
 http://ocean.si.edu/gulf-oil-spill
 https://www.britannica.com/event/Deepwater-Horizon-oil-spill-of-2010
 http://www.bp.com/en/global/corporate/sustainability/environment/oil-spill-
preparedness-and-response.html
 https://bp-oil-spill.wikispaces.com/Measures+Taken+To+Clean+Up