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James Cook University Brisbane


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Assignments must be submitted by 5.30 on the due date.
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Assignments placed in the box after 5.30 will collected and stamped the following day.

Subject Code LB5202

Lecturer’s Name Barry Duncan

Tutor’s Name Barry Duncan

Subject Name MARKETING AND INNOVATION

Due Date 13th August 2010

Student Family Name Student Given Name JCU Student Number

Vidja Kamlesh 1 2 4 2 5 2 7 7

Dhanya

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except where acknowledgement has been made.
2) I/We hold a copy of this assignment and can produce a copy if requested.
3) This assignment has not been written for me/us by any other person.
4) This work has not been submitted for any other course/subject.
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6) I/We give permission for a copy of this marked assignment to be retained by JCU Brisbane for the purpose of course reviews
by external examiners.

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Introduction:
Tata Motors has introduced Tata Nano, the cheapest car in the world. The car envisioned by
Ratan Tata Chairman of the Tata Group and Tata Motors who mentioned the car as an eco-
friendly “people’s car”. Nano is highly appreciated by world-wide because of its low cost and
eco- friendly idea. The car has already boosted the Indian economy as well as expands the
market by 65%. The car is sold in India around Rs 100,000 which is approximately USD 2250
and AUD 2500.

Brief Idea About Tata Motors:


Tata motors Limited established in 1945. It is India’s largest automobile company, with
consolidated revenues of Rs. 92,519.25 crores (USD 19.90 billion) in 2009-2010. The company
is world’s second largest bus manufacturer and world’s fourth largest truck manufacturer. Tata
motors Ltd has also operation in the UK, South Korea, Thailand and Spain. After acquiring British
automotive brand jaguar and Land Rover in 2008, the consolidation revenue was increased to 16 billion
US dollar.

Tata Nano:
Tata Nano, the people’s car, the cheapest car is on every one’s minds. Tata Nano has new
design, engineering, eco-friendly and production process which is making it cheapest car. Tata
Nano is engineering marvel in terms of cost, space and fuel efficiency and yet not compromise
with safety, quality and environment.

The company is targeting uni student, first-time buyer and who want reliable car in very low
budget. The car replaces the people’s choice who wants to buy new car instead of old car in
same budget and also Nano gives them better experience.