2nd UP AIT CONFERENCE ON TOURISM AND HOSPITALITY

“Mga Pista bilang Salamin ng Kulturang Pilipino”

28-29 September, 2009

Marikina Convention Center, Marikina City

PROGRAM OF ACTIVITIES

DAY 1

TIME ACTIVITY
07:00-09:00 Registration
08:30-9:00 Opening Presentation
UP Singing Ambassadors

09:00-09:04 Invocation
09:04-09:08 National Anthem
Ms. Gretchen Espina

09:08-09:20 Opening Remarks

Dr. Corazon Rodriguez
Dean, UP Asian Institute of Tourism (UP AIT)

09:20-09:25 UP President’s Message

to be read by Institute Secretary Prof. Maricel Badilla
UP AIT

09:25-09:35 Welcome Presentation

UP Singing Ambassadors

09:40-10:20 KEYNOTE ADDRESS

DOT Undersecretary Oscar P. Palabyab

10:20-10:50 Coffee Break

10:50-11:05 PAPER 1: Penafrancia Festival: Its Impact to Religious Tourism in the Province of
Camarines Sur
Prof. Cereline Obrero, RD and Mr. Orbel Cepeda
Mariners’ Polytechnic College, Naga City, Camarines Sur

11:05-11:20 PAPER 2: Engaging Public School Teachers in Festivals: The Case of Tagultol
Festival in Atimonan Quezon
Mrs. Eloisa Romero and Mrs. Miguela Altez
Lyceum of the Philippines University-Manila and Atimonan Central School

11:20-11:40 Reactor
Dr. Verne de la Peña
Chairman, Department of Musicology, UP College of Music

11:40-11:55 Forum Questions

11:55-01:30 Lunch/Entertainment
Performance by: UP Kontemporaryong Gamelang Pilipino
01:30-2:10 PLENARY II: Elements of Authentic, Sustainable Festivals: A Filipino Perspective
 Prof. Felipe de Leon
Chairman, Committee for Intangible Heritage, National Commission for Culture and the
Arts

02:10-02:25 PAPER 3: CVP Analysis Approach for Evaluating the Economic Viability of
Community-based Travel Packages
Prof. Richard Phillip Gonzalo
Director, Division for Academic Affairs, UP AIT

02:25-02:40 PAPER 4: Festival Tourism Trends in Laguna: The Next Five Years
Ms. Ma. Jeanette Librero
KAYVAN Networks Specialist, Los Baños, Laguna

02:40-03:00 Reactor
Prof. Evangeline Ortiz
UP AIT
Member, Office For Initiatives in Culture and the Arts, UP Diliman

03:00-3:15 Forum Questions

03:15-03:45 Coffee Break
03:45-05:15 Film Showing: “Mangatyanan” (Cinemalaya Independent Film Festival 2009 Best
Production Design) by Mr. Jerrold Tarog

05:30-07:00 City Tour

DAY 2

TIME ACTIVITY
08:00-08:10 Recap of yesterday’s activities
PLENARY III: LGU participation in Festival Tourism: The Marikina Model
08:10-09:00 Marikina Mayor Bayani Fernando

9:00-9:15 PAPER 6: Revisiting the Curriculum: The Academician's Role in the Tourism
Promotion
Dr. Gerald S. Abergos
De La Salle University Manila

9:15-9:30 PAPER 7: The Buling-Buling Festival of Pandacan: A Case Study on Cultural

Heritage in the City of Manila
Mr. Tomasito G. Umali
DOT Manila

9:30-9:50 Reactor
Mr. Vince Araneta
Executive Director, North Philippines Visitors Bureau

9:50-10:20 FORUM QUESTIONS AND WORKING COFFEE BREAK

10:20-10:35 PAPER 8: Baragatan sa Palawan
Dr. Ma. Teresita Jardinico
Palawan State University

10:35-10:50 PAPER 9: Giant Lantern Festival of San Fernando Pampanga

Mr. Ivan Henares
Heritage Conservation Society

10:50-11:10 Reactor
Mr. Raul Dominic Badilla
Commissioner, National Youth Commission
11:10-11:25 FORUM QUESTIONS
11:25-1:00 Lunch/Entertainment
 Performances by : Miss Gretchen Espina and UP Singing Ambassadors
1:00-1:40 PLENARY IV: The Modern Filipino Festival
Mr. Nestor Jardin
Festival Director, Cinemalaya Independent Film Festival
Former President, Cultural Center of the Philippines

1:40-1:55 PAPER 10: Performativity and the Definition of Space in Sariaya Architecture
Prof. Rene Luis Mata
UP College of Architecture

1:55-2:10 PAPER 11: Path and Place: Archi-Social Space in San Isidro Festival of Sariaya
Prof. Emilio Ozaeta
UP College of Architecture

2:10-2:25 PAPER 12: Feasibility Study on Homestay in Sariaya

Prof. Shirley Guevarra and Dr. Corazon Rodriguez
UP College of Home Economics and UP AIT

*(Working Coffee Break)

2:25-2:40 PAPER 13: Sariaya Dance Resources for Festivals and Prof. Mynette Aguilar
UP College of Human Kinetics

* Events (Working Coffee Break)

2:40-2:55 PAPER 14: An Evaluation of the Agawan Festival 2009 Tour Package
Prof. Antonio Lazaro
UP AIT

2:55-3:10 PAPER 15: Interdisciplinary Approach to Tourism Development

Dr. Corazon Rodriguez
Dean, UP AIT and Project Leader,

3:10-3:30 Reactors
Mrs. Rowena Masilang
Sariaya Tourism Council

Mr. Eric Dedace

Sariaya Tourism Council
3:30-4:00 FORUM QUESTIONS
4:00-4:45 Do-it-Yourself Sessions
4:45-5:00 Closing Ceremonies

Remarks:

 DIY Sessions, or Do-It-Yourself Sessions, is a new addition to the conference program. As the name
implies, you, as a participant, can create your own session where you can create a topic and have the
chance to have your own audience. You can also sign-up as an audience on a particular DIY Session.
A more detailed explanation will be given during the Conference.

 We have one DIY Session already which will be headed by Mr. Benny Alhambra, Director of the Baguio
Convention and Visitors Bureau (BCVB) who will be presenting the famed Panagbenga Festival of
Baguio City.

o For inquiries, please do not hesitate to contact us at upait_tourismconferences@yahoo.com or

call at (+63 2) 492-610From Philcoa

1. Ride Philcoa-UP Jeep

2. From UP, ride UP-Katipunan Jeep

3. Cross footbridge at Katipunan terminal

4. Ride a jeep/FX going to SSS Village

5. Go down at Tangerine Street

6. Walk (one block only) to Marikina Hotel

o From MRT Station Cubao

1. Go to Gateway Mall terminal ( Aurora Blvd. )

2. Ride a jeep/FX going to SSS Village

3. Go down at Tangerine Street

4. Walk (one block only) to Marikina Hotel

o  From LRT Station Katipunan

1. Ride a jeep/FX going to SSS Village

2. Go down at Tangerine Street

3. Walk (one block only) to Marikina Hotel