PART I

PRELIMINARY STUDY

I. INTRODUCTION

A. BACKGROUND OF THE STUDY

The objectives of our feasibility study are the following:

• To choose an existing establishment or destination for feasibility study in

Tourism Planning.
• To evaluate the student’s awareness in travel and tourism industry.
• To understand the concept and relevance of a tourist destination to tourism
planning as well as the principles and policies that involves in different tourism
planning programs.
• To apply the concepts and elements of tourism planning and development
programs and it’s relationship to a sustainable tourism.
• To formulate/conceptualize and apply tourism planning programs and
development in a selected destinations.

B. GEOGRAPHICAL LOCATION, PHYSICAL CHARACTERISTICS,

TOPOGRAPHICAL FEATURES

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 Caloocan is divided into two areas. Southern Caloocan City lies directly north of
the City of Manila and is bounded by Malabon City and Valenzuela City to the north,
Navotas to the west and Quezon City to the east. Northern Caloocan City is the
northermost territory of Metro Manila and lies to the east of Valenzuela City, north of
Quezon City, and south of San Jose del Monte City in the province of Bulacan.

The city is politically subdivided into 188 barangays.

Caloocan City is located at 1.5 kilometers from the coast of Manila Bay, at the
northwestern part of Metro Manila. It is divided into two geographically non-contiguous
areas – North and South Caloocan.

LAND AREA (in sq.km.) 53.334

North Caloocan 39.709

South Caloocan 13.625

TERRITORIAL BOUNDARIES
North Caloocan

North – Northwest Bulacan

Southeast Quezon City

South – Southwest Valenzuela City

South Caloocan

North – Northwest Valenzuela City, Malabon

West Navotas

South City of Manila

East Quezon City

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Physical characteristics

Area: 53.33 km²

Population: 1,177,604

22,081/km²

Total (2000) Density

3. HISTORY OF CALOOCAN CITY

Caloocan City – Home of Heroes

The people of Caloocan should be proud of their city. It had at one time or another,
romantic flings with history. Foremost among these episodes were the events that took
place in 1896, when organized armed resistance rose against the tyranny of the
Spanish masters in the Philippines. These caught the attention of the Filipino people
and the world as well. The name Caloocan has always been prominently written in the
pages of our history. Writers, poets, and even balladeers always mentioned the Cry of

Balintawak; the names of Andres bonifacio, Tandang Sora, Antonio Luna, Torres
Bugallon, Cecilio ,Apostol.

How Caloocan got its present name is a story by itself. According to opinions and even
beliefs, the name Caloocan originated from the Tagalog word “lo-ok” (bay) in view of its

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proximity to Manila Bay being located in Dagat-Dagatan, a small lake separated by
Manila Bay and town of Navotas. Others believed that the word “lo-ok” meant “sulok” or
corner. In the past, Caloocan was actually located “at the corner” where the ends of the
old towns of Tondo and Tambobong (Malabon) meet.

The first name of Caloocan when it was still a small barrio of Tondo was Aromahan or
Espina as the Spaniards used to call it. The site of the barrio was located in a low place
called Libis, west of the center of the poblacion of Caloocan. It was then commonly
called Libis Espina.

In 1762 the spanish Augustinian priests reached the insular “lo-ok”, and eventually
established the first Catholic Church the barrio in 1765. However, the spiritual
administration of Caloocan was transferred to the Recollectos in 1814.

In 1802 Caloocan began to grow. When it was converted into a town in 1815, the
poblacion had to be moved from the western fringe to its present site.

D. POLITICAL PROFILE

VISION

"A city that is clean, peaceful, orderly, progressive and conducive to live in,
characterized by a government with a heart, conscience, sensitive and responsive to
the needs of its constituents.

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MISSION

The Urban Reform for Man (U-Reform) Program of the City

To be able to provide the people of Caloocan City the E.C.H.I.V.E.R.R.I. Reform

Work Program

PROGRAMS/ PROJECTS/ 2004-

PREVIOUS REMARKS
ACTIVITIES 2009
E-EDUCATION
number of classrooms 20 300
improved student/ classroom ratio 85/ shift 50/ shift
seminar of teachers
increase in augmentation of
teachers
University of Caloocan
- scholarship grants 567 for 2009
- total number of board passers
>Licensure Examination for 896 includes elementary and
Teachers (LET) Secondary
>Certified Public Accountant 31
>Criminology 38 for 2009
- total number of graduates 1,930 for 2009
ranking in the National Education No. 14 No. 3
Achievement Test (NEAT)
Simulan ang Karunungan sa
SIKAT Program
Tahanan
C-CLEAN, PEACEFUL AND ORDERLY CITY
Clean City
efficient garbage collections
Materials Recovery Facility in 188
every barangay bgys.

AWARDS
2nd Cleanest City in Metro Manila by MMDA
Out of the Box Award by Mother Earth Foundation
among the first to implement Clean

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Air Act
Peaceful and Orderly City
police vehicles
- police cars 46
- motorcycles 9
radio equipment for police force 52
financial support P 8.8 M
personnel augmentation P3M
crime solution efficiency 88%
Calamity and Disaster
Preparedness Program
- motorcycles 16 units DPSTM
- mini fire rescue trike 2 units DPSTM
- boom truck 1 unit
- truck drop side 4 units
- generator sets
- complete facilities for disaster
preparedness
H-HEALTH and HOUSING
Health
transformation into a
President Diosdado Macapagal
modernly -
Memorial Medical Center
equipped hospital
(PDMMMC)
health centers 37 42
mobile clinic 2
medical mission
Wellness program for teachers
TB treatment for city jail inmates
and TODA members
free cervical screening
pneumonia vaccines and prenatal
care for jail inmates
flu shots for all regular employees
and job order personnel
cleft lip/ palate operations 600 2 terms
year round cataract operation for
2,000 2 terms
senior

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 Citizens
animal bite clinics 2 South and North
feeding programs
Philhealth/ health cards
Ambulance 2 units
animal pound
- impounded stray dogs 2,079
- confiscated double dead meat 650 k. 1600 k.
- anti rabies vaccination for dogs 20,000 68,680
- free veterinary consultation 971 walk-in clients
- facilities' improvement
>building 1 in North Caloocan
>pound vehicles 2 trucks
>multicab I unit
Creation of Task Force
- Bantay Karne
- Foot and Mouth Disease
AWARDS
Public Service Delivery Audit
PASADA Award
(CSC)
Natural Family Planning
NFP Award (PopCom)
(POPCOM)
Best Investments Award in Nutrition
(NCP)
Housing
relocation of PNR informal settlers 1,959 Families
ownership/ housing stability for
informal
settlers (Manotok squatters)
community mortgage program
- CMP Beneficiaries 10,000
- CMP sites
>RECOMville/ Northrail

I-INFRASTRUCTURE
roads improvement (meter) 134,914
pathwalks (meter) 53,151
drainage (meter) 95,080
concrete bridge/ footbridge 3

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 covered courts 17 90

day care center 2

barangay halls, multi-purpose

other government buildings 25
halls
Columbarium 1
pumps/ deep wells/ shallow wells 102 units
Streetlights 613 lamp posts
Infrastructure expenditure + P 2.3 B P 500 M average per year
V-VERY EFFICIENT GOVERNANCE
computerization of permits
on line business application/
registration
increase in tax collection
payment of loan obligations by the
P 212 M BIR, MERALCO, PLDT, bond
past
Administration Flotation
release of employees' salary on time
release of Real Property Tax
birth rights
city income 5.45% 12.30%
trend in revenue/ tax collection
defense against and preservation of
territorial boundaries
- Libis Baesa
- Caloocan - Malabon
liberalization from IRA
IRA dependency 56% 48%
dependency
AWARDS
recognized to be the first LGU to be
connected on-line with Philippine
Business Industry
by World Bank and
ranked No. 2 having the least
IFC (International Financial
number of days to start a business
Corporation)
E-EMPOWERED PEOPLE
livelihood programs
- skills training 20,605

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 - livelihood training 36,872
including one mini job fair
abroad
job fair 36

- number of job seekers hired on

8,003 mega/ mini/ bgy
the spot
regular employment
- registered job applicants 68,446
- job vacancies solicited 50,971 97,995
- job applicants referred 66,804
- job applicants placed 14,486 41,434
employee - employer mediation
free legal assistance
sports clinics/ materials
Senior citizens
- total number of senior citizens
3,940 33,009
cards
Issued
- total number of medical booklets
1,159 66,104
issued
- total number of grocery booklets
87,323
issued
CICL Center
CDC
average number of
- general assemblies 350
participants
regular mobile passport services
- on site and fast passport issuance
first LGU to solemnize mass
kasalang bayan/ Muslim marriage 10,000
Islam wedding
AWARDS
Pambansang Palaro Awardee

R-REVITALIZED CITY
Efficient traffic management
AWARDS
- Top Taxpayer Award
- Outstanding City
R-REFORMED BARANGAYAN

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barangay vehicles
- motorcycle with side car 130 units
- Suzuki Bravo 28
tanod uniforms
barangay sports center (covered
court)
cementing of barangay pathwalks
Streetlighting
recognition of barangay
achievements
service caravan (medical mission,
legal,
civil registry, anti-rabies, etc.)
State of the Barangay Address 188
(SOBA) bgys.
I-INVESTMENT-FRIENDLY
25% increase despite
increase in number of investors 8,000
16,267 economic crisis
Banks 83 96 20% increase
Motorcycle 171 304 almost 200% increase
more than double rate of
revenue rate of increase 5.45% 12.30%
increase
P 374.7
increase in revenue
M
one stop shop
AWARDS
by World Bank and
Most Business Friendly City IFC (International Financial
Corporation)
Top Taxpayer Award - Government
by BIR
Category
Motorcycle Capital of the
Philippines
first city to implement Philippine
Business Register (DTI)

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 E. SOCIO-ECONOMIC PROFILE

Health (2006) Protective Services

Health Indicators Police Force

Crude Birth Rate (CBR) 18.17* No. of Policemen 609

Crude Death Rate (CDR) 3.23* No. of Police Station

Infant Mortality Rate 8.81** Headquarter 1

Maternal Mortality Rate 0.15** Sub-Station 5
Kababayan Centers 17
*per 1,000 population
**per 1,000 Live Birth Firefighters
No. of Firemen 171
Nutrition Status No. of Fire Stations
Below Normal (very Low) 0.82% Central 1
Below Normal (low) 3,94% Sub-Stations 12
Firefighter/Household
Normal 90.87% 1:1,459
Ratio

Government Hostpital 3 Housing

Number of Household
Private Hostpitals 14
Size
Health Centers 40 1995 5
Day Care Centers 184 2000 5

Number of Students Household Density

(Households per Square
Elementary 162,324
KM)
High School 93,335 1995 4,034
2000 4,679
Number Of Schools
Employment (2003)
Elementary 183
Public 60 Labor Force 882,000
Private 123 Economically Active 535,000
Employed 426,000
High School 72 Unemployed 109,000

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Public 28 Not Economically Active 347,000
Private 44 Employment Rate 79.63%

College 21
Public 1
Private 20

F. ENVIRONMENTAL MANAGEMENT CHARACTERISTICS

It is an administrative function that develop, implement and monitor the

environmental policy of an organization.
In Caloocan City they implement the clean and green program, wherein they
plant trees along edsa highway. Also they clean the canals on every barangay’s.

G. TOURISM ATTRACTIONS AND ACTIVITIES

Bonifacio Monument

The main landmark of the city, the Bonifacio Monument is located at the intersection
of Rizal Avenue & EDSA. The monument commemorates the most proletarian of all

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Filipino heroes, Gat Andres Bonifacio. The monument was immortalized by a great
Filipino national artist for sculpture, Guillermo Tolentino.

Gubat sa Ciudad Resort

An idyllic place for retreats, campings, birthdays and company outings. This unique
resort has 7 pools of different heights and sizes with matching water slides that would
thrill even the most untamed water enthusiasts. It also features a hall pavilion, cottages,
air-conditioned rooms, basketball and volleyball courts, children’s playground and tree
houses.

Luzviminda Resort
171 Samson Ave., Deparo Caloocan City
A well-known resort in Caloocan City best described as the Home of the Castlesliders.
The resort features two swimming pools with water slides, cottages, picnic huts, air-
conditioned rooms and a cozy restaurant.

Grogun Health Resort

657 Anonas St. Amparo, Caloocan City
This private resort includes 2 swimming pools with slides.

Villa Celedonia Valley Resort

Mt. Samat St. Barrio Bagumbong Caloocan City
It features 3 swimming pools, children’s park, basketball and tennis courts.

Tala Leprosarium
Tala, Caloocan City
Considered as the oldest leprosarium in Asia founded in 1940.

Caloocan Commercial Complex

Was inaugurated last March 25, 2004 and located in front of San Roque Cathedral, A.
Mabini St. Caloocan City.

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Gotesco Grand Central Shopping Mall
Rizal Avenue Ext. Monumento Circle, Caloocan City
A huge entertainment and shopping complex where LRT’s major station is located.

Buena Park UE Sports Complex

This park cum recreational center serves more than one purpose. It features a
swimming pool, pelota, tennis and basketball courts. Its restaurant serves Filipino
dishes and is now becoming a favorite eatery in Caloocan City.

Judicial Complex
The Caloocan City Judicial Complex was inaugurated November 19, 2003 with Chief
Justice Hilario Davide as the Guest of Honor. It was constructed to house the Regional
Trial Court (RTC), Metropolitan Trial Court (MTC), Office of the Prosecutor and other
line Agencies.

San Roque Cathedral

A. Mabini, Caloocan City
The first Catholic Church in Caloocan City. On June 28, 2003, his holiness John Paul II
created the new Diocese of Caloocan, comprising Caloocan City-South, Malabon City &
the Municipality of Navotas & elevated this Parish Church to the level & dignity of a
Cathedral Church. The Holy Father appointed the most Rev. Deogracias S. Iniguez, Jr.
D.D. as the first Bishop of the New Diocese of Caloocan on August 22, 2003.

Horace Higgins Hall-Philippine National Railways

End corner of M. Hizon and C. Apostol St.
Former warehouse and site of first train trip held in November 22, 1892. It was
associated with important historical event and bear strong foreign architectural
influence.

Manila Central University

EDSA Monumento Circle, Caloocan City
The first co-educational institution in Caloocan City founded in 1904. It serves the dual
purpose of a university and a hospital.

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Pajotan de Sto. Nino Festival
The name of the event is derived from "Maypajo," a shortcut of Pajotan, a local variety
of mango variety found in Caloocan City. This colorful procession/parade of different
Sto. Niños, together with thousand devotees dance their way to the tune of Ati-atihan
sound. Several miracles and favors granted are attributed by the faithful to the
miraculous image of Sto. Niño.

Pamaypay ng Caloocan Festival

This is one of the highlights of the city's Foundation Day, showcasing the use of
thepamaypay (a hand-held fan in English) as a traditional tool for cooling the heat . This
is exhibited in techno-modern folk street dancing competition. The pamaypay is
commonly used by Filipinas, something they got from the Spaniards probably. It is very
appropriate for the Philippines, especially during the dry seasons.

II. TOURISM COMPONENTS

A. LODGING FACILITIES

Kabayan Hotel

At Kabayan Hotel in Caloocan City, Philippines, first-class comfort and convenience

come at a reasonable price. Experience unparalleled Filipino hospitality and service.
Savor the sumptuous taste of our Filipino cuisine. Find rest in the homey atmosphere of
our well-appointed accommodations.Kabayan Hotel Caloocan budget accommodation
spells comfort and convenience. Each room is designed to suit even the most
discriminating taste and fit any type of budget. Kabayan Hotel Kalookan has 76 rooms,
including Premium, Superior, Family, Pad, and Dormitory.Elegantly furnished yet
practical, these fully air-conditioned accommodations also feature private toilet and
bath, cable television, internet connectivity, and a phone.

Kabayan Hotel Caloocan City Amenities:

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 • Business Center • Bar / Lounge • Cable / Satellite TV

• Room Service • Elevator / Lift • Bath / Hot Tub

• High-speed • 24 Hour Reception • Meeting Rooms

Internet • Air Conditioned • Coffee / Tea Maker
• Restaurant • Housekeeping • TV
• Parking • Conference Room(s)
• Laundry service
• Swimming pool • Safe-Deposit Box
• Airport shuttle
• Refrigerator
• Tour Desk

B. FOOD SERVICE FACILITIES

Andok's

M.H Del Pilar, Samson Road, 10th Ave. Camarin, Bagong Silang, Deparo Road, Sangandaan

Cuisine: Grill
Specialties: Litson Manok (roasted chicken), Dokito Frito (fried chicken) and
Porkcharap
Budget: P199 & Below
Payment Method: Cash and Credit Card

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Bakers Depot
Victory Mall Caloocan

Cuisine: Cakes and Pastries

Specialties: Chocolates, Colored Chocolates, Baking Tools, Nuts, Marshmallows,
Sugar, Flour, Baking Supplies, Chocolate Molds, Cake Pans, Joseph Joseph, Cuisipro,
Flavorings, Colorings, Sprinkles, Flavocol, Ferna, Small Kitchen Appliances, Pizza
Ovens, Kitchen Aid, Chocolate Fountain, Sprinkles, Butter, Margarine, Cream and
Baking Demo
Payment Method: Cash

Barrio Fiesta Restaurant

Caloocan

Cuisines: Filipino, Asian, Comfort Food

Specialties: Crispy Pata and Kare-Kare
Budget: P200 - P499
Payment Method: Cash and Credit Card

Boy Ching Woo Chinese Restaurant

Caloocan

Cuisine: Filipino
Specialties: Lechon con Tokwa, Battered Chicken, Pancit Shanghai
Budget: P199 & Below
Payment Method: Cash and Credit Card (Mastercard, Visa, Diners, JCB, RCBC)
Delivery: Yes

Chowking
Grand Central, MCU, Mabini – 10th ave.

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Cuisines: Chinese, Filipino
Specialties: Siopao Bola Bola, Lumpiang Shanghai, Fried Dumplings, Beef Wanton,
King's Congee, Shanghai Lauriat, Sweet and Sour Lauriat, Beef Chow Fan, Yang Chow
Fried Rice and Halo Halo
Budget: P199 & Below
Payment Method: Cash and Credit Card

Dolor's Kakanin
Monumento

Cuisine: Filipino
Specialties: Maja Blanca, Cassava, Pitsi-Pitsi and Sapin Sapin
Budget: P199 & Below
Payment Method: Cash and Credit Card

Dunkin Donuts
Ever Gotesco Grand Central - Ground Level, Gotesco 2

Cuisines: Sandwiches, Cakes and Pastries

Specialties: Bavarian Cream; Strawberry Filled Donuts; Carnival Donuts Cotton Candy;
Choco Candy Sprinkle; Nutty Chocolate; Egg and Cheese Bunwich; Tuna Salad
Bunwich; Croissant
Budget: P199 & Below
Payment Method: Cash and Credit Card

Fat Boy's Pizza Pasta

Ever Monumento, Victory Mall

Cuisine: Pizza
Specialties: Pizza & Pasta

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Budget: P200 - P499
Payment Method: Cash and Credit Card

Goldilocks Bakeshop
Gotesco, Sangandaan

Cuisines: Filipino, Cakes and Pastries

Specialties: Sansrival, Blackforest, Chocolate Mousse Cake Crema de Fruta, Pancit
Malabon, Palabok, Sotanghon Guisado, Rellenong Bangus, Dinuguan, Laing, Tortang
Talong and Fresh Lumpia
Budget: P199 & Below
Payment Method: Cash and Credit Card

Greenwich
MCU, Ever Gotesco Grand Central, 10th Ave., Lrt Caloocan

Cuisines: Snacks, Pizza

Specialties: Pizza, Pasta and Chicken
Budget: P199 & Below
Payment Method: Cash and Credit Card

Jollibee
Ever Gotesco Grand Central, Sangandaan, MCU, Caloocan Grace Park,
LRT Caloocan, Mabini 10th Ave, Araneta Square

Cuisines: Filipino, Snacks

Specialties: Chicken Joy; Hamburgers; Burger Steaks; Spaghetti; Palabok; Breakfast
meals; French Fries; Sundae and Peach Mango Pie

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Budget: P199 & Below
Payment Method: Cash and Credit Card
Delivery: Yes

KFC
Grand Central, Grace Park

Cuisines: American, Snacks

Specialties: Hot and Crispy, Original Recipe Kentucky Fried Chicken, Colonel Burger,
Chicken Strips, Zinger, Hot Shots, Fun Shots, Go Go Sandwich, Chik 'N Fillet, Arroz
Caldo, Mashed Potato and Chocolate Mousse
Budget: P199 & Below
Payment Method: Cash and Credit Card

Lydia's Lechon
10th Ave.

Cuisine: Filipino
Specialties: Pork BBQ, Lechon Paksiw, Kare-Kare and Crispy Pata
Budget: P500 - P999
Payment Method: Cash and Credit Card

Max's Restaurant
Caloocan

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Cuisines: Filipino, Asian
Specialties: Max's Fried Chicken, Ruby's Favorite Kare-Kare, Pancit Canton, Crispy
Pata, Fresh Lumpiang Ubod Sinigang Baboy, Sinigang Hipon, Bicol Express, Tokwa
Kininchay and Asparagus with Tofu, Adobo Flakes, Max's Tapa, Max's Tocino, Chicken
Sisig and Hototay
Budget: P200 - P499
Payment Method: Cash and Credit Card
Delivery: Yes

McDonald's
Ever Gotesco Grand Central, Victory Mall, MCU

Cuisines: American, Snacks

Specialties: Quarter Pounder with Cheese, Double Cheeseburger, McChicken, Fillet-
O-Fish, Cheeseburger, Burger McDo, Chicken McDo, Nuggets, Crispy Chicken Fillet,
Spaghetti, Barbeque Beef McDo, French Fries, Apple Pie, Caramel Sundae, Hot Fudge
Sundae and McFlurry
Budget: P199 & Below
Payment Method: Cash and Credit Card

Orient Pearl Seafoods & Restaurant

Caloocan

Cuisines: Chinese, Filipino, Seafood

Specialties: Crabs and Lapu-Lapu
Budget: P199 & Below
Payment Method: Cash and Credit Card

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Padi's Point Restaurant and Bar
Caloocan

Cuisines: Filipino, Spanish, Seafood, Grill

Specialties: Seafood, Barbecue, and Appetizers
Budget: P200 - P499
Payment Method: Cash and Credit Card (Visa and Mastercard)

Pancit Ng Taga Malabon

Ever Gotesco Grand Central

Cuisine: Filipino
Specialties: Pancit Malabon
Budget: P200 - P499
Payment Method: Cash and Credit Card
Delivery: Yes

Pizza Hut
Grand Central

Cuisines: American, Italian, Snacks, Pizza

Specialties: Chicken Wings, Spaghetti with Meatballs, Sausage Rolls, Cheesy Pops
Pizza, Cheesy Volcano Pizza, Bacon Supreme Pizza and Veggie Lovers Supreme
Pizza
Budget: P200 - P499
Payment Method: Cash and Credit Card (Visa, Mastercard & JCB)
Delivery: Yes

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R. Lapid's Chicharon & Barbecue
Ever Grand Central

Cuisine: Filipino
Specialties: Chicharon with Laman, Chicharon Cocktail, Chicharon Bilog, Chicharon
Bituka, Manila Fries, Ground Chicharon, Chicken and Pork Barbecue
Budget: P199 & Below
Payment Method: Cash and Credit Card

Red Ribbon
Ever Gotesco Grand Central

Cuisines: Filipino, Cakes and Pastries

Specialties: Carrot Cake, Mango Cake, Grilled Ensaymada, Palabok and Pork Tocino
Budget: P200 - P499
Payment Method: Cash and Credit Card

Shakey's
Gotesco Grand Central

Cuisines: American, Snacks, Pizza

Specialties: Calamari Crunch, Mojos n' Dip, Manager's Choice, Shakey's Special,
Shakey's Super Seven, Pepperoni Crunch, Margherita New York Pizza, Grand Slam
Pizza, Chick 'n' Chips, Carbonara Supreme and Monster Spaghetti Meatballs
Budget: P200 - P499
Payment Method: Cash and Credit Card
Delivery: Yes

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Sweetfork Cakes
University Hills

Cuisine: Cakes and Pastries

Specialties:
Budget: P199 & Below
Payment Method: Cash and Credit Card

The Blue Spot

Bustamante St.

Cuisines: American, International, Asian

Specialties:
Budget: P199 & Below
Payment Method: Cash and Credit Card

Tropical Hut Hamburger

Monumento

Cuisines: American, Filipino

Specialties: Hamburger and Fries
Budget: P199 & Below
Payment Method: Cash and Credit Card
Delivery: Yes

Wendy's Hamburgers
Caloocan

Cuisines: American, Snacks

Specialties: Hamburgers, French Fries and Salad
Budget: P199 & Below

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Payment Method: Cash and Credit Card

Yellow Cab Pizza

Caloocan

Cuisines: American, Italian, Pizza

Specialties: New York's Finest (Pizza), Hot Wings (Chicken), Calzone, Spaghetti and
Meatballs, Tribeca Mushroom Pizza, Corona Chicken Salsa Pizza, Garden Special
Pizza and Gourmet Garden Pizza
Budget: P200 - P499
Payment Method: Cash and Credit Card
Delivery: Yes

C. TRANSPORTATION FACILITIES

The Light Rail Transit (LRT-1) has a terminal at Monumento. The railway traverses
Rizal Avenue Extension of Caloocan City, into the City ofManila and Pasay City. The
whole stretch can be traveled in about 30 minutes.

The Philippine National Railways has a terminal at Samson Road. That serves 3
Stations (Caloocan railway station, Asistio Avenue railway station, & C-3 railway station)
The city has an extensive network of roads. The most prominent of these roads is
the Epifanio de los Santos Avenue which begins in Monumento area. Also, the North
Luzon Expressway Operations and Maintenance Center and the Balintawak Toll Barrier
are also housed in Caloocan City.

The Victory Liner Incorporated's headquarters and its terminal is located in Rizal
Avenue Extension near the LRT Monumento Station.

D. INFRASTRUCTURE

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From city landmarks to resorts, museums to parks, and shopping malls to churches,
everything shines through Caloocan. This third most peopled city in northern Manila is
also an abode to three universities, a blossoming economy and livelier shopping spree.

Surely, you’ll have the time of your life to discover what a thriving city Caloocan is. As
you reach your destination, you don’t want to waste anymore time in getting to the chief
landmark, which is theBonifacio Monument, situated at the crossroads of Epifanio De
Los Santos Avenue (EDSA) and Rizal Avenue. The headstone was sculptured by
Gillermo Tolentino in honor of the world-renowned Father of the Philippine Revolution,
Andres Bonifacio. His bravery remains in the hearts of the residents and it also reflects
the fearlessness of the town.

The Judicial Complex is another landmark that depicts Caloocan’s boldness. It was
built to host the Office of the Prosecutor, Metropolitan Trial Court and Regional Trial
Court. Its inauguration on November 19, 2003 was graced by Chief Justice of the
Philippines Hilario Davide. For some holy moments, you might want to swing by San
Roque Cathedral. Its importance is noteworthy in that the world’s most loved Holy
Pope John Paul II formed the new Diocese of Caloocan and advanced it to the prestige
of a Cathedral Church on June 28, 2003.

You might be nosy about where the first train trip was done in 1892. You can head to
Philippine National Railways where you will also spot the Horace Higgins Hall at the
end curve of C. Apostol and M. Hizon streets. The hall was linked to significant historical
happenings and powerful foreign architectural impact. Giving much pride to Caloocan
resident is its Tala Leprosarium that’s famed as the most aged leprosy hospital in Asia
established in 1940. Another remarkable landmark of Caloocan is the Manila Central
University, which is the first co-ed school in town founded in 1904. More city sights to
spot are Caloocan Commercial Complex and Gotesco Grand Central Shopping
Mallwhere the main station of Manila Light Railway Transit System is situated.

If you’re up for a resort hop, then be ready to take sight of Gubat Ciudad Resort famed
for having seven various pools, Luzviminda Resort dubbed as the habitat of the castle

26
sliders, Grogun Health Resort known for being clandestine resort, and Villa Celedonia
Valley Resort flocked for its three pools and children’s park.

E. ENTERTAINMENT AND RECREATIONAL FACILITIES

The Caloocan City government’s best of the city trade exhibition and event dubbed
“Wow Caloocan,” initially attracted some 50 companies, small and medium enterprises
(SMEs) and other organizations that offered products manufactured locally.

According to City Mayor Enrico “Recom” Echiverri, the main aim of the entire event is to
showcase the best of what Caloocan City has to offer in terms of products, services and
entertainment.

Echiverri said the Wow Caloocan trade expo also allowed buyers and retailers direct
access to Caloocan-made products and goods available in both wholesale and retail at
very affordable factory prices.

“Wow Caloocan did not only give due recognition to our local manufacturers, but also
provided livelihood and job opportunities to our residents,” the mayor emphasized.

The event, a project of the city’s Cultural Affairs and Tourism Office (CATO) and the
Office of Liga ng mga Barangay president Ricojudge “RJ” Echiverri, also featured SMEs
whose products included food, gifts and holiday décor, home furnishings, industrial
goods and services, organic, herbal and natural products, handicrafts and wearable
items.

Shoppers, meanwhile, particularly liked the idea of having livelihood demonstrations

and nightly entertainment shows which featured local talents.

For her part, tourism chief and overall trade expo coordinator Marilou San Buena
Ventura said there was an increased turnout of night shoppers because of the
entertaining and culturally-relevant shows.
27
Buena Ventura said one of the highlights of the event was the fashion show that
featured Bb. Caloocan winners and candidates dressed in “Filipino-inspired creations”
by the city’s top caliber fashion designers. Caloocan City is also renowned as the place
to visit for affordable and quality home furnishing and furniture

III. ORGANIZATIONS INVOLVE IN THE TOURISM PLANNING

• Eco-Life Foundation

Environment

Eco-Life Foundation is dedicated to its mission of protecting the Philippine ecosystems

through its Rainforest Conservation Convergence (RCC) strategy -- an innovative
concept that ensures accountable, participatory, socially rewarding and financially-
viable rainforest conservation. This strategy has three (3) vital and interrelated
components, namely: 1) Treebank; 2) Eco-products and; 3) Eco-education. The
synergistic output and impact of this strategy is only possible if these three (3)
elements are present and are dialectically interrelated with one another.

Taking on a challenge of a size and magnitude as rainforest conservation requires a

wholistic and scientific approach. The Rainforest Conservation Convergence
(RCC) strategy underscores the need for creative interplay of treebanking, ecology-
friendly business enterprises and experiential people's education in order to succeed in
genuine rainforest conservation.

Using part of the proceeds from our Protect-A-Hectare Program and other ecology-
friendly business undertakings, our Foundation is committed to providing the annual
funding requirements of rainforest conservation in the Zambales Rainforest. The
Foundation combines the best aspects, principles and practices of a non-for-profit
foundation and eco-conscious mission of an environmental NGO with a socially-
responsible, for profit-company.

28
After more than eleven years of experience in humanitarian and sustainable
development work, the Foundation has developed this Rainforest Conservation
Convergence (RCC) ---with invaluable lessons and successes.

Ground Floor, Eco-Life Bldg.,

Block 1 Lot 31, Amparo Subd. Quirino Highway, Novaliches, Caloocan City, Philippines.

Fronting the greenery of the La Mesa Watershed, the Corporate Headquarters is a 15-
minute ride from SM Fairview and Robinson's.

Tel. No.: (02)938-2092 Fax No: (02)935-6678

Email: info@ecolifefoundation.com
Website: www.ecolifefoundation.com

• Livelihood/Social Services
2/F apn Bldg., 172 A. Mabini St., Maypajo, Caloocan City
TelNo: (02) 285-4804 / 285-7609 / 285 | Fax No: (02) 287-2420
Email: uplift@uplift.org.ph

Uplift (Urban Program for Livelihood Finance & Training) Philippines, Inc., formerly
known as Inter-Aid Neighborhood Business Association, was registered with the SEC
as a non-stock, non-profit organization on April 7, 1994. The organization started as a
project initiated by Inter-Aid, a French NGO as Neighborhood Business Association
(NBA) airmed to help poor families improve their living conditions through permanent
access to affordable productive loans, training, and capital build-up (CBU). At the same
time, Inter-Aid also initiated LINK, a program offering business training and support in
job hunting. These two (NBA and LINK) were merged at the end of 1988 under the
name Uplift, reflecting the holistic approach of the program. Uplift program was based
on loans and capital build-up with various other services aimed at providing complete
support to the families. The primary objective is to help the destitute families in the

29
shanties to fight their way out of poverty through microfinance, training and social
services.

• Social Services
Phase 8, Passionist Compound, Bagong Silang, Caloocan City
TelNo: (02) 962-8199 | FaxNo: (02) 962-8201
Email: alcf@pacific.net.ph

A Living For Christ Foundation, Inc. (ALFC) was duly registered with the Securities and
Exchange Commission as a non-stock, non-profit organization on May 18, 1994. It was
organized as a prayer group of Couples for Christ in Bagong Silang, Caloocan City
headed by Tsinoy couple Teofilo and Shirley Bangayan. The founding members were
composed of entrepreneurs and professionals who began extending financial and
organizational support to the barangay. The CFC started also giving seminars on value
formation, livelihood and skills training. Later, they built the ALFC in Bagong Silang,
complete with training and workshop areas, seminar rooms and a chapel for community
use. The center was envisioned to fully integrate the organization's community
development program. Now, ALFC is fully operational with its programs adopted from
Gawad Kalinga and is implementing GK Sagip, Siga, Sibol and Tatag programs.

D. TOWS ANALYSIS

THREATS:

Caloocan City doesn’t known as one of the rich cities in Metro Manila so that they
can’t compete to other near cities. Also there are no huge establishments that can prove
that Caloocan City can also be on of them.

OPPORTUNITIES:

Monumento Circle is the road that every place in its north, south, east and west
can pass through when they were going somewhere. By this, opportunities will come up

30
because the establishments that they have is very accessible. Their industry would
increase.

WEAKNESSES:

There are many informal settlers in Caloocan City that’s why the place becomes
congested and the spaces that they accommodate cannot use for the development of
the city. Also because of this there are many crimes that are happening during night
time especially on the places that is near them.

STRENGTH:

In this city there are many blue color jobs so that they can give works to the non-
degree holders. Also Mayor Enrico “Recom” Echiverri manages the whole city very well
and because of that even if they are not one of the rich cities in metro manila, they can
stand on their own. Roads and infrastructures are good in their city not like in the near
city Malabon and Navotas.

31
 Part II

PROJECT STUDY

I. INTRODUCTION

A. PROJECT BACKGROUND

We choose this establishment because coffee bars became popular

nowadays since Starbucks Coffee has started, also Filipinos love’s coffee a lot. We also
consider it’s accessibility on each of the group members so that when we need some
information on the establishment, we can get there easily because Barreso Coffee Bar
is located only at the 2nd floor Bldg.A Caloocan City Commercial Complex A.Mabini St.
Caloocan City. Lastly, to attain the objectives of our feasibility study which are the
following:

• To choose an existing establishment or destination for feasibility study in

Tourism Planning.
• To evaluate the student’s awareness in travel and tourism industry.
• To understand the concept and relevance of a tourist destination to tourism
planning as well as the principles and policies that involves in different tourism
planning programs.
32
 • To apply the concepts and elements of tourism planning and development
programs and it’s relationship to a sustainable tourism.
• To formulate/conceptualize and apply tourism planning programs and
development in a selected destinations.

B. NAME OF THE BUSINESS SELECTED ESTABLISHMENT

Barreso Coffee Bar

C. OWNERSHIP

Ms. Shyla Ty Tan

D. MISSION AND VISION

Barreso Coffee Bar doesn’t have mission and vision because it is not necessary
for them to have this in their small business.

E. ORGANIZATIONAL STRUCTURE

33
II. MANAGEMENT STUDY

A. EMPLOYEE REQUIREMENTS

• Barangay clearance
• At least high school graduate
• with pleasing personality
• 18 yrs old – above
B. EMPLOYEE DUTIES AND RESPONSIBILITIES

In Barreso Coffee Bar, they only have two kinds of employees. One is the
“Barista” who carefully select and blend the coffees. The other one is the cashier who
focused on the handling of cash money.

C. JOB ANALYSIS

As we observe on this establishment, they only have two employees. Both

of them work as the cashier, barista and waiter. But it is fine because the establishment
is not that big so that it is enough to have just two staffs. Even if they only have two
employees, they can manage it well.

D. SALARIES AND BENEFITS

Salary: Minimum wage

Benefits: No Benefits

E. ORGANIZATIONAL STRUCTURE FOR EACH DEPARTMENT

There is no organizational structure for each department in Barreso Coffee

Bar because as we said it is not a big establishment to have many employees.

34
III. MARKETING STUDY

A. MARKET DESCRIPTION

This establishment caters the students on the nearby schools and

universities in Caloocan City, also the employees of Caloocan City Hall and other locals.

B. DEMAND AND SUPPLY ANALYSIS

Demand pertains to the market. The Demand of their costumers to them is

to lessen the price of their products especially the beverages. In terms of the ambiance
of the place there is no question at all. They separate the place for the people who want
to drink coffee which is inside and the people who want to drink alcoholic beverages
which is located outside of the bar. As we observe, Barreso Coffee Bar doesn’t have
many customers all the time and we think that it is because of the high price of their
products. Many people cannot afford their prices.
In Supplies, they can give the product that the customer wants to buy. But
sometimes the product that is in their menu is unavailable. In terms of service, they can
manage it well because of having a small place. They can serve all of their customers
on time.

C. COMPETITOR ANALYSIS

It is an assessment of the strengths and weaknesses of current and

potential competitors. This analysis provides both an offensive and defensive strategic
context through which to identify opportunities and threats. Competitor profiling
coalesces all of the relevant sources of competitor analysis into one framework in the
support of efficient and effective strategy formulation, implementation, monitoring and
adjustment.

35
 i. DIRECT COMPETITOR

Barreso Coffee Bar doesn’t have a direct competitor because they are the
only coffee shop in their location.

ii. INDIRECT COMPETITOR

In their location there are also many establishments that cater the needs
of the customers in terms of food and beverages. Here are the following:

• Bistro: Bar and restaurant

• Jollibee
• Tropical Hut
• KFC
• Dunkin’ Donut
• 7eleven
• Ministop

D. PRODUCT DESCRIPTION

• Iced Beverages
Iced Americano
Iced Latte
Iced Cappuccino
Iced Mocha
Iced White Mocha
Iced Caramel Macchiato
Iced Classic Irish Cream
36
Iced Amaretto Latte
Iced Candy Mocha
Iced Coco Almond Latte
Iced Caramel Mocha
Iced Cherry Caramel Latte
Iced Almond Mocha
Iced Peppermint Patty Mocha
Iced Black Forest Mocha

• Hot Beverages
Café Americano
Café Latte
Cappuccino
Café Vanilla Latte
Café Almond Roca
Café Mocha
Café Mochaccino
Café French Vanilla Mocha
Café White Mocha
Caramel Macchiato
Caramel Almond

• Caffeine Free
Iced/ Hot Choco
Iced/ Hot White Choco
Iced Caramel
Steamers

• Liquor
San Mig Light
Red horse

37
Beer Tower 2 Liters San Mig Light
Beer Tower 2 Liters Red Horse
Beer Tower 3.5 Liters San Mig Light
Beer Tower 3.5 Liters Red Horse

• All day Meals

Beef Tapa
Spicy Beef Tapa
Sausage
Spicy Adobo
Pork Tonkatsu
Pork Teriyaki
Sizzling Sisig
Sizzling Steak

• Pasta
Carbonara
Baked Mac

• Pulutan
Sizzling Sisig
Sizzling Steak
Sizzling Corn
Pinaputok na tilapia
Boneless Bangus

• Sandwiches
Ham
Ham & Chiz
Cheezy Ham & Egg
Tuna Sandwich

38
Cheezy Tuna

E. PRICE ANALYSIS

Iced Beverages TALL GRANDE VENTI

Iced Americano 75 85 95
Iced Latte 85 95 105
Iced Cappuccino 85 95 105
Iced Mocha 95 105 115
Iced White Mocha 105 115 125
Iced Caramel Macchiato 105 115 125
Iced Classic Irish Cream 105 115 125
Iced Amaretto Latte 105 115 125
Iced Candy Mocha 110 120 130
Iced Coco Almond Latte 110 120 130
Iced Caramel Mocha 110 120 130
Iced Cherry Caramel Latte 110 120 130
Iced Almond Mocha 115 125 135
Iced Peppermint Patty Mocha 115 125 135
Iced Black Forest Mocha 115 125 135

Hot Beverages SHORT TALL

Café Americano 55 65
Café Latte 65 75
Cappuccino 65 75
Café Vanilla Latte 75 85
Café Almond Roca 75 85
Café Mocha 75 85
Café Mochaccino 75 85
Café French Vanilla Mocha 85 95
Café White Mocha 85 95
Caramel Macchiato 80 90
Caramel Almond 80 90

Caffeine Free TALL GRANDE VENTI

Iced/ Hot Choco 90/70 100/80 110/90
Iced/ Hot White Choco 100/80 110/90 120/100
Iced Caramel 100/80 110/90 120/100
Steamers

Liquor

39
San Mig Light 35
Red horse 40
Beer Tower 2 Liters San Mig Light 200
Beer Tower 2 Liters Red Horse 150
Beer Tower 3.5 Liters San Mig
Light 350
Beer Tower 3.5 Liters Red Horse 280

All day Meals

Beef Tapa 50
Spicy Beef Tapa 50
Sausage 50
Spicy Adobo 60
Pork Tonkatsu 60
Pork Teriyaki 60
Sizzling Sisig 65
Sizzling Steak 65

Pasta
Carbonara 75
Baked Mac 65

Pulutan
Sizzling Sisig 120
Sizzling Steak 110
Sizzling Corn 120
Pinaputok na tilapia 80
Boneless Bangus 120

Sandwiches
Ham 40
Ham & Chiz 45
Cheezy Ham & Egg 50
Tuna Sandwich 45
Cheezy Tuna 50

Our analysis about the prices of their products is overpricing. They should
consider that most of their customers are students that their products must be

40
affordable to them. It is more expensive than other popular coffee shops such as
Starbucks, Coffee Bean, Seattle’s Best, and Figaro.

IV. TECHNICAL STUDY

A. PROJECT SITE
2nd floor Bldg.A Caloocan City Commercial Complex A.Mabini St.
Caloocan City.

B. PROJECT LAYOUT AND DESIGN

C. FACILITIES AND AMENITIES

41
• Indoor and outdoor – where the seats and tables are located.
• Main Coffee Bar – this is where the cashier section is.
• Espresso Machine –where the coffee being done.

PART III

PROJECT ANALYSIS PROPOSAL

I. MANAGEMENT PROPOSAL

A. PROPOSED BUSINESS POLICIES AND PROGRAMS

After conducting the management study we found out that Barreso Coffee
Bar has only two kinds of employees. One is the “Barista” who carefully select
and blend the coffees. The other one is the cashier who focused on the handling
of cash money. We also observed that employees are not given benefits by the
management and it doesn’t have any organizational structure because it’s not a
big establishment. There’s no complication to the policies implemented in the
establishment for the costumers but the policies regarding the distribution of work
is not organize and well planned.

B. PROPOSED MANAGEMENT STYLES AND PRACTICES

42
 We would like to make a proposal regarding the distribution of work in the
establishment. The establishment should hire qualified workers assigned to the
(FNB) Food and Beverage to meet the satisfaction of the needs and wants of the
costumers. We also think that the management should add more spirit of
hospitality within their selves so that the customers and employees will feel
welcome and comfortable.

II. MARKETING PROPOSAL

A. 7P’s

a) Products

There are eight kinds of products available in the establishment:

43
 • Iced Beverages

Iced Americano
Iced Latte
Iced Cappuccino
Iced Mocha
Iced White Mocha
Iced Caramel Macchiato
Iced Classic Irish Cream
Iced Amaretto Latte
Iced Candy Mocha
Iced Coco Almond Latte
Iced Caramel Mocha
Iced Cherry Caramel Latte
Iced Almond Mocha
Iced Peppermint Patty Mocha
Iced Black Forest Mocha
• Hot Beverages
Café Americano
Café Latte
Cappuccino
Café Vanilla Latte
Café Almond Roca
Café Mocha
Café Mochaccino
Café French Vanilla Mocha
Café White Mocha
Caramel Macchiato
Caramel Almond
• Caffeine Free
Iced/ Hot Choco

44
Iced/ Hot White Choco
Iced Caramel
Steamers
• Liquor
San Mig Light
Red horse
Beer Tower 2 Liters San Mig Light
Beer Tower 2 Liters Red Horse
Beer Tower 3.5 Liters San Mig Light
Beer Tower 3.5 Liters Red Horse
• All day Meals
Beef Tapa
Spicy Beef Tapa
Sausage
Spicy Adobo
Pork Tonkatsu
Pork Teriyaki
Sizzling Sisig
Sizzling Steak
• Pasta
Carbonara
Baked Mac
• Pulutan
Sizzling Sisig
Sizzling Steak
Sizzling Corn
Pinaputok na tilapia
Boneless Bangus
• Sandwiches
Ham
Ham & Chiz

45
Cheezy Ham & Egg
Tuna Sandwich
Cheezy Tuna

b) Prices

Iced Beverages TALL GRANDE VENTI

Iced Americano 75 85 95

Iced Latte 85 95 105

Iced Cappuccino 85 95 105

Iced Mocha 95 105 115

Iced White Mocha 105 115 125

Iced Caramel Macchiato 105 115 125

Iced Classic Irish Cream 105 115 125

Iced Amaretto Latte 105 115 125

Iced Candy Mocha 110 120 130

Iced Coco Almond Latte 110 120 130

Iced Caramel Mocha 110 120 130

Iced Cherry Caramel Latte 110 120 130

Iced Almond Mocha 115 125 135

Iced Peppermint Patty Mocha 115 125 135

Iced Black Forest Mocha 115 125 135

Hot Beverages SHORT TALL

Café Americano 55 65

Café Latte 65 75

Cappuccino 65 75

46
Café Vanilla Latte 75 85

Café Almond Roca 75 85

Café Mocha 75 85

Café Mochaccino 75 85

Café French Vanilla Mocha 85 95

Café White Mocha 85 95

Caramel Macchiato 80 90

Caramel Almond 80 90

Caffeine Free TALL GRANDE VENTI

Iced/ Hot Choco 90/70 100/80 110/90

Iced/ Hot White Choco 100/80 110/90 120/100

Iced Caramel 100/80 110/90 120/100

Steamers

Liquor

San Mig Light 35

Red horse 40

Beer Tower 2 Liters San Mig Light 200

Beer Tower 2 Liters Red Horse 150

Beer Tower 3.5 Liters San Mig

Light 350

Beer Tower 3.5 Liters Red Horse 280

All day Meals

Beef Tapa 50

47
Spicy Beef Tapa 50

Sausage 50

Spicy Adobo 60

Pork Tonkatsu 60

Pork Teriyaki 60

Sizzling Sisig 65

Sizzling Steak 65

Pasta

Carbonara 75

Baked Mac 65

Pulutan

Sizzling Sisig 120

Sizzling Steak 110

Sizzling Corn 120

Pinaputok na tilapia 80

Boneless Bangus 120

Sandwiches

Ham 40

Ham & Chiz 45

Cheezy Ham & Egg 50

Tuna Sandwich 45

Cheezy Tuna 50

c) Promotion

48
 The BARRESSO COFFEE BAR advertisement sign is using the
name “HAWAIIAN COFFEE” which was the old name of the
establishment. This is the only advertisement they have.

d) Place

Barresso coffee bar is located at 2nd floor Bldg.A Caloocan City

Commercial Complex A.Mabini St. Caloocan City.

e) People

The establishment has only two employees. Both of them work as

the cashier, barista and waiter.

f) Physical Attributes

1. The establishment’s cleanliness is well maintained by the

employees.
2. Indoor and outdoor – where the seats and tables are located.
3. Main Coffee Bar – this is where the cashier section is.
4. Machine –where the coffee being done.

g) Process

49
 The establishment is not that big so the two employees both serves
as the cashier, barista and waiter can deliver the orders on time.

h) Propose Marketing and Programs

We would like to make a proposal regarding the products and it’s

prices promotion, people or employees and physical attributes of the
establishment. These five aspects found in the 7P’s must be further utilized
and enhanced for the establishment to acquire more costumers.

III. PROJECT IMPLEMENTATION AND TIMETABLE

A. PROJECT ACTIVITIES

• Establish promos to the costumers

1. Events such as Christmas, New Year, Halloween and the like could
be celebrated by the management and the regular costumers
(organize events).

2. 1 order of Venti take 2 pieces of cookies for free.

3. 1 Barrel of red Horse take 1 sizzling sisig for free.

• Lower the price of commodities to attract more customers.

• Add desserts on the menu to satisfy the cravings of the costumers

50
• Distribute the duties and responsibilities properly.

• Make sure to apply the spirit of hospitality in serving the costumers.

• The Manager and Assistant Manager should have a good camaraderie with their
employees to avoid destruction at work.

• Advertise Barreso Coffee Bar using leaflets or tarpaulins in order to introduce the
establishment to the potential customers.

• Have an authentic name for the establishment to avoid confusion in

distinguishing its personality.

B. GANTT CHART

51
 C. ASSIGNING OF ACTIVITIES

• Manager

Lower the price of commodities to attract more customers

Add desserts on the menu to satisfy the cravings of the costumers

Have an authentic name for the establishment to avoid confusion in

distinguishing its personality.

52
 • Assistant Manager

Distribute the duties and responsibilities properly

Establish promos to the costumers:

1. Events such as Christmas, New Year, Halloween and the like could be
celebrated by the management and the regular costumers (organize
events).

2. 1 order of Venti take 2 pieces of cookies for free.

3. 1 Barrel of red Horse take 1 sizzling sisig for free.

• Employees

Make sure to apply the spirit of hospitality in serving the costumers.

Advertise Barreso Coffee Bar using leaflets or tarpaulins in order to introduce the
establishment to the potential customers.

53
 PART IV

CONCLUSION AND RECOMMENDATIONS

I. CONCLUSION

After the study we have conducted, we came up with a conclusion that Barreso
Coffee Bar has a pleasant ambiance for relaxation. They have a good presentation
when it comes in serving their foods and at the same time, it gives satisfaction to the
appetite of the customers. Though there are only two employees, they can still manage
to serve foods on time.

The establishment has few customers because their place is located in a not
easily seen area and in addition to that it doesn’t have any advertisements such as
tarpaulins and leaflets.

Just like other sole-proprietorship Barreso Coffee Bar still need an improvement
for the development and growth of their establishment.

II. ALTERNATIVE COURSES OF ACTION

The alternative action that we have come up for the said problems is that, they
should change the logo of their establishment because it brings confusion to the
people.

Regarding with their amenities and facilities, they may innovate and develop it
more so that their coffee shop can be more attractive to people

54
III. RECOMMENDATIONS

We recommend that the establishment should hire qualified workers

assigned to the (FNB) Food and Beverage to meet the satisfaction of the needs
and wants of the costumers. We also think that the management should add
more spirit of hospitality within their selves so that the customers and employees
will feel welcome and comfortable.

IV. IMPLEMENTATION

V. CONTROLS FOR CONTINGENCY

PART V

55
 APPENDICES

APPENDIX I REFERENCES

APPENDIX II FORMS

APPENDIX RESUME

56