Reg. No.

Question Paper Code : BS2114

M.B.A. DEGREE EXAMINATION, AUGUST/SEPTEMBER 2017.

Second Semester

DBA 7207 — BUSINESS RESEARCH METHODS

(Common to All branches)

(Regulations 2013)

Time : Three hours Maximum : 100 marks

Answer ALL questions.

PART A — (10  2 = 20 marks)

1. Write a note an empirical Research.

2. Define Business Research.

3. What is experimental design?

4. Write a note on validity and Reliability of instrument.

5. Define sampling.

6. What is primary data?

7. What is Regression?

8. Write a note on factor analysis.

9. Write a note on Research Report.

10. What is meant by Readability?

PART B — (5  13 = 65 marks)

11. (a) Discuss the steps involved in the Research process.

Or
(b) What is the necessity of defining a research problem, explain with
suitable example.
12. (a) Explain the different types of Research design.
Or
(b) Describe about the different scales.

13. (a) Explain the various technique of sampling methods in business research.
Or
(b) Distinguish between questionnaire and interview schedule.

14. (a) Explain the Bivariate and multivariate statistical techniques in detail.
Or
(b) Enumerate and explain the steps in cluster analysis.

15. (a) Define the various steps involved in drafting a research report.

Or
(b) Enumerate and explain about ethics in Research and ethical behavior of
research.

PART C — (1  15 = 15 marks)

16. (a) Case Study :

The ability to come up with business idea can be transformed into a
viable business where ideas supported by feasibility and a business plan
can be sold to interested investors firms, and interested parties for a
lump sum or a management contractor, are as agreed business ideas, if
introduce at the right time, when demand for search service are a
product introduced by the ideas is expected to surge, can lead to a very
profitable business. Business ideas are always available through
different sources; how ever it’s the application applied on this ideas, and
timing makes all the different in failure or successes.
After discussing some good business ideas, Babu and Hari have decided
that their best option is to open a small cafe. They believe that their
background and experience in the hospitality industry will help them to
succeed. Hari is keen to start up the business straight away and has
already found what he things is a good locations. How where, Babu is not
sure and won to spend more time researching the market before they
commit to anything. Babu can see the benefit in being fully prepared
before infesting time and money in to starting the business.
Questions :
(i) Explain why you think Babu and Hari should conduct market
research before starting their business. What could they find out by
researching their Market?
(ii) Describe some methods the Babu and Hari could use to learn more
about the potential customers, competitors and business locations.
Or

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(b) Case study :
Durai joined in organization for a fortnight and he had conversation with
him raj.
Durai was hired as company counselor, felt that he was fed up with him
team of non-porforma.
Three had been two major merger and the responsibilities had increased
somewhat. When Durai went to meet Shankar Jha, the bright star who
had joined six months back, he has reported absent and seemed to be
suffering from tension and angina pain.
The band III executive, was also being with company for 5-15 Years and
yet had not been able to make to band II position. They were laid back,
extremely, critical and yet surprisingly not moving.
Raj also making some structural changes suggested by Vasthu expert to
nullify de evil spirits.
The company had a great infrastructure, attractive compensation
packages and yet the place reeked of apathy. It was like a stagnant pool
of best talent. Was it possible to undertake operation clean up.
(i) Formulate research problem and objective.
(ii) Can you suggest a theoretical frame work.
(iii) Develop a working hypothesis for this study.

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