“A CONCEPTUAL STUDY OF BUSINESS

MANAGEMENTAND ORGANIZATION SYSTEM”

SUBMITTED BY

Swapnil S.V.

Reg No.ESB/2010/AUG/MBA/011

Under the guidance of

Prof. Yuvaraja S.E.

Excel Business Academy

Ullal Main Road

Bangalore.
STUDENT DECLARATION:

I hereby declare that the project report entitled “a conceptual study of

business management and organization system –Amway.” Bangalore has been done

by me under the guidance of Prof. Yuvaraj, Professor – MBA & PGPM, Excel

Business Academy, and Bangalore. This project report has been submitted to Excel

Business Academy, Bangalore as a part of partial fulfillment for the award of the

degree of Post Graduate Program in Management from Excel Business Academy,

Bangalore.

I also hereby declare that this project report has not been submitted at any

time to any other institute or university for the award of any degree.

Place: Bangalore

Date: / / Swapnil.
 CERTIFICATE BY GUIDE

This is to certify that Swapnil V.S. bearing Reg No. ESB/2010/AUG/MBA/011, A

student of 1st Trimester PGPM during the academic year 2010-2012 has successfully

completed the project report “a conceptual study of business management and

organization system – Amway”. Under the guidance of Prof. Yuvaraja S.E, Excel

Business Academy, in partial fulfillment for the award of Post Graduate Program in

Management from Excel Business Academy, Bangalore.

His character and conduct was good during the study.

Place: Bangalore

Date: / / Prof. Yuvaraja S. E.

 ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any task

would be but incomplete without the mention of the people who made it possible,

whose constant guidance and encouragement crowned our efforts with success.

I consider it my privilege to express gratitude and thanks to the Management – Excel

Business Academy, Bangalore for giving me the opportunity to conduct this study.

I thank our Principal Prof. Thejaswi Naviloor, for the encouragement and

intellectual influence during the course of the project work.

I wish to express my heartfelt gratitude to Prof. Gurutej, Head – PGPM & Techno

Management Studies; Prof. Shreya K Rao, Head – MBA & TPD and my Project

Guide Prof. Yuvaraja S E. for their help and able guidance for the completion of the

project successfully.

I am grateful to the Librarian of Excel Business Academy, for his support

during my study.

Last but not the least, I would also like to thank each and everyone especially

all my friends for their cordiality & support during my project.

Date: / /

Place: Bangalore swapnil

 TABLE OF CONTENTS:

CHAPTER CONTENTS PAGE

NO. NO.

1 1.1 Meaning of Business 1

1.2 Meaning of Management 2

1.3 Meaning of Business Administration 4

1.4 Difference between Business Management & Business 6

Administration

1.5 Types of Business

8

2 Organizational System (General Study)

2.1 Meaning of Organization 12

2.2 Types of Organization 20

2.3 Types of Ownership 21

2.4 Vision, mission & Goals of the company 25

2.5 Organization Structure & it’s Types 29

2.6 Functional Patterns – People, policies, systems, problems if 35

any.

2.7 SWOT Analysis 39

3 Organizational System with respect to Amway:

3.1 Introduction 43

3.2 Vision, Mission & Goals of the Amway 47

 3.3 Organizational Structure & Type of Amway 52

3.4 Type of Organization 55

3.5 Functional Patterns of Amway 56

3.6 Type of Ownership 58

3.7 SWOT Analysis 60

4 Summary of Findings & Conclusion

4.1 Findings 62

4.2 Conclusion 63

4.3 suggestion 64

LIST OF TABLES AND CHARTS:

TABLE CONTENTS PAGE NO.

1 Structure of Organization 29
2 Alticor and Amway Sales Growth: 1960 to 2008 45

3 Amway sell data since 1960 to 1999 46