1. James E.

Grunigand Todd Hunt, MANAGING PUBLIC RELATIONS,

Halt, Rinehart and Winston, 1984, p.6. .
2. Scott M.Cutlip and Allen Center, EFFECTIVE PUBLIC
RELATIONS, Ejth edition, Prentice-Hall, Inc., 1978, p-8. '
3. Frank Jefkins, EFFECTIVE PR PLANNING. Second edition,
Foto Direct Limited, 1980, p.4.
4. John E.Marston, MODERN PUBLIC RELATIONS, McGraw-HI11
Company, 1979, p.6.
5. Raymond Simon, PUBLIC RELATIONS-CONCEPTS ANDPRACTICES,
Second edition, Grid Publication. Inc., 1980, p.9.
6. DougNewsom and Alan Scott, THIS IS PR-THE REALITIES
nd
OF PUBLIC RELATIONS, 2 edition, Wadsworth Publishing Company, 1981,
p-13.

7. Ibid., p.13.

8. Ibid., p.13-14.

9. Ibid., p-10.

10. Ibid., p.11.

1. Allen H.Center and Frank E.Walsh, PUBLIC RELATIONS

PRACTICES-CASE STUDIES, Second edition, Prentice-Hall Inc., 1981, p.6
2. Kenneth L.Bernhardt and Thomas C.Kinnear, CASES IN
MARKETING MANAGEMENT, Business Publication, Inc., 1978, p..3
3. Lawrence W.Nolte, FUNDAMENTAL OF PUBLIC RELATIONS-PRO-
FESSIONAL GUIDELINES, CONCEPTS & INTEGRATIONS, Second edition, Per-
magon Press, Inc., 1979, p.23-31

PU 403 347
lJGi 3

1,2. Frank Jefkins, EFFECTIVE PR PLANNING, Second edition,

Foto Direct Limited, Great Britain, 1985, p.19
3. Wilfred Howard, THE PRACTICE OF PUBLIC RELATIONS,
William Heinemann, Ltd., London, 1982, p.108
4. tnn~is~s~noun~us5~iu~~~~ llni9rmn~nq~nlss;c~~~d~iJniWW;l~~M”

rthhi411 Tnu cw.a?ux T,,,~.I ~iun”7r~~uoJ~~ln~~nIr;19LM(1817d~j $I-

‘fW5~~1”7M~1~~ %Jikll5~ 2 8 &MlFlU 2527. ~5~ll5xl~~ll~~l~UM~~W~ldll MGI 5.

5. Ibid., p.6
6. Ibid., p.4
7. Wilfred Howard, p.108
8. Fraser P.Seitel, THE PRACTICE OF PUBLIC RELATIONS,
Second edition, Charles E.Merrill Publishing Company, Columbus, Ohio,

1. Allen H.Center and Frank E.Walsh, PUBLIC RELATIONS

PRACTICES-CASE STUDIES, Prentice-Hall, Inc., 1981, p-9
2. Raymond Simon, PUBLIC RELATIONS-CONCEPTS ANDPRACTICES,
Second edition, Grid Publishing, Inc., 1980, p.163
3. Fraser P.Seitel, THE PRACTICE OF PUBLIC RELATIONS,
Second edition, Charles E.Merill Publishing Company, 1984, p-132
4. Doug Newsom and Alan Scott, THIS 1s P&THE REALITIES
OF PUBLIC RELATIONS, Second edition, Wardsworth Publishing Company,
1981, p.93

5,6. Dennis L.Wilcox, Phillip H.Ault and Warren K.Agee,

PUBLIC RELATIONS-STRATEGIES AND TACTICS, Harper & Row Publishers,
1986, p.137

348 PU 403.
 7. Doug Newsom and Alan Scott, p.101

8. Op.cit., p.143
9. Ibid., p.144

uvlci 5

1. as4 &IL aqns ~~G7"nal&lml~

y f%kl$la1ui%P =iUL%U-

il?lldfi d?- 4, alhi 27 i$WJ 2530, WC1 64.

2. Frank Jefkins, EFFECTIVE PR PLANNING, Second edition,

Foto Direct Limited, 1985, p.29

ud 6

1. James E.Grunig and Todd Hunt, 'MANAGING PUBLIC RELATIONS,

Holt, Rinehart and Winston, 1984, p.143
2. Ibid., p.143-144

3. Raymond Simon,' PUBLIC RELATIONS-CONCEPTS AND PRACTICES,

Second edition, Grid Publishing, Inc., 1980, p.232

uvi 7

1. Dennis L.Wilcox, Phillip H.Ault and Warren K.Agee,

PUBLIC RELATIONS-STRATEGIES AND TACTICS, Harper & Row Publishers,
New York, 1986, p-154

2. Robert L.Trewatha and M-Gene Newport, MANAGEMENT, Busi-

ness Publication, Inc., Third edition, 1982, p.52
3.4.5. Fred Luthans, ORGANIZATIONAL BEHAVIOR : A MODERN
BEHAVIORAL APPROACH TO MANAGEMENT, McGraw-Hill Book Company, 1973,
.
p-178

6. John E.Marston, MODERN PUBLIC RELATIONS, McGraw-Hill

Book Company, 1979, p-237-238
7. Raymond Simon, PUBLIC RELATIONS-CONCEPTS ANDPRACTICES,
Second edition, Grid Publishing Inc., 1980, p-237
8. Op.cit., p-246-7

pu 403 3 4 9
 3. James E.Grunigand Todd Hunt, MANAGING PUBLIC RELATTONS,
Halt, Rinehart and Winston, 1984, p.471
4. Ibid.. p.409
5. Dennis L.Wilcox, Phillip H.Ault and Warren K.AgPe,
PUBLIC RELATIONS-STRATEGIES AND TACTICS, Harper & Row Publishers,
1986. p.597
6. James E.Grunig, p.484
7. op.c1 t . * p . 5 9 4
8. 0p.clt.s p.491

1. Dennis L.Wilcox, Phillip H.Ault and Warren K.Agee, PUBL,IC

RELATIONS-STRATEGIES AND TACTTCS, Harper & Row Pub11 shers, New York,
.
1986, p.577
2. Ibid.. p.565
3. Reginald Watts, PUBL,IC RELATIONS FOR TOP MANAGEMENT,
Croner Publication Ltd., London, 1977, p.57

4. Wilfred Howard, THE PRACTICEOF PUBLICRELATIONS, William

Heinemann L,td.. L,ondon.. 1982, p.80
5. Op.cit., p.57
6. Wilfred Howard, p.73
7. John E.Marston, MODERN PUBLIC RELATIONS, McGraw-Hill
Book Company, 1979, p.172

8. James E. Grunigand Todd Hunt, MANAGING PUBLICRELATIONS,

Halt, Rinehart and Winston, 1984, p-500

352 PU 403
Black, Sam. PRACTICAL PUBLIC RELATIONS, Forth edition, Pitman
Publishing, 1976.
Bernhardt. Kenneth L. and Kinnear, Thomas C., CASES IN MARKETING
MANAGEMENT, Business Publication Inc., 1978.
Center, Allen H.andWalsh, Frank E., PUBLICRELATIONS PRACTICES-CASE
STUDIES, Second-edition, Prentice-Hall Inc., 1981.
Cutlip, Scott M. and Center, Allen, EFFECTIVE PUBLIC RELATIONS,
Seventh edition, Prentice-Hall Inc., 1978.
Grunig, James E. and Hunt, Todd, MANAGING PUBLIC RELATIONS, Halt,
Rinehart and Winston, 1984.
Haywood, Roger, ALL ABOUT PR, McGraw- Hill Book Company (UK) Limi-
ted, 1984.

Howard, Wilfred, THE PRACTICEOF PUBLICRELATIONS, William Heinemann

Ltd., London, 1982.
Jefkins, Frank, EFFECTIVE PR PLANNING, Second edition, Foto Direct
Limited, 1980.
Jefkins, Frank, PUBLIC RELATIONS FOR MARKETING MANAGEMENT, Second
edition, McMillan Press, London, 1983.

Kindred, Leslie W., Bagin Don and Gallagher, Donald R., THE SCHOOL
& COMMUNITY RELATIONS. Third edition, Prentice- Hall Inc.,
1984.

Luthans, Fred, ORGANIZATIONAL BEHAVIOR : AMODERN BEHAVIORAL APPROACH

TO MANAGENENT, McGraw-Hill Book Company, 197.3.
Marston, John E., MODERN PUBLIC RELATIONS, McGraw-Hill Book Company,
1979.

PU 403 353
NeWSOm, Doug and Scott, Alan, THIS IS PR-THE REALITIES OF PUBLIC
RELATIONS, Second edition, Wardsworth Publishing Company,

1981 .

Newsom, Doug and Seigfried, Tom, WRITING INPUBLIC RELATIONS PRACTICE

FORM AND STYLE, Wardsworth Publishing Company, 1981.

Nolte, Lawrence W., FUNDAMENTALS OF PUBLIC RELATIONS-PROFESSIONAL

GUIDELINES, CONCEPTS AND INTEGRATIONS, Second edition, Per-
magon Press Inc., 1979.

Seitel, Fraser P., THE PRACTICE OF PUBLIC RELATIONS, Second edition,

Charles E. Merill Publishing Company, A Bell and Howell
Company, 1984.

Simon, Raymond, PUBLIC RELATIONS-CONCEPTS AND PRACTICES, Second

edition, Grid Publication Inc., 1980.

Trewatha, Robert L., and Newport. M.Gene, MANAGEMENT, Business Publi-

cation, Inc., Third edition, 1982.
watts, Reginald, PUBLIC RELATIONS FOR TOP MANAGEMENT, Croner Publi-
cations Ltd., London, 1977.

Wilcox, Dennis. L., Ault, Phillip H. and Agee, Warren K., PUBLIC
RELATIONS-STRATEGIES AND TACTICS, Harper & Row Publishers,
1986.

Sila-on, Amaret, “Image Building” Paper Submissed in 15 th Asian

Advertising Congress, Bangkok, 1986.

3 5 4 PU 403
PU 403 355