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A STUDY ON THE BRAND AWARENESS OF TULIP TELECOM

A Project Report submitted to the SRM University

In partial fulfillment of the requirements

For the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by:-

BAPPADITYA BHOWAL (Reg. No. 3510920016)

Under the guidance of

Mr. G. KANNAN, MBA, Assistant Professor (Internal Guide)

Mr. PRITHWISH BHOWAL, Regional Manager (External Guide)

Department of Management Studies

SRM University

RAMAPURAM CAMPUS, CHENNAI – 89.

MAY, 2011

1
Department of Management Studies

SRM UNIVERSITY
RAMAPURAM CAMPUS
Certificate

This is to certify that the project Report entitled “A STUDY ON THE BRAND AWARENESS
OF TULIP TELECOM”, in partial fulfillment of the requirements for the award of the Degree
of Master of Business Administration is a record of original work undergone by Mr.
BAPPADITYA BHOWAL (Reg.No-3510920016) during the year 2009-2011 of his study in
the Department of Management Studies, SRM University, Ramapuram Campus under my
supervision and the report has not formed the basis for the award of any Degree/Fellowship or
other similar title to any candidate of any University.

Place: Chennai – 89 Signature of Guide

Date: 20.05.2011 Mr. G.KANNAN MBA.


Department of Management Studies
SRM University
Ramapuram Campus
Chennai – 89.
Countersigned

Head of the Department

Dr. C. Sunder; M.B.A., M.Phil ., Ph.D

Professor & Head

Submitted to the Department of Management Studies, SRM UNIVERSITY (Ramapuram


Campus) for the examination held on_______________

INTERNAL EXAMINER EXTERNAL EXAMINER

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DECLARATION

I BAPPADITYA BHOWAL, hereby declare that the project Report, entitled “A STUDY ON
THE BRAND AWARENESS OF TULIP TELECOM”, submitted to the SRM University in
partial fulfillment of the requirements for the award of the Degree of Master of Business
Administration is a record of original work undergone by me during the period March-May
2011 under the supervision and guidance of Mr. G.KANNAN, MBA., Department of
Management Studies, SRM University, Ramapuram Campus and it has not formed the basis for
the award of any Degree/Fellowship or other similar title to any candidate of any University.

Place: Chennai – 89 Signature of the Student

Date: 20.05.2011

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ACKNOWLEDGEMENT

I am extremely thankful to our Chairman, SRM University, Thiru. T. R. PACHAMUTHU for


his invaluable support. I wish to express my profound gratitude to my venerable Secretary and
Pro Vice Chancellor, SRM University, Dr. R. SHIVAKUMAR for kind permission to undergo
project work successfully. I express my heartfelt thanks to our Vice Principal, Faculty of
Engineering and Technology, SRM University, Ramapuram Campus who provided all facilities
for carrying out this project.

I immensely thank to our Head of the department, Dr. C. Sundar, for his valuable suggestions
and guidance for the completion of project work. I express my sincere thanks to my Project
Guide Mr. G.KANNAN, MBA, for guiding me throughout the work. I thank God Almighty for
showering his perennial blessing on me for giving me the courage to pursue this project work
successfully.

BAPPPADITYA BHOWAL

(Reg. No.-3510920016)

LIST OF TABLES

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TABLE NO. TITLE PAGE NO.

1 Classification of the Brand TULIP among the customers 25

2 Satisfaction with the TULIP Connection 26

3 Recommendation of TULIP to others 27

4 Knowing the TULIP slogan 28

5 Usage of an Internet Connection provided by TULIP 29

6 Changing of a connection if good service provided by 30


others

7 Comparing the Brand TULIP with Others in an 31


Enterprise Market

8 Market Analysis for the Usage of an Internet connection 32


provided by different companies

9 Giving more emphasis while choosing an internet 33


connection

LIST OF CHARTS

CHART TITLE PAGE NO.


Showing the Revenue and Profit earned by
1 16
TULIP

TABLE OF CONTENTS PAGE NO.

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Chapter 1:- INTRODUCTION

1. Introduction to Brand Awareness…………………………………………………………7


1.1 Role Of Branding……………………………………………………………………..8
1.1.1 Objectives of the Study………………………………………………………. 9
1.1.2 Research Methodology……………………………………………………... 10
-Research Design…………………………………………………………… 13
-Sampling Design…………………………………………………………... 13
-Sample Size……………………………………………………………...13
-Sample Frame……………………………………………………………13
-Sampling Method………………………………………………………..13
-Data Collection Method…………………………………………………….10

1.2 Company Profile……………………………………………………………………...14-24

Chapter 2:- DATA INTERPRETATION

2.1 Figure

2.1.1 List of Charts………………………………………………………………………..16

2.1.2 List of Tables……………………………………………………………………25-33

Statistical Tools

2.2.1. Two Way Anova

2.2.2. Others

Chapter 3:- SUMMARY AND CONCLUSION

3.1 Facts and Findings……………………………………………………………………….34

3.2 SWOT Analysis…………………………………………………………………………....35

3.3 Suggestions……………………………………………………………………………… 37

3.4 Conclusions………………………………………………………………………………38

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3.5 Contribution to the Company…………………………………………………………….39

BIBLIOGRAPHY…………………………………………………………………………... 40

INTRODUCTION TO BRAND AWARENESS

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With the opening of the market or the post liberalization period has resulted in many companies
entering the markets with offerings of their goods and services.

In the earlier stages of economic revolution consumer had to accept what the manufacturer has
produced. But today’s consumers are much more educated, demanding, expect lot more to suit
their ever changing life styles. There by their quality expectations have been elevated from time
to time in order to rebuild it-self around its customer. The manufacturer should be able to satisfy,
with the type of product and services to match the ever-changing customer requirements.

In developing a marketing strategy for products, the sellers have to confront the branding
decision. Brand is a major issue in product. Customers have strong preference for particular
versions and brands of basic goods and services. The manufactures eventually learn that market
power lies with the brand name companies. Consumers buying decisions are influenced by the
brand.

In this competitive world, the “Brand plays an important role and a brand is very prominent asset
owned by an organization. Brand is endowed with awareness, perceived quality, associations and
brand loyalty. Brand is presented as creative idea.

A brand is a promise of the seller to deliver a specific set of benefits or attributes or services to
the buyer. Brand represents a level of quality.

Meaning:-

 A Brand is symbol, a mark, a name that acts as a means of communications which brings
about an identity of a given product.
 A Brand in short is an identifier of the seller or the maker. A brand name consists of
words, letter or numbers that can be vocalized. Brand mark is the visual representation of
the brand like a symbol, design, distinctive coloring or lettering. Brand creates a bond
between the customer and a product.

Definition:

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According to American Marketing Association(AMA) “A Brand is defined as a name, item,
sign, symbol or special design or some combination of these elements that is intended to identify
the goods or services of one seller or a group of sellers. A brand differentiates these products
from those of competitors”.

In the word of Philip Kothler

“A brand is a name, term, sign, symbol or design or combination of them.Intended to identify the
goods or services of one seller or group of sellers and to differentiate them from those of
competitors”.

Role of Branding

In today’s world brand names come to create identify to distinguish one product from another.

The following points to pin down its precise role:-

 Brand is a massive asset:-Brand is an intangible asset, because it is impossible to


duplicate brand name.
 Brand is promotional tool:-The product differentiation is done by a brand through sales
promotion.

OBJECTIVES

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1. To find out the brands with which TULIP has to compete in the Kolkata market.
2. To ascertain the scope of TULIP in this region.

3. To find out the various techniques that is being used in order to become familiar in the
market.
4. To create awareness about the brand TULIP in the Kolkata market.
5. To maintain a good relationship with the clients.
6. To study the customer satisfaction and to understand the current market scenario.

RESEARCH METHODOLOGY
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Research methodology is a way to systematically solve the research problem. When we talk of
research methodology we not only talk of the research methods but also consider the logic
behind the methods we use in the context of our research studies and explain why we aren’t
using the method so that research results are capable of being evaluated either by the researcher
himself or by others. The purpose of this section is to describe the methodology carried out to
complete the work. The methodology plays a dominant role in any research work.

The objectives of the research are as follows:-

 To understand the improvement and customer preferences in the Telecom sector.


 To study the customer satisfaction and to understand the current market scenario in the
Telecom sector.

Data is the information collected from various sources. It is concerned with gather accurate and
proper knowledge about the problem that is in hand.
Formally there are 2 sources of gathering information namely Primary Data and Secondary Data.

Data Collection Method: - Two sources have been used to collect the relevant data, which are
essential for the study, they are:-

 Primary Data: - Here the data is being collected to obtain desired information through
structured questionnaire.
 Secondary Data: - It is compiled through books, journals, magazines, newspapers and
internet etc.

RESEARCH PROCESS:-

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REVIEW THE LITERATURE

FORMULATE HYPOTHESIS

DESIGN RESEARCH

(INCLUDING SAMPLE DESIGN)

COLLECTION OF DATA (EXECUTION)

ANALYSE THE DATA

INTERPRET & REPORT

MARKETING RESEARCH:-

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“Marketing Research is the function that links the consumer, customer and public to the marketer
through information- information used to identify and define market opportunities and problems;
generate, refine and evaluate marketing actions; monitors marketing performance; and improve
understanding of marketing as a process.”

There are different marketing tools for conducting the marketing research; with the help of these
a researcher can know the actual scene of the market place. Therefore, with this information he
can plan different strategies to capture the market. This information gives the company the
correct picture of its products in the market.

As for the program to be a success, we had to gather the information regarding the projects that
were being under construction. For this We had to visit the sites where the construction were
going on and had to gather information like the name of the project, the completion level of the
sites and had to talk with people regarding the potential and requirement level in the market of
the product.

All these information helped us to find out the amount of demand of the product in the market.
So thus it is for building up the product in the market.

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SAMPLE DESIGN:-

SAMPLE SIZE 60

SAMPLE FRAME Kolkata

SAMPLING METHOD Simple Random Sampling

CONSTRAINTS Number of Respondents

DATA Primary & Secondary Data

RESEARCH DESIGN Exploratory & Descriptive Research Design.

TYPES OF QUESTIONNAIRE Open & Close Ended

PERIOD OF COMPLETION 14th March to 18th May

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COMPANY PROFILE

INTRODUCTION:-

Tulip Telecom Limited is a data telecom service and IT solutions provider that offers innovative
IP based infrastructural solutions to its customers. Tulip is India’s largest MPLS VPN player and
has been the front-runner in provisioning and managing multi location wide area networks for
various industry verticals.

Tulip is a public limited company and is listed on the Bombay Stock Exchange and National
Stock Exchange in India. The company has displayed robust growth since its inception and its
IPO has been ranked as one of the top four IPO's in India, since 2005, by CNBC. With revenues
in excess of Rs 1966.40 Crores (USD 423 Million) in the financial year ending 31st March, 2010
and a market capitalization in excess of Rs. 2500 Crores (USD 500 Million as on 31st March
2010), Tulip is one of the largest corporate in its domain.

Tulip has been ranked 79 amongst Business World's India's best performing mid-sized
companies in a report titled “Tomorrow's Giants”. The company is also ranked as India's fourth
largest network integrator by Voice & Data Magazine in their Networking Masters Issue.

Tulip provides network integration (NI), corporate data connectivity (MPLS VPNs and Internet)
within and outside India, infrastructure management services and IT consulting services to
enterprises. Tulip has strategic partnerships with most leading OEM's and offers various network
integration services including network design and consultancy, implementation and end-to-end
management. Tulip provides high-end solutions from leading vendors including Cisco Systems,
Nortel, Avaya, Huawei-3Com, D-Link, Alvarion, Firepro Wireless, Airspan, Polycom, Tandberg
and Codian among many others.

Being the largest MPLS VPN Service Provider in India, Tulip has innovatively deployed a
countrywide network using wireless on the last mile and has successfully bridged the large
digital divide that existed in rural connectivity in India. Tulip has further strengthened its
leadership position by offering end-to-end fiber connectivity to all large metros of India.

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The company also specializes in providing e -Governance infrastructure and has worked on
numerous projects for the Government of India's National e -Governance Plan. Tulip, today, is
the only service provider in its domain that provides customers with end-to-end connectivity
services include network integration, bandwidth as well as managed services. This unique
combination of services is what distinguishes Tulip from its competitors.

The IT and Telecom service industry , one of the fastest growing industries today, lives by the
mantra that serving the customer is the only thing that matters. At Tulip, we believe that
customer delight can only be delivered by a team of highly motivated employees. Tulip Telecom
Limited, the single largest player in the MPLS VPN connectivity market in India, follows the
strategy of- Employee First. This is based on the philosophy that "People and not machines build
a company" and the belief that employee delight is a requirement to deliver customer delight.
This strategy has made a difference in the way our customers look at us and we are proud to say
that it has delivered high returns to all our stake holders.

TULIP strongly believes that good corporate governance has an important role in enhancing
shareholder value and in attaining highest levels of transparency and accountability and
simultaneously enable the Company to fulfill its obligations to other stakeholders such as
customers, employees, vendors, dealers and to the society at large.

The Company is committed towards customer satisfaction, maximizing long term value for
shareholders, corporate conduct and concern for environment. The Company will make best
efforts to uphold and nurture these core values in all facets of its operations and aims to increase
and sustain its corporate value through growth and innovation. The eventual goal is to foster the
development and widespread use of modern technologies that will serve all segments of India’s
culturally diverse society, and to transform it into a country of technologically aware people.

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Figure: - Showing the Revenue and Profit of TULIP.

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VISION:-

 To become the largest data connectivity provider in India.

MISSION:-

 Provide end to end managed data services to include Data Connectivity, equipment and
managed network services to meet all data connectivity requirements of customers.
 Be the trusted advisor of the customers for all their data connectivity / networking needs.
 Grow the business rapidly while maintaining the highest quality of service.
 Lead the market with innovation and adaptability.
 Impact the rural economy by providing connectivity right up to the last village.

CORPORATE CITIZENSHIP:-

 Tulip strives to be an intellectual and social asset of the community and environment.

CORPORATE GOVERNANCE:-

 Tulip takes pride in its Corporate Governance and strives to continuously improve its
processes in order to ensure a seamless and transparently functioning organization that
creates immense value for all its stakeholders. Thus it use to maintain a good relationship
with the stakeholders.

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INFRASTRUCTURE: - The infrastructure are as follows:-

 DELIVERY:-

• 1500+ certified engineers.


• Robust alliances.
• ISO 20000-1 & 27001 based processes.

 NETWORK:-

• 2000 locations across India.


• More than 4000 Points of Presence.
• 180 support centers.
• STM 16 based core backbone.
• Redundant Multicarrier Network.
• Metro Ether net based access network.
• Wi-MAX & Advanced Wi-Fi based wireless access technologies.
• IP NGN tested with major BTS players.

 DATA CENTRES:-

• A potential capacity of 10, 00,000 sq feet.


• India’s largest and world’s 3rd largest data center.
• Only provider to have termination from all telecoms.
• Ready to use NGN head

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CULTURE & VALUES:-

Tulip takes pride in integrating its growing business with values that make its culture. The
Culture & Values are as follows:-

 Tulip strives for customer delight, always. Every one of our values is aimed at ensuring
customer delight.
 Tulip is about empowerment.
 Tulip grows through collaborations.
 Tulip is knowledge.
 Tulip makes no communication barriers.
 Tulip's business model has successfully combined growth with profitability both for its
client and stakeholders.
 Tulip is about business with integrity.
 Innovation is the hallmark of Tulip.
 Tulip is trust.
 Tulip is about a family.

KEY ACHIEVEMENTS:-

 Tulip Telecom was ranked as the largest data connectivity service provider in India with
a market share of 29.7%.
 Featured as 8th "Hot Growth Company" in the Business Week Asia Hot Growth
Companies List.
 Listed in "Forbes 200 Best under a Billion" list for the Asia Pacific region.
 Recognized the Top Indian Company under the 'Telecom Equipment & Support
Services'.
 The company operates tier 3 + data centers in New Delhi, Mumbai and Bangalore.
 Data network reaches 2000 cities in India.
 Awarded the ISO 27001 and ISO 20000:1 certifications for its data centers and Network
Operations centers.

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 State Wide Area Network (SWAN) project in West Bengal is close to completion.
SWAN's in Assam & Madhya Pradesh under implementation.

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PRODUCTS & SERVICES:-

Some of the products of TULIP are as follows:-

 Network Integration:- The features and the benefits are as follows:-


a) Telepresence.
b) LAN and WAN connectivity (network cabling, wireless connectivity).
c) Application installation and support.

 EMS (Enterprise Mobility Solution):- The key benefits are:-


a) Seamless integration with Tulip MPLS network.
b) Access to corporate resources via a web browser from anywhere in the world.
c) 24x7 SLA backed service support.
d) Can be used as backup, as an extranet solution or to provide access to mobile
executives.
e) WAN acceleration.
f) Scalability.
g) Most advanced security features including Network access control, Data leakage
prevention and Endpoint compliance.

 E-LAN:- The benefits of E-Lan are as follows:-


a) Dedicated metro Ethernet fiber connectivity.
b) Scalability to add bandwidth on-demand as business grows.
c) SLA backed services with uptime in excess of 99.5%.

 International Connectivity:- The key benefits are as follows:-


a) Global reach.
b) Carrier agnostic.
c) High network availability.
d) 24*7*365 Global NOC support.
e) Industry leading SLA's.
f) High Scalability.

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g) Security.
h) Single point of contact.
i) World-class service delivery.
j) End to end Network Management.

 Consulting & Advisory Services


 Managed Services.
 Rural Connectivity.
 Corporate Internet Access.
 VPN (Virtual Private Network) Connectivity.

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USAGE OF TULIP: - The usage are as follows are:-

 BFSI Industry:-The usage in the BFSI Industry are as follows:-


a) Enterprise Communication Solution.
b) Infrastructural Service.
c) Integration Solutions.

 DEFENCE:-The usage are as follows:-


a) Communication Solutions
b) Infrastructure Solutions
c) Consulting and Advisory.

 IT/ITES:-The usage are: -


a) Enterprise Communication Solution.
b) Infrastructural Service.

 TELECOMMUNICATION:-The usage are:-


a) Networking Solutions
b) Infrastructural Solution.

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CLIENTS:-

The clients are as follows:-

 HDFC Bank
 Hindustan Times
 Kotak
 Philips
 Sanyo
 Ranbaxy
 Sony
 Punjab National Bank
 DHL
 DLF
 Reliance Infocom
 Bombay Dyeing

CUSTOMERS:-

Some of the customers include:-

 NDTV.
 West Bengal Education Department and Commercial Taxes Department(WBEDCTD).
 The Future Group.
 Bombay Stock Exchange (BSE).
 IDBI –Fortis.
 Future General Insurance.
 Indian Railway Catering and Tourism (IRCTC).
 State Bank of Patiala.
 MP State Electronic Department (MPSED).

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DATA INTERPRETATION AND ANALYSIS

TABLE:-1

Classification of the Brand TULIP among the customers:-

Sl. No. Customer Awareness Respondents Percentage


1 Aware 27 45%
2 Not Aware 33 55%
Total 60 100

INTREPRETATION:-From the above table we can interpret that only 27 respondent out of 60
(i.e. 45%) are aware and rest 33 respondents (i.e.55%) are not aware of the brand TULIP in the
Kolkata Region.

Aware
Not Aware

Figure:- Showing the brand awareness of TULIP among the customers.

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TABLE:-2

Satisfaction with the TULIP Connection

Sl. No. Satisfaction Respondents Percentage


1 Satisfied 25 42%
2 Not Satisfied 30 50%
3 Can’t Say 5 8%
Total 60 100

INTERPRETATION:- From the above table we can see that out of 60 respondent around 30
respondents (i.e. 50%) are satisfied, 25 respondent (i.e. 42%) are not satisfied and the rest 8
respondents (i.e. 8%) were unable to say that whether they are satisfied or not with the
connection of TULIP in the Kolkata region.

Satisfied
Not Satisfied
Can’t Say

Figure: - Satisfaction with the Connection of TULIP

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TABLE:-3

Recommendation of TULIP to others

Serial No. Recommendation Respondents Percentage(%)


1 Yes 24 40%
2 No 36 60%
TOTAL 60 100

INTERPRETATION:-From the above we can see that only 24 respondents (i.e. 40% ) have
recommended the brand TULIP to others.

Yes
No

Figure:- Recommendation of TULIP to others.

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TABLE:-4

Knowing the TULIP slogan

Sl. No. Slogan Respondent Percentage(%)


1 Yes 20 33%
2 No 30 50%
3 Can’t Remember 10 17%
TOTAL 60 100

INTERPRETATION:-From the above table we can see that only 20 respondents (i.e. 33%) out
of 60 knows the slogan of TULIP, 30 respondent (i.e. 50%) does not knows the slogan and rest
17% can’t remember.

Yes
No
Can’t Remember

Figure:-Showing the Slogan of TULIP Known by the people

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TABLE:-5

Usage of an Internet Connection provided by TULIP:-

Sl. No. Usage of Internet Respondents Percentage (%)


Connection
1 Yes 22 36.67%
2 No 38 63.33%
TOTAL 60 100

INTERPRETATION: - From the above table we can see that out of 60 respondents only 22
respondent (i.e. 36.67%) used the internet connection provided by TULIP and rest 38 (i.e.
63.33%) does not use the internet connection in the Kolkata region.

Yes
No

Figure:-Showing the usage of an Internet connection provided by TULIP

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TABLE:-6

Changing of a connection if good service provided by others:-

Serial No. Changing of an Respondents Percentage (%)


Connection
1 Yes 28 47%
2 No 22 37%
3 May Be 10 26%
TOTAL 60 100

INTERPRETATION:-From the above we come to know that most of the people will change
the connection if any other company will provide good services.

Yes
No
May Be

Figure: - Showing the changing of an connection done by the customers if good service
provided by others

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TABLE:-7

Comparing the Brand TULIP with Others in an Enterprise Market:-

Sl. No. Company’s Name Market Share in


09-10(%)
1 TATA COMM(VSNL) 20.49
2 BSNL 13.69
3 RELIANCE COMMUNICATION 13.75
4 BHARTI AIRTEL 16.73
5 TULIP TELECOM 13.34
6 OTHERS 22

INTREPRETATION:- From the above we can see that the TULIP market share was 12.74% in
the year 08-09 but it raised up to 13.34% in the year 09-10.Thus we can tell that TULIP
TELECOM has made a lot of improvement in an Enterprise Market.

TATA COMM(VSNL)
BSNL
RELIANCE COMMUNICATION
BHARTI AIRTEL
TULIP TELECOM
OTHERS

Figure: - Brand TULIP In the Enterprise Market.

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TABLE:-8

Market Analysis for the Usage of an Internet connection provided by different companies:-

USAGE (%)
COMPANY
2007 2008 2009

TULIP TELECOM 29.4 27.2 29.66

SIFY 21.7 15 12.36

RELIANCE 21.0 17.5 14.89

BHARTI 12.0 8.1 8.71

VSNL 5.2 7.1 8.65

BSNL 2.2 12.4 11.54

OTHERS 2.6 12.7 14.19

TOTAL 100 100 100

INTREPRETATION:- From the above we can see that the TULIPS usage has been raised from
29.4% in the year 2007 to 29.66% in the year 2009.

TATA COMM(VSNL)

BSNL

RELIANCE
COMMUNICATION
BHARTI AIRTEL

TULIP TELECOM

OTHERS

Figure:-Showing the Usage of Different Brands.

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TABLE:-9

Giving more emphasis while choosing an internet connection:-

Serial No. Emphasis while choosing a Respondent Percentage (%)


connection
1 Security 15 25%
2 Price 11 18%
3 After Sales Service 24 40%
4 Brand Name 10 17%
TOTAL 60 100

INTERPRETATION:-From the above we can see that emphasis is mainly being given due to
the after sales service which is much higher than the other.

Security
Price
After Sales Service
Brand Name

Figure:- Showing the emphasis while choosing an internet connection

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FACTS & FINDINGS:-

We have come across some fruitful facts and findings, during our survey which are as follows:-

1. From the above survey we come to know that most of the people did not know the slogan
of TULIP.
2. The company must concentrate mainly in the Eastern region of Kolkata.
3. TULIP also used to provide an Internet connection which is being known by most of the
people in Kolkata.
4. Near about 50% of the people is not satisfied with the internet connection provided by
TULIP.
5. As TULIP is a new entrant so their awareness level is less.
6. Also by doing the market survey we come to know that the usage of TULIP has been
raised much higher than the others like VSNL, BSNL and AIRTEL etc.
7. As per the above we can see that due to the after sales services emphasis is being given.

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S.W.O.T ANALYSIS:-

In order to get a good overview about the market scenario general analysis is not enough, so we
have also done a SWOT analysis.

COMPANY’S STRENGTH:-

 Company’s through effort in customer satisfaction.


 Company’s huge distribution network worldwide which will help it to spread its
product.
 Having an Experienced management team.
 One stop shop for Network Integration and Bandwidth.
 Bandwidth on demand.
 Using the latest technology.
 One of the fastest growing in the telecom sector.
 Huge Customer potential.
 High return on Investment.

WEAKNESSES:-

 We have to compete with companies having worldwide set-up and global


recognition.
 Market is regulated by government bodies.
 Too many authorities are ruling in this sector.
 Lack of infrastructure
 Late adopters of New Technology
 Poor Telecommunication Infrastructure.

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OPPOURTUNITIES:-

 Rapidly growing up of the company mainly in the East Kolkata.


 People are ready to pay price for good quality product.
 Several other sorts of opportunities are there.
 New innovation in service providers.
 Boost to Telecom Manufacturing Companies.

THREATS:-

 To compete against major players i.e. Wipro, HCL, Satyam as also the Basic
Service operators.
 Rapidly changing government policies invariably affect the telecom sector
 In view of change in technology other simpler solutions may also be introduced
in the market.
 Political Instability.
 Increase in competition from different players.

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SUGGESTIONS & RECOMMENDATION:-

1. There should be good communication between company and customer.


2. The company should invest in order to create awareness and position its products
in the Kolkata market.
3. More attention should be paid on print media because in Kolkata region people
have a good reading habit.
4. In our survey we come to know that there was an increase in the market share of
TULIP by 13.34% in an enterprise market.
5. From our survey we come to know that near about 47% of the people is going to
change the connection if some other company will provide and remaining 26% of
the people are not sure whether they will change or not.
6. Must take a quick action of the customers complain which in turn customer will
be happy.
7. As in the field of telecom competition is very high, the profit margin will decrease
gradually. This is the ideal time for product diversification. TULIP should go for
an International Connectivity which in turn helps to keep in touch globally and
thus there profit margin will also increase.
8. Since TULIP use to provide a better after sales service than the others by which
the customers will be more satisfied which the other company do not do quickly
so it must give more emphasis on it.
9. TULIP also must provide a free usage of internet to the customers which in turn
will attract more customers. For e.g.:- MTS has provided a free usage for 15 days
with new connections of internet in order to create an aware of its brand in
Kolkata.

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CONCLUSION:-

India has one of the world’s largest telecommunication networks. The telecom story continues to
be the best evidence of the efficacy of the reforms process. Within six to seven years the telecom
industry has shown much more improvement. Looking at the competition it seems that in the
future rural schools etc will be having broadband and internet facilities.

The conclusions are as follows:-

 Creating the awareness of brand wherever required.


 To make a proper response to the customers queries.
 Giving more importance to satisfy the customers.
 Implementing several promotional activities.

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OUR CONTRIBUTION TO THE COMPANY.

TULIP is not an ordinary name; it has gained much magnificent achievement in the field of
technology. We got this golden opportunity in our summer training program where we have tried
our best to make as contribution.

Beside, under mentioned are some contribution which we think would help the company in
carrying on its operations.

 We have delivered our best to create the brand awareness in the market of Kolkata about
Tulip Telecom.
 We have also delivered some good recommendations to the company which we think
would be beneficial for the company in the near future.
 We have provided the necessary information which will be effective for the company.
 We also have given some suggestions which will be effective for the company.

40
BIBLIOGRAPHY:-

AUTHOR NAME BOOK NAME PUBLICATION OF BOOK


YEAR
C.R. Kothari Research Methodology-Methods Wiley Eastern Ltd., New Delhi
and Techniques
Philip Kothler Marketing Management Prentice Publishing Co., New
Delhi.

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WEBSITES:-

 www.tulip.net
 www.scribd.com
 www.docstoc.com

SEARCH ENGINES:-

 www.google.com
 www.search.com
 www.yahoo.com
 www.dot.gov.in

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QUESTIONNAIRE FOR THE SURVEY OF BRAND AWARENESS OF TULIP

Name: - Age:-

Address: - Phone Number:-

1. Are you aware of the brand TULIP?

Yes No

2. Are you satisfied with the connection provided by TULIP?

Satisfied Not Satisfied Can’t Say

3. Have you ever recommended TULIP to others?

Yes No

4. Do you know the slogan of TULIP?

Yes Can’t Remember No

5. Do you know that Tulip is providing an Internet Connectivity?

Yes No

6. What do you think about the company TULIP?

An Old Established Affordable Highly Expensive Others

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7. Do you know that TULIP provides after sales service?

Yes No.

8. What is the position of TULIP in an enterprise market?

Good Very Good Bad Worst

9. Which brand of internet connection do you use?

___________________________________________________________________________

10. Does that brand have more demand in Kolkata market?

__________________________________________________________________________

11. For what reason you have chosen that particular brand?

Quality Service Price Others.

12. If any other company is giving a better offer will you change the connection
immediately?

Yes No May Be

13. While choosing an internet connection to which does you give more emphasis?

Security Price After Sales Service Brand name

14. Does your Company provide after sales service?

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_______________________________________________________________________

15. After going through the entire questions what did you come to know?

________________________________________________________________________

16. Any Recommendation:-

_______________________________________________________________________

45

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