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84 BEST INSTAGRAM AD EXAMPLES IN 2018 – LEARN FROM TOP BRANDS

How to find good Instagram ad examples?

Well, you could…

1. Create a personal Instagram account and start seeing ads.


2. Browse online ad galleries.
3. Read this article with 80+ Instagram ad examples.

While browsing various ad examples, you will eventually reach another question: What
makes a good Instagram ad?

There are several aspects:

1. Your Instagram ad design must catch the viewer’s eyes.


2. It’s best to follow Instagram ad specs and create ads with the size of 1080×1080 px.
3. Create a different ad for your Facebook and Instagram campaign (1200×628 px vs.
1080×1080 px).
4. You must find a strong unique value proposition (USP).

As marketing legend David Ogilvy put it:

“If your advertising fails to get the message to the head s of people, your
money’s wasted. And this is happening to millions of advertisers every day.”

So how can you create Instagram ads that won’t fail? – Check out the 84 ad examples in this
article to get tens of new ideas for creating irresistible Instagram ads that will increase your
sales.

How to use this article:

The first 10 ad examples come with an explanation of what makes them work – so that you
can get a better overview of Instagram ad best practices.

While browsing all these examples, analyze:

o What makes the ad’s design good?


o What copywriting hacks could you copy?
o How to apply these best practices to your campaigns?

Ok? Let’s roll!

#1: The Economist


Economist’s Instagram ad is showcasing their product

What makes this ad good?

The Economist’s Instagram ad showcases their magazine covers, letting the viewer
immediately know what the product is. But instead of just showing the image, they have used
½ of the ad space to include a headline and a pricing point, making the ad more informative.

Key takeaways:

o Showcase your product – people will immediately grasp what it is that you’re selling.
o Add copy in your ad image – Consumer Acquisition found that images are responsible for
75%-90% of ad performance. It makes sense to add your USP in the image.
o Don’t make your ad too text-heavy – Facebook is limiting the delivery of ads that have too
much text in the image. Use the Facebook Text Overlay Tool to ensure your ad has low text
density.
#2: HubSpot

HubSpot’s Instagram ad enchants with simplicity

What makes this ad good?

HubSpot’s Facebook ad is super simple – You could create it in under 1 minute by using Paint
or Photoshop. However, the bright colours and copy will catch many people’s attention in the
Instagram newsfeed. Think about it – the newsfeed is full of photos. This makes this ad
example with simple background shine out.

Key takeaways:

o Use bright colours – People’s brains are wired to notice bright colours and associate them
with positive feelings.
o Use simple ad design – In the crowded Instagram newsfeed, simplicity is often the key. Test
ads that include only background + copy.
o Use the correct ad size – We can’t help but wonder how much more efficient this ad would
be when created as a square image… It would take up more space in the newsfeed, and draw
even more attention.
#3: New York Times

NYT uses typography as design element

What makes this ad good?

This NYT Instagram ad is similar to the previous example in that it features a monochrome
background with copy. However, this ad has taken a couple of steps further, playing with
typography and including the brand’s logo. Also, the ad size is 1080×1080 px, which is
perfect for Instagram ads.

Key takeaways:

o Use interesting typography – If you’re planning to include a lot of copy in your ad image,
use eye-catching fonts to bring your ad to life.
o Include your logo in the ad image – It will help to create higher brand awareness at no extra
cost. Moreover, your logo can serve as a design element.
o Use contrasting font colours – When using the background + copy ad design hack, make
sure your background colour and font colours contrast each other. Otherwise, it will be
difficult to read your ad’s copy.

#4: MeetFrank

MeetFrank’s ad uses custom design

What makes this ad good?

MeetFrank’s Instagram ad example uses a simple custom design which is highly efficient
when it comes to Facebook and Instagram advertising. Moreover, the ad design features a
growth curve which immediately draws the viewer’s attention. Not to mention showcasing
numbers – another element that’s guaranteed to get more eyes on your Instagram ad.

Key takeaways:

o Use symbols in your ad design – Including positive symbols such as a growth curve in your
ad design will make your audience remember you with positive emotions.
o Include numbers in your ad design – Research shows that by starting your headline with a
number, you’re 36% more likely to have people click on your ads. Numbers draw attention.
o Address your users in the ad – By asking “UI/UX DEsigner” in the image, MeetFrank’s ad
gets the attention of everyone who feels themselves addressed.
#5: Rains

Rains’ Instagram ad features high-quality photos

What makes this ad good?

Being an apparel brand, it’s increasingly important for Rains to show their product in the best
light. To showcase their products, Rains has created an Instagram carousel ad that features 3
different images (notice the three blue dots under the ad image). Moreover, the ad image’s
size is in an interesting format, resembling a portrait photo rather than square image.

Key takeaways:

o Create Instagram carousel ads – Include more than one image in your ad to show multiple
products within a single ad.
o Use professional photographs – If you’re planning to advertise a photo ad image, make sure
these look professional. You can hire a photographer to help you out.
o Test portrait images – Instagram allows advertisers to set up ad images in portrait formats.
Use this option to take up more space in the newsfeed.

#6: Zaful

Zaful’s ad uses an interesting mosaic style

What makes this ad good?

This Instagram ad example by Zaful caught our eye due to the original way of dividing the ad
image into several pictures, creating a mosaic effect. That’s a smart idea to showcase different
sides/elements of your product in a single ad image. You can also use it as a Facebook
advertising hack.

Key takeaways:
o Test mosaic images – If you want to show multiple aspects of your product, test dividing
your ad image into multiple image blocks.
o Combine mosaics with carousel ads – You could use the mosaic-style image as the first card
in your Instagram carousel ad, and then include each mosaic image in a closeup as individual
carousel ad images.
o Use hashtags – Instagram is all about hashtags. Did you notice the #FreeShipping hashtag in
the ad text? Using hashtags will make your ad feel more like it belongs on Instagram.

#6: The Dots

Dots’ ad combines image and text

What makes this ad good?


The Dots’ Instagram ad combines a colourful background image with in-image value
proposition. While the in-image copy is a little bit difficult to read due to low contrast, it looks
sleek and in balance with other ad elements.

Key takeaways:

o If you use stock photos, use good ones – Sometimes, it pays off to use a stock photo in your
Instagram ads. However, do not include an overused free stock photo. Make sure people
haven’t seen your ad image before.
o Mention your customers – Listing your well-know business customers’ names in the ad
copy helps to increase trust in your brand. Note that this tactic requires the approval from your
clients.
o Select the right call-to-action – Instagram allows you to select between several CTAs. Use
the call-to-action that’s closest to your goal (if you want people to buy something, use the
“Shop Now” CTA, etc.)

#7: The Kooples


The Kooples’ Instagram ad is a carousel ad

What makes this ad good?

Here’s another Instagram ad example featuring apparel. Notice how the photographs have
been taken by a professional photographer, showing the clothes in good light. Moreover, the
ad copy lets the viewer know that there’s a SALE going on, increasing the ad’s click-through
rate.

Key takeaways:

o Use emojis – Include emojis in your ad copy to make your ads more interesting. Read how to
use emojisin your Facebook ads.
o Add up to 10 carousel cards – Do not limit yourself to 2-3 carousel ad cards – you can add
up to 10.
o Add a different link to each image – When setting up your carousel ads, you can make each
image to direct to a different link. Use this option to direct people to the correct product’s
landing page.
#8: 8fit

8fit’s Instagram ad image reminds of health bloggers’ style

What makes this ad good?

8fit’s Instagram ad image looks like it’s taken directly from a health blogger’s Instagram
page. That’s the key to their potential audience’s hearts. If you’re advertising a lifestyle brand,
use images that showcase your product in normal settings, so that people can imagine
themselves using it.

Key takeaways:

o Copy successful Instagram accounts – No, we’re not suggesting that you copy their posts
one-to-one. That would be plagiarism. But do copy them in terms of style.
o Write actionable ad copy – Use words like “Use,” “Get,” “Start,” etc. to indicate that people
are supposed to take action on your Instagram ad.

#9: MindTitan

MindTitan’s using Instagram ads for hiring

What makes this ad good?

This Instagram ad example by MindTitan is not here to sell – it’s focused on attracting talent
and getting them to join the company. Instagram is a great platform for advertising your job
offers – an opportunity that’s often overlooked by companies. Moreover, the ad states a
question in the ad image, nudging people’s minds to answer “Yes” or “No,” and getting them
engaged in the first few seconds.

Key takeaways:

o Test Instagram ads for hiring – In addition to promoting your product on Instagram, you
can use it to reach talented people.
o Ask a question in the ad image – This will get more people hooked to your Instagram ad,
and they will also read the rest of your ad copy.
o Use branded ad design – If you want your ads to be associated with your brand, it’s a good
idea to create Instagram ad images that use your branded colours and design elements.
#10: Facebook Audience Network

This ad is promoting an article, i.e. doing content marketing

What makes this ad good?

Instead of trying to sell you anything, this Instagram ad starts with a content marketing offer –
an informative article. Facebook Audience Network is using the Instagram ad to keep their
customers – marketers – informed about the upcoming features and changes.

Key takeaways:

o Use Instagram ads for promoting content – Especially in B2B sales, it’s important to start
with a soft sell, and slowly turn your leads into paying customers.
o Mix icons and symbols – An easy way to create a custom Instagram ad design is to download
some free icons and symbols and use Illustrator or Photoshop to mix them together into a
good-looking ad image.

If you want to learn more about Instagram advertising, check out this in-depth
guide: Instagram Advertising – Always Up-to-date Guide (2018 Edition)
#11: UsabilityHub

UsabilityHub

#12: Airbnb
Airbnb

#13: Blinkist
Blinkist

#14: Poketo
Poketo

#15: Brooklinen
Brooklinen

#16: Foreo
Foreo

#17: Cofounders Lab


Cofounders Lab

#18: Squarespace
Squarespace

#19: Deloitte Baltics


Deloitte Baltics

#20: The Dots


the Dots

#21: Kickstarter
Kickstarter

#22: Facebook Marketing Developers

Facebook marketing developers


#23: Workplace by Facebook

Workplace by Facebook

#24: Ohheygirl Store


Ohheygirl Store

#25: Folsom & Co


Folsom & Co

#26: Freefly Systems


Freefly Systems

#27: Getdesignrr

Getdesignrr
#28: Gurushots

Gurushots

#29: Harvard Business Review


Harvard Business Review

#30: Hisuperhi
Hisuperhi

#31: H&M
H&M

#32: Hyatt
Hyatt

#33: Inch2
Inch2

#34: Jason Squire smm


Jason Squire smm

#35: Jon Loomer


Jon Loomer

#36: British Journal of Photography


British Journal of Photography

#37: Aceroix
Aceroix

#38: Architonicag
Architonicag

#39: Asanarebel
Asanarebel

#40: Alex la Rigato


Alex la Rigato

#41: Udemy
Udemy

#42: Alexander Wang NY


Alexander Wang NY

#43: Azalea’s Boutique


Azalea’s Boutique

#44: LIFT99
LIFT99

#45: Makery

Makery
#46: Masterclass

Masterclass

#47: Flachsmann Watches


Flachsmann Watches

#48: Gagosian Gallery


Gagosian Gallery

#49: Nortal
Nortal

#50: Nosto

Nosto
#51: Olive Clothing

Olive Clothing

#52: Onelive
Onelive

#53: Cbyloredanapinasco
Cbyloredanapinasco

#54: Origin
Origin

#55: Out in London


Out in London

#56: Paradise Amsterdam


Paradise Amsterdam

#57: Parts of 4
Parts of 4

#58: Pelacase
Pelacase

#59: Pexel Photos


Pexel Photos

#60:Black Mirror Fans


Black Mirror Fans

#61: Rains
Rains

#62: Reserved
Reserved

#63: Rise of the Kings


Rise of the Kings

#64: Scoro
Scoro

#65: Frontrow
Frontrow

#66: Shopify
Shopify

#67: STAC
STAC

#68: Stitch and Story

Stitch and Story

#69: Studio Living


Studio Living

#70: Bold Tuesday


Bold Tuesday

#71: Sugar and Cotton


Sugar and Cotton

#73: Taxify
Taxify

#74: Tentree
Tentree
#75: The Horse

The Horse

#76: Trvl

Trvl
#77: Two Dots

Two Dots

#78: Udemy

Udemy
#79: Venngage

Venngage

#80: Vidcon
Vidcon

#81: Mvmforher

Mvmforher
#82: Web Summit

Web Summit

#83: Wizzair

Wizzair
#84: Your Plug Clothing

Your Plug Clothing

Conclusion

Now that you’ve quickly scrolled through all the Instagram ad examples in this article, you
definitely have some great new ideas.